Enbrighten
Enbrighten is a privately held consumer smart-lighting brand owned by Jasco Products Company, selling WiFi, Z-Wave, and Matter LED lighting and switches through its own e-commerce site and major US retailers including Amazon, Walmart, Costco, Target, Home Depot, and Wayfair.
- Company typePrivate
- Founded-
- HeadquartersOklahoma City, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Enbrighten does
Enbrighten is a smart-lighting consumer brand owned and operated by Jasco Products Company LLC, headquartered in Oklahoma City, Oklahoma. The company designs, manufactures, and sells residential LED lighting products spanning outdoor categories (eave lights, cafe lights, landscape lights, security lights, lanterns) and indoor categories (UltraBrite modular hexagonal lights, wall lights, strip/flex lights, night lights, under-cabinet, bathroom, and galaxy projectors), supported by a smart-home infrastructure layer of WiFi-connected VIBE products, Z-Wave 700/800 series in-wall switches/dimmers/outlets with proprietary QuickFit and SimpleWire installation technology, and Matter-protocol smart plugs. Distribution is dual-channel: direct-to-consumer through a Shopify-powered storefront (enbrightenme.com) shipping to roughly 150+ countries, alongside shelf placement at Amazon, Walmart, Costco, Sam's Club, Target, Home Depot, and Wayfair. The brand holds a Disney licensing partnership for character-themed night lights and co-brands select products with GE.
The business model is fundamentally hardware sales at unit pricing ranging from sub-$10 entry items to $350+ premium permanent outdoor lighting systems, with revenue driven by retail velocity rather than subscription or enterprise contracts. A distinctive structural feature is the brand's social-mission pledge to donate 50% of net profits to charities supporting food, water, shelter, and disaster relief, with cumulative donations reported above $20 million; this functions as a brand-equity and consumer-trust lever rather than a revenue stream. Customer segments center on residential homeowners, smart-home enthusiasts integrating multi-protocol ecosystems, and indoor lighting upgraders, with Disney-licensed products adding a family/children's-room buyer. Enbrighten monetizes through one-time hardware purchases with no disclosed recurring or service-based revenue component, and operates as a private subsidiary brand with no venture or public-market funding history.
Enbrighten firmographics
Firmographics- Name
- Enbrighten
- Legal name
- Jasco Products Company LLC
- Website
- https://enbrightenme.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Enbrighten is a privately held consumer smart-lighting brand owned by Jasco Products Company, selling WiFi, Z-Wave, and Matter LED lighting and switches through its own e-commerce site and major US retailers including Amazon, Walmart, Costco, Target, Home Depot, and Wayfair.
- Ownership category
- akta.pro rank
Enbrighten industry classification
Industry- Product category
- Smart Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Connected Lighting & Smart Switches Retail (CRAIAMAB)
Keywords
Where Enbrighten is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enbrighten business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Others
Revenue model
- Hardware Product Sales: Primary revenue stream from selling smart LED lighting products including outdoor string lights, cafe lights, eave lights, landscape lights, indoor lighting, smart home switches/dimmers, and accessories. Products sold at various price points from budget to premium.
- Charitable Giving Model: Company donates 50% of net profits to charity supporting food, water, shelter and disaster relief. Has donated over $20 million to charitable causes. This social mission differentiates the brand in the market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Entry-level lighting products under $25 |
| Unit Pricing | Pay-as-you-go | Mid-range smart and premium lighting products $25-$150 |
| Unit Pricing | Pay-as-you-go | Premium/permanent outdoor lighting systems $150-$350 |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Enbrighten product offering
Product offeringCore offering
Enbrighten designs, manufactures, and sells a full line of residential smart lighting and smart-home accessory products, including outdoor fixtures (eave, cafe, landscape, security, lantern), indoor fixtures (UltraBrite hexagonal panels, wall, strip/flex, under-cabinet, bathroom, galaxy, night lights), and smart-home infrastructure (WiFi/VIBE devices, Z-Wave in-wall switches and dimmers, Matter smart plugs). Products are app-controlled with color-changing and scheduling capabilities, sold direct-to-consumer via enbrightenme.com and through major US retail chains, with a 50%-of-net-profits charitable giving program backing the brand.
Product overview
Enbrighten offers a comprehensive smart lighting ecosystem spanning outdoor and indoor residential lighting solutions. The core product portfolio includes outdoor categories (Eave Lights, Cafe Lights, Landscape Lights, Security Lights, Lanterns) and indoor categories (UltraBrite™ Hex/Rex Lights, Wall Lights, Strip/Flex Lights, Night Lights, Under Cabinet Lighting, Bathroom Lighting, Galaxy Lights). The smart home infrastructure layer consists of WiFi-connected VIBE products, Z-Wave 700/800 series in-wall devices with QuickFit/SimpleWire technology, and Matter-based smart plugs. The company also holds Disney licensing partnerships for character-themed night lights and co-brands products with GE. Key differentiators include app-controlled color-changing LED technology, multiple smart home protocol support (WiFi, Z-Wave, Matter), and a charitable giving model donating 50% of net profits to food, water, shelter, and disaster relief causes.
