What Active Content does

Active Content (acontent.ai) is a privately held, founder-led performance marketing company headquartered in London with a regional office in Dubai. The company specializes in AI-driven, multi-channel lead generation for verticals including insurance, finance, home services, B2B SaaS, automotive, and legal, generating qualified exclusive leads that clients only pay for upon delivery under a Cost Per Lead (CPL) pricing model. The website references approximately a decade of operational experience, with leadership including founders Amit Kanabar, Dimple Gohil-Kanabar, and Stephan Scharer. Active Content markets a cumulative 4M+ leads delivered, a 20%+ lead conversion rate, and a 90%+ returning customer rate as headline performance metrics.

The company's core product is a proprietary AI-driven lead generation platform comprising a real-time dashboard, predictive analytics engine, automated bidding system, fraud detection layer, and cross-channel attribution tooling. Service delivery spans paid social (Meta, TikTok, LinkedIn, X), native advertising (Taboola, Outbrain, Yahoo), search and display (Google Ads, YouTube, Display Network, Bing), and programmatic channels (DSPs, RTB, Connected TV). Strategic platform partnerships with Meta, Google, TikTok, Outbrain, Taboola, and Bing provide access to premium advertising inventory and targeting capabilities across the funnel. AI capability claims center on predictive modeling, 24/7 automated optimization, and bot filtering, though no patents, proprietary models, or AI-specific senior hires are disclosed in the available material.

Commercially, Active Content operates exclusively on a performance-based CPL model with no setup fees, no minimum spend, and no long-term contracts, targeting enterprise, mid-market, and SMB buyers through founder-led direct sales, inside sales, and self-serve volume tiers ranging from 100 to 5,000+ leads per month. The company is privately held with no disclosed funding rounds, no parent organization, and no public ticker, and presents itself as an independent operation with offices in London and Dubai serving global markets. Pricing is transparent at an average CPL of £2.4, with volume discounts available, aligning the vendor's incentives with client outcomes on a per-lead basis.

Name

Active Content

Legal name

Active Content

Website

https://acontent.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Content is a London-based, founder-led performance marketing company that delivers AI-driven, multi-channel lead generation on a cost-per-lead model for verticals including insurance, finance, home services, B2B SaaS, automotive, and legal.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Lead generation
• Performance marketing
• Cost per lead
• Pay per call
• Media buying

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Cost Per Lead (CPL): Performance-based pricing model where clients pay only for qualified leads delivered. No setup fees, no minimum spend, no contracts. Revenue is generated exclusively when clients see results - the company succeeds only when clients succeed. Volume discounts available for higher lead volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Active Content is a performance-based lead generation agency that plans, buys, and optimizes digital media across paid social, native, search/display, and programmatic channels to deliver qualified leads and inbound calls to advertisers. The company operates on a cost-per-lead (CPL) and pay-per-call pricing model, leveraging an in-house AI engine to score, qualify, and route leads in real time for verticals including insurance, financial services, home services, B2B SaaS, automotive, and legal.

Product overview

Active Content operates as a performance marketing platform offering AI-powered lead generation services. The company provides a unified CPL (Cost Per Lead) model where clients pay only for qualified leads generated through multi-channel advertising. The core offering consists of proprietary AI-driven technology for campaign optimization, real-time dashboards for performance visualization, and predictive analytics for strategy forecasting. Services span paid social advertising (Meta, TikTok, LinkedIn, X), native advertising (Taboola, Outbrain, Yahoo), search and display (Google Ads, YouTube, Display Network), and programmatic advertising (DSPs, RTB, Connected TV). The platform includes custom dashboards, fraud detection, automated bidding, and cross-channel attribution capabilities. The company operates on a performance-based model with no contracts or minimum spend requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Lead Generation Full-funnel paid media planning, buying, and optimization that delivers qualified leads to advertisers in insurance, financial services, home services, B2B SaaS, automotive, and legal verticals on a cost-per-lead basis.
• Pay-Per-Call Lead Generation Telephone-qualified lead delivery service that routes inbound calls from paid media campaigns to advertiser sales teams, with calls scored, qualified, and billed on a pay-per-call basis.
• Paid Social Media Buying Paid media buying and campaign management across Meta, TikTok, LinkedIn, and X to generate leads and calls for advertisers.
• Native and Search/Display Advertising Lead generation campaigns run across native ad networks (Taboola, Outbrain, Yahoo) and search/display platforms (Google, Bing, YouTube).
• Programmatic Media Buying Automated ad buying via DSPs, real-time bidding, and connected TV (CTV) inventory to reach prospects across the open web and streaming environments.
• AI Lead Qualification and Routing In-house AI engine that scores, qualifies, and routes every incoming lead and call in real time, applying automated optimization and fraud detection before delivery to advertiser CRMs.

