VIVACO groupe coopératif

What VIVACO groupe coopératif does

VIVACO groupe coopératif is a private member-owned agricultural and retail cooperative headquartered in Victoriaville, Quebec, operating since 2016 (celebrating its 10th anniversary in 2026) within the Sollio Groupe Coopératif federation. It serves 2,131 agricultural producer-members and 31,683 auxiliary consumer-members across Quebec's Centre-du-Québec, Appalaches, and Estrie regions through five interconnected business lines: agricultural inputs and advisory (under the Sollio & Vivaco Agriculture banner, including the AgConnexion digital farm-management portal, SATEG agronomic services, grain marketing, and Maizex seed distribution); 14 BMR/BMR Express/Agrizone hardware and renovation centers stocking over 25,000–30,000 products; 6+ Sonic/Filgo/Bonichoix gas stations and convenience stores plus four DEQ hybrid locations; Terapro Agriculture and Terapro Construction (18 equipment branches across Quebec and Ontario selling New Holland and CASE Construction machinery); and a portfolio of manufacturing and distribution subsidiaries including Sel Warwick (salt/chloride), Tôle Vigneault (metal roofing), Eddynet (brooms), Nature Fibres (hemp/wood insulation), Maxi-Drain (HDPE drainage), Innomalt (craft malt), RP2R (swine services), and Viridis (fertilizing residual management).

The cooperative generates revenue through product sales at retail and gas-station locations, agricultural input sales, equipment sales and servicing, machinery financing, feed and grain marketing commissions, and ancillary services such as car wash, propane refilling (RapidGaz), and loyalty programs (Sonic Mes Récompenses, Avantage PRO). FY2024-2025 consolidated revenue was $436.4M CAD (down 0.9% YoY) with an $8.3M surplus attributable to members — a sharp swing from a $219K deficit the prior year. Member rebates (ristournes) totaling $2.6M were distributed for 2025 across volume-tiered rates of 2.50% for agricultural mill/crop/poultry purchases, 1.20% for hardware, and 0.75% for fuel/convenience/grocery. Underlying digital infrastructure includes the AgConnexion portal (online/offline farm document management, real-time grain pricing, decision-support simulations), Lactascan monthly dairy-herd performance monitoring, smart insect sensors, GPS-based variable-rate agronomic services, and the internal "Ton Créateur d'expertise" employee training platform. Leadership transitioned in February 2026 when Marc-André Roy succeeded 11-year president André Normand; CEO Gervais Laroche (CPA, CMA) and CFO Maxime Rodrigue oversee a management committee covering agriculture, retail, machinery, and corporate affairs.

Name

VIVACO groupe coopératif

Legal name

VIVACO groupe coopératif

Website

https://vivaco.coop

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VIVACO groupe coopératif is a Quebec-based member-owned cooperative serving 2,131 agricultural producer-members and 31,683 auxiliary consumer-members through agricultural inputs and advisory, 14 BMR renovation centers, multiple Sonic/Bonichoix gas stations, Terapro equipment dealerships, and manufacturing subsidiaries across Quebec (and Ontario via Terapro Construction).

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

akta.pro primary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

akta.pro secondary industries

Fuel & Convenience-Integrated Membership Clubs (CRAEADAE), Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Agricultural cooperative
• Farm inputs supply
• Agronomy services
• Hardware retail
• Construction equipment

