Yearpins

What Yearpins does

Yearpins, founded in 1999 and headquartered in Houston, Texas, is a private custom pin, coin, and medal manufacturer that operates a direct-to-consumer e-commerce business through yearpins.com. The company produces custom lapel pins across multiple manufacturing methods — soft enamel, hard enamel (cloisonné), die struck, offset printing, 3D casting/molding, UV printing, and acrylic/PVC — with a Pantone color matching system and eco-friendly, lead-free certified materials. Beyond pins, its product portfolio spans custom coins (challenge, commemorative, 3D, die struck, printed, unusual shapes), custom medals (fiesta medals, sports medals such as soccer/wrestling/running/taekwondo), and a broad accessories line including keychains, lanyards, cufflinks, bolo ties, golf accessories, embroidered patches, ornaments, tote bags, towels, and award plaques. Sub-brand collections target aviation (Pilot Wings Pins), law enforcement (Police Badges), corporate recognition (Service & Recognition Pins, Ribbon Pins), and remembrance causes (Poppy Pins, Peccy Pins).

The business runs on a transactional one-time purchase model with unit pricing starting at approximately $0.40 per pin on a 25-piece minimum order quantity, with bulk discounts of 30-40% and free shipping. The company's go-to-market combines direct e-commerce with inside-sales design assistance (free unlimited design revisions, 12-hour mockup feedback, free artwork). Marketing relies on a Shopify-style e-commerce storefront, content marketing via blog and case studies, and organic social presence across X, Facebook, Instagram, and TikTok. Global shipping is supported with multi-language checkout (English, French, Italian, German, Spanish) and currency-localized pricing for 100+ countries.

Yearpins claims 10,000+ clients served, 5,000,000+ orders completed, an 80%+ reorder rate sustained over 20+ years, and a 4.95/5.0 product rating from 692 reviews. Publicly referenced customers include Ford, UPS, Pepsi, American Red Cross, Boeing, Amazon, Starbucks, Google Cloud, Smartsheet, EVSA Flight School, Avia Flight Academy, and The Salvation Army. The company is privately held, self-funded since inception, with no disclosed institutional investment, headcount, or revenue figures. The company has no disclosed AI/ML capabilities, APIs, integrations, or proprietary software products — its competitive position rests on physical manufacturing assets, 25+ years of operating history, design service workflow, and a globally accessible e-commerce storefront.

Name

Yearpins

Legal name

Yearpins

Website

https://yearpins.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Yearpins is a private, Houston-based custom pin, coin, and medal manufacturer founded in 1999, selling direct-to-consumer worldwide via its e-commerce site and serving 10,000+ clients across corporate, aviation, sports, nonprofit, and government segments.

Ownership category

akta.pro rank

Product category

Custom Pins, Coins, and Medals Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)

akta.pro secondary industry

Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

Keywords

• Custom lapel pins
• Challenge coin manufacturing
• Commemorative medals
• Enamel pin production
• Branded promotional merchandise

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Pin Manufacturing: One-time purchase model for custom-made lapel pins, enamel pins, and related products. Revenue generated from production and sale of custom pins with various options including style (soft enamel, hard enamel, die struck, 3D, printed), plating finishes, attachments, and packaging.
2. Custom Coin Manufacturing: One-time purchase model for custom challenge coins, commemorative coins, and medallions.
3. Custom Medal Manufacturing: One-time purchase model for custom medals including fiesta medals, sports medals, and achievement medals.
4. Rush Custom Products: Expedited production orders with faster turnaround (1-3 days production, 3-5 days shipping) for time-sensitive needs, typically at premium pricing.
5. Accessory Products: Additional products including custom keychains, lanyards, cufflinks, bolo ties, golf accessories, and other branded merchandise items.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Yearpins is a factory-direct manufacturer of custom lapel pins, challenge coins, commemorative medals, badges, and related branded accessories, selling direct to customers through yearpins.com. Orders are produced in-house using soft enamel, hard enamel, die struck, printed, 3D, acrylic, and PVC techniques with a 25-piece minimum order quantity, free design services, free shipping, and rush production in 1-3 days. The company also offers a Rush Pins line of pre-designed templates (pilot wings, police badges, poppy pins, ribbon pins, service pins, Peccy pins) and complementary accessories such as keychains, lanyards, cufflinks, bolo ties, golf accessories, embroidered patches, ornaments, tote bags, towels, and award plaques.

