Alon Tourism Solutions

What Alon Tourism Solutions does

Alon Tourism Solutions is a privately held, women-owned B2B tourism consulting firm founded in 2000 by Jennifer Ackerson, headquartered in Farmingdale, New York. The company addresses an industry knowledge gap by helping U.S. tourism destinations — DMOs, state and regional tourism offices — and tourism suppliers — hotels, attractions, tour operators, restaurants, venues — connect with international and domestic travel trade buyers including receptive operators, tour operators, DMCs, OTAs, and motorcoach operators.

The firm's product portfolio is built on proprietary training curriculum (IITA's Steps to Success in-person and online, plus the Hospitality Excellence Framework), a curated buyer/supplier database spanning more than 70 countries, and an event coordination platform that manages co-op booths and sales missions. The 2026-launched Amplify 12-month Business Development Program bundles onboarding, monthly consulting, virtual business development co-ops, and presence at IPW, ABA Marketplace, and IITA Summit. Standalone events — IPW Co-op Booth ($11,500/participant), ABA/IITA Presence ($1,442), Florida Sales Mission ($3,862.50/rep), DMC Sales Blitz ($1,236), and Virtual Business Development Co-op ($772–$2,575) — round out the offering.

Revenue is generated through a mix of professional-services fees, recurring subscription contracts (Amplify), per-participant event fees, and unit-priced virtual buyer meetings. The firm operates with a 10–15-person team, is self-funded with no disclosed external investors or M&A activity, and holds WBE and NYS MWBE certifications. Customer mix spans government DMOs (NYC Tourism + Conventions, Visit Seattle, Pure Michigan, Louisiana Office of Tourism, Visit Sarasota County), SMB tour operators (FIT Tours NYC, On Location Tours, HeliNY), and enterprise attractions (Luna Park Coney Island, Inside Out Tours).

Name

Alon Tourism Solutions

Legal name

Alon Tourism Solutions

Website

https://alontourism.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Alon Tourism Solutions is a women-owned B2B tourism consulting firm that helps U.S. destinations and tourism suppliers connect with international and domestic travel trade buyers through consulting, training programs, and cooperative sales events.

Ownership category

akta.pro rank

Product category

Tourism Consulting Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Tourism consulting services
• Travel trade sales
• Hospitality training programs
• Destination marketing
• Business development co-op

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tourism Consulting Services: Expert consulting engagements helping destinations and suppliers develop strategies to effectively work with international travel trade buyers.
2. Tourism Training Programs: Steps to Success training (in-person and online), Hospitality Excellence Training, delivered through workshops, virtual programs, and one-on-one guidance.
3. Amplify Business Development Program: 12-month comprehensive program with onboarding, monthly office hours, voice app consulting, digital co-op mailers, virtual business development sessions, and trade show presence. Pricing is custom based on service tier.
4. Event Participation Programs: Co-op booth and presence opportunities at major trade shows including IPW, ABA Marketplace, IITA Summit, Florida Sales Mission, and DMC Travel Trade Sales Blitz. Fees vary by event and participation level.
5. IPW Co-op Booth: In-person attendance at IPW with full booth management, pre-appointment coordination, graphics, scheduling, and follow-up. Priced at $11,500 per participant.
6. Virtual Business Development Co-op: Virtual sales calls with pre-vetted travel trade operators across LATAM, APAC, US/Canada, and Europe markets. Flexible pricing from 1 meeting ($772) to 4 meetings ($2,575).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Alon Tourism Solutions provides B2B tourism consulting, training, and business development services that connect destinations, hotels, attractions, DMCs, and other travel trade suppliers with travel trade buyers. The company organizes turnkey sales programs including co-op booth presence at major industry trade shows (IPW, ABA Marketplace, IITA Summit), sales missions such as the Florida Sales Mission and DMC Travel Trade Sales Blitz, and the Global Virtual Business Development Co-Op, alongside training offerings such as Hospitality Excellence Training and IITA's Steps to Success.