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Products and Services: Sale of agricultural inputs (seeds, fertilizers, crop protection products, feed), agronomic advisory services, and grain marketing services through the Sollio & Vivaco Agriculture banner. Revenue is generated through product sales, service fees, and commissions on grain transactions. Producer-members receive annual rebates (ristournes) based on purchase volume.
2. BMR Renovation Centers: Retail sale of hardware, building materials, paint, plumbing, electrical, seasonal, agricultural, and maple products across 14 BMR/BMR Express/Agrizone locations. With over 30,000 products in inventory, the cooperative serves contractors, self-builders, farmers, and consumers. Revenue from point-of-sale transactions with member discounts and commercial account terms.
3. Gas Stations and Convenience Stores: Fuel sales (gasoline, diesel), convenience store sales, propane refilling, car wash services, and grocery under the Sonic, Filgo, Bonichoix, M&M Foods, and À votre marché banners. Revenue from fuel margin, retail markup, and the Sonic Mes Récompenses loyalty program.
4. Agricultural and Construction Machinery: Sale and service of agricultural (New Holland) and construction (Case Construction) equipment through Terapro Agriculture and Terapro Construction subsidiaries. Revenue from equipment sales, parts, maintenance services, and financing solutions. Terapro Construction expanded to Ontario in 2026.
5. Manufacturing and Distribution Subsidiaries: Revenue from subsidiaries: Sel Warwick (salt/chloride distribution, owns Fertilec horticultural products), Tôle Vigneault (metal roofing and steel coatings manufacturing), Eddynet (hydraulic/mechanical brooms), Nature Fibres (wood/hemp fiber insulation), Maxi-Drain (HDPE agricultural drains), Innomalt (craft malt for microbreweries), Viridis (fertilizing materials management).
6. Member Rebates (Ristourne): Annual rebates distributed to members based on purchase volume across sectors. Rebate percentages vary: 2.50% for mill, crop, and chick purchases; 1.20% for hardware and materials; 0.75% for gas stations, convenience stores, and grocery. Rebates funded from surplus ( trop-perçu ) of $8.3 million in FY2024-2025. A total ristourne of $2,618,649 was attributed to members for 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

VIVACO groupe coopératif is a member-owned diversified cooperative operating across five sectors: agricultural inputs and advisory services (Sollio & Vivaco Agriculture), hardware and renovation retail (BMR/BMR Express/Agrizone banners), gas stations and convenience stores (Sonic/Filgo/Bonichoix), agricultural and construction equipment dealerships (Terapro), and a portfolio of manufacturing and distribution subsidiaries (Sel Warwick, Tôle Vigneault, Eddynet, Nature Fibres, Maxi-Drain, Innomalt, Viridis). The cooperative serves more than 2,131 agricultural producer members and 31,683 auxiliary consumer members across Quebec, generating $436M in consolidated revenue in FY2024-2025 through product sales, advisory services, fuel, equipment, and member rebates.

Product overview

VIVACO groupe coopératif operates as a diversified cooperative with multiple business sectors and subsidiaries. The company offers agricultural products and services through Sollio & Vivaco Agriculture (including livestock production, crop production, agronomic services via SATEG, grain services, and digital agriculture through AgConnexion platform), operates 14 BMR renovation center sub-brands (including BMR, BMR Express, and Agrizone banners), runs Sonic gas stations and Bonichoix grocery stores, manages Terapro Agriculture (New Holland dealer) and Terapro Construction (CASE dealer), and holds stakes in multiple subsidiaries and partnerships including Sel Warwick, Tôle Vigneault, RP2R, Eddynet, Nature Fibres, Maxi-Drain, Innomalt, and Viridis. The cooperative also provides agricultural support programs (Action Relève Coop, FCARA), loyalty programs (Mes Récompenses Sonic, Avantage PRO), and environmental services (AgriRÉCUP). With over 2,100 agricultural producer members and 30,000+ consumer members, the cooperative serves regions across Centre-du-Québec, Appalaches, and Estrie.

Differentiator

Problem solved

Functional benefit

Brands

• BMR: Renovation center banner offering hardware, materials, paint center, plumbing, electrical, seasonal items, agricultural products, and maple syrup supplies. Property of Sollio Groupe Coopératif. Operated by VIVACO across 14 locations.
• BMR Express
• Agrizone
• AgConnexion
• Sonic
• Bonichoix
• À votre marché
• Filgo
• Mes récompenses Sonic
• RapidGaz
• Action Relève Coop

