MoEngage India
MoEngage is an agentic AI customer engagement platform that helps 1,350+ consumer brands deliver personalized cross-channel marketing and real-time transactional messaging across 11 channels, serving enterprise and mid-market customers in financial services, retail, food and beverage, travel, and media globally.
- Company typePrivate
- Founded2014
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What MoEngage India does
MoEngage India Private Limited is a Bengaluru-headquartered, agentic AI customer engagement platform serving 1,350+ consumer brands globally across financial services, retail and e-commerce, food and beverage, travel and hospitality, and media and entertainment. The platform unifies customer data ingestion, 360-degree customer analytics, and AI-driven cross-channel campaign orchestration across eleven channels (push, email, SMS, WhatsApp, in-app, web, RCS, digital advertising), with real-time transactional alerting via a single API across 30+ providers (MoEngage Inform) and web/app personalization capabilities. The technical core combines the proprietary Merlin AI agent suite for generative marketing content, the Sherpa predictive AI engine, and post-June 2026 Aampe technology for reinforcement learning and causal inference-based agentic decisioning, collectively processing over 200 billion decisions weekly, 1 trillion data points monthly, and 30 million messages per minute at 99.9% uptime across data centers in the US, Europe, India, and Indonesia.
The company operates a B2B SaaS subscription model with annual, quote-based enterprise pricing, distributed through direct field sales to enterprise and mid-market brands, a partner ecosystem spanning 200+ technology and solution partners, an app marketplace, and the MoUpgrade migration program. Following the January 2026 NCLT-approved reverse flip merging the Delaware holding entity into MoEngage India Private Limited, the company has consolidated its corporate structure in India ahead of a potential IPO. The December 2025 Series F of $180 million led by ChrysCapital and Dragon Funds, the June 2026 acquisition of Aampe, and a 500+ employee base position MoEngage among the better-capitalized independent customer engagement platforms targeting enterprise-scale personalization and agentic AI workflows.
MoEngage India firmographics
Firmographics- Name
- MoEngage India
- Legal name
- MoEngage India Private Limited
- Website
- https://moengage.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MoEngage is an agentic AI customer engagement platform that helps 1,350+ consumer brands deliver personalized cross-channel marketing and real-time transactional messaging across 11 channels, serving enterprise and mid-market customers in financial services, retail, food and beverage, travel, and media globally.
- Ownership category
- akta.pro rank
MoEngage India industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where MoEngage India is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
MoEngage India business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: MoEngage operates as a B2B SaaS customer engagement platform with subscription-based pricing. The platform provides analytics, personalization, AI capabilities, and cross-channel marketing tools on a recurring subscription model targeting enterprise and mid-market brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing based on customer needs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
MoEngage India product offering
Product offeringCore offering
MoEngage sells an AI-powered, agentic customer engagement SaaS platform that enables brands to orchestrate personalized marketing campaigns and transactional alerts across 11 channels (Push, Email, SMS, WhatsApp, In-app, Web, RCS, Digital Advertising). The platform combines real-time analytics, customer data unification, agentic AI decisioning (Merlin AI), and a single API for transactional messaging across 30+ service providers. Its products are sold on an annual subscription basis to enterprise and mid-market consumer brands across financial services, retail, food & beverage, travel, and media.
Product overview
MoEngage is an Agentic Customer Engagement Platform structured as an integrated platform with multiple modules. The core platform consists of Analytics & Insights for customer behavior analysis, Cross-Channel Marketing for campaign orchestration across 11 channels, and Web & App Personalization for visitor experience customization. Supporting modules include Real-Time Transactional Alerts (MoEngage Inform) for critical messaging with single-API access to 30+ providers, Merlin AI for generative and predictive marketing capabilities, Data Management for unified customer data ingestion, Scale and Security for enterprise infrastructure, and the MoUpgrade Program for platform migration. The platform is designed for marketing and product teams to provision AI agents for individual users, enabling autonomous decisioning and personalization at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Analytics & Insights Customer analytics product providing 360-degree customer views, behavior analysis, user path analysis, funnel analysis, retention analysis, and acquisition analysis with AI-driven insights and advanced reporting dashboards for marketing and product teams.
- Cross-Channel Marketing AI-driven cross-channel marketing product that orchestrates contextual and personalized customer journeys across eleven channels — Push Notifications, Email, SMS, WhatsApp, In-app Messaging, Web Push, RCS, Digital Advertising, On-site Messaging, App Inbox, and Webhooks — with a drag-and-drop journey builder for marketing and product teams.