Product overview

Yearpins is a custom pin, coin, and medal manufacturing company offering a comprehensive portfolio of products. The core offerings include Custom Pins (available in soft enamel, hard enamel, die struck, printed, 3D, acrylic, and PVC styles), Custom Coins (enamel, 3D, die struck, printed, and specialty shapes), Custom Medals (including specialized Fiesta Medals and sports-themed medals), and Rush Pins (pre-designed templates for faster turnaround including pilot wings, police badges, poppy pins, service pins, and ribbon awareness pins). The company also offers complementary accessories and branded merchandise including custom keychains, golf accessories, cufflinks, bolo ties, lanyards, graduation charms, embroidered patches, ornaments, tote bags, towels, and award plaques. The product portfolio is organized around the core manufacturing capabilities for custom metal products, with specialized sub-brands for aviation (Pilot Wings Pins), law enforcement (Police Badges), corporate recognition (Service & Recognition Pins), and awareness causes (Ribbon Pins, Poppy Pins).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Pins High-quality custom lapel pins designed for businesses, events, organizations, and individuals, available in soft enamel, hard enamel, die struck, printed, 3D, acrylic, and PVC styles starting from $0.40 per piece with a 25-piece MOQ.
• Rush Pins Pre-designed template pins with faster production and delivery (1-3 days production, 3-5 days shipping), including themed collections such as pilot wings, police badges, poppy pins, service recognition pins, ribbon awareness pins, and Peccy pins.
• Custom Coins Custom challenge coins and commemorative coins available in enamel, 3D, die struck, printed, and unusual shaped designs, including poker chips, trolley coins, and magnetic coin options.
• Custom Medals Custom medals for sports, events, and recognition, including Fiesta medals and sport-specific collections for soccer, wrestling, running, taekwondo, basketball, gymnastics, triathlon, baseball, equestrian, and general award medals.
• Custom Keychains Custom keychain accessories with pin-to-keychain conversion options for carrying designs as everyday branded merchandise.
• Custom Golf Accessories Custom golf gifts including golf ball markers, golf club accessories, and branded golf merchandise starting from $0.98 per ball marker.
• Custom Cufflinks Personalized cufflinks that convert pin designs into polished accessories for dress shirts, starting from $1.87 per pair.
• Custom Bolo Ties Custom bolo ties that transform pin designs into western-inspired accessories with braided cords and metal tips, starting from $2.13 each.
• Custom Lanyards Custom lanyards for ID badges, event credentials, and promotional use.
• Custom Charms Custom charms including graduation tassel charms for celebrating academic milestones and achievements, starting from $0.88 each.
• Custom Embroidered Patches Custom embroidered patches for branding, team identification, and promotional merchandise.
• Christmas Ornaments Custom Christmas ornaments personalized for holiday celebrations and commemorative purposes.
• Custom Tote Bags Custom branded tote bags for promotional giveaways and merchandise.
• Custom Towels Custom towels with logo branding for golf, hospitality, and promotional use.
• Award Plaques Award plaques for recognition programs and commemorative presentations.

Quantifiable outcome

• 10,000+ satisfied clients served since 1999
• +4 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crown Awards: Crown Awards is an established US retailer and manufacturer of trophies, medals, plaques, pins, and recognition awards serving schools, sports leagues, and corporations. It overlaps with Yearpins' medals and awards business and competes for the same recognition and events customer base, but at a much broader portfolio scale.
• 4imprint: 4imprint is one of the largest US promotional products distributors, offering custom pins, coins, lanyards, keychains, and a wide range of branded merchandise. It overlaps with Yearpins on pins and accessories and competes for the same corporate branding and events budgets, but operates at much larger scale as a broad-line distributor.
• PCNA (Polyconcept): PCNA is a large North American supplier of promotional products including pins, coins, lanyards, patches, and drinkware. It competes with Yearpins for corporate and event buyers across multiple categories but as part of a far broader branded-merchandise portfolio rather than as a pin specialist.
• Medals of America: Medals of America is a long-standing US manufacturer and retailer of military medals, ribbons, and custom recognition awards. It is comparable to Yearpins on the medal and recognition-pin product line and overlaps on military, government, and first-responder customer segments.

Direct peers

• GS-JJ: GS-JJ is one of the largest online direct-to-consumer custom pin, coin, and medal manufacturers globally, offering soft enamel, hard enamel, die struck, and 3D pins. It competes head-to-head with Yearpins on factory-direct pricing, MOQ flexibility, and rush production across the same SMB and corporate customer base.
• Lapel Pins Plus: Lapel Pins Plus is a US-based online custom lapel pin supplier offering a broad style range (soft enamel, hard enamel, die struck, 3D, printed) with factory-direct pricing and design assistance. It competes directly with Yearpins for corporate branding, recognition, and event customers.
• The Pin People: The Pin People is a US custom lapel pin manufacturer producing soft enamel, hard enamel, die struck, cloisonné, and printed pins for corporate, sports, and event customers. It mirrors Yearpins' product mix, MOQ-driven e-commerce model, and free design service positioning.
• Quality Lapel Pins: Quality Lapel Pins is a US custom pin manufacturer specializing in enamel pins, trading pins, and challenge coins. It is comparable to Yearpins in product portfolio (pins and coins), corporate and sports customer focus, and online quote-based sales motion.
• MVP Visuals: MVP Visuals is a custom pin and coin manufacturer serving sports teams, corporations, and events with trading pins, challenge coins, and lapel pins. It is directly comparable to Yearpins on product type, target segments (sports + corporate), and online custom order workflow.
• Wizard Pins: Wizard Pins is a US-based custom lapel pin manufacturer specializing in soft enamel, hard enamel, die struck, and printed pins with online quoting. It is directly comparable to Yearpins on product range, target customers (corporate, sports, military), and DTC e-commerce GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Yearpins_manu
• Facebookfacebook.com/yearpins
• Instagraminstagram.com/yearpins
• TikToktiktok.com/@yearpins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yearpins