Scissortail Park

What Scissortail Park does

Scissortail Park is a 70-acre urban public park in downtown Oklahoma City, operated by the Scissortail Park Foundation, a 501(c)(3) nonprofit under a management agreement with the Oklahoma City Economic Development Trust. The park was created through the MAPS 3 voter-approved penny sales tax initiative, with the Upper Park (40 acres) opening September 27, 2019, and the Lower Park (30 acres) opening in 2022. It connects downtown to the Oklahoma River via the Skydance Bridge and includes ornamental gardens, woodlands, a 3.7-acre lake, children's playground, water fountains, sports courts, picnic grove, dog park, restaurant, the seasonal Sky Rink roller-skating facility, and the Scissortail Boathouse offering pedal boats, canoes, and kayaks.

The Foundation programs a year-round calendar of events including a free Summer Concert Series on the Love's Travel Stops Stage, monthly Night Markets, the weekly Farmers Market (May-October), wellness programs (Walking Club, Zumba), seasonal ticketed experiences such as SPARKLE Holiday Walk, and recurring community celebrations. It has hosted 38+ concerts since 2019 and 400,000+ visitors attended in 2023. The technology footprint is limited to a WordPress/Jetpack website, Constant Contact email marketing, and standard point-of-sale for paid activities — there are no proprietary platforms or digital products.

Revenue is generated through six streams: venue and facility rentals (weddings, corporate events, private gatherings), annual Friends & Family and Corporate Memberships ($85-$200 tiers), corporate event sponsorships across multiple tiers, recreational activity fees (Sky Rink $6-$11, boat rentals $15), ticketed experiences (SPARKLE Holiday Walk $4.50-$10), and tax-deductible donations via the Foundation. Major sponsors include Love's Travel Stops (naming rights, $2M founding gift), American Fidelity, The Chickasaw Nation, BancFirst, Bank of Oklahoma, Tinker Federal Credit Union, OG&E, Continental Resources, and Express Employment International. The Foundation manages relationships with Park Rangers who deliver educational programming and partners with health nonprofits (Alzheimer's Association, Crohn's & Colitis Foundation, Breakthrough T1D) and sports organizations (OKC Thunder) for hosted activations. General admission to the park is free.

Name

Scissortail Park

Legal name

Scissortail Park Foundation

Website

https://scissortailpark.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Scissortail Park is a 70-acre nonprofit urban park in downtown Oklahoma City, operated by the Scissortail Park Foundation, hosting free general admission and a year-round calendar of concerts, markets, wellness programs, venue rentals, and seasonal attractions serving roughly 400,000 visitors annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue and Facility Rentals: Private event rentals including weddings, corporate events, birthday parties, and other gatherings at various park venues such as Love's Travel Stops Stage, Great Lawn, Sports Courts, Picnic Grove, and Garden Trellises.
2. Membership Program: Friends & Family Membership offering DUO ($85 for 2 people), QUAD ($150 for 4 people), and PARTY OF 6 ($200 for 6 people) with benefits including free Sky Rink admission, free boat rentals, discounts on concessions and merchandise, and access to partner attractions.
3. Event Sponsorships: Corporate sponsorships for various events and programs including Night Market (Midtown Renaissance, Enbrighten), Farmers Market (Bank of Oklahoma, Renewal by Andersen), Sky Rink (Tinker Federal Credit Union), and Concert Series (American Fidelity, Chickasaw Nation, Omni, BancFirst).
4. Recreational Activity Fees: Fees for recreational activities including Sky Rink roller skating ($6-$11), boat rentals at Scissortail Boathouse ($15 per boat for 30 minutes), and balance trainer rentals.
5. Ticketed Experiences: Ticketed holiday experiences such as SPARKLE Holiday Walk ($9 general admission, $4.50 members) and other special ticketed events.
6. Donations and Foundation Support: Tax-deductible gifts to Scissortail Park Foundation supporting park maintenance and free programming. Includes corporate sponsorships, naming opportunities, and product sampling programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Scissortail Park operates a 70-acre urban public park in downtown Oklahoma City, offering free public green space alongside paid recreational attractions (Sky Rink, Scissortail Boathouse), programmed community events (Farmers Market, Night Market, SPARKLE Holiday Walk, Summer Concert Series), fitness and recreation programs, and rental of indoor and outdoor venues for private and corporate events. The park is governed and managed by the Scissortail Park Foundation, a 501(c)(3) nonprofit organization.

Product overview

Scissortail Park is a 70-acre urban public park in Oklahoma City featuring diverse recreational and entertainment offerings. The park operates as a unified destination with multiple distinct venues and programs including the Sky Rink (seasonal roller skating), Scissortail Boathouse (watercraft rentals), and various seasonal markets and events. The park hosts recurring programming such as the Farmers Market (Saturdays May-October), Night Market (monthly April-September), and Summer Concert Series (May-September). Ticketed experiences include the SPARKLE Holiday Walk during winter months. The park also offers wellness activities including Walking Club and Zumba classes, along with venue rentals for private events. Membership programs provide free/discounted access to amenities and reciprocal benefits with Myriad Botanical Gardens.

Differentiator

Problem solved

Functional benefit

Products and services

• Sky Rink at Scissortail Park

Quantifiable outcome

• 400,000+ visitors attended events, markets and concerts in 2023
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and secondary.