Product overview

Alon Tourism Solutions offers a comprehensive suite of tourism business development services organized into three core service categories (Consulting, Sales & Marketing, and Training) plus an integrated events/presence program portfolio. The Amplify Business Development Program serves as a flagship 12-month cooperative offering that bundles onboarding, monthly consulting, digital marketing distribution, virtual business development sessions, and event presence (ABA, IITA, IPW). Standalone programs include the Global Virtual Business Development Co-Op for virtual sales calls, the DMC Travel Trade Sales Blitz for hybrid buyer meetings, the annual Florida Sales Mission for face-to-face Orlando-based sales calls, and various presence opportunities at major trade shows (IPW, ABA Marketplace, IITA Summit). Training offerings include the IITA's Steps to Success™ (in-person with pre-engagement and Steps 1-4 phases) and its online self-paced counterpart, plus the Hospitality Excellence Training program with customizable delivery options. Together, these programs help destinations and suppliers become travel trade-ready, connect with international and domestic buyers, and expand their distribution networks.

Differentiator

Problem solved

Functional benefit

Brands

• Steps to Success: An international inbound travel training program developed in partnership with IITA (International Inbound Travel Association) to provide destinations and tourism stakeholders with tools, resources, and insider know-how to effectively work with the travel trade.
• Hospitality Excellence Training
• Amplify Business Development Program

Products and services

• Tourism Consulting Advisory consulting engagements for destinations, hotels, attractions, DMCs, and tour operators covering tourism strategy, trade distribution, and business development planning.
• Tourism Sales & Marketing Outsourced sales and marketing execution for tourism clients, including trade show representation, buyer appointment setting, and sales mission coordination.
• Tourism Training Customized training programs for tourism industry sales and marketing teams covering travel trade distribution, selling skills, and industry best practices.
• Amplify Business Development Program Subscription-based business development program designed to help destinations and travel trade suppliers generate qualified travel trade buyer engagement.
• Global Virtual Business Development Co-Op Virtual co-op business development program that aggregates tourism suppliers for shared virtual meetings with international travel trade buyers.
• DMC Travel Trade Sales Blitz Concentrated in-person sales mission program that brings together DMCs and travel trade suppliers for a structured series of pre-scheduled buyer appointments.
• Florida Sales Mission Florida-focused sales mission that connects participating tourism suppliers with travel trade buyers in the Florida market through a series of pre-arranged appointments.
• IITA Summit Presence Opportunity Turnkey co-op booth presence package at the IITA (International Inbound Travel Association) Summit, enabling tourism suppliers to share exhibit space and buyer appointments.
• ABA Marketplace Presence Opportunity Turnkey co-op booth presence package at the ABA (American Bus Association) Marketplace trade show, enabling tourism suppliers to share exhibit space and buyer appointments.
• IPW Co-Op Booth Turnkey co-op booth presence package at IPW, the U.S. Travel Association's premier international inbound travel trade show, enabling tourism suppliers to share exhibit space and pre-scheduled international buyer appointments.
• Hospitality Excellence Training Specialty training program focused on hospitality service standards and excellence for tourism and hospitality industry staff.
• IITA's Steps to Success Flagship training program delivered in partnership with IITA covering the steps to success in travel trade sales, available in both in-person and online versions.

