Rising Hope Counseling

What Rising Hope Counseling does

Rising Hope Counseling, LLC is a privately-held outpatient mental health clinic headquartered at 420 S Henry St in Pierre, South Dakota, operating over 40 physical clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, with HIPAA-compliant telehealth coverage extending into North Dakota and Wyoming. The company delivers individual therapy, couples and pre-marital counseling, family therapy, child and adolescent therapy, medication management via Certified Nurse Practitioners, and faith-based counseling, alongside an unusually broad modality portfolio that includes EMDR, CBT, DBT, Brainspotting, ART, Play Therapy, Gottman Method, Solution-Focused Brief Therapy, ABC (Attachment and Biobehavioral Catch-up), and Performance Psychology. Its stated mission is removing access barriers to quality mental health services with an emphasis on rural communities.

The underlying technology stack is intentionally lightweight and third-party: TherapyPortal powers the client portal and intake workflows, JotForm hosts the PHQ-9 and GAD-7 mental health checkup assessments, and Google Meet (configured HIPAA-compliant) is used for telehealth video sessions. No proprietary software, AI models, or APIs are disclosed. Revenue is generated primarily through insurance reimbursement — the company is in-network with 25+ payers including BCBS, UnitedHealthcare, Aetna, Cigna, Humana, Medicare, South Dakota Medicaid, and Iowa Medicaid — supplemented by self-pay (with HSA acceptance), a sliding-scale fee program administered with the affiliated 501(c)(3) nonprofit Rising Hope Together, Inc., and the SDSU Extension Ag Voucher Program (up to five free sessions for South Dakota agricultural workers).

The company is owner-operated by Jill Janecke, MS, LPC-MH, who serves as CEO, with no disclosed institutional investors, parent company, or funding rounds. Distribution runs through professional referrals (physicians, school counselors, caregivers), in-school therapy contracts across South Dakota and Iowa, insurance panels, the company website and online intake, Psychology Today listings, and community events such as the annual H.O.P.E. Retreat. The organization also holds NBCC Approved Continuing Education Provider status, allowing it to issue credentialed training. Client segments span individuals, couples, families, children and adolescents, agricultural workers, and rural Midwest communities across six states.

Name

Rising Hope Counseling

Legal name

Rising Hope Counseling, LLC

Website

https://risinghope605.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rising Hope Counseling is a privately-held outpatient mental health clinic operating 40+ physical locations across South Dakota, Minnesota, Iowa, and Nebraska plus telehealth in North Dakota and Wyoming, serving individuals, couples, families, children, and rural agricultural communities with therapy, medication management, and faith-based counseling.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD)

Keywords

• Outpatient mental health
• Rural counseling services
• Telehealth therapy
• Medication management
• Behavioral health counseling

Headquarters

HQ city

Pierre

HQ country

United States

HQ region

North America

Offices47 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-Based Services: Services billed to insurance for clients with coverage. Accepts Aetna, Avera, Blue Cross Blue Shield, Cigna, First Choice Health, Health Partners, Humana, Iowa Medicaid, Iowa Total Care, Medicare, Medicaid SD, Medica, Molina, Optum, Physician Mutual, Prime West, Sanford Health Plan, South Country, Total Care, Tricare, UCARE, UMR, United Health Care, Wellcare, Wellpoint, and others.
2. Self-Pay Services: Payment at time of service for clients without insurance or choosing not to use insurance. HSA accounts accepted for services rendered by any provider.
3. Sliding Scale Fee Program: Discounted fees based on family size and income for uninsured or underinsured patients. Administered in conjunction with Rising Hope Together, Inc., a 501C3 nonprofit corporation.
4. Ag Voucher Program: Free behavioral health counseling (up to 5 sessions) funded through SDSU Extension partnership for farmers, ranchers, spouses, children, and agribusiness professionals in South Dakota.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rising Hope Counseling provides outpatient mental health counseling, psychiatric medication management, and telehealth therapy to individuals, couples, families, children, and adolescents across the rural Midwest. Services are delivered in person at 40+ clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, with HIPAA-compliant telehealth coverage extended to North Dakota and Wyoming. Therapy modalities include EMDR, CBT, DBT, Play Therapy, Brainspotting, ART, Gottman Method, ABC, faith-based counseling, and Solution-Focused Brief Therapy.