Quantifiable outcome

• 4M+ leads generated across all campaigns
• +5 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Meta (Facebook, Instagram)coreTechnology or IntegrationSocial advertising partnership for delivering campaigns across Facebook and Instagram ecosystems. Strategic alliance for social advertising expertise and access to Meta's advertising platform and audience targeting capabilities.
• TikTokcoreTechnology or IntegrationSocial advertising partnership for TikTok ecosystem campaigns. Strategic alliance providing access to TikTok's growing user base and advertising platform.
• GooglecoreTechnology or IntegrationSearch and display advertising partnership for Google Ads, YouTube, and Display Network campaigns. Provides access to Google's advertising ecosystem for intent-based marketing.
• OutbraincoreTechnology or IntegrationPremium native advertising partnership for content-driven lead generation at scale. Strategic alliance for native advertising placements across premium publisher networks.
• TaboolacoreTechnology or IntegrationPremium native advertising partnership for content-driven lead generation at scale. Strategic alliance enabling content discovery campaigns that blend with user experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SalesHive: SalesHive is a B2B lead generation agency combining outbound SDR teams with paid demand generation across channels. It is comparable to Active Content in its performance-oriented GTM, multi-channel demand-gen focus, and reliance on technology-enabled campaign optimization.
• Martal Group: Martal Group is a B2B lead generation agency providing outsourced SDR and appointment-setting services across SaaS, tech, and professional services verticals. It is comparable to Active Content in its B2B demand-generation focus, performance-orientation, and reliance on data-driven outbound execution.
• Belkins: Belkins is a B2B appointment-setting and lead generation agency combining outbound SDR execution with tech-enabled campaign optimization for SaaS and professional services clients. Comparable to Active Content in its lead-gen-as-a-service model and multi-channel B2B demand focus.
• Pearl Lemon: Pearl Lemon is a London-based lead generation and SEO agency serving B2B and enterprise clients with multi-channel performance campaigns. Its UK headquarters, performance-based pricing, and multi-channel delivery make it a close geographic and operating peer to Active Content.
• KlientBoost: KlientBoost is a performance marketing agency focused on paid acquisition (PPC and paid social) with a strong emphasis on landing-page optimization and CPL-driven engagements. It is directly comparable to Active Content in channel mix, performance-pricing model, and SMB-to-mid-market buyer focus.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency providing paid media, SEO, and lifecycle services with a results-oriented positioning and cross-channel execution. It competes in the same performance marketing / paid acquisition space as Active Content, serving similar verticals with transparent ROI-focused engagements.
• Single Grain: Single Grain is a digital marketing agency specialized in paid media, SEO, and SaaS lead generation for B2B and D2C clients. It is directly comparable to Active Content in its multi-channel mix, AI-augmented optimization, and vertical focus including B2B SaaS and finance-adjacent categories.
• Callbox: Callbox is a multi-channel lead generation provider offering appointment setting, telemarketing, and data-driven demand generation for B2B clients globally. It is directly comparable to Active Content in its performance/multi-channel mix and vertical breadth (tech, finance, professional services).

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering paid media, SEO, content, and web design with proprietary performance technology (MarketingCloudFX). As a broader incumbent, it overlaps with Active Content's paid acquisition and analytics offerings but at significantly greater scale across many industries.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering paid media, SEO, social, and web design for SMB and mid-market clients. It is broadly comparable to Active Content through its multi-channel performance marketing and CPL/ROI-oriented client engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/activecontentltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Content