susie's cake

What susie's cake does

Susie's Cake Bakery is a privately operated, single-location custom cake bakery based in Weimar, Texas, run by owner and cake artist Susie Jahn, who has been designing wedding cakes since 1982. The business designs and produces handcrafted custom cakes for weddings (bride's and groom's cakes), birthdays (children and adults), baby showers, bridal showers, baptisms, graduations, and other special occasions, with cake shapes ranging from round and square to hexagonal and heart-shaped tiers, and a broad flavor and filling catalog including WASC, bridal white, red velvet, Italian cream, carrot, chocolate varieties, and Bavarian cream. Operationally, the bakery takes orders directly via phone (979-224-5563) and email ([email protected]), offers appointment-based cake tasting consultations, sells cake equipment rental (stands, columns, dummies) on a refundable-deposit basis, and provides delivery starting at $50 for wedding and anniversary cakes within a two-hour radius of Weimar plus the Houston/Galveston area (Pearland, Friendswood, Clear Lake, Alvin).

Revenue is generated entirely through one-time custom orders priced by quote based on design complexity, serving size, and decorative elements such as gum paste flowers, fondant embellishments, and rolled fondant. Wedding orders are booked on a first-come, first-serve basis with a refundable retainer/deposit, with balance due one month before the event; other occasion cakes are paid upon receipt. The go-to-market is direct-to-consumer with no intermediated channels: demand is driven by word-of-mouth referrals, a six-category photo gallery on the company website, and a basic social media presence. The business appears to operate as a sole proprietorship with no institutional investors, no public listings, no patents or trademarks, no disclosed headcount, and no partnerships or alliances.

Name

susie's cake

Legal name

Susie's Cakes

Website

https://susiescakebakery.com

Company type

Private

Operating status

Operating

Short description

Susie's Cake Bakery is a privately operated custom cake bakery in Weimar, TX, run by owner Susie Jahn, designing handcrafted cakes for weddings, birthdays, showers, baptisms, and other special occasions across rural Texas towns and the Houston/Galveston area.

Ownership category

akta.pro rank

Product category

Custom Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Custom wedding cakes
• Celebration cake bakery
• Custom cake design
• Wedding cake delivery
• Special occasion cakes

Headquarters

HQ city

Weimar

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Wedding Cakes: Custom-designed wedding cakes with various flavors, fillings, shapes (round, square, hexagonal, heart), and sizes. Prices vary by design complexity and serving size requirements. Requires retainer/deposit upon booking.
2. Celebration Cakes: Birthday cakes for children and adults, bridal shower cakes, baby shower cakes, baptism cakes, graduation cakes, and specialty cakes for all occasions. Balance due upon receipt of cake.
3. Groom's Cakes: Custom delectable groom's cakes in various themes and designs to complement wedding celebrations.
4. Cake Equipment Rental: Wedding cake stands, columns, dummies, and equipment available for rental with separate refundable deposit. Equipment must be returned after the wedding.
5. Delivery Services: Delivery service for wedding and anniversary cakes starting at $50. Also offers delivery and set-up at reception venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Susie's Cake Bakery is a custom cake design and baking operation based in Weimar, TX that creates handcrafted cakes for weddings, birthdays, baby showers, baptisms, graduations, and other special occasions. The bakery designs personalized cakes incorporating handcrafted sugar artwork (gum paste flowers, bows, fondant embellishments) and offers them in a wide variety of flavors, fillings, shapes, and serving sizes with delivery and pickup options.

