RB - Reckitt Benckiser LLC

Name

RB - Reckitt Benckiser LLC

Legal name

Reckitt Benckiser Group PLC

Website

https://rb.com

Company type

Public

Founded year

1810

Operating status

Operating

Headcount range

10,001+ employees

Ownership category

akta.pro rank

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer goods sales: Reckitt generates revenue through the sale of consumer health, hygiene, and nutrition products across global markets. The company operates with 11 Powerbrands driving over 80% of Core net revenue.
2. Product Sales - Health and Hygiene: Net sales of £14.21 billion for 2025, up from £14.17 billion the previous year, with growth driven by emerging markets. Like-for-like sales grew 5% year-on-year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reckitt develops, manufactures, and markets a portfolio of 11 Powerbrands across hygiene, health, and nutrition categories for global consumers. The company sells disinfectant and cleaning products (Dettol, Lysol, Finish, Vanish), OTC health products (Mucinex, Strepsils), sexual wellness products (Durex), and infant nutrition (Mead Johnson Nutrition), reaching 30 million products sold per day across 80 countries.

Product overview

Reckitt Benckiser LLC is a British consumer goods company operating 11 Powerbrands that drive over 80% of Core net revenue. The company is organized around two main categories: hygiene brands (including Dettol, Lysol, Finish, and Vanish) and health brands (including Durex, Mucinex, Strepsils, and Mead Johnson Nutrition). The portfolio generates £14.2bn in annual revenue (2025), with operations spanning 80 countries, 36,000 employees, and 30 million products sold daily. The company positions itself around evidence-based science and digital innovation to expand brand reach across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Dettol: Antiseptic and disinfectant brand, one of the world's most trusted hygiene brands
• Lysol
• Durex
• Mucinex
• Mead Johnson Nutrition
• Strepsils
• Finish
• Vanish

Products and services

• Dettol Leading global disinfectant and hygiene brand offering antiseptic products for household cleaning and personal care, targeting end consumers seeking trusted hygiene protection.
• Lysol Disinfectant brand providing surface cleaners and sanitizing products for homes and commercial settings.
• Durex Global leader in sexual health products including condoms and personal lubricants, targeting adult consumers.
• Mucinex Over-the-counter cold and flu medication brand offering expectorant and multi-symptom relief products, distributed through pharmacies and healthcare providers.
• Strepsils Sore throat lozenges brand utilizing dual action science for throat care solutions.
• Finish Dishwashing products brand offering dishwasher detergents and cleaning solutions for household use.
• Vanish Cleaning product brand focused on stain removal and fabric care solutions for household laundry.
• Mead Johnson Nutrition Infant nutrition brand providing formula and nutritional products for babies and young children, operating as a wholly-owned subsidiary of Reckitt.

Quantifiable outcome

• Like-for-like sales grew 5% year-on-year in 2025
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Serena WilliamscoreStrategic or Co-development Partner · 12 March 2026Serena Williams partnered with Reckitt Catalyst at SXSW to headline with U.S. entrepreneurs expanding access to healthcare. This partnership focuses on community-based entrepreneurs shaping the future of health and hygiene.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Henkel: German CPG major with consumer brands in laundry and home care (Persil, Purex) plus personal care (Schwarzkopf, Fa). Closely comparable to Reckitt in home care and personal care, with overlapping European heritage.
• Church & Dwight: US-focused CPG company with brands in household products (Arm & Hammer, OxiClean) and personal care. Directly overlaps with Reckitt's Finish and Vanish home care franchises and follows a similar branded-focus playbook.
• Procter & Gamble: The largest global CPG company with a similarly broad portfolio spanning hygiene, home care, personal care, and health (Tide, Pampers, Gillette, Oral-B). Reckitt's closest overall comparable in scale, geographic reach, and category breadth.
• Beiersdorf: German personal care company best known for Nivea and Eucerin. Comparable to Reckitt in personal care and skin care adjacencies, with similar European heritage, skin science positioning, and global reach.
• Kimberly-Clark: Global personal care CPG leader (Huggies, Kleenex, Kotex, Depend). Comparable to Reckitt in personal hygiene and cleaning categories, with similar global distribution and consumer demographic focus.
• SC Johnson: Privately held global CPG major in home care and pest control (Glade, Mr. Muscle, Raid). Closely comparable to Reckitt's home cleaning and disinfection categories and similarly global in footprint.
• Kenvue: Spun off from Johnson & Johnson in 2023, Kenvue owns consumer health brands including Tylenol, Neutrogena, Band-Aid, and Zyrtec. The closest direct comparable to Reckitt's OTC health (Mucinex, Strepsils) and personal care businesses.
• Haleon: GSK's consumer healthcare spinoff, owning Sensodyne, Panadol, Voltaren, and Centrum. Directly comparable to Reckitt in OTC health and oral care with a similar geographic and channel mix.
• Unilever: Global CPG major with personal care (Dove, Axe), home care (Persil, Domestos), and food brands. Directly comparable to Reckitt in hygiene and home care, and similar in scale and emerging market exposure.
• Colgate-Palmolive: Global oral care and home care player (Colgate, Palmolive, Ajax, Fabuloso). Overlaps with Reckitt in home cleaning categories and shares a similar global distribution and emerging market exposure profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ThisIsReckitt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RB - Reckitt Benckiser LLC