Knuckies Sandwiches & SIPS

What Knuckies Sandwiches & SIPS does

Knuckies Sandwiches & SIPS (legal name: Knuckies Hoagies) is a private, franchise-based quick-service restaurant chain founded in 2019 that specializes in made-to-order hoagies, sandwiches, wraps, salads, and sides. The company serves individual consumers through dine-in, takeout, online ordering, and a proprietary mobile application available on iOS and Android, and serves corporate clients through catering bookings facilitated via the EzCater marketplace. The technology stack is built on TapMango (online ordering platform powering web orders, the mobile app, and the Knuckies Rewards loyalty program), Clover (gift card commerce), and the company's own branded mobile apps, enabling order-ahead and skip-the-line pickup.

The business model is primarily franchise-driven, with revenue derived from a 5% royalty on franchisee sales plus a 2% brand marketing fee, supplemented by direct food sales, catering fees, and gift card sales. Average turnkey franchise investment is approximately $295,000 per location, with footprints ranging from 800 to 2,200 square feet, 10 to 30 seats, and operating teams of 2 to 6. Knuckies has pursued a differentiated distribution strategy by embedding franchise locations inside Walmart stores, alongside modular container drive-throughs and traditional/non-traditional smaller-footprint formats. Confirmed operating locations include Milton, GA (Crabapple) and Oklahoma City, OK, with active franchise development underway across six states (GA, SC, NC, TN, OK, TX). The company is founder/owner-operated with no disclosed institutional investors, parent company, or public filings.

Name

Knuckies Sandwiches & SIPS

Legal name

Knuckies Hoagies

Website

https://knuckieshoagies.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Knuckies Sandwiches & SIPS is a private, franchise-based quick-service restaurant chain founded in 2019 that sells made-to-order hoagies, sandwiches, salads, and catering to individual consumers and corporate clients across the US Southeast and Southwest.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)

Keywords

• Sandwich restaurant chain
• Hoagie franchise
• Quick service food
• Catering services
• Fast casual dining

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Food Sales: Revenue from selling made-to-order hoagies, sandwiches, wraps, salads, and sides directly to consumers at franchise locations and through online ordering
2. Catering Services: Corporate and event catering services including office lunches and celebrations
3. Franchise Fees and Royalties: 5% royalty fee on sales plus 2% brand marketing fee from franchisees. Average turnkey investment of $295,000 per location.
4. Gift Card Sales: Digital and physical gift card sales through Clover platform

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Knuckies Sandwiches & SIPS is a franchise-based sandwich and hoagie restaurant chain serving made-to-order hoagies, sandwiches, wraps, salads, sides, and beverages at physical locations. The company operates through three formats: modular container drive-throughs, traditional storefronts, and embedded locations inside Walmart stores across six U.S. states, with mobile app ordering, a loyalty rewards program, and corporate/event catering as ancillary offerings.

Product overview

Knuckies Sandwiches & SIPS is a restaurant chain offering a unified product portfolio centered on fresh, made-to-order hoagies, sandwiches, wraps, salads, and sides. The core offering consists of Hand-Crafted Hoagies & Salads and a dedicated Sandwiches & SIPS Menu. Supporting the in-store experience is a proprietary Knuckies Mobile App enabling online ordering and skip-the-line pickup. Customer retention is driven by the Knuckies Loyalty/Rewards Program. The company also offers Catering Services for events. Franchise opportunities are available as a growth channel, with traditional, non-traditional, and Walmart inside locations under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Crafted Hoagies & Salads

Quantifiable outcome

• Skip waiting in line with online ordering

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WalmartcoreOEM/ Whitelabel/ Licensing PartnerKnuckies operates embedded franchise locations within Walmart stores, providing guaranteed retail foot traffic and established infrastructure. Available for immediate build-out in GA, SC, NC, TN, OK, and TX markets.
• TapMangocoreTechnology or IntegrationTechnology platform powering Knuckies' online ordering system and mobile app for order-ahead functionality, skip-the-line service, and customer loyalty tracking.
• EzCatercoreChannel Partner/ Reseller/ DistributorThird-party catering marketplace enabling corporate catering orders for events and office lunches. Provides free sample catering option for promotional purposes.
• CloverminorChannel Partner/ Reseller/ DistributorPayment and commerce platform handling Knuckies' digital and physical gift card sales through integrated online ordering system.
• Atlanta Eats TV ShowminorGTM or Marketing PartnerLocal media feature showcasing Knuckies Hoagies to Atlanta metro area audience, providing earned media exposure and brand awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Which Wich: Sandwich franchise concept built around highly customizable made-to-order subs. Strong overlap with Knuckies' customizability and order-ahead digital experience and similar franchise unit economics.
• Firehouse Subs: Sub sandwich franchise chain with comparable franchise-driven growth, value-tier positioning, and emphasis on hot, hearty subs. Direct competitor in lunch-occasion sub segment with overlapping target demographic.
• Potbelly Sandwich Shop: Sandwich shop chain operating dine-in and carryout locations with hand-crafted sandwiches and a breakfast/daypart-extending beverage menu analogous to Knuckies' SIPS offering. Comparable small-box unit format and customer experience.
• Capriotti's Sandwich Shop: Hoagie-focused sandwich franchise chain with comparable made-to-order sub positioning, unit-level franchise economics, and similar mid-stage multi-state growth profile. The closest direct comparable to Knuckies' hoagie-centric concept and franchise model.
• Penn Station East Coast Subs: Sub sandwich franchise chain rooted in grilled sub/hoagie craftsmanship, with comparable unit economics and a focus on made-to-order preparation. Directly analogous format and customer target to Knuckies' core offering.
• McAlister's Deli: Fast-casual sandwich and deli franchise chain with a broad sandwich, salad, and beverage menu; comparable in serving sandwich-led lunch occasions. Direct competitor for dine-in and grab-and-go customers.
• Jimmy John's: National sub sandwich chain emphasizing speedy made-to-order delivery and pickup with strong digital ordering adoption. Competes for the same lunch-occasion customer with overlapping menu and tech-enabled ordering model.
• Jersey Mike's Subs: Sub sandwich franchise chain with a fast-casual, made-to-order, fresh-ingredient identity closely aligned with Knuckies' hand-crafted positioning. Has scaled to thousands of US locations via a similar franchise-led, system-controlled playbook.

Broad incumbents

• Subway: The dominant incumbent in sub sandwiches with the largest US footprint and a mature franchise system. Sets the pricing, menu, and digital experience benchmark against which emerging sub chains like Knuckies compete.

Emerging players

• Tropical Smoothie Cafe: Franchise chain combining a food menu with a signature beverage lineup — analogous to Knuckies' "Sandwiches & SIPS" dual identity. Useful comparable for franchise unit economics, beverage-driven daypart extension, and rapid franchised multi-state growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/knuckies-hoagies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knuckies Sandwiches & SIPS