backbone.one
backbone.one is a Vienna-based energy technology company operating the Renablr® white-label Energy-as-a-Currency platform, enabling energy suppliers and large employers (e.g., XXXLutz, Raiffeisen/Auri, MAXENERGY, Magenta) to offer integrated green electricity tariffs to employees and consumers.
- Company typePrivate
- Founded2022
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What backbone.one does
backbone.one GmbH is a Vienna-based energy technology company founded in 2022 that operates the Renablr® white-label platform built around its proprietary Energy-as-a-Currency (EaaC®) concept. The platform enables energy suppliers and large corporate employers to offer green electricity tariffs — including the consumer-facing "greens :)" benefit product — by routing and tracking kWh flows linked to employee participation. The company operates a House of Energy GmbH subsidiary in Vienna to host the underlying data-center and operational infrastructure.
The company serves three customer tiers: (1) retail energy suppliers that license Renablr® as white-label infrastructure (e.g., MAXENERGY Austria, Energie AG); (2) large corporate employers that integrate the benefit into their workforce (e.g., XXXLutz via X-POWR); and (3) financial-services and telecom distribution partners that bundle the product (e.g., Auri/Raiffeisen Bank, Magenta). backbone.one participates in the EU Horizon Europe INSIEME consortium, embedding the company in pan-European energy-transition initiatives.
The business model combines white-label SaaS licensing of the Renablr® platform with transaction-based fees on kWh traded or supplied through the system, plus direct revenue from the greens :) consumer benefit product. The company is privately held, has 11-50 employees, and has been nominated for the EY Scale-up Award (Founder of the Year Austria 2026).
backbone.one firmographics
Firmographics- Name
- backbone.one
- Legal name
- backbone.one GmbH
- Website
- https://backbone.one
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- backbone.one is a Vienna-based energy technology company operating the Renablr® white-label Energy-as-a-Currency platform, enabling energy suppliers and large employers (e.g., XXXLutz, Raiffeisen/Auri, MAXENERGY, Magenta) to offer integrated green electricity tariffs to employees and consumers.
- Ownership category
- akta.pro rank
backbone.one industry classification
Industry- Product category
- Renewable Energy Software Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Electric & Other Services Combined (4931), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)
- akta.pro secondary industries
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI), Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE), Green Tariff & Renewable Add-On Brokerage (RECs/GoOs Bundled Offers) (EUAGAEAJ), Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
Keywords
Where backbone.one is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
backbone.one business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Transaction-based revenue from kWh sold/traded/fed-in: Renablr® presents a collaborative business model where partner companies earn a stake with each kWh sold, fed in, or traded within their community. backbone.one and the utility partner contribute energy expertise to product development, marketing, sales, and management.
- Platform Licensing / White-label fees: Revenue generated from licensing the Renablr® white-label platform to enterprises (retailers, banks, supermarkets) who brand it as their own green energy solution.
- Energy supply intermediary services: backbone.one acts as intermediary for energy supply contracts between customers and energy providers. The company facilitates but does not directly supply energy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | greens :) - free for organizations with €100 energy bonus |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
backbone.one product offering
Product offeringCore offering
backbone.one develops a white-label platform (Renablr®) that turns enterprises—retailers, banks, supermarkets, and other businesses—into green energy providers by enabling them to manage, produce, sell, and trade renewable energy within a decentralized ecosystem. The company also offers the greens :) employee energy benefit tariff (a co-branded 100% green energy plan with energy bonus and 12-month price guarantee) and is building the Energy-as-a-Currency (EaaC®) concept that lets surplus energy be used as payment.
Product overview
backbone.one is a greentech venture offering a multi-product portfolio centered around renewable energy platforms. The core offering is Renablr®, a white-label platform that transforms businesses into green energy providers, complemented by greens :) (employee energy benefit tariff), the backbone.one Platform (unifying DERs for energy transactions), and the emerging Energy-as-a-Currency (EaaC®) concept. The products work together to enable businesses to monetize renewable energy while democratizing access to clean energy for consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Renablr®: White-label platform that transforms retailers, banks, supermarkets, and any business into green energy providers, enabling them to efficiently manage, produce, sell, and trade renewable energy within a decentralized ecosystem
- greens :)
- Energy-as-a-Currency (EaaC®)
Products and services
- Renablr® White-label platform that turns retailers, banks, supermarkets, and other businesses into green energy providers, enabling them to manage, produce, sell, and trade renewable energy within a decentralized ecosystem; includes tariff management, feed-in services, peer-to-peer trading, charging solutions, and energy wallets.
- greens :) Employee green energy benefit tariff offering 100% Austrian green energy with a 12-month price guarantee and a minimum €100 energy bonus for employees and members of partner organizations; distributed via employer partnerships at no cost to the organization.
Quantifiable outcome
- Auri integrated Renablr® as own Business Unit within first year of partnership
- +2 more outcomes
Companies that use backbone.one
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
backbone.one technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
backbone.one partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- INSIEME (EU Horizon Project)minorEU-wide research project developing Common European Energy Data Space (CEEDS) - central digital infrastructure supporting energy transition. backbone.one actively participates in creating blueprint for Europe's energy community future.
- MagentaminorMagenta telecommunications customers have exclusive access to greens :) tariff via Magenta Moments app. 100% green energy with 12-month price guarantee and energy bonus distributed through Magenta's customer base.
- Dynamo Energy HubminorEnergy network where ideas turn into action - renewable energy shapes how people live. backbone.one participates in events and gatherings to build the future of energy together with other industry players.
- Schwarzenegger Solutions Hub (Austrian World Summit)minorPart of Austrian World Summit Solutions Hub alongside Raiffeisen Bank Wien-Niederösterreich where innovation meets action for sustainable future. Platform for climate action visibility.
