2Tomatoes Games
2Tomatoes Games is a Barcelona-based board game publisher and distributor, founded in 2016, that publishes original tabletop titles and distributes third-party games across ten countries for hobbyist consumers and small retailers.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 2Tomatoes Games does
2Tomatoes Games (legally 2 Tomatoes Games, SL) is a Barcelona-based, for-profit private board game publisher and distributor founded in 2016 by co-founders Jordi and Álvaro. The company operates a small team (1–10 employees) and runs two complementary lines: original game publishing (a catalogue of roughly 167 items including Peak Oil, New Corp Order, Petris, Rocódromo, Idus Martii, Escape Pods, and Upstream) and third-party distribution via the Celerydist service (approximately 322 SKUs) covering licensed hobbyist titles such as Root, Magic Maze, Hanamikoji, Pax Pamir, Oath, Yokohama, and John Company. Its geographic reach spans ten countries including the USA, Canada, France, Germany, the UK, Mexico, Panama, Chile, and Peru.
The business combines direct-to-consumer e-commerce (a PrestaShop storefront with pricing ranging from €2.00 to €136.00 per item) with B2B distribution to retailers, plus the Cherry Community membership program (1,000+ members) that offers recurring 10% catalog and 15% preorder discounts. Revenue mechanics therefore mix one-time game sales, transaction-fee-based distribution, and subscription-style community membership. Marketing is supported by Facebook Pixel tracking; no proprietary technology platform, AI/ML capability, or external funding has been disclosed. The company functions as a family-run lifestyle business serving hobbyist tabletop consumers and small retailers across multiple regions.
2Tomatoes Games firmographics
Firmographics- Name
- 2Tomatoes Games
- Legal name
- 2 Tomatoes Games, SL
- Website
- https://2tomatoesgames.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2Tomatoes Games is a Barcelona-based board game publisher and distributor, founded in 2016, that publishes original tabletop titles and distributes third-party games across ten countries for hobbyist consumers and small retailers.
- Ownership category
- akta.pro rank
2Tomatoes Games industry classification
Industry- Product category
- Tabletop Board Games
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industries
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA), Role-Playing Games (RPGs) & Sourcebooks Retail (CRALALAE), Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI), Strategy/Euro Board Games Retail (CRALALAC), Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)
Keywords
Where 2Tomatoes Games is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
2Tomatoes Games business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Game Sales (Own Publications): Revenue from publishing and selling their own board game titles including Root, Magic Maze, Peak Oil, Hanamikoji series, and other original games.
- Distribution Services: Distribution of board games and role-playing games from other publishers to stores across Spain and internationally through their distributor network.
- Cherry Community Membership: Annual subscription membership providing exclusive discounts (10% catalog, 15% preorders), Discord access, priority shipping, and game testing participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various board games priced €2.00 - €136.00 |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
2Tomatoes Games product offering
Product offeringCore offering
2Tomatoes Games publishes and sells tabletop board games, role-playing books, and game accessories through its online store. The company operates a dual model: publishing its own original titles (Peak Oil, New Corp Order, Petris, Rocódromo, Idus Martii, Escape Pods, Upstream) and licensed international hits (Root, Magic Maze, Hanamikoji series, Ponzi Scheme, Pax Pamir, Oath, Yokohama, John Company, Karak, Burgle Bros, Candy Crush, The Walking Dead), while also distributing games from other publishers across Spain and internationally via the Celerydist service.
Product overview
2Tomatoes Games is a Spanish board game publisher founded in 2016 by Jordi and Álvaro. The company operates a dual business model: (1) publishing both original titles and licensed games, and (2) distributing games for other publishers through its Celerydist service. Their publishing portfolio consists of licensed games for hobbyist audiences (Root, Magic Maze, Hanamikoji series, Ponzi Scheme, Pax Pamir, Oath, Yokohama, John Company) and family-friendly titles (Karak, Burgle Bros, Candy Crush), alongside original productions including Peak Oil series, New Corp Order, Petris, Rocódromo, Pages of History, and Nature series. They offer expansions for major titles like Root and Magic Maze, a Cherry Community membership program with discounts and early access, and maintain a distribution network reaching over 10,000 players globally across multiple languages (Spanish, English, French, German, Catalan, Italian). The company also publishes upcoming titles such as Deep Regrets, The Idles, El Pantano de Feya, and Viernes.
Differentiator
Problem solved
Functional benefit
Products and services
- Peak Oil Strategic oil business simulation board game where players explore, expand, and manage an oil company as peak oil approaches.
- New Corp Order Political strategy game where players embody high-ranking executives of multinational corporations competing for market share and media conglomerates.
- Petris Bacteria control simulation game where players manage bacterial propagation in petri dishes.
- Rocódromo 3D competitive climbing wall game where players race to reach the top by combining and placing color ropes.
- Idus Martii Historical strategy game from the company's own productions.
- Escape Pods Sci-fi escape game from the company's own productions.
- Upstream Environmental strategy game from the company's own productions.
- Root Multi-award-winning asymmetric war and adventure board game for 2-4 players featuring woodland creatures competing for forest dominance, by Cole Wehrle.
- Magic Maze Real-time cooperative board game played mainly in silence, award-winning including best game in Spain and Germany 2017.
- Hanamikoji Two-player strategy game set in the geisha district of feudal Japan, part of the Hanamikoji series alongside La Senda de la Geisha and Shadows in Kyoto.
- Ponzi Scheme Economic fraud simulation game where players attempt to obtain funds from investors to pay dividends to old investors.
- Pax Pamir Strategic board game by Cole Wehrle published by 2Tomatoes Games.
- Oath Strategic board game by Cole Wehrle published by 2Tomatoes Games.
