Silverlake Automotive

What Silverlake Automotive does

Silverlake Automotive is a privately held, multi-location independent auto repair and maintenance operator headquartered in Post Falls, Idaho, serving individual vehicle owners across North Idaho (Coeur d'Alene, Post Falls, Rathdrum, Sagle) and Eastern Washington (Spokane Valley). Founded in 2003 by Will Sando and his wife Rebecka Sando, the company runs six physical retail storefronts and employs three advanced-level ASE Master Technicians, holding the only ASE Blue Seal of Excellence recognition in North Idaho along with AAA approval and NAPA AutoCare Center status. Its service portfolio spans regular maintenance (oil changes, tune-ups), mechanical and engine repair, transmission service, brakes, tires and suspension, electrical and computer diagnostics, and A/C service, supported by digital vehicle inspections, a local shuttle, rental cars, and a 24-hour nationwide roadside assistance program.

The business operates on a transaction-based revenue model with per-service unit pricing (for example, a full synthetic oil change starting at $79.95) augmented by promotional coupons and a Customer Rewards Program that issues Reward Dollars, referral bonuses, and free or discounted services to drive repeat visits. Go-to-market is direct-to-consumer through physical storefronts, with marketing executed via the company website, Facebook, Google, Yelp, and YouTube, supported by word-of-mouth from 349+ customer reviews and a #1 North Idaho ranking in seven of the last nine years. A 4-year/48,000-mile in-network warranty and the 36-month/36,000-mile NAPA AutoCare Peace of Mind Warranty provide nationwide coverage for qualifying repairs.

In January 2026, Silverlake Automotive was acquired by Straightaway Tire & Auto, an O2 Investment Partners-backed automotive services platform, becoming Straightaway's fifth brand and joining a combined 87-shop nationwide network that is publicly targeting 100 locations in early 2026. Founder Will Sando transitioned into a Brand President role to lead the brand's geographic expansion into Boise, Idaho and Spokane, Washington, with Sagle and Spokane Valley locations representing the first steps of that push.

Name

Silverlake Automotive

Legal name

Silverlake Automotive

Website

https://www.silverlakeautorepair.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Silverlake Automotive is a six-store independent auto repair and maintenance brand in North Idaho and Eastern Washington, serving individual vehicle owners with ASE-certified technicians, a 4-year/48,000-mile warranty, and a nationwide NAPA-backed warranty, now operating as a brand under Straightaway Tire & Auto.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Automotive repair services
• Vehicle maintenance
• Auto diagnostics
• Tire and suspension service
• Brake and mechanical repair

Headquarters

HQ city

Post Falls

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Repair and Maintenance Services: Revenue is generated through transaction-based automotive repair and maintenance services. The company offers a wide range of services including oil changes, brake service, tire installation, suspension work, engine repair, transmission service, and electrical diagnostics. They use a per-service pricing model with promotional coupons and a customer loyalty rewards program to drive repeat business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Silverlake Automotive provides complete auto repair, service, and maintenance on all makes and models, covering regular maintenance, electrical and computer diagnostics, mechanical service and repair, tires and suspension, plus convenience add-ons such as local shuttle and rental cars. Operations are delivered through six physical storefronts staffed by ASE Master Technicians in North Idaho and Eastern Washington, with repairs backed by a 4-year/48,000-mile local warranty and the NAPA AutoCare Peace of Mind Warranty.