- Web & App Personalization Personalization product delivering tailored content, offers, and recommendations to website and app visitors based on preferences, journey stages, and lifestyle affinities using drag-and-drop and code editor tools, targeting growth, marketing, and product teams at consumer brands.
- Real-Time Transactional Alerts (MoEngage Inform) Unified transactional messaging infrastructure providing a single plug-and-play API across 30+ service providers with sub-3-second send times, 99.999% uptime, automatic channel failover, and message archival for compliance, built for banks, fintechs, and consumer apps that send OTPs, alerts, and notifications at scale.
- Merlin AI Purpose-built AI platform for marketers providing generative agents (Copywriter for conversion-optimized copy, Designer for product images and banners, Jinja Assist for dynamic personalization code, Segment Assist for AI-powered audience building, Flow Assist for cross-channel flow creation, and Data Description) plus predictive capabilities and a custom agent builder for automated campaign creation and optimization.
- Data Management Customer data platform product enabling data ingestion from CDP, data lakes, CRM, POS systems, and spreadsheets with a 360-degree customer view, identity management, and warehouse data access for real-time audience segmentation without reverse ETL.
- MoUpgrade Migration Program Migration support service with AI migration agents for automated data conversion, managed migration services with dedicated project managers, certified agency partners, and migration credits to reduce switching costs for brands moving from competitor customer engagement platforms.
Quantifiable outcome
- 30M messages sent per minute with 99.9% uptime
- +8 more outcomes
Companies that use MoEngage India
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
MoEngage India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature6 records
MoEngage India partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and strategic.
- AampecoreMoEngage acquired US-based AI startup Aampe to integrate agentic decision-making capabilities into its marketing platform. Aampe builds autonomous AI agents that determine what message to send, when, through which channel and how often, using reinforcement learning and causal inference. As part of the deal, Aampe's three founders will join MoEngage to lead its agentic decisioning initiatives. Aampe's technology already processes more than 200 billion decisions every week for brands including Swiggy and Grab.
- SnowflakecoreSnowflake integration for warehouse data activation, enabling real-time access and query of customer data without reverse ETL processes.
- AWScoreAmazon Web Services integration for cloud infrastructure and data storage capabilities.
- GooglecoreGoogle integration including Google BigQuery for data warehousing and Google Cloud Platform capabilities.
- Facebook/MetacoreFacebook integration for digital advertising and audience targeting capabilities.
- MicrosoftcoreMicrosoft integration including Azure and related enterprise tools.
- TwiliocoreTwilio integration for SMS and communication channel capabilities.
- WhatsAppcoreWhatsApp Business integration for conversational messaging and customer engagement.
- RazorpaystrategicRazorpay integration for financial services customer engagement use cases.
- mParticlestrategicmParticle integration for customer data platform connectivity.
- AdjuststrategicAdjust integration for mobile attribution and analytics.
- AppsFlyerstrategicAppsFlyer integration for mobile measurement and attribution.
- AmplitudestrategicAmplitude integration for product analytics and user behavior insights.
- MixpanelstrategicMixpanel integration for product analytics.
- TealiumstrategicTealium integration for tag management and data activation.
- ShopifystrategicMoEngage for Shopify - specialized integration for Shopify merchants offering personalized engagement for maximum revenue.
- Certified Agency PartnersstrategicCertified agency partners providing managed migration services as part of the MoUpgrade Program.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
MoEngage India competitors and assessment
Company assessmentDirect peers
- Customer.io: Cross-channel messaging and automation platform (email, push, SMS, in-app, webhooks) targeting SaaS and consumer brands with workflow-based segmentation and personalization. Comparable in product scope and target customer to MoEngage.
- Klaviyo: Publicly traded customer engagement and marketing automation platform with strong D2C e-commerce focus, offering email, SMS, push, and AI personalization. Closely comparable business model targeting similar enterprise and mid-market consumer brands.
- Insider: AI-native cross-channel customer experience platform offering personalization, predictive segmentation, and journey orchestration across web, app, email, SMS, and WhatsApp. Closely comparable AI-led positioning and enterprise customer base to MoEngage.
- Iterable: Cross-channel marketing platform offering email, SMS, push, in-app, and web personalization with AI-driven optimization for consumer brands. Competes directly with MoEngage for enterprise and mid-market customers across similar verticals.
- CleverTap: Mumbai-based customer engagement and retention platform offering analytics, push, email, in-app, and WhatsApp marketing for consumer brands. Indian SaaS peer competing head-to-head with MoEngage in similar verticals and use cases.