- Yokohama Strategic board game published by 2Tomatoes Games.
- John Company Strategic board game by Cole Wehrle published by 2Tomatoes Games.
- Karak Board game for new players published by 2Tomatoes Games.
- Burgle Bros Cooperative heist board game published by 2Tomatoes Games.
- The Walking Dead Collectible miniatures game with booster packs featuring characters from the TV series.
- Cherry Community Annual membership program offering 10% discount on catalog games, 15% on preorders, exclusive Discord channel, priority shipping, and game testing access.
- Celerydist Board game and role-playing game distribution service helping other publishers reach stores across Spain and internationally, with a catalog of 322 items.
Quantifiable outcome
- Over 10,000 people have enjoyed their original games worldwide
- +1 more outcomes
Companies that use 2Tomatoes Games
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
2Tomatoes Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2Tomatoes Games partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Hit Point SalescoreDistribution partner for USA and Canada, helping 2Tomatoes Games reach North American customers.
- MatagotcoreDistribution partner for France, one of the major French board game distributors.
- Pixie GamescoreDistribution partner for France.
- Spiel DirektcoreDistribution partner for Germany.
- BNW DistributioncoreDistribution partner for Germany.
- Asmodee UKcoreDistribution partner for United Kingdom.
- Chipotle GamescoreDistribution partner for Mexico.
- Plis PliscoreDistribution partner for Panama.
- DevircoreDistribution partner for Chile.
- Mar LúdicocoreDistribution partner for Peru.
- Looping GamesminorPartner publisher shown in Amigos Celery section for distribution collaboration.
- Games 4 GamersminorPartner publisher shown in distribution collaboration.
- The Hills PressminorPartner publisher distributed by 2Tomatoes Games.
- PoppularminorPartner publisher distributed by 2Tomatoes Games.
- Unair GamesminorPartner publisher distributed by 2Tomatoes Games; upcoming game The Idles scheduled for Q2 2026.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
2Tomatoes Games competitors and assessment
Company assessmentEmerging players
- Greater Than Games: US publisher of Spirit Island, Burst, and other designer strategy games. Comparable niche-hobby publisher with international distribution partners.
Direct peers
- Matagot: French publisher-distributor of hobby board games. 2Tomatoes' French distribution partner; comparable in combining own publishing with third-party distribution.
- Cryptozoic Entertainment: US tabletop publisher combining licensed IP (DC, Walking Dead, Rick and Morty) with original designs. Mirrors 2Tomatoes' mix of licensed and original titles plus collectibles.
- Sit Down! Games: Belgian publisher of Magic Maze. Mirrors 2Tomatoes' role as a small European hobby publisher that licenses and distributes titles across multiple countries.
- Leder Games: US publisher of Root, Pax Pamir, Oath and John Company. 2Tomatoes holds the Spanish/European localization license for these titles, making Leder both licensor and a directly comparable hobby publisher.
- Devir: Spanish/Portuguese publisher-distributor of board games. Closest geographic and structural peer to 2Tomatoes — also publishes and distributes third-party games in Iberia and LATAM.
- Plaid Hat Games: US hobby publisher of strategy and cooperative board games (Mice and Mystics, Summoner Wars). Comparable in size, focus on designer-driven hobby titles, and reliance on licensed/localized IP.
Broad incumbents
- Asmodee: World's largest board game publisher and distributor (Catan, Ticket to Ride, 7 Wonders). Directly comparable as both publisher and distributor; 2Tomatoes' UK partner is Asmodee UK, illustrating the overlap.
- CMON: Larger hobby publisher (Zombicide, Marvel United, Blood Rage). Comparable publishing model of Kickstarter-driven, designer-led titles, though at significantly larger scale.
Regional players
- Rebel (publisher): Polish publisher-distributor with strong European footprint in hobby games. Comparable dual publisher-distributor model and pan-European distribution reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
2Tomatoes Games social profiles
Digital presence2Tomatoes Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Tomatoes Games leadership team
Management profileNumber of profiles
Profiles2 records
2Tomatoes Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Tomatoes Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Tomatoes Games
What does 2Tomatoes Games do?
2Tomatoes Games publishes and sells tabletop board games, role-playing books, and game accessories through its online store. The company operates a dual model: publishing its own original titles (Peak Oil, New Corp Order, Petris, Rocódromo, Idus Martii, Escape Pods, Upstream) and licensed international hits (Root, Magic Maze, Hanamikoji series, Ponzi Scheme, Pax Pamir, Oath, Yokohama, John Company, Karak, Burgle Bros, Candy Crush, The Walking Dead), while also distributing games from other publishers across Spain and internationally via the Celerydist service.
Is 2Tomatoes Games a public or private company?
2Tomatoes Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2Tomatoes Games founded?
2Tomatoes Games was founded in 2016. It employs 1 to 10 people.
Where is 2Tomatoes Games based?
2Tomatoes Games is headquartered in Barcelona, Spain, in the Europe region.
How does 2Tomatoes Games make money?
Three revenue lines are on record. Game Sales (Own Publications) is the primary driver. The others are distribution Services and cherry Community Membership.
Who are 2Tomatoes Games's main competitors?
Greater Than Games is listed as an emerging player. Direct peers are Matagot, Cryptozoic Entertainment, Sit Down! Games, Leder Games, Devir and Plaid Hat Games. Broad incumbents are Asmodee and CMON. Rebel (publisher) is listed as a regional player.
Does 2Tomatoes Games have an API?
No public API is recorded for 2Tomatoes Games.
What industry is 2Tomatoes Games in?
2Tomatoes Games's product category is Tabletop Board Games. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing). Its NAICS code is 45912 and its SIC code is 5945.