Adventure Dice

What Adventure Dice does

Adventure Dice Ltd. is a Canadian e-commerce retailer, founded in 2018 and operating from Abbotsford, British Columbia, that sells tabletop role-playing game (TTRPG) dice, RPG books, and related gaming accessories directly to consumers and through wholesale to Friendly Local Game Stores (FLGS). The product portfolio centers on a deep catalog of polyhedral dice sets — standard 7-piece sets priced at $8.50–$16 USD and premium sets at $35.25–$64 USD — across materials including resin, metal, gemstone, exotic woods, silicone, and specialty finishes such as liquid-core and sharp-edge designs. The assortment extends to RPG books from a roster of independent publishers (9th Level Games, Mythworks, Rowan Rook and Decard, Savage Worlds, Studio 2 Publishing, Delta Green, and others), handcrafted dragon-themed wood dice trays and boxes produced in the company's British Columbia workshop, dice bags, vaults, apparel, enamel pins, plush, stationery, stickers, mystery boxes, and a monthly Dice Subscription service starting at $10.75/month.

The business runs on a WooCommerce e-commerce platform with three revenue streams: one-time product sales, recurring subscription revenue, and wholesale transactions through a dedicated portal (wholesale.adventuredice.ca). Pricing is displayed in CAD for Canadian customers and USD for US customers, with free shipping offered on orders over $150 CAD/USD (excluding wholesale). Distribution covers Canada and the United States; customer acquisition relies on organic social media presence on Discord, Instagram, TikTok, and Facebook, supplemented by a Mailchimp email newsletter and an affiliate program. The registered Adventure Dice® trademark and a co-development partnership with artist Haley Boros for dragon-themed wood box artwork are the company's principal intangible assets.

The company is privately held with no disclosed institutional funding, no parent company, and no subsidiaries. Management consists of co-founders Blair Driedger (Co-Founder & Manager) and Andrea Driedger (Co-founder & Managing Director). Headcount is reported at 1–10 employees, consistent with a bootstrapped specialty retailer. Customer segments are horizontal across use cases: TTRPG players (D&D, Pathfinder, Warhammer, World of Darkness, Daggerheart, indie games), dice collectors and gift buyers, and FLGS wholesale accounts — with no disclosed enterprise anchor customers and therefore low concentration risk by structure.

Name

Adventure Dice

Legal name

Adventure Dice

Website

https://adventuredice.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Dice is a Canadian e-commerce retailer founded in 2018 that sells tabletop role-playing game dice, RPG books, and handcrafted gaming accessories to hobbyist players, collectors, and Friendly Local Game Stores across Canada and the USA.

Ownership category

akta.pro rank

Product category

Tabletop Gaming Dice & Accessories

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industry

Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)

Keywords

• Polyhedral dice sets
• Tabletop gaming accessories
• RPG books retail
• Handcrafted dice trays
• Dice subscription boxes

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Dice and Accessories: One-time product sales of polyhedral dice sets, RPG books, accessories (dice bags, trays, boxes), apparel, jewelry, pins, plush, stationery, and stickers.
2. Dice Subscription: Monthly subscription service delivering dice products to subscribers on a recurring basis.
3. Wholesale: Wholesale sales to Friendly Local Game Stores (FLGS).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adventure Dice sells polyhedral dice sets, tabletop role-playing game books, and related gaming accessories (dice bags, handcrafted wood trays and boxes, apparel, jewelry, pins, plush, stationery, stickers) through its own e-commerce store, with an additional wholesale channel for Friendly Local Game Stores and a monthly dice subscription. The company handcrafts wood dice trays and boxes in its British Columbia workshop and curates an extensive catalog of 500+ dice products organized by type, material, color, character class, and style.