Products and services

• AgConnexion | Portail Secure digital platform for agricultural producers to centralize farm operations management, accessible online or offline. Includes farm accounting, document management, order and delivery tracking, communications/notifications, and decision-support simulation tools.
• AgConnexion | Portail Grains Digital portal for grain producers to view real-time prices and sell grain directly, with price comparison tools and transaction tracking.
• SATEG (Services Agroenvironnement Technico-Économique et Géomatique) Professional agroenvironmental services including GPS soil sampling, variable-rate fertilizer and lime recommendations, precision farming via the Ferme intelligente platform, drainage planning, digital farm plans, hydraulic network evaluation, microtopographic flow planning, and Agriscan technico-economic reporting.
• Livestock Production Services Expert advisory services covering dairy farming (including robotic milking and organic operations), poultry, pork, beef, equine, and specialized sheep, goat and exotic animal production.
• Crop Production Services Comprehensive crop production support including high-performing seeds (Maizex brand for corn, soy, and forage), crop protection products (herbicides, fungicides, insecticides), fertilizers, and biostimulants for various agricultural needs.
• Grain Services Marketing, storage, and supply services for grain producers covering corn, soy, wheat, barley, oats, canola, and specialty grains for animal feed, industrial, and export markets.
• BMR Renovation Centers Home renovation and construction retail centers offering hardware, materials, paint, plumbing, electrical supplies, seasonal products, agricultural feeds, and maple syrup supplies with 14 locations and over 30,000 products in inventory.
• Sonic Gas Stations Service station network offering gasoline, diesel, propane refilling, car wash services, and convenience store products across multiple locations.
• Bonichoix Grocery & Traiteur Grocery store and catering service in Ham-Nord offering ready-to-eat meals, meal preparation, and delivery twice weekly to branches under the À votre marché brand.
• Terapro Agriculture Agricultural machinery dealer offering New Holland equipment, sales, rental, maintenance, repair, and parts for agricultural operations.
• Terapro Construction Construction equipment dealer offering CASE Construction machinery, sales, rental, maintenance, parts, and technical support with operations expanding into Ontario.
• Sel Warwick Leading North American distributor of chloride, salt, and related products, and sole owner of Fertilec, a distributor and wholesaler of horticultural products. Products available at BMR locations.
• Tôle Vigneault Manufacturer of metal coatings and steel products for residential, agricultural, and commercial markets including roofing, wall cladding, doors, and moldings.
• Mes Récompenses Sonic Reward program for Sonic gas station customers earning points on purchases with approximately 1.5% return for regular customers and approximately 2.25% for commercial accounts.
• Avantage PRO Program B2B program for contractors offering preferential pricing, dedicated service, delivery fleet of 50 vehicles, special ordering capabilities, and priority services.
• Service ICI (Industries, Commerces, Institutions) Dedicated service for commercial, industrial, and institutional customers offering personalized account management, volume discounts, and coordinated ordering across 14 BMR and 6 gas station locations.
• RapidGaz Propane Service Propane bottle exchange and refilling service available during day, evening, and weekends at multiple BMR and Sonic locations for quick and convenient service.
• Car Wash Service Touchless car wash service at three Sonic stations in Victoriaville, accommodating vehicles up to 7 feet tall and 22 feet long, with multi-wash packages offering up to 40% savings for commercial fleets.

