Landal

What Landal does

Landal is the largest exclusive holiday park rental organization in the Netherlands and the operating brand of Awaze-owned Landal GreenParks B.V., formed through the 2024 merger of Landal GreenParks and Roompot. It manages and rents more than 23,000 accommodations — bungalows, villas, chalets, safari tents, tiny houses, static caravans, beach houses, and apartments — across 260+ parks in 9 European countries (Netherlands, Belgium, Germany, Denmark, UK, Austria, Switzerland, and Czech Republic). The parks are largely owned by third-party investors, with Landal acting as exclusive rental operator handling bookings, marketing, and on-park guest services. The portfolio targets individual holidaymakers, families, pet owners, and corporate groups through a direct-to-consumer model centered on localized country websites (e.g., landal.nl, landal.de, landal.co.uk) and a mobile app that combines booking, digital check-in, Bluetooth-based digital key access, activity reservations, food ordering, and bicycle rental.

Technology assets include the digital booking platform, iOS/Android mobile app, smartphone-based digital key infrastructure, AI-generated property videos, EV charging stations on parks, and a "Carbon Countdown" sustainability monitoring system. Ancillary revenue streams include commissions on travel/cancellation insurance underwritten by Chubb, a.s.r., and Europ Assistance; a €5–€150 gift card program; on-park F&B, activity, and attraction sales; an affiliate program paying 3–5% commissions via TradeTracker; and a real estate brokerage (Landal Makelaardij). Sub-brands include Hof van Saksen (premium aquapark resort), Landal Ski Life (winter sports), Landal Camping, Landal Business Line, Roompot, and integrated brands such as Summio Parcs, Dormio, and NOVASOL. All parks carry Green Key Gold certification and Landal has been named the most sustainable holiday park provider in the Netherlands for nine consecutive years by the Sustainable Brand Index.

Name

Landal

Legal name

Landal GreenParks B.V.

Website

https://landal.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Landal is the Netherlands' largest exclusive vacation park rental organization, operating 260+ parks and 23,000+ accommodations across 9 European countries, serving individual holidaymakers, families, and corporate groups through direct digital booking and a mobile app with digital key access.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodations

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Large Group & Event-Friendly Homes (THAMAAAM), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Holiday park rentals
• Vacation accommodations
• Self-catering bungalows
• Family resort bookings
• European holiday parks

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Holiday accommodation rental: Landal generates the majority of its revenue through rental of holiday accommodations (bungalows, villas, chalets, apartments, safari tents, tiny houses, static caravans, beach houses) across its network of over 260 parks in 9 countries. Revenue is earned on a per-stay basis with guests booking accommodations for specified periods. The company operates as an exclusive rental organization managing parks owned by third-party investors while handling bookings and guest services.
2. Affiliate / partner commissions: Through the TradeTracker affiliate network, Landal pays commissions to third-party affiliates who refer booking customers. Commission rates are 3% for high-season bookings and 5% for low-season bookings. For Hof van Saksen specifically, rates are 2% and 4% respectively.
3. Gift cards: Landal sells gift cards in denominations of €5–150, redeemable for stays at select parks. Cards are valid for 3 years after activation.
4. Insurance products (travel and cancellation): Landal offers travel insurance and cancellation insurance products in partnership with Chubb, a.s.r., and Europ Assistance, generating commission revenue on policies sold at point of booking.
5. Additional services and activities: Revenue from on-site services including activity bookings, bicycle rentals, food and beverage, grocery sales, and attraction ticket sales through the Landal app.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Landal is the largest exclusive holiday park rental organization in the Netherlands, offering over 23,000 diverse accommodations (bungalows, villas, chalets, safari tents, tiny houses, beach houses, water bungalows, static caravans) across more than 260 parks in nine European countries. The company operates as an exclusive rental organization managing parks owned by third-party investors while handling bookings and guest services through its digital platform, mobile app, and on-site park operations.

Product overview

Landal is a comprehensive vacation park accommodation platform offering over 23,000 diverse rental properties across more than 260 parks in nine European countries (Netherlands, Belgium, Germany, Denmark, UK, Austria, Switzerland, Czech Republic). The platform operates as a unified booking system with branded sub-products including the Landal App (mobile booking and digital key access), Landal Camping (campsite accommodations), Landal Business Line (corporate bookings), Landal Ski Life (winter sports destinations), Landal Makelaardij (vacation property sales), and Hof van Saksen (premium aquatic resort). The portfolio includes diverse accommodation types such as apartments, bungalows, chalets, lodges, safari tents, static caravans, beach houses, tiny houses, villas, and water bungalows, complemented by specialty options for families, pets, wellness seekers, and accessibility needs. Additional services include gift cards, travel/cancellation insurance, and an affiliate program.

Differentiator

Problem solved

Functional benefit

Brands

• Hof van Saksen: Luxury resort destination with aquapark and entertainment facilities in Drenthe, Netherlands
• Landal Ski Life
• Landal Camping
• Landal Business Line
• Landal Makelaardij
• Landal Eigenaren
• Roompot