- Braze: Publicly traded cross-channel customer engagement platform serving enterprise and mid-market brands with email, push, SMS, WhatsApp, and in-app messaging plus AI orchestration. Closest direct competitor to MoEngage in customer engagement platform category.
Others
- Oracle Responsys / Oracle Marketing: Oracle's enterprise B2C cross-channel marketing platform (formerly Responsys and Eloqua) targeting large enterprises with deep CRM and data cloud integration. Represents legacy enterprise competition in the same customer engagement category.
Broad incumbents
- HubSpot Marketing Hub: Publicly traded all-in-one marketing, sales, and CRM platform with marketing automation, email, landing pages, and analytics. Overlaps with MoEngage in mid-market and SMB cross-channel engagement use cases, particularly via its Shopify integration.
- Salesforce Marketing Cloud: Enterprise incumbent in marketing automation and customer engagement, part of the broader Salesforce Customer 360 platform with substantially larger scale and bundled CX capabilities. Represents the dominant competitor MoEngage must displace in large enterprise deals.
- Adobe Experience Cloud: Adobe's enterprise marketing and personalization suite including Adobe Campaign, Real-Time CDP, and Journey Optimizer. Competes with MoEngage's analytics, personalization, and cross-channel capabilities as part of a much broader digital experience portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
MoEngage India social profiles
Digital presenceMoEngage India compliance and trust
Trust signalCompliance9 records
MoEngage India financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoEngage India leadership team
Management profileNumber of profiles
MoEngage India subsidiaries and ownership
Company hierarchySubsidiaries1 record
MoEngage India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoEngage India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoEngage India
What does MoEngage India do?
MoEngage sells an AI-powered, agentic customer engagement SaaS platform that enables brands to orchestrate personalized marketing campaigns and transactional alerts across 11 channels (Push, Email, SMS, WhatsApp, In-app, Web, RCS, Digital Advertising). The platform combines real-time analytics, customer data unification, agentic AI decisioning (Merlin AI), and a single API for transactional messaging across 30+ service providers. Its products are sold on an annual subscription basis to enterprise and mid-market consumer brands across financial services, retail, food & beverage, travel, and media.
Is MoEngage India a public or private company?
MoEngage India is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoEngage India founded?
MoEngage India was founded in 2014. It employs 501 to 1,000 people.
Where is MoEngage India based?
MoEngage India is headquartered in Bengaluru, India, in the Asia region.
How does MoEngage India make money?
One revenue line is on record: saaS Platform Subscription.
Who are MoEngage India's main competitors?
Direct peers on record are Customer.io, Klaviyo, Insider, Iterable, CleverTap and Braze. Oracle Responsys / Oracle Marketing is listed as an others. Broad incumbents are HubSpot Marketing Hub, Salesforce Marketing Cloud and Adobe Experience Cloud.
Does MoEngage India have an API?
Yes. MoEngage offers a REST API and SDK for developers to build and integrate. The platform provides APIs for real-time transactional messaging, campaign management, analytics, and data ingestion. The Developer Hub at developers.moengage.com provides integration documentation. Data can be imported via SDKs, APIs, and file uploads (AWS S3, SFTP, CSV). For Real-Time Transactional Alerts (MoEngage Inform), the platform offers a single plug-and-play API supporting 30+ service providers with built-in fallback mechanisms, analytics, and error logs. Data export is available via APIs to Analytics platforms, CDPs, CRMs, or BI platforms. Developer documentation is at developers.moengage.com/hc/en-us?_gl=1*b95w6t*_gcl_au*MTU1MzczODcxNC4xNzIyOTMxODcw*FPAU*MTU1MzczODcxNC4xNzIyOTMxODcw*_ga*NTMzNjI0MjczLjE2OTE2NDg0MTA.*_ga_161P72P6V0*MTcyMzEwOTIzOS4xMjQuMS4xNzIzMTE0NDA5LjAuMC4w*_fplc*cjVTSjBLbEdOYk1PWVRyNkJpY0N0TDdHZG1sZ2xMdXoxSGZwWGFhSFl4SUhLOGlPek50VjBwODRuMSUyRkg2T3g1Y0hKT3dLRDN4V3VOWWc1Z2E0UUhGdE9hNWJ0U2FJUDBrT2ZVcDhhMzhnWlhzUzVieHc0QzBUUWJqT1pOVGclM0QlM0Q.*_ga_SEBHW7YTZ7*MTcyMzEwOTIzOS4zMDYuMS4xNzIzMTE0NTAwLjAuMC4xMDk5NTI1NDM4.
What industry is MoEngage India in?
MoEngage India's product category is Customer Engagement Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5418 and its SIC code is 7310.