Ginger Fury

What Ginger Fury does

Ginger Fury is a Leeds-based strategic marketing consultancy founded in 2025 by Jay Dickinson (former Planning Director at the largest integrated agency outside London) and Jenny Rose (multi-discipline marketer with client-side experience). The firm is structured as a two-person core team that extends delivery capacity through an on-demand freelance consultant network. Its core proposition targets results-driven marketing leaders and brands/agencies with a stated focus on translating strategy into actionable plans — explicitly positioning against the pattern of 'insight decks filed away' and 'tech stacks never fully implemented.'

The service offering comprises six consulting lines — Insight Generation and Activation, Customer Journey Mapping, Brand Strategy and Campaigns, Digital Strategy and Transformation, Marketing Strategy and Communications, and CRM and Personalisation — delivered alongside a Fractional Leadership engagement model. Ginger Fury also operates Sweary Marketing Club, a quarterly community event in Leeds launched in April 2025. Named clients include H&H Group (CRM across seven brands and eight markets), Zesty Paws (customer journey mapping), Chameleon Business Interiors (brand strategy and GTM), a Global Agency (planning redesign), and an extended roster covering Transpennine Express, Brass Monkey, Biostime, Aurelia, Solid Gold, and Swisse.

Commercially, Ginger Fury operates a sales-led, professional services model with no public pricing, contracting via website enquiry and email. Revenue is not disclosed and no external funding has been raised. The company is privately held (Ginger Fury Ltd, Company No. 16044683, registered in England and Wales) and was shortlisted for New Agency to Watch at the Prolific North Champions Awards 2026.

Name

Ginger Fury

Legal name

Ginger Fury Ltd

Website

https://gingerfury.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Ginger Fury is a Leeds-based strategic marketing consultancy, founded in 2025, that helps marketing leaders and brands convert strategy into actionable plans across CRM, brand, digital, and customer journey work via a two-person core team and freelance extension network.

Ownership category

akta.pro rank

Product category

Strategic Marketing Consultancy

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Brand Strategy & Identity Systems (MPAAAEAA), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Strategic marketing consultancy
• Brand strategy services
• Customer journey mapping
• CRM and personalisation
• Digital marketing transformation

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Marketing Consultancy: Ginger Fury generates revenue through strategic consulting engagements, including planning and strategy services. They also offer fractional leadership roles on a contract basis, allowing clients to access senior marketing expertise without a full-time hire.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ginger Fury is a strategic marketing consultancy that delivers actionable, customer-first marketing plans to results-driven marketeers and brands. Its core services span insight generation and activation, customer journey mapping, brand strategy and campaigns, digital strategy and transformation, marketing strategy and communications, and CRM and personalisation. It also offers Fractional Leadership on a contract basis, embedding senior strategic capability into client teams.

Product overview

Ginger Fury is a strategic marketing consultancy operating as a single unified agency rather than a platform-plus-modules architecture. The company offers six core consulting services: Insight Generation and Activation, Customer Journey Mapping, Brand Strategy and Campaigns, Digital Strategy and Transformation, Marketing Strategy and Communications, and CRM and Personalisation. These services are delivered through direct consultancy engagements and supplemented by Fractional Leadership offerings for contract-based strategic roles. Additionally, the company hosts Sweary Marketing Club, a quarterly community event initiative for marketing professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Sweary Marketing Club: A quarterly community event launched in April 2025 to bring together marketing professionals for open, honest knowledge sharing and networking. Features guest speakers covering diverse marketing topics.

Products and services

• Insight Generation and Activation Research and insight services that uncover meaningful human insights and translate them into actionable marketing strategies for marketing leaders and brands.
• Customer Journey Mapping Mapping and analysis of customer touchpoints to deliver consistent, personalised brand experiences across the customer lifecycle for B2B and B2C brands.
• Brand Strategy and Campaigns Development of brand positioning, messaging frameworks, and integrated campaign strategies that unify brand experience across all channels for marketing leaders and brand teams.
• Digital Strategy and Transformation Strategic planning for digital transformation initiatives, technology stack optimisation, and multi-channel digital activation, delivered to marketing leaders and brands seeking to modernise their marketing capability.
• Marketing Strategy and Communications Comprehensive marketing strategy development and communication planning that bridges strategic vision with operational execution for results-driven marketing teams.
• CRM and Personalisation Customer relationship management strategy and personalisation frameworks that leverage first-party data to improve targeting, segmentation, automation, and engagement across customer communications.
• Fractional Leadership Contract-based strategic leadership service providing team alignment around high-level strategy, consistent activation, and mentoring support without a full-time hire.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Craig Hill (Creative Partner)minorStrategic or Co-development PartnerCraig Hill is referenced as a creative partner who worked with Ginger Fury on the Chameleon Business Interiors project to develop new brand and campaign creative. The partnership involved collaborative work on brand strategy execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Engine Group: Multi-discipline UK marketing services group spanning brand, creative, and digital transformation — a larger incumbent competing for the same senior marketing leader budgets.
• Dept: Large digital agency offering marketing, brand, and technology services across UK and Europe; overlaps with Ginger Fury on digital transformation, CRM, and brand strategy for enterprise clients.
• Dentsu Creative: Global creative network offering brand strategy, customer experience, and digital transformation — competes for enterprise marketing transformation mandates alongside independent consultancies like Ginger Fury.
• The Gate: London-based brand and marketing strategy agency with integrated planning and campaigns; comparable at the brand strategy and campaign development layer for enterprise B2C clients.
• We Are Social: Global social and digital marketing agency delivering brand strategy and integrated campaigns for enterprise clients; broader portfolio but overlaps on digital strategy, campaign development, and CRM personalisation.

Regional players

• Propellernet: Brighton-based digital marketing agency with a strategy, SEO, and content focus; serves a different UK region but offers a comparable mix of strategic consultancy and digital activation work for mid-market to enterprise clients.

Direct peers

• Think Beyond: Independent UK marketing strategy and insight consultancy offering brand strategy, customer experience, and digital transformation — closely overlapping with Ginger Fury's six core services for similar B2B/B2C clients.
• Bray Leino: UK-based full-service creative and digital marketing agency with a similar mix of strategy, brand, and CRM/digital transformation work; comparable in size and mid-market focus, and competes for the same Northern England and broader UK marketing-lead clients.
• Enjoy Digital: Leeds-based digital marketing agency offering strategy, CRM, data, and digital transformation — direct regional competitor for Northern England marketing-lead mandates.

Emerging players

• Croud: Digital marketing agency providing SEO, paid media, content, and digital transformation for enterprise brands; overlaps with Ginger Fury on CRM, digital strategy, and data-led personalisation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ginger-fury
• Instagraminstagram.com/gingerfuryagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginger Fury