Whiffletree Farm

What Whiffletree Farm does

Whiffletree Farm is a family-owned pasture-based farm in Warrenton, Virginia, founded in 2009 by Jesse and Liz Straight and relocated to its current 82-acre Whiffletree property in 2012. The farm raises cattle (120-200 head Red Angus, 100% grass-fed), pigs (60-120 head, pasture-raised heritage crosses), and laying hens (~2,800, plus seasonal partner flocks), and produces ~80,000 dozen eggs annually. Operations span 82 owned acres plus ~500 additional rented acres from five local landowners, using holistic regenerative management with daily to weekly pasture rotation and no antibiotics, chemicals, or GMOs.

The business sells through a multi-channel D2C and wholesale model: an on-farm retail store, online ordering with curbside pickup and delivery to 23 neighborhood pickup locations across Virginia, Maryland, and Washington D.C., a Subscribe & Save subscription program, bulk whole/half animal sales processed through partner USDA facility Finest Butcher, and a wholesale program serving at least eight named restaurants. Complementary revenue streams include a Manor House vacation rental listed on VRBO, paid poultry processing workshops ($100/ticket), agritourism events, live hen sales, and a five-month internship program that has trained farmers since 2011.

The product portfolio is supplemented by a curated network of 15 farming partners supplying dairy, lamb, honey, maple syrup, coffee, chocolate, baked goods, soap, and other pantry items. The farm uses GrazeCart as its e-commerce platform and has no disclosed external funding, operating as a privately held family business with full ownership retained by the Straight family.

Name

Whiffletree Farm

Legal name

Whiffletree Farm

Website

https://whiffletreefarmva.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Whiffletree Farm is a family-owned, pasture-based farm in Warrenton, Virginia raising and selling grass-fed beef, pasture-raised pork, chicken, eggs, and dairy directly to consumers via an on-farm store, 23 regional pickup locations, subscription delivery, and wholesale to local restaurants.

Ownership category

akta.pro rank

Product category

Pasture-Raised Meat and Dairy Products

NAICS

Hog and Pig Farming (112210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Pasture-Raised Hog Farming (AFAEAEAI)

akta.pro secondary industries

Farmstay Rooms (Working Farms/Ranches) (THAMABAG), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Pasture-raised meats
• Grass-fed beef
• Farm-to-consumer
• Pasture-raised eggs
• Regenerative farming

Headquarters

HQ city

Warrenton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Meat & Farm Products: Direct sales of pasture-raised chicken, eggs, turkey, pork, beef, lamb, duck, rabbit, dairy, honey, and pantry items through farm store and online ordering.
2. Whole & Partial Animal Sales: Cost-effective bulk purchases of whole cows, half cows, quarter cows, whole pigs, and half pigs with $300 deposits. Processing through partner USDA facility. Pricing from $7.70-$10.30/lb hanging weight depending on animal and cut size.
3. Subscription Delivery: Subscribe & Save program offering 5% savings on delivery orders. $7 flat rate packing fee for orders under $125, free on orders $125+.
4. Guest House Vacation Rental: Historic Manor House vacation rental on 82-acre farm. 3 bedrooms/3 baths, hot tub, fire pit, farm tours. Booked through VRBO.
5. Events & Workshops: Poultry processing workshops ($100/ticket), farm tours, egg gathering events. Limited capacity for hands-on learning experiences.
6. Wholesale to Restaurants: B2B sales to restaurants and venues serving Whiffletree products. Contact via [email protected].
7. Hen Sales: Sale of live egg-laying hens (18-19 months old) to customers for home flocks, with optional feed add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Whiffletree Farm raises pasture-based meats (chicken, beef, pork, turkey, lamb), eggs, and dairy on its Warrenton, VA farm and sells them through an on-farm store, an online store with delivery to 23 neighborhood pickup locations across VA/MD/DC, curbside pickup, bulk whole/partial animal sales, and a wholesale program for restaurants. The farm also operates an agritourism vacation rental (Manor House) and offers workshops, farm tours, and an internship program.

