Attendir

What Attendir does

Attendir is a self-serve, product-led growth SaaS platform that enables B2B event organizers to convert registered attendees into LinkedIn advocates through branded one-click share cards. The product targets conference, summit, trade show, and corporate event marketers with a 5-minute onboarding flow, a 7-day reverse trial requiring no credit card, and a two-tier subscription (Lite and Unlimited). The company operates under the legal entity Holding It Down GmbH, is headquartered in Vienna, Austria (Praterstraße 32, 1020 Vienna), and is independently founder-led with Vlad Gozman as Managing Director; no institutional funding, parent company, or acquisition history is disclosed.

The technical stack centers on LinkedIn OAuth 2.0 for password-less one-click sharing, an image-compositing pipeline that overlays each attendee's LinkedIn profile photo onto a branded event template, per-advocate tracking URLs of the form /go/{slug} for full-funnel attribution (share → landing page view → event page click → registration), and an under-50KB JavaScript embeddable widget using Shadow DOM for style isolation. Native integrations with Eventbrite, Luma, Cvent, and Bizzabo fire real-time webhooks on registration to auto-trigger share invitations. Security includes AES-256-CBC at rest, TLS 1.2+ in transit, bcrypt-12 password hashing, HMAC-SHA256 webhook verification, and controls aligned with SOC 2 Trust Services Criteria and ISO 27001; GDPR compliance is implemented with explicit data-subject rights and a 7-day auto-deletion policy on data exports.

The business model is a self-serve subscription SaaS — €325/month (Lite, 1 event, 50 shares/month) and €825/month (Unlimited) on the public website with a 17% annual-billing discount. Marketing is fully content-led (blog, SEO, comparison pages, case studies, an ROI calculator) and partner-channel-led (event-platform integration pages). Distribution is through direct website sign-up plus the four ticketing-platform integrations; there is no sales team. Two public reference customers are ViennaUP (Europe's largest startup festival) and TEDAI Vienna (24% share rate, 35,000 impressions, 85 referral registrations, €18 cost per registration). The firm is privately held, with 1-10 employees and a founding year listed as 2026.

Name

Attendir

Legal name

Holding It Down GmbH

Website

https://attendir.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Attendir is a self-serve SaaS platform that helps B2B event organizers turn registered attendees into LinkedIn advocates via branded one-click share cards. The Vienna-based company serves conference, summit, and trade show marketers through PLG subscription plans starting at €325/month.

Ownership category

akta.pro rank

Product category

Event Marketing Software

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Email/SMS/Marketing Automation & Nurture (THAHAGAI)

Keywords

• Event marketing software
• Attendee advocacy platform
• LinkedIn sharing tools
• Event promotion SaaS
• Peer-to-peer event marketing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans providing access to attendee advocacy platform with branded LinkedIn sharing cards, analytics, integrations, and raffle features. Two tiers: Lite (1 event, 50 shares/month) and Unlimited (unlimited events and shares).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Attendir is a self-serve B2B event marketing SaaS platform that enables event organizers to turn registered attendees into LinkedIn advocates. Attendees receive branded, personalized share cards after registration and post them to LinkedIn in one click via OAuth 2.0, driving organic event registrations through peer-to-peer promotion. The platform provides per-advocate tracking, analytics, native integrations with Eventbrite/Luma/Cvent/Bizzabo, and a built-in raffle/giveaway system.