- MAXENERGY AustriacoreMAXENERGY is the energy supply partner for Renablr® and greens :) initiatives. Partners align in values, work methodologies, and innovation spirit. MAXENERGY contributes energy expertise to product development, marketing, sales, and management. greens :) is a partnership between backbone.one and MAXENERGY offering sustainable green energy tariffs.
- Auri (Raiffeisen Bank Wien-Niederösterreich)coreAuri is an energy brand under Raiffeisen Bank Wien-Niederösterreich that integrates Renablr® as its own business unit. Provides green regional energy tariff and feed-in tariff to employees and customers. Plans to introduce renewable energy-based currency for daily transactions. Partnership enables Raiffeisen to offer sustainable energy solutions through banking channels.
- XXXLutz GroupcoreXXXLutz implemented Renablr® as X-POWR, becoming renewable energy provider for employees and customers. As part of 'XXXL for Tomorrow' strategy, XXXLutz utilizes its distribution channels to offer green energy. Plans to expand rooftop solar and enable customers to contribute energy surplus to ecosystem.
Scale indicators4 records
Recent moves11 records
Expansion highlights4 records
backbone.one competitors and assessment
Company assessmentBroad incumbents
- 1Komma5°: 1Komma5° is a German energy tech company offering a holistic home energy platform spanning solar, heat pumps, EV charging, and dynamic tariffs, with a broader portfolio than backbone.one. It is a broader incumbent because it addresses the same energy transition market with a wider product set, though it does not yet offer white-label enterprise enablement at scale.
- Sonnen: Sonnen (now part of Shell) is a German home battery and virtual power plant operator with an energy community sharing model (sonnenCommunity). It is a broader incumbent because it operates solar battery hardware plus a VPP/community platform, with deeper resources and broader geographic reach than backbone.one.
- E.ON: E.ON is one of Europe's largest energy utilities with significant renewable supply, energy community offerings, and digital customer platforms across multiple countries. It is a broader incumbent because it has the scale, capital, and customer base to offer overlapping green energy products — a structural competitor to backbone.one's white-label platform thesis.
Direct peers
- Enpal: Enpal is a German solar subscription/leasing company offering rooftop solar, battery storage, and EV charging with an integrated platform. It is a direct peer because it bundles solar, storage, and EV infrastructure with software — comparable to backbone.one's DER unification platform.
- EnergyHub: EnergyHub is a US-based DER management platform that enables utilities and energy retailers to manage and trade distributed energy resources. It is a direct peer because it provides a software platform for DER aggregation, trading, and management — functionally analogous to backbone.one's Renablr® platform.
- Piclo: Piclo is a UK-based matching platform that connects renewable generators with energy buyers and enables flexibility trading. It is a direct peer because it operates a software platform facilitating renewable energy transactions and matching — closely aligned with backbone.one's Renablr® transaction layer.
- aWATTar: aWATTar (Austria/Germany) is a dynamic green electricity tariff provider that exposes hourly energy pricing to consumers and businesses. It is a direct peer because it operates in Austria with technology-enabled green energy supply, overlapping directly with backbone.one's market and product model.
- Ostrom: Ostrom is a German green energy provider offering 100% renewable tariffs via a digital platform with integrated energy community features. It is a direct peer because it delivers green energy through a tech platform that supports community/P2P energy models, mirroring backbone.one's Renablr® approach.
- Lichtblick: Lichtblick is a German green electricity supplier operating a virtual power plant (ZuhauseKraftwerk) that aggregates home solar and battery systems. It is a direct peer because it combines green retail supply with DER aggregation and trading on a digital platform — overlapping with backbone.one's DER-unification and trading features.
- Tibber: Tibber is a European digital energy retailer offering dynamic, green energy tariffs with a tech-driven platform and energy management app. It is a direct peer because it sells renewable energy directly to consumers via technology, similar in spirit to backbone.one's greens :) tariff and Renablr® platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
backbone.one social profiles
Digital presencebackbone.one financial estimates
Financial estimateRevenue estimate
Valuation estimate
backbone.one leadership team
Management profileNumber of profiles
Profiles3 records
backbone.one funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
backbone.one M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about backbone.one
What does backbone.one do?
backbone.one develops a white-label platform (Renablr®) that turns enterprises—retailers, banks, supermarkets, and other businesses—into green energy providers by enabling them to manage, produce, sell, and trade renewable energy within a decentralized ecosystem. The company also offers the greens :) employee energy benefit tariff (a co-branded 100% green energy plan with energy bonus and 12-month price guarantee) and is building the Energy-as-a-Currency (EaaC®) concept that lets surplus energy be used as payment.
Is backbone.one a public or private company?
backbone.one is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was backbone.one founded?
backbone.one was founded in 2022. It employs 11 to 50 people.
Where is backbone.one based?
backbone.one is headquartered in Vienna, Austria, in the Europe region.
How does backbone.one make money?
Three revenue lines are on record. Transaction-based revenue from kWh sold/traded/fed-in is the primary driver. The others are platform Licensing / White-label fees and energy supply intermediary services.
Who are backbone.one's main competitors?
Broad incumbents on record are 1Komma5°, Sonnen and E.ON. Direct peers are Enpal, EnergyHub, Piclo, aWATTar, Ostrom, Lichtblick and Tibber.
Does backbone.one have an API?
No public API is recorded for backbone.one.
What industry is backbone.one in?
backbone.one's product category is Renewable Energy Software Platform. Its primary akta.pro industry code is EUAGAEAK, Energy Supplier Partner Networks / White-Label Brokerage Programs, with a secondary code of EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 518210 and its SIC code is 4931.