Linki

What Linki does

Linki is a Scotland-registered SaaS platform (operated by Atom Digital Ltd) that delivers AI-powered internal linking analysis for SEO. The product crawls any publicly accessible website via sitemap discovery — without requiring CMS access, plugins, or JavaScript snippets — and uses Google Gemini to recommend contextually relevant anchor text and target pages, surfacing under-linked and orphan pages through a semantic-match relevance score (e.g., 90%). It is sold as a single web application with three tiers: Free (£0/mo, 10 URLs/scan), Starter (£4.99/mo, 50 URLs/scan, 30 AI suggestions/mo), and Pro (£14.99/mo, 500 URLs/scan, 200 AI suggestions/mo, unlimited cloud-saved searches, priority support). CSV export is available on every tier.

The platform is positioned as purpose-built for internal linking rather than a feature inside a broader SEO suite, with an install-free, externally-scanning architecture that supports agencies auditing client portfolios without backend access. The core technology stack combines a sitemap-based web crawler, a Gemini-powered NLP/recommendation layer for anchor-text and target-page suggestions, a curated link-list management workflow, and a Link Health tracker that prioritises under-linked pages. There are no disclosed patents, proprietary models, APIs, SDKs, or integration partnerships.

Commercially, Linki operates a product-led, self-serve go-to-market with no sales team interaction. Acquisition is driven by a permanent free tier, a content-marketing blog ("The Linki") covering internal-linking strategy and technical SEO, and dedicated comparison pages against five named competitors (Link Whisper, LinkStorm, InLinks, LinkBoss, SEOJuice). The company appears bootstrapped — no venture or institutional funding is disclosed — and Stripe handles payment processing. As of 2026, the company is in pre-launch/early access with 1–10 employees.

Name

Linki

Legal name

Atom Digital Ltd

Website

https://getlinki.app

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Linki is an AI-powered, web-based SaaS tool that analyses internal link structures on any public website and recommends contextually relevant anchor text and target pages, serving solo SEOs, agencies, and content teams via a self-serve freemium model.

Ownership category

akta.pro rank

Product category

SEO Software

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Internal linking tool
• SEO software
• AI link analysis
• Website crawler
• Anchor text optimization

Headquarters

HQ city

Scotland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription SaaS: Monthly subscription tiers (Free, Starter, Pro) with increasing scan limits, AI suggestion quotas, saved search capabilities, and support levels. Paid subscriptions billed monthly in advance.
2. Freemium Lead Generation: Free tier provides basic site analysis with limited URLs per scan, serving as a conversion funnel to paid Starter (£4.99/mo) and Pro (£14.99/mo) plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Linki is an AI-powered, web-based internal linking tool for SEO that crawls any publicly accessible website via its sitemap, maps the existing internal link structure, and uses Google Gemini to recommend contextually relevant anchor text and target pages for new internal links. It requires no installation, CMS access, or JavaScript snippet on the target site, and is offered via tiered monthly subscriptions (Free, Starter £4.99/mo, Pro £14.99/mo).

Product overview

Linki is a purpose-built, AI-powered internal linking tool for SEO offered as a single SaaS platform with three tiered plans (Free, Starter at £4.99/month, and Pro at £14.99/month). The platform consists of a web-based crawler that analyzes site sitemaps, an AI suggestion engine powered by Google Gemini that recommends anchor text and target pages, curated link list management, cloud-saved searches (Pro), link health tracking, and CSV export capabilities. There are no separate modules, sub-products, or add-ons — all features are delivered within the tiered plans, with the primary differentiators being scan volume (10/50/500 URLs), AI suggestion limits (0/30/200 per month), and advanced workflow features (saved searches, priority support) reserved for paid tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Linki (AI-Powered Internal Linking Tool) Web-based SaaS tool that crawls any publicly accessible website via its sitemap, maps the existing internal link structure, and uses Google Gemini AI to recommend contextually relevant anchor text and target pages for new internal links. Delivered as a self-serve platform with tiered monthly plans (Free, Starter £4.99/mo, Pro £14.99/mo), no installation required. Features include AI link suggestions, cloud-saved searches (Pro), link health tracking, curated link lists, and CSV export.

Quantifiable outcome

• Pages with 40-44 internal links receive approximately 4x more Google clicks than pages with 0-4 links (from third-party research cited by Linki)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Link Whisper: WordPress plugin for AI-assisted internal linking. Linki explicitly publishes a head-to-head comparison against it, indicating direct overlap in target customer (SEO-focused site owners) and core use case (internal link suggestions).
• InLinks: Internal linking and semantic SEO platform. Named directly as a Linki comparison target and offers overlapping entity-based internal linking functionality.
• SEOJuice: Automated SEO platform with internal linking among its features. Named directly as a Linki comparison and serves a similar SMB/agency SEO buyer.
• LinkStorm: Internal linking tool with AI suggestions and link-health analysis. Direct overlap with Linki's AI suggestions, sitemap crawling, and orphan-page detection features.
• LinkBoss: WordPress-focused internal linking tool with credit-based pricing. Direct competitor for the same internal-linking use case and target audience.

Emerging players

• Frase: AI-powered SEO content tool with topic clustering and on-page optimization. Partial overlap with Linki's NLP-based content understanding and SEO-focused SMB buyer.
• Surfer SEO: AI-driven content optimization platform with adjacent on-page SEO features. Comparable buyer persona (content marketers and SEOs) and overlapping AI-content-analysis capability.

Broad incumbents

• Screaming Frog SEO Spider: Established technical SEO crawler used for site audits including internal link analysis. Larger incumbent with overlapping crawl/site-architecture capability though broader in scope.
• Ahrefs: Major SEO suite with site audit and internal link reporting. Represents a platform risk if it adds dedicated internal-linking AI suggestions.
• Semrush: Large SEO platform including site audit tools that surface internal linking issues. A plausible future entrant that could subsume niche tools like Linki.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linki