Quantifiable outcome

• More than doubled business for clients (FIT Tours NYC testimonial)
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• International Inbound Travel Association (IITA)coreStrategic or Co-development Partner · 1 January 2017IITA partnered with Alon in 2017 to launch the Inbound Insider: Steps to Success training program. Alon delivers this international inbound travel training program to destinations across the USA. Alon also represents suppliers at IITA Summits and participates in IITA co-op presence programs.
• Herrmann GlobalcoreStrategic or Co-development PartnerStrategic partnership between Herrmann Global and Alon Tourism Solutions to offer combined resources to destinations. Two well-known companies with unparalleled reputations in tourism marketing partnering to provide comprehensive destination services.
• NYC Tourism + ConventionscoreStrategic or Co-development PartnerAlon partners with NYC Tourism + Conventions (official DMO of NYC) to deliver the Tourism Ready training program. Alon also participates as partner in their events and programs.
• GetYourGuideminorChannel Partner/ Reseller/ DistributorStrategic partnership facilitated by Alon between Welcome to Times Square and GetYourGuide. Welcome to Times Square product (Standard Billboard Picture Display for $150) now available on GetYourGuide's global platform.
• US Travel AssociationcoreStrategic or Co-development PartnerAlon is a cornerstone participant at IPW (organized by US Travel Association) for over a decade. Manages co-op booths and represents clients at IPW events.
• American Bus Association (ABA)coreGTM or Marketing PartnerAlon offers ABA Marketplace presence opportunities, representing supplier clients at domestic motorcoach and group tour operator events.
• NYSTIA (New York State Tourism Industry Association)minorStrategic or Co-development PartnerAlon team members serve on NYSTIA Board of Directors, Higher Education Committee, and Workforce Development Committee. Alon also participates in NYSTIA awards programs.
• Destinations of New York StateminorGTM or Marketing PartnerPartnership organization representing collective destination marketing efforts.
• Tourism CaresminorGTM or Marketing PartnerNonprofit organization supporting tourism industry. Alon is a partner/member.
• Beautiful PeopleminorOthersAlon team member serves as VP, Board of Director for Beautiful People nonprofit organization.
• BpeaceminorOthersAlon participates in Bpeace mentoring program supporting business development.
• GC CommunicationsminorOthersJean Guinup, owner of GC Communications (veteran of tourism and hospitality industry, former GM of Woodbury Common), provides PR consulting services to Alon.
• Affluent Hospitality GroupminorChannel Partner/ Reseller/ DistributorAdele Black has owned Affluent Hospitality Group since 2003. Provides sales representation, product training to travel agents for destinations, tour operators, hotels, cruise lines, and DMCs. Alon team member.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Madden Media: U.S. destination marketing agency serving DMOs, state tourism offices, and attractions with media, content, and trade marketing programs. Comparable B2B sales cycle, customer base, and revenue model to Alon's representation and consulting practices.
• Miles Partnership: U.S. destination marketing agency that partners with DMOs and state tourism offices on co-op media planning, content marketing, and partnership programs. Highly comparable B2B tourism trade service model to Alon's event representation and consulting offerings.
• Roger Brooks International: Destination marketing consultancy that helps DMOs and attractions with positioning, branding, and trade development. Closely comparable consultative service model and target customer base to Alon's consulting and training services.
• Development Counsellors International: International marketing and economic development consultancy that works with state, regional, and city tourism agencies on travel trade development and inbound tourism—directly comparable B2B service overlap with Alon's consulting and training programs.

Regional players

• Hills Balfour: UK-based tourism, travel, and hospitality PR and marketing agency serving European DMOs and tourism businesses. Closely comparable service model and buyer-education focus to Alon but operating primarily in the United Kingdom and European inbound market.

Broad incumbents

• Simpleview: CRM, CMS, and digital marketing platform exclusively serving DMOs, convention bureaus, and attractions. Serves Alon's customer base through technology rather than services, creating partial competitive overlap on RFPs from state and city DMOs.
• MMGY Global: Large multi-discipline travel and tourism marketing firm offering advertising, research, content, and trade marketing to tourism boards. Broader portfolio than Alon but serves the same DMO customer base with overlapping sales motion.

Emerging players

• Sojern: Digital travel marketing platform that uses intent data to connect tourism suppliers and DMOs with travelers. Adjacent in destination tourism marketing but built on a technology-led model that competes with portions of Alon's training and trade-introduction services at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ALONMarketing
• Facebookfacebook.com/alontourism
• LinkedInlinkedin.com/company/alontourism

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alon Tourism Solutions