Product overview

Adventure Dice is a Canadian online retailer specializing in tabletop role-playing game (TTRPG) dice, accessories, and gaming merchandise. The product portfolio centers on polyhedral dice sets (d4, d6, d8, d10, d12, d20, d100) available in standard and premium tiers, with materials ranging from standard resin to premium metal, gemstone, and exotic woods. Premium offerings include hand-polished sharp-edge dice, liquid core dice with glitter effects, and limited-edition gemstone dice. The company also sells RPG books from various publishers, handcrafted wood dice trays and boxes (dragon-themed designs made in British Columbia), TCG dice, mystery boxes, enamel pins, dice subscriptions, and gamer lifestyle products including apparel, decor, and stationery. The business operates primarily as an e-commerce store with wholesale options for FLGS (Friendly Local Game Stores) and offers affiliate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Polyhedral Dice Sets 7-piece standard polyhedral dice sets (d4, d6, d8, d10, d12, d20, plus an extra d10) sold primarily to individual TTRPG players for use in Dungeons & Dragons, Pathfinder, and similar tabletop role-playing games. Available in many colors, styles, and materials including resin and acrylic.
• Premium Dice Sets (Metal, Wood, Gemstone, Liquid Core) Premium polyhedral dice sets made from metal alloys, exotic and domestic woods (zebra wood, ebony, purple heart, black walnut, maple), natural gemstone (e.g., pink cat's eye), and liquid core resin with glitter or sparkle inclusions. Targeted at collectors and serious TTRPG players seeking distinctive, higher-priced sets ($35.25–$64.00 USD).
• RPG Books Retail sale of tabletop role-playing game rulebooks and sourcebooks from multiple publishers, sold to TTRPG players and game masters looking to run or expand games.
• Handcrafted Wood Dice Trays and Boxes Handcrafted dice storage accessories made from Canadian hemlock and birch wood in British Columbia, including dragon-themed trays (Gold, Black, Red, Fang) with felt linings and sliding-lid boxes featuring artwork by Haley Boros. Sold to TTRPG players and as premium gifts.
• Dice Subscriptions Recurring monthly subscription delivering curated dice selections to subscribers, providing ongoing variety and surprise for hobbyist TTRPG players and dice collectors.
• RPG Accessories (Bags, Vaults, Cards, Spell Templates, Table Tools) Supporting tabletop play accessories including dice bags for storage and transport, compact dice vaults in themed designs, gaming cards, spell effect templates, and other table tools for TTRPG players and game masters.
• Gamer Goodies (Apparel, Pins, Plush, Jewelry, Stationery, Stickers, Bath & Body, Decor) Gaming-themed lifestyle merchandise — clothing, jewelry, enamel pins (character class and d20 motifs), plush toys, stationery, stickers, bath and body products, and decor — sold to gamers and gift buyers.
• Gift Sets and Mystery Boxes Pre-packaged gift collections and surprise/mystery dice boxes combining dice with accessories, targeted at gift givers and dice collectors looking for themed present bundles.
• Wholesale Program for Friendly Local Game Stores Bulk wholesale supply of Adventure Dice products to Friendly Local Game Stores (FLGS) via a dedicated wholesale portal, enabling retail game stores to stock the brand's dice, trays, and gamer goodies for resale to their customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Haley BorosminorStrategic or Co-development PartnerArtist Haley Boros created the Silver Dragon illustration featured on the Gold Dragon Wood Box sliding lid.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Amazon is a broad incumbent marketplace carrying thousands of polyhedral dice listings from third-party sellers. It is a meaningful competitive reference point for Adventure Dice on price, selection, and shipping speed, particularly within North America.
• Cool Stuff Inc. Cool Stuff Inc. is a large US hobby retailer carrying board games, RPGs, miniatures, dice, and accessories. As an established multi-category hobby retailer it competes for the same TTRPG accessory spend as Adventure Dice, though at much larger scale.
• Miniature Market: Miniature Market is a large US-based hobby retailer selling board games, miniatures, RPG books, dice, and tabletop gaming accessories. It is a broader incumbent offering dice and TTRPG products alongside wargaming and board game inventory, comparable to Adventure Dice's RPG books and dice categories.

Direct peers

• WizDice: WizDice is an online retailer specializing in polyhedral dice sets for tabletop RPGs including D&D and Pathfinder. It overlaps with Adventure Dice on core 7-piece dice sets and themed character-class curation.
• Norse Foundry: Norse Foundry is a US-based direct-to-consumer retailer specializing in premium polyhedral dice sets, metal dice, and tabletop RPG accessories. It is the closest direct competitor to Adventure Dice in terms of product mix, premium-tier focus, and target audience of TTRPG players and collectors.
• Dice Dungeons: Dice Dungeons is a direct-to-consumer retailer selling polyhedral dice sets, dice bags, and tabletop gaming accessories to the D&D and TTRPG community. Its product breadth and customer base overlap closely with Adventure Dice's standard and mid-tier offerings.
• Easy Roller Dice Company: Easy Roller Dice is a US-based online retailer focused on premium polyhedral dice sets, gemstone dice, and RPG accessories. It directly competes with Adventure Dice across standard and premium dice tiers, including metal, gemstone, and resin offerings.
• D20 Collective: D20 Collective sells premium polyhedral dice and RPG accessories direct to consumers, with a focus on unique designs and themed collections. It is comparable to Adventure Dice's premium and character-class-curated product line.

Regional players

• Nerd Stop Gaming: Nerd Stop is a US-based hobby and game store operator with online sales of dice, miniatures, and RPG accessories. It serves a comparable TTRPG customer base to Adventure Dice but is regionally focused on the US rather than Canada.
• Dice Dungeons UK (The Dice Shop Online): The Dice Shop Online is a UK-based specialty retailer of polyhedral dice and tabletop RPG accessories. It is comparable to Adventure Dice's core dice assortment but operates in a different geography (UK/Europe vs. North America).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AdventureDice
• Instagraminstagram.com/adventuredice
• TikToktiktok.com/@adventuredice
• Xx.com/adventuredice
• LinkedInlinkedin.com/company/adventuredice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Dice