Washington County Fair Park & Conference Center
- Company typePrivate
- Founded1855
- HeadquartersWest Bend, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Washington County Fair Park & Conference Center firmographics
Firmographics- Name
- Washington County Fair Park & Conference Center
- Legal name
- Washington County Agricultural & Industrial Society
- Website
- https://wcfairpark.com
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Washington County Fair Park & Conference Center industry classification
Industry- Product category
- Event Venue and Conference Center Services
- NAICS
- Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industries
- Festival Grounds & Fairgrounds Operations (MPAGALAH), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Wedding & Bridal Shows (MPAGAFAK)
Keywords
Where Washington County Fair Park & Conference Center is headquartered
LocationHeadquarters
- HQ city
- West Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Washington County Fair Park & Conference Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Venue Rental Revenue: Rental income from hosting events including weddings, banquets, corporate meetings, conferences, trade shows, concerts, and animal exhibits in the 52,000+ square feet of multipurpose indoor space and 133 acres of outdoor grounds.
- Fair Admissions: Revenue from Washington County Fair admissions, with historical ticket prices ranging from $5-10 for adults and $3 for youth, with children 8 and under free.
- Concessions and Food Services: Revenue from food and beverage concessions during events and fairs, including partnerships with preferred catering vendors.
- Sponsorships: Corporate sponsorships for events and activities including national entertainment at the fair. Major sponsors like West Bend Mutual Insurance have sponsored the Silver Lining Amphitheater.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Event Venue Rental |
| Unit Pricing | Pay-as-you-go | VIP Concert Tickets (2019 Fair) |
| Unit Pricing | Pay-as-you-go | VIP Concert Tickets (2016 Fair) |
| Unit Pricing | Pay-as-you-go | Bridal Fair Admission |
| Unit Pricing | Pay-as-you-go | Saturday Fair Admission (2019) |
| Unit Pricing | Pay-as-you-go | Holiday Craft Fair Admission |
| Unit Pricing | Pay-as-you-go | Winter Carnival Admission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Washington County Fair Park & Conference Center product offering
Product offeringCore offering
Washington County Fair Park & Conference Center operates a 133-acre event venue in West Bend, Wisconsin, providing indoor and outdoor facility rentals for weddings, corporate meetings, conferences, trade shows, banquets, concerts, and animal exhibitions. The venue includes 52,000+ square feet of multipurpose indoor space and hosts over 350 events annually, anchored by the annual Washington County Fair (since 1858) along with the Holiday Craft Fair and Bridal Fair. The facility is supported by professional audio/visual equipment, staging, WiFi networking, and in-house event planning staff.
Product overview
Washington County Fair Park & Conference Center is a 133-acre physical event venue and conference center operated by the Washington County Agricultural & Industrial Society (AIS), a 501(c)(3) non-profit organization. The venue provides over 52,000 square feet of multipurpose indoor space and hosts the annual Washington County Fair (dating to 1858) along with over 350 events annually. Core offerings include event venue rental for weddings, banquets, conferences, and conventions (accommodating groups from 10 to thousands), supported by dedicated facilities including the Ziegler Family Expo Center (26,000 sq ft), Silver Lining Amphitheater, Agriculture Complex, Entertainment Complex, Equestrian Complex, and camping facilities. The venue provides in-house event technology services including audio/visual equipment, networking, and staging. Annual signature events include the Holiday Craft Fair and Bridal Fair. The organization operates an AIS membership program for community involvement.
Differentiator
Problem solved
Functional benefit
Companies that use Washington County Fair Park & Conference Center
Customer profileSegments6 records
Ideal customer profiles5 records
Washington County Fair Park & Conference Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Washington County Fair Park & Conference Center partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Hanke TruckingcorePresenting sponsor of the inaugural Country Live Music Festival on September 15, 2018. Hanke Trucking, a company with deep roots in Washington County, joined as presenting sponsor to support the community and the festival.
- West Bend Mutual InsurancecoreGold sponsor of Country Live Music Festival. Previously donated the Silver Lining Amphitheater stage facility to the Fair Park. Named the amphitheater after the sponsor.
- Manitou AmericasminorDonated two new Gehl skid loaders to support local community organizations. Manitou Americas has been supporting the Fair Park for over a decade with equipment donations.
- Cousins SubsminorPreferred vendor for concessions and catering services at events.
- Billy Sims BBQminorPreferred vendor for concessions and catering services at events.
- MJ's Market & CateringminorPreferred vendor for catering services at events.
- Home 2 Suites by HiltonminorNearby accommodation partner listed for out-of-town guests.
- Equipment Rentals IncminorPreferred vendor for equipment rental services.
- Arnold's Environmental ServicesminorPreferred vendor for environmental services.
- Bunzel's Meat MarketminorPreferred vendor for meat and catering supplies.
- Schwai's Meat and SausageminorPreferred vendor for meat products at events.
