Alpha Beta

What Alpha Beta does

Alpha Beta is a privately held, Faisalabad-based education company that delivers STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning to children aged 7+ and adults across Pakistan. Its core products are tiered in-person workshops (Beginner, Intermediate, Advanced) mapped to Pakistani class levels from Class 4 through college, an LMS-delivered online technical course line for adults, and Arduino-based STEAM educational kits sold through an e-commerce shop. School partnership programs extend the model institutionally. Revenue is generated across four streams: physical workshop fees (professional services), school program contracts (professional services), online course enrollment (subscription/recurring), and hardware kit sales. Pricing is positioned at least three times below comparable alternatives per company testimonials, and free workshops are run selectively to drive top-of-funnel demand.

The technology stack is anchored in hands-on STEAM methodology with curriculum designed by a multidisciplinary team including mechanical, electrical, and software engineers, with advisors in robotics and PCB design. Distribution is field-led: workshops are conducted at schools and community centers in Faisalabad, Wah Cantt, Okara, and Rawalpindi, with seasonal camps (e.g., Wah Cantt Camp, July 2026) and D2C engagement via WhatsApp and Google Forms. Alpha Beta is registered as a Pakistani education entity and operates with 11-50 employees, bootstrapped without disclosed external funding.

The go-to-market combines event-driven and community-led motions: school partnerships drive institutional enrollment, while parent word-of-mouth and social media (Instagram, Facebook, LinkedIn) generate individual registrations. Free workshops in select cities serve as a freemium acquisition mechanism. The model targets underserved Pakistani families who cannot afford elite private education, addressing an out-of-school population cited at 23 million children.

Name

Alpha Beta

Legal name

Alpha Beta

Website

https://alpha-beta.net

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Alpha Beta is a Faisalabad-based private education company delivering hands-on STEAM workshops, online technical courses, and educational kits to children aged 7+ and adults across five Pakistani cities, targeting underserved families with pricing positioned at least three times below alternatives.

Ownership category

akta.pro rank

Product category

STEAM Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

Keywords

• STEAM education
• Children's workshops
• Educational kits
• Online technical courses
• School workshop programs

Headquarters

HQ city

Faisalabad

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Physical STEAM Workshops: In-person hands-on STEAM workshops conducted for children (Age 7+) in multiple cities including Faisalabad, Wah Cantt, Okara, and Rawalpindi. Offered at beginner, intermediate, and advanced levels. Revenue generated through workshop registration fees.
2. School Workshop Programs: Workshop programs conducted at partner schools, empowering educational institutions through hands-on STEAM education and engaging physical workshops for all skill levels.
3. Online Technical Courses: Online courses for adults focusing on technical skills, providing an additional revenue stream through digital education delivery.
4. Educational Kits and Products: Sale of STEAM educational kits and products including beginner level kits, Arduino components, and other hands-on learning materials through their e-commerce shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Alpha Beta delivers hands-on STEAM (Science, Technology, Engineering, Arts, and Mathematics) education through in-person workshops for children aged 7+ and adults, school partnership programs, and online technical courses. The company also sells physical educational kits (including Arduino-based components) through its e-commerce shop, operating across multiple Pakistani cities including Faisalabad, Wah Cantt, Okara, and Rawalpindi.

Product overview

Alpha Beta is an education platform offering a portfolio of STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning products for children and adults in Pakistan. The core offerings include Private STEAM Workshops for Children (Age 7+), STEAM Workshops for Schools, and Online Technical Courses for Adults, organized into three tiered workshop series: Beginner, Intermediate, and Advanced. These are complemented by STEAM Kits (affordable physical educational kits for children) and Educational Products available through the Alpha Beta Shop. The company operates workshops in multiple cities including Faisalabad, Wah Cantt, Okara, and Rawalpindi, with plans to expand further.