Products and services

• Landal Holiday Park Accommodations A vacation park rental platform offering over 23,000 diverse accommodations (bungalows, villas, chalets, safari tents, tiny houses, beach houses, water bungalows, static caravans) across more than 260 parks in nine European countries. Travelers can book holiday homes through the online booking system and mobile app.
• Landal App A mobile application providing booking management, digital key access, activity reservations, and park information for Landal guests on iOS and Android. Enables digital check-in, smartphone-based accommodation access, activity reservations, ticket booking, bicycle rental, and food ordering.
• Landal Camping A camping-focused sub-brand offering campsite accommodations at Landal parks in the Netherlands and Germany, with options for motorhomes, tents, and caravan pitches.
• Landal Business Line Corporate vacation and team-building solutions for businesses, offering group bookings and company event accommodations at Landal parks.
• Landal Makelaardij Real estate services for vacation property owners, managing the purchase, sale, and rental of vacation homes on Landal parks.
• Hof van Saksen A premium resort in Drenthe featuring extensive water park facilities including record-breaking water slides and a wild water river, targeting families seeking luxury wellness and aquatic experiences.
• Landal Gift Card Gift card available in denominations of €5–€150, valid for three years after activation, redeemable for vacation stays at participating parks. Can be purchased digitally or by post.
• Travel Insurance and Cancellation Insurance Partner-provided insurance products offered through Chubb, a.s.r., and Europ Assistance, covering trip cancellation, travel emergencies, medical costs, and baggage loss. Available at point of booking.
• Affiliate Program (TradeTracker) Commission-based affiliate marketing program managed through the TradeTracker network. Affiliates (content sites, blogs, travel websites) earn 3% (high season) or 5% (low season) commission on completed bookings referred through their platforms.
• Landal Ski Life Specialized vacation park offering focused on ski resorts and winter sports destinations, primarily in Austria and Switzerland.

Quantifiable outcome

• Over 30% booking growth in UK operations amid overseas travel uncertainty
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Natuurmonumenten (Natural Monuments)coreStrategic or Co-development PartnerLandal has a partnership with Natuurmonumenten (Dutch Society for the Preservation of Nature) for nature conservation and promotion. The partnership includes the OERRR children's program. The collaboration has won a Gold SponsorRing award for creating nature conservationists of the future.
• TradeTrackercoreGTM or Marketing PartnerTradeTracker is the affiliate network platform used by Landal to manage its affiliate program. Affiliates earn 3-5% commission on referred bookings. TradeTracker handles traffic measurement, payment administration, and automatic feed updates for offers.
• ChubbminorOthersChubb provides travel insurance and cancellation insurance products offered to Landal guests at the time of booking. Claims are processed through landal-nl.chubb.com.
• Europ AssistanceminorOthersEurop Assistance is an insurance partner providing travel insurance and cancellation insurance products for Landal guests. Claims are submitted through an online portal at landal.eclaims.europ-assistance.com.
• ParQiominorStrategic or Co-development PartnerParQio is a specialist in luxury recreational real estate. Landal announced a partnership with ParQio for the development of Landal Waterpark Oudehaske, a new holiday park in Friesland featuring 60 largely water-side holiday homes, opening autumn 2025.
• Dormio Resorts & HotelsminorOthersDormio Resorts & Hotels general terms and conditions apply to bookings at Strand Resort Nieuwvliet-Bad. Separate brand operated within the Landal network.
• Summio ParcsminorOthersSummio Parcs general terms and conditions apply to bookings at Port Greve, Heihaas, Duc de Brabant, De Bloemert, and Reevallis. Separate brand operated within the Landal network.
• NOVASOLminorChannel Partner/ Reseller/ DistributorNOVASOL handles bookings for Ferienpark Marissa under a separate partnership arrangement. General NOVASOL terms and conditions apply for that property.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global accommodation marketplace listing hotels, vacation rentals, and holiday homes across Europe. Broad incumbent competing for direct bookings that Landal would otherwise capture through its own channels.
• Airbnb: Global short-term rental platform expanding curated family-friendly and nature-based stays. Competes with Landal for whole-home vacation rentals across its European footprint and influences customer price expectations.
• Hoseasons: UK self-catering specialist in lodges, parks, and boats under the same Awaze parent as Landal. Broad incumbent in the UK holiday park market, overlapping with Landal UK but with a more diversified UK portfolio.
• NOVASOL: Pan-European vacation rental operator with cottages, apartments, and holiday homes, also under Awaze. Comparable to Landal on cross-border vacation rental distribution and as a sister brand in the Awaze portfolio.

Direct peers

• Center Parcs: Center Parcs operates forest-based holiday parks with bungalows and on-site facilities across Europe (Netherlands, Belgium, Germany, France, UK). It is the closest direct competitor to Landal in the European nature-based holiday park rental category.
• Roompot: Roompot was merged with Landal GreenParks in 2024 to form the current Landal brand, but the Roompot name is retained for certain properties. Operates Dutch and European coastal and nature holiday parks with bungalows and beach houses, fully comparable to Landal's portfolio.
• EuroParcs: EuroParcs operates holiday parks with bungalows, lodges, and waterfront accommodations in the Netherlands and Germany. Directly comparable to Landal as a Netherlands-based operator in the same nature-based holiday park rental category.
• Pierre & Vacances / Center Parcs (PVCP): Pierre & Vacances manages a large portfolio of European holiday residences and resorts, including Maeva and Center Parcs. Comparable to Landal through its full-service rental, management, and operation of family-oriented vacation parks across Europe.
• Vacansoleil: Vacansoleil provides camping and mobile home holidays at European campsites, including family-oriented stays. Comparable to Landal Camping and Landal's safari tent/caravan offerings within nature-based short-term accommodation.
• Molecaten: Molecaten runs a network of family holiday parks across the Netherlands with bungalows, campsites, and on-site facilities. Competes head-to-head with Landal in Dutch family-oriented nature-based vacations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/landalnl
• YouTubeyoutube.com/channel/UCs0JRl3oKLg4O3v37er3MlA
• Facebookfacebook.com/Landalnl
• Instagraminstagram.com/landalnl/?hl=en
• TikToktiktok.com/@landalnederland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landal