Product overview

Silverlake Automotive is a five-location automotive repair brand (Coeur d'Alene, Post Falls, Downtown, Rathdrum, Sagle, and Spokane Valley) offering complete auto repair, service, and maintenance on all makes and models. The company provides a comprehensive suite of services including regular maintenance, electrical and diagnostic work, mechanical repair, tires and suspension, along with a Customer Rewards Program featuring nationwide roadside assistance and extended warranties. The service portfolio is backed by ASE master certified technicians, a 4 Year/48,000 Mile local warranty, NAPA AutoCare Peace of Mind Warranty, and AAA approval. The company was founded in 2003 and was acquired by Straightaway Tire & Auto in early 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair and Maintenance Services Comprehensive automotive repair and maintenance services covering regular maintenance, electrical and computer diagnostics, mechanical service and repair, tires and suspension for personal vehicles. Targeted at individual vehicle owners in North Idaho and Eastern Washington.
• Customer Rewards Program Loyalty rewards program for individual vehicle owners that provides reward dollars, free or discounted oil changes, referral bonuses, 24-hour nationwide roadside assistance, and nationwide warranty coverage to drive repeat business.
• 4 Year / 48,000 Mile Local Warranty Extended repair and service warranty honored at any Silverlake Automotive location, providing parts and labor coverage for qualifying repairs and peace of mind for individual vehicle owners.
• NAPA AutoCare Peace of Mind Warranty 36-month/36,000-mile nationwide repair warranty covering parts and labor on qualifying services, available to Silverlake customers through the NAPA AutoCare Center network.
• Full Synthetic Oil Service Scheduled oil change service for personal vehicles, including full synthetic oil and a digital vehicle inspection, targeted at individual consumers maintaining routine service schedules.
• A/C Performance Check and Service Air conditioning diagnostic and repair service for personal vehicles, including a free performance check with $50 off follow-on A/C service, targeted at individual vehicle owners preparing for summer or addressing A/C issues.
• Timing Belt Replacement Service Timing belt replacement service for personal vehicles, offered at a promotional price to individual consumers needing scheduled engine maintenance.

Quantifiable outcome

• Voted #1 auto repair shop in North Idaho for seven out of the last nine years
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Straightaway Tire & AutocoreChannel Partner/ Reseller/ Distributor · 27 January 2026Silverlake Automotive was acquired by Straightaway Tire & Auto, becoming its fifth brand. Under the partnership, Silverlake continues operating under its brand while Will Sando serves as Brand President. The acquisition expands Straightaway's footprint into the Mountain West region and adds 30+ team members to their network. The combined entity operates 87 shops nationwide and targets 100 locations in early 2026.
• NAPA AutoCarecoreTechnology or IntegrationSilverlake Automotive operates as a NAPA AutoCare Center, offering NAPA brand parts and the NAPA AutoCare Peace of Mind Warranty. This partnership provides customers with nationwide warranty coverage honored at thousands of NAPA AutoCare Centers across the country.
• AAA (American Automobile Association)minorChannel Partner/ Reseller/ DistributorSilverlake Automotive is AAA approved and recommended by AAA for auto repair services. AAA often refers members to Silverlake when they experience vehicle breakdowns while traveling in the area.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Monro Auto Service and Tire Centers: Public multi-location operator of auto repair, tire, and muffler/brake shops; comparable in offering breadth (oil changes, brakes, tires, alignment, suspension) and franchise-style expansion model, but at vastly greater scale.
• Jiffy Lube: Largest quick-service oil change and light-maintenance franchise in North America; competes for Silverlake's maintenance customer visits, particularly on synthetic oil changes.
• Midas: Long-standing franchise network for brakes, exhaust, tires, and general maintenance; directly overlapping service portfolio and customer demographic with Silverlake.
• Pep Boys: Iconic multi-category auto service and tire chain offering the same general repair, tire, and maintenance services Silverlake provides; broader geographic reach but lower community reputation per shop.
• Firestone Complete Auto Care: National Bridgestone-owned service chain offering tires, alignment, brakes, oil changes, and diagnostics — competing with Silverlake on convenience, warranty, and brand trust at scale.
• Goodyear Auto Service: National tire-and-auto-service brand owned by Goodyear; competes with Silverlake on tires, alignment, brakes, oil changes, and general maintenance at scale across the U.S.

Direct peers

• Brakes Plus: Multi-location independent-style auto repair brand focused on brakes, tires, alignment, and general maintenance; comparable store-level service mix and customer base.
• Christian Brothers Automotive: Multi-location franchise auto repair brand operating on a trust-based, certified-technician model similar to Silverlake; both emphasize ASE-certified work, warranties, and community reputation as core differentiators.
• Meineke Car Care Centers: Franchised multi-location general auto repair brand offering oil changes, brakes, tires, and exhaust; directly comparable in service mix, customer segment, and physical-storefront GTM.

Regional players

• Les Schwab Tire Centers: Dominant Pacific Northwest tire and auto service chain headquartered in the same regional footprint as Silverlake; competes directly in the Coeur d'Alene / Spokane corridor on tires, alignment, and basic repair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SilverlakeAuto
• Facebookfacebook.com/SilverlakeAutomotivePostFalls
• Xx.com/SilverLakeAuto
• LinkedInlinkedin.com/company/silverlake-automotive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverlake Automotive