- The BBQ CominorPreferred vendor for BBQ catering services.
- Pepsi Co.minorPreferred vendor for beverages and concessions.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Washington County Fair Park & Conference Center competitors and assessment
Company assessmentOthers
- MidwestIX: Regional event ticketing and production vendor used by Washington County Fair Park for concert and festival ticket sales. Functions as an ecosystem partner rather than a competitor, but is a useful comparable for understanding the regional live-event supply chain the venue operates within.
Direct peers
- Minnesota State Fairgrounds: Upper Midwest state fair and exposition complex in Falcon Heights, MN. Closest large-scale analog: hosts a major state fair plus extensive year-round event rental, equestrian, and consumer show programming on a similarly large footprint.
- Wisconsin State Fair Park: Wisconsin's flagship state fair and exposition venue in West Allis, WI. Direct comparable as a year-round exposition and event facility hosting the Wisconsin State Fair along with concerts, trade shows, and livestock events, serving the broader Milwaukee metro from a similar regional position.
- Waukesha County Expo Center: County-owned exposition venue in Waukesha, WI hosting the Waukesha County Fair plus a calendar of consumer shows, trade events, and community gatherings. Same county-fair-with-expo-center business model serving the adjacent Milwaukee west-suburban market.
Broad incumbents
- Oak View Group: Major venue ownership and operating company managing arenas, convention centers, and event spaces across North America. Broad incumbent demonstrating the scale and consolidation trajectory that regional, non-profit fairgrounds may face as competitive pressure from professionally managed venue groups increases.
- ASM Global: World's largest venue management and event services company operating convention centers, arenas, and exhibition halls globally. Comparable as the professionalized venue operator model that regional facilities increasingly compete against for large event bookings.
- Wisconsin Center: Milwaukee's downtown convention center, a larger, urban competitor targeting the same corporate meeting, conference, and trade show bookings Washington County Fair Park pursues. Represents the broader-incumbent competitive threat for MICE business within the same metro.
Regional players
- EAA AirVenture Oshkosh: Annual aviation event and grounds in Oshkosh, WI operating a similar large-acreage Wisconsin venue with major annual event programming plus ancillary event rentals. Comparable in scale and Wisconsin regional positioning, though event vertical differs.
- Fond du Lac County Fairgrounds: Wisconsin county fairgrounds hosting the Fond du Lac County Fair and seasonal events. Same county-fair-and-event-rental hybrid operating model, slightly smaller scale, located further from Milwaukee.
- Ozaukee County Fairgrounds: County fair and event venue in Cedarburg, WI immediately adjacent to Washington County. Operates the same hybrid county-fair + year-round event rental model serving a similar suburban Milwaukee demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Washington County Fair Park & Conference Center social profiles
Digital presenceWashington County Fair Park & Conference Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washington County Fair Park & Conference Center leadership team
Management profileNumber of profiles
Profiles4 records
Washington County Fair Park & Conference Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washington County Fair Park & Conference Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washington County Fair Park & Conference Center
What does Washington County Fair Park & Conference Center do?
Washington County Fair Park & Conference Center operates a 133-acre event venue in West Bend, Wisconsin, providing indoor and outdoor facility rentals for weddings, corporate meetings, conferences, trade shows, banquets, concerts, and animal exhibitions. The venue includes 52,000+ square feet of multipurpose indoor space and hosts over 350 events annually, anchored by the annual Washington County Fair (since 1858) along with the Holiday Craft Fair and Bridal Fair. The facility is supported by professional audio/visual equipment, staging, WiFi networking, and in-house event planning staff.
Is Washington County Fair Park & Conference Center a public or private company?
Washington County Fair Park & Conference Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Washington County Fair Park & Conference Center founded?
Washington County Fair Park & Conference Center was founded in 1855. It employs 11 to 50 people.
Where is Washington County Fair Park & Conference Center based?
Washington County Fair Park & Conference Center is headquartered in West Bend, United States, in the North America region.
How does Washington County Fair Park & Conference Center make money?
Four revenue lines are on record. Venue Rental Revenue is the primary driver. The others are fair Admissions, concessions and Food Services and sponsorships.
Who are Washington County Fair Park & Conference Center's main competitors?
MidwestIX is listed as an others. Direct peers are Minnesota State Fairgrounds, Wisconsin State Fair Park and Waukesha County Expo Center. Broad incumbents are Oak View Group, ASM Global and Wisconsin Center. Regional players are EAA AirVenture Oshkosh, Fond du Lac County Fairgrounds and Ozaukee County Fairgrounds.
Does Washington County Fair Park & Conference Center have an API?
No public API is recorded for Washington County Fair Park & Conference Center.
What industry is Washington County Fair Park & Conference Center in?
Washington County Fair Park & Conference Center's product category is Event Venue and Conference Center Services. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of MPAGALAH, Festival Grounds & Fairgrounds Operations. Its NAICS code is 56192 and its SIC code is 7900.