Product overview

Whiffletree Farm operates a multi-channel farm-to-consumer e-commerce platform powered by GrazeCart. The core offering consists of pasture-raised, non-GMO meats and eggs sold through an on-farm retail store, online ordering with neighborhood delivery (20+ Virginia/Maryland/DC locations), curbside pickup, and wholesale programs. Product portfolio includes beef (100% grass-fed), pork, chicken, turkey, lamb, eggs, dairy, and specialty items from partner farms. The farm also offers value-added products including Family and Griller Bundles (bulk pork), Whole/Partial Cow or Pig options, live hens for sale with feed add-ons, and a historic Manor House vacation rental. Additional revenue streams include farm events (workshops, tours, egg gatherings), agritourism, and a paid internship program.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasture-Raised Eggs Hand-gathered eggs from hens raised on fresh pasture and moved continually to fresh ground. No chemicals, GMOs, antibiotics, or chemical washes. Sold in dozens through the farm store and online channels.
• Pasture-Raised Chicken Products
• Grass-Fed Beef Products
• Pasture-Raised Pork Products
• Pasture-Raised Turkey Products
• Grass-Fed Lamb Products
• Dairy Products
• Whole & Partial Cow or Pig Bulk Purchases
• Family Pork Bundle
• Griller Pork Bundle
• Live Egg-Laying Hens for Sale
• Manor House Vacation Stay
• Poultry Processing Workshop
• Wholesale Program for Restaurants
• Subscribe & Save Delivery Program