Quantifiable outcome

• Consolidated revenue of $436,371,354 in FY 2024-2025
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• CNH Industrial / CASE ConstructioncoreTechnology or Integration · 1 June 2026CNH Industrial granted Terapro Construction (50%-owned subsidiary of VIVACO) authorization as the official CASE Construction dealer for all of Ontario, effective June 1, 2026. Terapro will provide equipment sales, financing, leasing, parts supply, maintenance, on-site service, and fleet optimization. This makes Terapro the largest CASE Construction dealer in Canada.
• Terapro TechnologiescoreTechnology or IntegrationTerapro Technologies partners with Sollio & Vivaco's SATEG agronomists to deliver precision agriculture solutions. Together they determine precise irrigation, fertilizer, and seed rate parameters using the 'Ferme intelligente' (Smart Farm) platform, enabling variable-rate application that increases crop yields while reducing costs and environmental impact.
• Maizex SeedscoreStrategic or Co-development PartnerMaizex is the trusted seed brand of Sollio & Vivaco, offering corn, soybean, and innovative forage and cereal varieties tested on over 100,000 plots across Canada. Maizex varieties are evaluated under regional climatic conditions to ensure consistent yields for local producers. Described as 'our brand of trust' for seeds.
• New Holland AgriculturecoreTechnology or IntegrationTerapro Agriculture serves as a New Holland agricultural equipment dealer across 9 locations (plus 2 hybrid locations) in Quebec and Ontario. Offers new and used equipment sales, maintenance, parts, and financing for agricultural machinery.
• AgriRÉCUPminorStrategic or Co-development PartnerVIVACO partners with AgriRÉCUP (Cleanfarms), a non-profit organization, to operate agricultural plastic recycling drop-off points at several of its locations. Services include collection of silage films, twine, bale wrap, seed and pesticide bags, fertilizer bags, tanks and drums, and bulk bags. Farmers can drop off materials during branch opening hours.
• SOCODEVIminorStrategic or Co-development PartnerVIVACO participates in international cooperative development through SOCODEVI. Johanne Gouin, a VIVACO board member, participated in a mission to Honduras to share the Quebec cooperative governance and agricultural value chain model. SOCODEVI works to strengthen economic autonomy of women and youth in coffee and honey value chains in developing countries.
• Sel Warwick (including Fertilec)coreStrategic or Co-development PartnerSel Warwick is a subsidiary of VIVACO with over 40 years in business, a leader in chloride and salt distribution in North America. It uniquely owns Fertilec, a distributor and wholesaler of horticultural products. Some products are also sold through VIVACO BMR stores. Sel Warwick's business was positively impacted by winter precipitation, contributing to VIVACO's overall financial results.
• Tôle VigneaultcoreStrategic or Co-development PartnerTôle Vigneault is a subsidiary of VIVACO specializing in metal roofing and steel coating manufacturing for residential, agricultural, and commercial markets. Its products include roofing, wall cladding, doors, moldings, and more. A $4+ million expansion doubled the factory area at Saint-Ferdinand. Products also sold through BMR stores. Employs over 30 people.
• Groupe Terapro (Terapro Agriculture and Terapro Construction)coreStrategic or Co-development PartnerGroupe Terapro is a 50%-owned co-enterprise of VIVACO with 18 branches across Quebec and Ontario. Comprises 9 New Holland agricultural equipment dealers, 8 Case construction equipment dealers, and 2 hybrid dealers. The largest Case Construction dealer in Canada. Expanded to Ontario as authorized Case Construction dealer in June 2026.
• Regroupement Porcin des Deux Rives (RP2R)minorStrategic or Co-development PartnerRP2R is a partnership between VIVACO, Covris Coopérative, Agiska Coopérative, Novago Coopérative, and Olymel. Provides production service and support to pig producers, including expert advice and herd management throughout the breeding process to maximize yields and ensure farm sustainability.
• EddynetminorStrategic or Co-development PartnerEddynet specializes in the design and manufacture of hydraulic and mechanical brooms for street, parking lot, and warehouse cleaning. Products are built for durability and customized to specific customer needs. Eddynet has built a reputation for product robustness and durability. Products sold through BMR stores and have their own training platform.
• Nature FibresminorStrategic or Co-development PartnerManufacturer and distributor of thermal insulation from wood and hemp fibers for the construction market. Their mission is to produce high-performance, energy-efficient insulation materials with a positive environmental impact. Products are also available at BMR stores. Has its own employee training platform within VIVACO's Ton Créateur d'expertise ecosystem.
• Maxi-DrainminorStrategic or Co-development PartnerManufacturer of agricultural drains made from recycled high-density polyethylene (HDPE). Maxi-Drain has over a decade of expertise in agricultural drainage. Each drain is manufactured for specific soil types (sandy or heavy gravel) and is adapted to all soil types. Products are also available at BMR stores.
• InnomaltminorStrategic or Co-development PartnerA Quebec microbrewery malt supplier founded in 2014 in Sherbrooke by two doctoral students. Provides exceptional quality malt from ideally grown Quebec barley, supplying many Quebec microbreweries. The partnership is an opportunity for VIVACO member producers to participate in brewing barley cultivation, linking agricultural producers to the craft beer supply chain.
• ViridisminorStrategic or Co-development PartnerViridis specializes in managing fertilizing residual materials, organic and mineral. Offers customized or turnkey services from transport to recycling, following environmental compliance, cost control, and agronomy best practices principles. Helps manage organic and mineral fertilizers from farms.
• Sollio AgriculturecoreStrategic or Co-development PartnerSollio & Vivaco Agriculture is a strategic alliance between VIVACO and Sollio Agriculture, offering exceptional agricultural expertise in animal, crop, and agro-environmental sectors. The partnership enables VIVACO to operate under the Sollio Agriculture banner, providing agronomic services, feed, seeds, fertilizers, and grain marketing across the territory.
• OlymelminorStrategic or Co-development PartnerOlymel is a partner in RP2R (Regroupement Porcin des Deux Rives), the pork production partnership with VIVACO and other cooperatives. Olymel provides slaughter and processing capacity, completing the pork value chain for VIVACO's pig producer members.
• Various Specialized Agricultural Suppliers (Agrizone partners)minorChannel Partner/ Reseller/ DistributorAgrizone operates with multiple specialized agricultural supply partners providing products such as fencing, agricultural building materials, maple equipment, forestry products, and specialized feeds. Logos of multiple suppliers are displayed on the Agrizone page, including 10+ partner brands.
• Sollio Groupe CoopératifcoreStrategic or Co-development PartnerVIVACO is a member of Sollio Groupe Coopératif (formerly known in English as Sollio Cooperative Group), which is the parent cooperative federation. Sollio Groupe Coopératif owns the BMR banner and provides the Sollio Agriculture network. VIVACO distributes dividends (ristournes) from Sollio Groupe Coopératif, which resumed after a 3-year pause, positively contributing to VIVACO's 2025 results. The Prix Relève Sollio provincial competition is also administered by Sollio Groupe Coopératif.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Rona inc. Quebec-based hardware and renovation retail chain (Lowe's subsidiary) directly competing with VIVACO's 14 BMR renovation centers for contractor and DIY share in overlapping Quebec geographies.
• Canadian Tire Corporation: Canadian retail conglomerate with rural/automotive presence and Triangle Rewards loyalty — competes with VIVACO's Sonic/Bonichoix fuel and convenience footprint in Quebec small-town markets.
• Sollio Agriculture (Sollio Groupe Coopératif): National cooperative federation and VIVACO's parent network; provides the Sollio Agriculture banner, BMR banner, and dividend distribution — operates at broader Canadian scale across multiple member cooperatives.