• The Chickasaw NationflagshipStrategic or Co-development PartnerPresenting sponsor of Scissortail Park Concert Summer Series. Joint partnership for major music festival TailSpin 2026 featuring national headlining artists. Also sponsor of SPARKLE Holiday Walk event.
• American FidelityflagshipStrategic or Co-development PartnerPresenting sponsor of Scissortail Park Concert Series. Supporting sponsor of TailSpin music festival.
• Midtown RenaissancecoreStrategic or Co-development PartnerCo-sponsor of Night Market events at Scissortail Park. Also sponsor of Farmers Market.
• EnbrightencoreStrategic or Co-development PartnerCo-sponsor of Night Market events at Scissortail Park.
• Bank of OklahomacoreStrategic or Co-development PartnerSponsor of Farmers Market at Scissortail Park.
• Renewal by Andersen of OklahomacoreStrategic or Co-development PartnerSponsor of Farmers Market at Scissortail Park.
• Tinker Federal Credit UnioncoreStrategic or Co-development PartnerPresenting sponsor of Sky Rink at Scissortail Park. Also sponsor of 'Tis the Season holiday events.
• Omni Oklahoma City HotelsecondaryStrategic or Co-development PartnerSupporting sponsor of TailSpin music festival.
• BancFirstcoreStrategic or Co-development PartnerSupporting sponsor of TailSpin music festival. Also sponsor of ScaryTale Park Halloween event and SPARKLE Holiday Walk.
• Oklahoma City Community Foundation (OCCF)coreStrategic or Co-development PartnerProvided grant funding for BioHaven Floating Islands project to enhance natural habitat for turtles and waterfowl in Scissortail Lake.
• OG&EcoreStrategic or Co-development PartnerEnergized Monarch Mountain pollinator garden with 8,900 square feet and over 2,000 plants. Also sponsor of Thunder UP in the Park events and Pollinator Pockets program.
• Love's Travel StopsflagshipStrategic or Co-development PartnerNaming rights sponsor of Love's Travel Stops Stage and Great Lawn - the park's primary concert venue. $2 million founding gift.
• Express Employment InternationalcoreStrategic or Co-development PartnerSponsor of Park Ranger Programs and ScaryTale Park Halloween event.
• OKC ThunderflagshipStrategic or Co-development PartnerNBA team whose official pregame celebrations (Thunder UP in the Park) are held at Scissortail Park. Park hosted championship celebration after Thunder's 2025 NBA title win.
• Kroger DeliverysecondaryStrategic or Co-development PartnerSponsor of ScaryTale Park and 'Tis the Season holiday events.
• ONE GassecondaryStrategic or Co-development PartnerSponsor of ScaryTale Park Halloween event.
• Continental ResourcescoreStrategic or Co-development PartnerPresenting sponsor of SPARKLE Holiday Walk event.
• Insofar FoundationcoreStrategic or Co-development PartnerSponsor of SPARKLE Holiday Walk and NYE Party in the Park. Collaborative partner for major community events.
• Oklahoma CityflagshipStrategic or Co-development PartnerPublic partner through MAPS 3 initiative. City owned park under lease and management agreement with Oklahoma City Economic Development Trust. City provides maintenance support.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Piedmont Park Conservancy: Atlanta's 200-acre urban park managed by a conservancy that produces festivals (Music Midtown, Dogwood Festival), markets, and seasonal events with corporate sponsorship — a comparable scale urban park operator with multi-day festival economics.
• Friends of the High Line: NYC nonprofit that operates the High Line elevated park through a public-private partnership, relying on memberships, donations, and corporate sponsorships; comparable as a nonprofit urban-park operator with a programming- and sponsorship-driven funding model.
• Bryant Park Corporation: NYC's Bryant Park operates a private-public park management model with seasonal events (Holiday Shops, summer films, winter village) funded by corporate sponsorships; closely mirrors Scissortail's event-driven, sponsor-supported nonprofit model in a denser urban context.
• Discovery Green: A 12-acre urban park in downtown Houston operated by a nonprofit that hosts concerts, fitness classes, markets, and ticketed holiday experiences with a similar event-driven, sponsorship-supported revenue model.
• Klyde Warren Park: Dallas's 5.2-acre deck park over a freeway that runs free programming, food events, concerts, and wellness classes funded through a private foundation model; highly comparable as a similarly-funded urban park with a diversified event-based monetization strategy.
• Myriad Botanical Gardens: Oklahoma City's downtown botanical garden and Crystal Bridge Conservatory; shares unified CEO leadership with Scissortail Park and offers reciprocal membership benefits, making it the most directly comparable peer for programming, membership, and sponsorship dynamics.

Others

• Como Park Zoo and Conservatory: Saint Paul, MN cultural attraction where incoming CEO Michelle Furrer previously served as Director; comparable as a zoo/conservatory/cultural attraction peer with similar programming, admission, and sponsorship dynamics relevant to evaluating Scissortail's leadership trajectory.

Broad incumbents

• Central Park Conservancy: The nonprofit that manages Central Park in NYC; comparable as a foundation-managed urban park with fundraising, membership, event hosting, and corporate partnerships, though at far greater scale and asset breadth.
• Millennium Park (Chicago): Large-scale Chicago downtown park hosting major concerts, public art, and ticketed seasonal programming; comparable as a municipal flagship park with naming-rights sponsorships (e.g., Pritzker Pavilion) and event-driven audience economics, though at significantly larger scale.

Regional players

• Zilker Park / Zilker Botanical Garden: Austin, Texas urban park and adjacent botanical garden with free admission, festival hosting (ACL Music Festival adjacent), and a foundation-operated conservancy; comparable as a Southern US municipal park with festival adjacency and arboretum-style programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/scissortailpark
• Facebookfacebook.com/Scissortailpark
• LinkedInlinkedin.com/company/scissortailparkfoundation
• Instagraminstagram.com/scissortailpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scissortail Park