Neon Digital Media

Name

Neon Digital Media

Legal name

NDM Marketing Pvt Ltd.

Website

https://neondigital.media

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industry

Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Performance marketing services
• Amazon ads management
• Amazon DSP optimization
• Media buying services
• Conversion rate optimization

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Fixed monthly retainer fees for end-to-end campaign management, ad optimization, and account management services. Additional 10% service fee charged on ad spend above $1000.
2. Hector SaaS Subscriptions: Subscription-based pricing for Hector Ai platform with multiple tiers: Self-Serve DSP ($250/mo), Managed DSP ($1000/mo), and full Hector Platform ($3,447/mo monthly). Platform fees also include percentage-based charges on DSP spend (4-6% depending on tier).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Neon Digital Media is a full-funnel performance marketing agency that delivers Amazon advertising, account management, A+ Content, media buying, email marketing, and conversion rate optimization services to brands, alongside its proprietary Hector Ai SaaS platform for Amazon ads optimization with ChatGPT/Claude integration. The agency bills primarily through monthly retainers and ad-spend-linked service fees, while Hector Ai is sold on tiered monthly, quarterly, half-yearly, and annual subscriptions.

Product overview

Neon Digital Media is a full-funnel performance marketing agency offering a proprietary platform called Hector integrated with Amazon Ads management services. The Hector Platform is the core product providing campaign analytics, management, and automation features, with modules including Hector MCP (ChatGPT/Claude integration), Self-Serve DSP, AMC Insights, Rule-Based Automation, Dayparting, and Performance Insights. These are complemented by service offerings including Amazon Ads Management, Amazon Account Management, A+ Content Creation, Media Buying, Email Campaigns, and Conversion Rate Optimization, creating an integrated solution for brands seeking growth on Amazon and other advertising platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Hector Platform Proprietary SaaS platform built to help brands and agencies manage, analyze, and optimize Amazon ads workflows from a single platform, with tiered subscriptions including Self-Serve DSP ($250/month), Managed DSP ($1,000/month), and full Platform ($3,447/month).
• Amazon Ads Management Services End-to-end Amazon advertising services including campaign setup, bid optimization, keyword targeting, placement strategies, and performance monitoring to maximize sales and ROI for brands selling on Amazon.
• Amazon Account Management Services Comprehensive Amazon account management covering catalog uploads, inventory health, policy compliance, reviews management, and performance metrics to keep Amazon businesses running smoothly.
• A+ Content Creation Enhanced brand content creation service featuring engaging visuals, comparison charts, and brand storytelling designed to improve discoverability and boost conversion rates on Amazon listings.
• Media Buying Services Full-service media buying including campaign creation and management, copywriting, creative design, and optimization across multiple advertising platforms, with specialist media buyers assigned per platform.
• Email Campaign & Flows Email marketing automation service including campaign creation, strategic email flows, and audience nurturing designed to build owned email lists and maximize email revenue potential.
• Conversion Rate Optimization Landing page and product page optimization services focused on improving conversion rates to maximize ROAS without modifying ad campaigns or creatives.
• Hector MCP Amazon Ads integration inside ChatGPT and Claude, sold at $300/month, that lets users ask questions, get insights, and take actions on Amazon Ads (SP, SB, SD) using natural language, with seller + vendor account support and unlimited historical data across all marketplaces.

Quantifiable outcome

• Performance Marketing Strategies Generated Millions of Dollars

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Amazon AdscoreGTM or Marketing Partner · 1 January 2025Amazon Ads partner with Advanced Partner status. Provides Amazon advertising services including campaign management, DSP, AMC insights, and A+ content creation. Winner of Amazon Ads Innovation Challenge 2025 and Seasonal Sales Strategy Award 2025 (APAC).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pacvue: Enterprise SaaS platform for Amazon and retail media advertising, including DSP, AMC, and automation — the closest direct competitor to Hector in scope and target customer (brands and agencies managing Amazon Ads at scale).
• Perpetua: Amazon Ads and retail media optimization platform with self-serve and managed tiers, rule-based automation, and dayparting — overlapping Hector's feature set and serving the same Amazon seller and agency buyer.
• Quartile: AI-driven Amazon and retail media advertising platform combining DSP, sponsored ads optimization, and managed services — directly comparable to Neon's agency-plus-platform dual model.
• Teikametrics: AI-powered Amazon and Walmart advertising optimization SaaS with both self-serve and managed services offerings, directly competing with Hector for Amazon seller's media budget.
• Helium 10: Widely-used Amazon seller tool suite with an ads optimization module (Adtomic) — competes with Hector in the self-serve SMB Amazon seller segment.
• BidX: Amazon DSP-focused self-serve and managed platform targeting agencies and brands, overlapping Hector's DSP self-serve and AMC insights positioning.
• Sellozo: Amazon advertising automation and management platform with AI-driven optimization — comparable in scope to Hector's rule-based automation and DSP modules.

Emerging players

• Jungle Scout: Amazon seller research and analytics platform with growing advertising features, providing partial overlap with Hector's analytics and performance insights modules.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with deep Amazon Ads Advanced Partner status, competing for the same enterprise brand budgets Neon serves (Tata, BMW, Bata class clients).
• Flywheel (Omnicom): Omnicom-owned Amazon-focused digital agency with proprietary tech and a global enterprise client base, competing head-to-head for Amazon marketing mandates of large brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NeonDigitalMedia
• LinkedInlinkedin.com/company/neon-digital-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neon Digital Media