Direct peers

• Home Hardware Stores Limited: Canadian dealer-owned hardware cooperative with ~1,000 stores; shares VIVACO's BMR retail cooperative model of independent dealer-owners pooling branding, supply, and rebates.
• Agiska Coopérative: Quebec agricultural cooperative serving producer-members with crop inputs, agronomic services, and grain marketing across multiple Quebec regions — directly comparable member-owned multi-sector model to VIVACO.
• Novago Coopérative: Quebec agricultural cooperative formed via merger of multiple regional co-ops, offering agricultural inputs, hardware retail (BMR banner), and fuel — closely aligned multi-sector producer-cooperative model serving Quebec producers.
• Covris Coopérative: Quebec agricultural cooperative and VIVACO's joint-venture partner in RP2R pork production; offers similar agricultural inputs, grain marketing, and member services to Quebec producers.
• UFA Co-operative Limited: Western Canada agricultural and petroleum retailer owned by members, offering crop inputs, hardware, fuel, and machinery — comparable member-owned multi-sector model serving rural producers, though in a different geography.

Others

• Desjardins Group: Quebec cooperative federation providing financial services to members; while in financial services rather than agriculture/retail, shares the Quebec member-owned cooperative governance model that defines VIVACO.

Regional players

• Pattison Food Group: Western Canada-based retail holding company operating banners in grocery, convenience, and rural retail — comparable multi-banner rural retail model in a different Canadian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vivacogroupecooperatif
• Facebookfacebook.com/vivacogroupecooperatif

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVACO groupe coopératif