Quantifiable outcome

• 100% Grass-Fed Beef - cattle raised on fresh pasture grasses only
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Back to Our Roots (Emily Mast)minorStrategic or Co-development Partner · 1 January 2023Soap supplier in Midland, VA. Mennonite neighbor makes soap from Whiffletree pork lard with organic olive oil, coconut oil, castor oil, bentonite clay, and essential oils.
• Aleta Deans (Sourdough)minorStrategic or Co-development Partner · 1 January 2022Sourdough bread baker in Warrenton, VA. Bakes small batches with organic bread flour, organic whole wheat flour, sea salt, and filtered well water. Available at farm store.
• Wild Earth Fermentation (Grant Collier & Bri McCarthy)minorStrategic or Co-development Partner · 1 January 2020Sauerkraut supplier in Richmond, VA. Uses organic, locally-sourced veggies and traditional fermentation methods. Partnership since 2020.
• Mountain Branch Creamery (Wayne Beery)coreStrategic or Co-development Partner · 1 January 2019Dairy supplier in Dayton, VA. Milks 20 cows for 100% grass-fed, A2A2, organic milk and cheese including regular, chocolate, strawberry milk, raw cheddar, gouda, swiss. Partnership since 2019.
• Edgewood Family Farm (Aaron Beery)coreStrategic or Co-development Partner · 1 January 2018Egg supplier in Dayton, VA. Provides spring and fall flocks of 1200-1600 hens each. Hens raised in mobile housing moved to fresh pasture regularly, non-GMO feed, no antibiotics or chemicals. Partnership since 2018.
• Meadowwood Farm (Jessie and Shane Murrow)coreStrategic or Co-development Partner · 1 January 2018Lamb, trout, and duck supplier in Swoope, VA. Former intern founded farm. Provides pasture-raised ducks, 100% grass-fed lamb, non-GMO/no antibiotic trout.
• Greenwich Natural Farms (Tracey Halstead)coreStrategic or Co-development Partner · 1 January 2017Pork supplier in Haymarket, VA. Provides weaned piglets or finished pigs raised on pasture with non-GMO feed, no antibiotics or chemical wormers. Partnership since 2017.
• Mad Magic Kombucha (Meagan Donica)minorStrategic or Co-development Partner · 1 January 2015Kombucha supplier in Vint Hill, VA. No added juice or sweeteners unlike many kombuchas. Partnership since 2015.
• Wild for Salmon (Jenn & Steve Kurian)coreStrategic or Co-development Partner · 1 January 2013Wild seafood supplier headquartered in PA, fishing in Alaska. Provides wild salmon, shrimp, halibut. Fish bled at catch and flash frozen within 12-36 hours. Partnership since 2013.
• Laconiko (Dino and Diamantis Pierrakos)coreStrategic or Co-development Partner · 1 January 2012Olive oil supplier in Manassas, VA. Direct relationship to ensure olives are not sprayed with chemicals and olive oil is not adulterated. Partnership since 2012.
• Sweetwater Baking Company (The Ohana Family)minorStrategic or Co-development Partner · 1 January 2011Granola supplier in Floyd, VA. Soaks nuts and grains properly per Weston Price Foundation recommendations. Uses quality oils and sweeteners.
• River Sea Chocolates (Krissee and Mariano D'Aguiar)minorStrategic or Co-development Partner · 1 January 2011Chocolate bar supplier in Chantilly, VA. Sources cocoa directly from farmers not spraying chemicals and receiving living wage. Quality ingredients throughout. Long-time customer turned partner.
• Cafe Kreyol (Joseph Stazzone)minorStrategic or Co-development Partner · 1 January 2011Fair-trade coffee supplier in Manassas, VA. No toxic sprays, farmers receive living wage. Partnership since around 2011.
• Stallard Road Farm (John & Katherine Adams)coreStrategic or Co-development Partner · 1 January 2009Honey and herbal products supplier in Rixeyville, VA. Neighbors and church friends. Produces truly raw, local honey and herbal products including teas, salves, culinary herbs, fire-cider, elderberry tonic.
• Arkwood Farm (Nick Healy)minorStrategic or Co-development Partner · 1 January 2009Maple syrup supplier from Nelson, NH. Family taps and processes own maple syrup with no additives. Partnership since 2009.
• Susie's Sunday Treats (Sue Kosten)minorStrategic or Co-development Partner · 1 January 2009Baked goods supplier in Warrenton, VA. Makes chocolate chip and raisin cookies, gluten-free chocolate energy bars with best ingredients. Soaking flour in yoghurt per Weston Price recommendations.
• Finest ButchercoreStrategic or Co-development PartnerUSDA meat processor in Bealeton, VA (11746 Ag Industrial Rd). Processes whole and partial animal orders. Pickup available Mon-Fri 9AM-4:30PM. Whole animal customers receive organs.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Vital Farms: Public company specializing in pasture-raised eggs with national retail distribution. Directly comparable to Whiffletree's pasture-raised egg operation (~80,000 dozen/year) but operating at substantially larger scale with grocery-shelf distribution.
• Maple Hill Creamery: 100% grass-fed organic dairy brand sourcing from a cooperative of family farms in the Northeast. Compares to Whiffletree's partner-supplied dairy line (Mountain Branch Creamery) on regenerative, grass-fed positioning.
• ButcherBox: Subscription-based national D2C brand delivering pasture-raised and grass-fed meat boxes. Comparable subscription/recurring-revenue model to Whiffletree's Subscribe & Save program but operating at much greater scale and geographic breadth.

Direct peers

• Grazin': D2C regenerative farm and online butcher offering 100% grass-fed beef and pasture-raised proteins. Closely comparable to Whiffletree's regenerative, pasture-raised, direct-to-consumer meat business.
• Thousand Hills Lifetime Grazed: Grass-fed beef brand sourcing from a network of American ranchers using rotational grazing. Directly comparable to Whiffletree's 100% grass-fed, no-antibiotic beef positioning and bulk share model.
• Primal Pastures: Multi-generational regenerative pasture-based farm selling 100% grass-fed beef, pasture-raised chicken and pork direct to consumer. Closely comparable multi-species pasture-raised model with farm-store and shipping operations.
• Polyface Farm: Swoope, Virginia-based regenerative, pasture-based multi-species farm selling direct to consumer and restaurants using rotational grazing. The closest philosophical and operational analog to Whiffletree in the Mid-Atlantic region.
• Crowd Cow: D2C marketplace for pasture-raised and specialty meats including whole/partial animal shares and individual cuts. Directly comparable to Whiffletree's online, neighborhood-pickup, and whole-animal channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WhiffletreeFarmVA
• Instagraminstagram.com/whiffletreefarm
• Xx.com/WhiffletreeFarm
• LinkedInlinkedin.com/company/whiffletree-farm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiffletree Farm