Product overview

Rising Hope Counseling is a multi-state mental health clinic offering a comprehensive portfolio of therapy services through over 40 physical clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, plus telehealth coverage in North Dakota and Wyoming. The core service delivery combines in-person and telehealth (via HIPAA-compliant Google Meet) counseling modalities. The product portfolio centers on Individual, Couples, and Family Therapy as foundational services, augmented by specialized sub-services including EMDR trauma therapy, play therapy for children, medication management via nurse practitioners, and faith-based counseling. Additional offerings include child/adolescent therapy, grief counseling, anger management, DBT skills training, and programs like the Ag Voucher (free sessions for farmers via SDSU partnership), sliding scale fee assistance, and the annual H.O.P.E. Retreat wellness event. The H.O.P.E. Retreat is a fundraiser for Rising Hope Together, Inc., the organization's affiliated 501C3 nonprofit.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth (Online Counseling) HIPAA-compliant video counseling services delivered via Google Meet, enabling clients in rural South Dakota and surrounding states to access mental health therapy remotely without traveling to physical locations. Available in SD, ND, MN, IA, NE, and WY.
• Individual Therapy One-on-one counseling services addressing personal issues including anxiety, trauma, grief, addictions, anger management, CBT, DBT, and faith-based counseling approaches.
• Couples Counseling Marriage and relationship therapy addressing addiction support, intimacy issues, infidelity, pre-marital concerns, and communication challenges using Gottman Method and other approaches.
• Family Counseling Therapy services addressing family dynamics, divorce, parent-child conflict, sibling issues, and domestic violence, focusing on improving communication and resolving conflicts across family systems.
• Child & Adolescent Therapy Specialized mental health services for children and teenagers utilizing CBT, play therapy, family therapy, and ABC (Attachment and Biobehavioral Catch-up) to address behavioral and emotional challenges.
• EMDR Trauma Therapy Evidence-based trauma therapy using bilateral stimulation (typically eye movements) to help clients reprocess distressing memories and achieve healing from psychological trauma.
• Medication Management Psychiatric medication evaluation and management services provided by Certified Nurse Practitioners in collaboration with therapists, addressing brain illness symptoms and chemical imbalances.
• Play-Based Therapy Therapeutic approach using play to help children express emotions, develop responsibility, and build social skills, conducted by Registered Play Therapists.
• In-School Therapy School-based counseling services where providers meet students at participating schools to minimize educational disruptions and enable collaboration with school staff. Available at schools across South Dakota and Iowa.
• Ag Voucher Program Partnership with SDSU Extension providing up to five free behavioral health counseling sessions for farmers, ranchers, spouses, children, and agribusiness professionals in South Dakota.
• Mental Health Checkup Online self-assessment tool using PHQ-9 and GAD-7 validated instruments for screening depression and anxiety symptoms.
• Sliding Scale Fee Program Discounted fee schedule based on family size and income for uninsured or underinsured patients, administered in conjunction with Rising Hope Together, Inc., a 501(c)(3) nonprofit, with no one denied access due to inability to pay.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• SDSU ExtensioncoreStrategic or Co-development PartnerSDSU Extension has partnered with Rising Hope Counseling to provide FREE behavioral health counseling services (up to 5 sessions) to farmers, ranchers, spouses, children, and agribusiness professionals in South Dakota through the Agriculture Behavioral Health Voucher Program. This partnership addresses mental health access barriers in rural agricultural communities.

Scale indicators1 record

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of clinics and a nationwide clinician network. Overlaps with Rising Hope on in-person and telehealth therapy plus psychiatry, but at vastly greater scale.
• Rogers Behavioral Health: Established specialty behavioral health system operating multiple regional clinics focused on OCD, anxiety, and trauma. Comparable on trauma-focused modalities such as EMDR, but operates at larger specialty-care scale.

Direct peers

• Ellie Mental Health: Multi-state outpatient mental health clinic franchise offering therapy, psychiatry, and telehealth across underserved and suburban U.S. markets. Most directly comparable to Rising Hope on the in-person-plus-telehealth clinic model with broad insurance participation.
• Octave: Outpatient mental health clinic operator combining in-person therapy with insurance-covered virtual care in multiple U.S. regions. Closely matches Rising Hope's integrated therapy-plus-medication, insurance-led model.
• Two Chairs: Hybrid in-person and virtual therapy provider operating multiple brick-and-mortar clinics. Comparable in offering matched-modality outpatient therapy and a clinic-based delivery model with insurance acceptance.
• Sandstone Care: Multi-state outpatient mental health and substance use treatment operator serving adolescents and young adults with in-person and virtual care. Comparable to Rising Hope on youth/adolescent therapy, family services, and school-linked distribution.

Emerging players

• Talkspace: National virtual therapy and psychiatry platform accepting insurance and employer contracts. Competes with Rising Hope's telehealth service line for rural and mid-market clients seeking remote care.
• BetterHelp: Largest direct-to-consumer online therapy platform. Comparable to Rising Hope's telehealth arm but lacks physical clinics and is primarily self-pay rather than insurance-driven.
• Lyra Health: Employer-sponsored mental health platform combining virtual therapy, coaching, and in-person referrals. Comparable as a multi-modal therapy provider, though primarily enterprise-funded rather than consumer/insurance-funded.

Others

• Headway: Network and software platform that helps therapists get credentialed with insurance and run practices. Functionally adjacent — not a competitor for clients, but a potential partner or alternative operating model for Rising Hope clinicians.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/risinghope605
• Instagraminstagram.com/risinghope605
• LinkedInlinkedin.com/company/rising-hope-counseling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Hope Counseling