Product overview

Susie's Cake Bakery is a custom-designed cake bakery offering a portfolio of handcrafted celebration cakes. The core offering consists of custom wedding cakes (including bride's cakes and groom's cakes), birthday cakes for children and adults, bridal shower cakes, baby shower cakes, baptism cakes, graduation cakes, and specialty cakes for all occasions. The bakery operates on an appointment basis, providing cake tasting consultations and custom design services. The business serves the Weimar, TX area and delivers within a two-hour radius including Houston/Galveston and Pearland/Friendswood/Clear Lake/Alvin areas. Cake products are available in various flavors (including Bridal White Cake, White Almond Sour Cream, Butter Rum, Chocolate varieties, Red Velvet, Lemon, and more) and fillings (Raspberry, Cherry, Bavarian Cream, Cream Cheese, and specialty options). Sizes range from 6" to 18" rounds and various shapes including hexagonal, square, and heart-shaped tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Wedding Cakes Custom-designed wedding cakes tailored to each bride's personality and style preferences, featuring handcrafted sugar artwork, gum paste flowers, and various shapes including round, hexagonal, square, and heart-shaped tiers. Sold directly to couples planning weddings.
• Groom's Cakes Custom-designed groom's cakes available in whimsical or elegant designs, themed to reflect the groom's interests or hobbies, intended to complement wedding celebrations.
• Birthday Cakes Custom birthday cakes for children and adults in various themes including superhero, sports, characters, and personalized designs, sold to families and individuals hosting birthday celebrations.
• Baby Shower Cakes Celebratory cakes for baby showers, available in gender-specific themes for baby boys and girls, sold to families hosting baby shower events.
• Baptism Cakes Custom baptism cakes for religious ceremonies, available in any theme with scripted messages or cheerful designs, intended for families celebrating baptisms.
• Special Occasion Cakes Cakes for special occasions including anniversaries, graduations, going-away parties, and other celebrations, sold to families and individuals marking milestone events.
• Bridal Shower Cakes Custom bridal shower cakes designed for pre-wedding celebrations, tailored to the bride's preferences and shower event décor.
• Cake Delivery & Setup Service Delivery and setup service for wedding and anniversary cakes starting at $50.00, serving locations including Columbus, Flatonia, Hallettsville, La Grange, Moulton, Round Top, Schulenburg, Sealy, Shiner, Weimar, Yoakum, and Houston/Galveston areas including Pearland, Friendswood, Clear Lake, and Alvin.
• Cake Tasting Consultations Appointment-based consultations where clients can taste sample cake options and plan their custom cake designs with Susie Jahn.
• Cake Equipment Rental Rental of wedding cake stands, columns, styrofoam dummies, and related equipment with a separate refundable deposit, available to wedding clients needing display hardware.

Quantifiable outcome

• 5.0 star average rating from 9 customer reviews

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carlo's Bakery: Hoboken, NJ-based bakery made famous by Cake Boss, specializing in custom wedding cakes, sculpted cakes, and celebration cakes. It directly mirrors Susie's Cake Bakery's custom wedding and special-occasion cake model with handcrafted decorations.
• Charm City Cakes: Founded in Baltimore and made famous by the Ace of Cakes TV show, Charm City Cakes specializes in custom-designed celebration cakes for weddings, birthdays, and special occasions. It is the closest direct peer to Susie's Cake Bakery in terms of made-to-order custom cake production for individual celebrations.
• SusieCakes: California-based bakery chain offering custom cakes for weddings, birthdays, and celebrations with a similar brand name and personalized service model. It is the most direct namesake competitor in the custom celebration-cake category.
• Milk Bar: Founded by Christina Tosi, Milk Bar offers custom celebration cakes, layer cakes, and desserts for weddings and birthdays. Comparable to Susie's in the custom-occasion cake and direct-to-consumer ordering model.
• Magnolia Bakery: Iconic NYC bakery known for custom celebration cakes, cupcakes, and desserts. Comparable to Susie's Cake Bakery in its focus on custom-occasion cake design and direct-to-consumer ordering for weddings and birthdays.

Emerging players

• Crumbs Bake Shop: Specialty cupcake and celebration-cake brand operating in select U.S. markets. Comparable to Susie's as a celebration-cake and cupcake retailer serving party and event orders.
• Baked by Melissa: NYC-based bite-size cupcake brand with custom celebration cake offerings. Comparable to Susie's Cake Bakery as a custom celebration-cake purveyor, though its niche is mini-cupcakes and party packs.

Broad incumbents

• H-E-B Bakery: Texas supermarket chain with in-store custom cake ordering for birthdays, weddings, and celebrations. H-E-B is the dominant grocery option across Susie's delivery footprint and competes on convenience and price for standard celebration cakes.
• Nothing Bundt Cakes: National franchise chain specializing in bundt cakes for celebrations, weddings, and corporate events. While not custom-designed in the same artisan sense, it directly competes for celebration-cake occasions in Texas markets Susie's serves.
• Whole Foods Market Bakery: National natural-grocery chain offering custom celebration and wedding cakes through its in-store bakeries. Comparable as a custom-cake channel serving similar occasions, particularly relevant in Houston-area deliveries.

Market position

Weaknesses4 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about susie's cake