Differentiator
Problem solved
Functional benefit
Brands
- UltraBrite: High-output LED lighting system featuring modular hexagonal light bars for indoor illumination, including Rex Lights and Hex Lights product lines.
- VIBE
- Seasons
- BrightLink
- SleepLite
- Projectables
Products and services
- Eave Lights Permanent outdoor lighting fixtures installed under eaves for year-round architectural and holiday illumination; color-changing LED with smart WiFi control for residential homeowners.
- Cafe Lights String lights for outdoor caf\u00e9-style ambiance in vintage, modern, and classic styles, with WiFi app control and color-changing capabilities for residential patios and decks.
- Landscape Lights Outdoor ground-level lighting fixtures (path lights, puck lights, flex lights) for garden and landscape illumination, with smart connectivity for residential yards.
- Security Lights Outdoor motion-sensing LED security lights with WiFi connectivity and adjustable heads for residential perimeter and area coverage.
- Lanterns Portable and decorative lantern-style lighting for outdoor use, including mini lanterns and candle-flicker LED options for patios and tables.
- UltraBrite Hex Lights / Rex Lights Modular hexagonal LED light bar system for customizable geometric ceiling installations, with high lumen output (10,000\u201317,000 lm), remote control, dimming, and linkable configurations for indoor residential and creator use.
- Wall Lights Indoor wall-mounted accent lighting with WiFi connectivity, color-changing spectrum effects, and app-based control for ambient room illumination.
- Strip Lights / Flex Lights / Rope Lights Flexible LED strip / rope / flex lighting for indoor accent illumination in various lengths, with color-changing, dimmable, and app-controlled features.
- Night Lights Plug-in and USB-powered night lights including galaxy projectors, motion-activated options, and Disney-licensed character designs for residential bedrooms and hallways.
- Under Cabinet Lighting LED light bars and fixtures for under-cabinet installation in kitchens, available in direct-wire, plug-in, and WiFi smart versions with tunable white and dimming.
- Bathroom Lighting Motion-sensing LED fixtures designed for residential bathroom use, including towel bar lights, towel ring lights, and toilet paper holder lights.
- Galaxy Lights Galaxy and aurora wave projector lights that create ambient star and nebula effects for residential bedrooms and relaxation spaces.
- Z-Wave Smart Home Devices In-wall smart switches, dimmers, and outlets using Z-Wave 700 and 800 series protocols with QuickFit and SimpleWire installation features for smart-home integrators and DIY smart-home enthusiasts.
- Matter Smart Plugs WiFi-based smart plugs using the Matter protocol standard for universal smart-home compatibility, available in indoor and outdoor dual-outlet configurations.
- Disney Licensed Lighting Products Night lights and decorative lighting products featuring Disney characters (Frozen, Mickey Mouse, Stitch, Cars, WISH, Jack Skellington) under an official Disney licensing partnership, for children's bedrooms and Disney fans.
- Enbrighten VIBE Wi-Fi Sphere Lights WiFi-connected spherical outdoor lights under the VIBE sub-brand, with app control, color-changing effects, and a 57ft span of 12 lights for residential outdoor ambiance.
- BrightLink Smart Switches BrightLink-branded smart switches for under-cabinet lighting control, including motion-activated, WiFi, and basic on/off variants with simplified installation.
Companies that use Enbrighten
Customer profileSegments3 records
Ideal customer profiles3 records
Enbrighten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Enbrighten partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- DisneycoreEnbrighten has a Disney brand partnership featuring licensed Disney-themed lighting products including night lights with Disney character designs (Frozen II, Mickey Mouse, Cars, Minnie Mouse, Stitch, Jack Skellington, WISH Star, Lilo & Stitch). Products include Projectables LED night lights and color-changing tabletop LED night lights featuring Disney characters.
- AmazoncorePrimary online marketplace distribution partner for Enbrighten smart lighting products. Amazon serves as a major sales channel alongside other major retailers.
- Home DepotcorePremier home improvement retail partner for Enbrighten products, ideal placement for smart lighting and home automation products in the home improvement category.
- WalmartcoreMajor brick-and-mortar and online retail distribution partner for Enbrighten smart lighting products.
- TargetcoreNational retail chain partner offering Enbrighten products both in-store and online.
- CostcocoreWarehouse club retail partner offering Enbrighten products in bulk/value packaging.
- Sam's ClubcoreWarehouse club retail partner for Enbrighten smart lighting products.
- WayfaircoreOnline home goods retailer partner with international reach for Enbrighten products.