Differentiator

Problem solved

Functional benefit

Products and services

• Private STEAM Workshops for Children Hands-on STEAM (Science, Technology, Engineering, Arts, and Mathematics) workshops for children aged 7 and above, featuring robotics, programming, and practical experiments across beginner, intermediate, and advanced skill levels.
• STEAM Workshops for Schools On-site workshop programs delivered at schools, providing hands-on STEAM education and engaging physical workshops for students at all skill levels, with tiered learning plans for various class levels.
• Online Technical Courses for Adults Technical courses designed for adults, offering online learning opportunities to develop skills in technology and engineering fields, delivered via an LMS platform ([email protected]).
• STEAM Educational Kits Affordable, interactive educational kits designed for children by age group, including Arduino-based electronics kits, robotics components, and creative arts materials for hands-on STEAM learning at home.
• Beginner Workshop Series Foundational STEAM workshop series for beginners, covering basic concepts in science and arts through interactive sessions, suitable for Class Level 4 to Class Level 10 students.
• Intermediate Workshop Series Mid-level STEAM workshop series with challenging projects that deepen understanding of STEAM subjects and creativity, suitable for Class Level 5 to Class Level 10 students.
• Advanced Workshop Series Expert-led advanced workshop series covering complex topics with innovative projects, tailored for advanced learners including Class Level 6 to 10, Intermediate, and A-level college students.
• Free Workshop Program Free STEAM workshops offered in selective Pakistani cities for children on a limited-time basis, designed to attract new customers to the workshop program.

Quantifiable outcome

• 42% higher chance of choosing STEM careers - involvement in STEAM learning programs leads to significantly increased likelihood of pursuing STEM fields (National Science Foundation)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wonder Workshop: US-based educational robotics company (Dash, Dot, Cue) selling STEAM/robotics kits and lesson plans to schools and families. Comparable as a STEAM-kit provider with curriculum and school-distribution channels, though serving global markets.
• LEGO Education: Global STEAM/STEM learning division of the LEGO Group providing hands-on classroom kits and curriculum to schools worldwide. Comparable as an established STEAM-curriculum-and-kit incumbent with deep school-distribution relationships.
• Young Engineers: Global STEAM/STEM enrichment franchise operating across many countries with hands-on LEGO-based and other engineering programs for children. Comparable as an established international STEAM workshop player targeting school-age learners, though typically positioned as premium enrichment.

Emerging players

• KiwiCo: US-based subscription STEAM kit company shipping hands-on projects for kids by age. Comparable in the educational-kit e-commerce component and STEAM curriculum framing, though delivered via subscription shipping rather than in-person workshops.
• Matatalab: STEAM/early-coding education company selling screen-free robotics kits and curriculum to schools and families globally. Comparable as a smaller STEAM-kit-and-curriculum vendor targeting the same school-age and family customer base.

Direct peers

• STEMROBO Technologies: Indian STEAM/robotics education company delivering curriculum, kits, and training programs to schools and students. Closely comparable business model — bundled STEAM kits, school partnerships, and tiered learning programs.
• RoboGenius: India-based STEAM and robotics education provider running in-school programs, workshops, and competitions for children. Highly comparable to Alpha Beta as a regional STEAM workshop operator targeting school-age children in emerging markets.

Regional players

• Taleemabad: Pakistan-based educational content and tutoring platform serving K-12 students. Comparable as a domestic alternative for parents seeking supplemental learning for school-age children, though focused on digital content rather than physical workshops.
• Knowledge Platform (Pakistan): Pakistani EdTech company offering digital learning and teacher training in Pakistan. Comparable as a domestic education-services competitor operating in the same Pakistani market with similar mission-driven positioning toward underserved learners.
• SABAQ: Pakistani EdTech platform delivering supplemental digital learning content to K-12 students via schools and mobile. Comparable as a domestic education-services competitor with a mission to improve learning outcomes for underserved Pakistani children.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alphabeta.2025
• LinkedInlinkedin.com/company/beta-alpha
• Instagraminstagram.com/alphabeta.2025

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Beta