Product overview

Attendir is a self-serve B2B event marketing platform that turns attendees into LinkedIn advocates through branded sharing cards. The core platform centers on personalized 'I'm attending' cards that attendees share to their professional networks with one click via OAuth 2.0, driving organic event registrations through peer endorsements. The product portfolio includes the core Attendir Platform as the unified product, supplemented by feature modules: Branded Share Cards (personalized visual cards with composite attendee photos), One-Click LinkedIn Sharing (frictionless OAuth-based posting), Full-Funnel Analytics (real-time tracking from share to registration), Campaign Management (multi-campaign, A/B testing, audience segmentation), Per-Advocate Tracking (unique URLs per sharer for attribution), Raffle & Giveaway System (gamification to boost sharing rates), Speaker & Sponsor Campaigns (dedicated tracks with custom labels), and an Embeddable Share Widget (multi-channel sharing embeddable on any confirmation page). The platform offers two pricing tiers (Lite at €390/month for 1 event, Unlimited at €990/month for unlimited events) and integrates natively with Eventbrite, Luma, Cvent, and Bizzabo event platforms to automate the entire advocacy workflow from registration to share invitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Attendir Platform A self-serve B2B event marketing SaaS platform that turns registered attendees into LinkedIn advocates through branded, personalized share cards. Event organizers create campaigns with custom branding, attendees share via OAuth 2.0 with one click to LinkedIn, and the platform tracks every share, impression, and registration through per-advocate URLs. Includes native integrations with Eventbrite, Luma, Cvent, and Bizzabo, a built-in raffle system, and an embeddable share widget. Sold to B2B event organizers on monthly or annual subscriptions.

Quantifiable outcome

• 20-30% share rate for automated campaigns (vs 2-5% for manual outreach)
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• EventbritecoreTechnology or IntegrationNative OAuth integration enabling one-click connection, automatic event import, real-time auto-email webhooks for new registrants, group registration support, and embeddable share widget for confirmation pages. Attendir imports event name, dates, location, and logo automatically.
• LumacoreTechnology or IntegrationAPI key integration for quick connection (under 30 seconds), automatic event import, real-time webhook-triggered share invitations, and embeddable multi-channel widget. Requires Luma Plus subscription.
• CventcoreTechnology or IntegrationOAuth 2.0 client credentials integration, automatic event import, real-time auto-email webhooks for new registrants, enterprise-scale support for multi-day conferences, and embeddable confirmation page widget.
• BizzabocoreTechnology or IntegrationOAuth 2.0 integration with auto-refresh credentials, automatic event import, real-time auto-email webhooks, embeddable share widget for confirmation pages, and analytics tracking. Supports custom HTML blocks for widget embedding.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Swapcard: Event and community platform for B2B conferences offering registration, networking, and engagement. Overlaps with Attendir's ICP of B2B event organizers and bundles attendee-engagement features that compete for the same budget.
• Bizzabo: Broader event experience platform serving as both an integration partner and potential competitive threat. Bizzabo could natively bundle attendee advocacy features, and is a Core-tier Attendir integration partner.
• Cvent: Enterprise event management platform and a Core-tier Attendir integration partner. Cvent serves large corporate events where Attendir sells its Unlimited plan, and could ship native advocacy features.
• Hopin: Broad virtual and hybrid event platform targeting the same B2B event organizer ICP. Hopin's full-stack approach (registration, streaming, networking) places it as a broader incumbent whose feature roadmap could subsume attendee advocacy.
• Eventbrite: Largest self-service ticketing platform and a Core-tier Attendir integration partner. Eventbrite could add native advocacy/share features that compete with Attendir at no incremental cost to its massive organizer base.
• Luma: Modern event hosting platform popular with tech/startup events; a Core-tier Attendir integration partner. Luma's Plus subscription enables the API/webhook integration Attendir relies on for auto-share invitations.

Direct peers

• InGo: Direct competitor offering attendee-driven social advocacy and referral registrations for events. InGo is positioned in Attendir's comparison table as the enterprise-tier incumbent charging €18,000–36,000/year with longer setup cycles.
• Snoball: Direct competitor in attendee advocacy and influencer-style event marketing. Snoball is referenced in Attendir's comparison and benchmark data (e.g., 31.9% share-to-registration conversion rate).
• Premagic: Attendee advocacy and personalized event marketing platform also targeting B2B event organizers. Competes with Attendir on LinkedIn-driven attendee sharing and is part of Attendir's stated competitive set.
• Gleanin: Direct competitor in attendee advocacy and event promotion. Gleanin offers event-specific social sharing, advocate tracking, and similar B2B event marketing features, and is explicitly used by Attendir as a comparison benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/attendir

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attendir