- Jasco Products CompanyflagshipEnbrighten is a brand of Jasco Products Company LLC, headquartered in Oklahoma City, OK. Jasco is the parent company that owns and operates the Enbrighten brand alongside other brands including myTouchSmart, Jasco, Cordinate, UltraPro, Power Gear, EcoSurvivor, Projectables, Lights by Night, Titan, and Uber.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Enbrighten competitors and assessment
Company assessmentBroad incumbents
- Leviton: Leviton is a major electrical device manufacturer with a Decora Smart line covering Z-Wave, WiFi, and Matter switches, dimmers, and plugs sold through Home Depot and electrical distributors. Comparable to Enbrighten's Z-Wave and Matter smart switch categories at the professional-grade end of retail.
- Lutron Electronics: Lutron is the established leader in residential lighting controls—dimmers, switches, and smart shading. Comparable to Enbrighten's Z-Wave switch/dimmer business via Lutron Caséta, but Lutron operates at the premium installer/DIY hybrid end with proprietary ClearConnect RF and broader shade automation.
- Philips Hue (Signify): Signify-owned Philips Hue is the market-leading connected lighting brand globally, offering app-controlled smart bulbs, light strips, fixtures, and bridges. Directly comparable to Enbrighten in WiFi/Zigbee smart lighting retail and outdoor/indoor residential categories, but with significantly larger scale and premium positioning.
Direct peers
- Govee: Govee competes head-to-head in app-controlled color-changing LED strip lights, outdoor permanent eave lighting, and smart home LED products sold via Amazon. Comparable in SKU breadth across indoor/outdoor and price-point strategy; Govee has a stronger direct-to-consumer online presence.
- LIFX: LIFX is a WiFi-direct smart lighting brand offering color-changing bulbs, light strips, and outdoor fixtures without a hub. Directly comparable to Enbrighten's VIBE WiFi line on app-controlled color LEDs and residential retail distribution.
- Sengled: Sengled sells WiFi and Zigbee smart bulbs, light strips, and outdoor fixtures through Amazon, Best Buy, and Home Depot. Directly comparable to Enbrighten on retail-channel smart LED strategy, residential focus, and price-point competition.
- Wyze: Wyze offers a broad smart home lineup including smart bulbs, light strips, switches, and plugs sold through Amazon and direct channels at aggressive price points. Comparable to Enbrighten on multi-category smart home ambition, retail-channel go-to-market, and DIY-friendly installation positioning.
- TP-Link Kasa: TP-Link's Kasa Smart brand offers WiFi smart plugs, switches, light strips, and bulbs sold through Amazon, Best Buy, and Walmart. Comparable to Enbrighten's Matter/WiFi smart plug and switch portfolio on retail-channel DIY smart home positioning.
- Feit Electric: Feit Electric manufactures smart WiFi bulbs, indoor/outdoor fixtures, and string lights sold through Home Depot, Walmart, and Amazon. Comparable to Enbrighten on retail-channel LED lighting distribution, bulb/fixture portfolio, and value-tier positioning.
Emerging players
- JellyFish Lighting: JellyFish Lighting pioneered the permanent outdoor eave/housing LED lighting category that Enbrighten's Eternity line targets. Comparable on product category (permanent architectural LED track lighting) though JellyFish relies on a dealer/installer model versus Enbrighten's DIY retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Enbrighten social profiles
Digital presenceEnbrighten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enbrighten leadership team
Management profileNumber of profiles
Enbrighten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enbrighten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enbrighten
What does Enbrighten do?
Enbrighten designs, manufactures, and sells a full line of residential smart lighting and smart-home accessory products, including outdoor fixtures (eave, cafe, landscape, security, lantern), indoor fixtures (UltraBrite hexagonal panels, wall, strip/flex, under-cabinet, bathroom, galaxy, night lights), and smart-home infrastructure (WiFi/VIBE devices, Z-Wave in-wall switches and dimmers, Matter smart plugs). Products are app-controlled with color-changing and scheduling capabilities, sold direct-to-consumer via enbrightenme.com and through major US retail chains, with a 50%-of-net-profits charitable giving program backing the brand.
Is Enbrighten a public or private company?
Enbrighten is a private company. It is classified as corporate owned and is currently operating.
When was Enbrighten founded?
Enbrighten was founded in -1.
Where is Enbrighten based?
Enbrighten is headquartered in Oklahoma City, United States, in the North America region.
How does Enbrighten make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are charitable Giving Model.
Who are Enbrighten's main competitors?
Broad incumbents on record are Leviton, Lutron Electronics and Philips Hue (Signify). Direct peers are Govee, LIFX, Sengled, Wyze, TP-Link Kasa and Feit Electric. JellyFish Lighting is listed as an emerging player.
Does Enbrighten have an API?
No public API is recorded for Enbrighten.
What industry is Enbrighten in?
Enbrighten's product category is Smart Lighting. Its primary akta.pro industry code is CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail, with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 3351 and its SIC code is 3640.