Wize Computing Academy®

What Wize Computing Academy® does

Wize Computing Academy, founded in 2015 and headquartered in Coppell, Texas, operates a franchise-based STEAM education business delivering project-based coding, robotics, AI/ML, game design, AR/VR, 3D printing, web design, mobile app development, and drone programming programs to children ages 4-18. The curriculum is built around 20+ course modules aligned to K-12 Computer Science Standards and runs on industry-standard tools — MIT Scratch, Python, LEGO robotics kits (SPIKE, Mindstorms EV3, WeDo), Minecraft Education Edition, Roblox Studio, VEX IQ, BBC micro:bit, Tinkercad, HTML/CSS/JavaScript, and CoSpaces Edu — rather than any proprietary platform; the company's core intellectual property is the project-based curriculum and lesson library spanning preschool through high school.

The business is organized as a capital-light franchise model with 47+ franchise territories across 23+ markets in the United States, Canada, India, and the UAE. Revenue is generated from a diversified mix of streams: recurring after-school enrichment subscriptions, week-long summer camps, $119/month Virtual Tech Club online subscriptions, private tutoring, competition preparation (FIRST LEGO League, VEX IQ), birthday party bookings, teacher training and professional development, and franchise fees (initial investment under $50,000 with home-based operations plus ongoing royalties). Programs are delivered onsite at 350+ partner schools, preschools, and community centers and online via live instructor-led sessions, with channel partners including Lewisville ISD, Coppell ISD, Plano ISD, McKinney ISD, Greenhill School, Austin ISD, San Diego USD, Round Rock ISD, and Crème de la Crème.

The company has earned third-party validation through Entrepreneur Magazine's Top Franchise designation in the Under-$50K category (2025), the FranServe SUPERHERO BRAND 500 award (2023), and consecutive FIRST LEGO League regional and state championship wins by its student teams (Wize Mustangs and Wize Marvel Engineers) in 2023 and 2024. It has cumulatively taught 50,000+ students and continues to add curriculum modules — most recently AI/ML and drone programming — alongside expansion into international markets.

Name

Wize Computing Academy®

Legal name

Wize Academy

Website

https://wizeacademy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wize Computing Academy is a Coppell, Texas-based franchise STEAM education provider delivering project-based coding, robotics, AI, and design programs for children ages 4-18 across 47+ franchise locations in the US, Canada, India, and the UAE.

Ownership category

akta.pro rank

Product category

K-12 STEAM Education and Youth Enrichment

NAICS

Computer Training (61142), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Game-Based CS & Computational Thinking Platforms (EDAFANAD)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Coding, Game Design & Computer Science Camps (EDAMALAD), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)

Keywords

• Coding education programs
• STEM enrichment programs
• Youth robotics education
• After-school STEAM programs
• Franchise-based learning

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. After-school enrichment programs: Ongoing revenue from recurring after-school coding, robotics, and design classes conducted at schools and community centers, billed on a session or subscription basis.
2. Summer camps: Seasonal high-revenue camps offered during summer breaks at partner locations, typically sold as week-long programs.
3. Birthday parties and special events: One-time event-based offerings for private celebrations and themed events.
4. Private tutoring and small group sessions: Individualized instruction sessions offered to students needing personalized attention.
5. Competition preparation programs: Specialized coaching programs for students preparing for robotics and coding competitions such as First LEGO League and VEX IQ.
6. Teacher training and professional development: Training services provided to educators seeking to implement STEAM curriculum in their own classrooms.
7. Weekend enrichment classes: Weekend programs providing supplemental STEAM education outside of the regular school day.
8. Online Virtual Tech Club membership: Monthly subscription for live weekly online STEM sessions delivered year-round, including game design, Minecraft engineering, and AI introduction modules.
9. Franchise fees: Initial franchise investment fee and ongoing royalty fees from franchisees, with an investment under $50,000 and no brick-and-mortar requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Wize Computing Academy delivers project-based STEAM (coding, robotics, AI, game design, 3D printing, web development) enrichment programs for children ages 4-18, delivered through a franchise network at schools, community centers, and via live online classes. The curriculum follows K-12 Computer Science Standards and covers topics including Python, Scratch, LEGO robotics, Minecraft, Roblox, AR/VR, drones, and machine learning. Programs include after-school clubs, summer camps, competition preparation (First LEGO League, VEX IQ), teacher training, and a year-round Virtual Tech Club subscription.

Product overview

Wize Computing Academy® is a franchise-based STEAM education company offering project-based learning programs in coding, robotics, and design for children ages 4-18. The core product portfolio includes 13+ specialized programs spanning Engineering and Robotics (using LEGO, VEX, micro:bit), programming languages (Python, HTML/CSS/JavaScript), game development (Minecraft, Roblox), AI and machine learning, AR/VR creation, 3D modeling and printing, mobile app development, entrepreneurship, and web design. The platform also offers a comprehensive K-12 STEAM Education Pathway, First LEGO League competition prep, summer camps, after-school clubs, and virtual online learning. Programs are delivered through franchise locations, partner schools, and online, serving over 100 schools and community centers across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• After-School Coding and Robotics Enrichment Programs Recurring after-school coding, robotics, and design classes conducted onsite at schools, preschools, daycares, and community centers, billed on a session or subscription basis. Targets K-12 students (ages 4-18) seeking supplemental STEAM education.
• Summer Camps Immersive week-long technology camps during summer break featuring robotics, coding, game design, AI, 3D printing, and more for ages 4-18, offered through partnerships with parks and recreation departments, school districts, and community centers.
• Wize Virtual Tech Club Monthly subscription ($119/month) for live weekly online STEM sessions delivered year-round, including game design studio, Minecraft engineering, and AI introduction modules. Students can join anytime.
• Franchise Opportunity Franchise opportunity for entrepreneurs to operate a home-based Wize Computing Academy business delivering STEAM programs at local schools and community centers. Initial investment under $50,000 with no brick-and-mortar requirement; includes initial franchise fee, ongoing royalties, corporate-provided marketing materials, and operational support.
• Wize Education Collaborative School partnership program that brings Wize Computing Academy's STEAM curriculum and instructors into K-12 schools as a vendor-managed enrichment solution, aligned to K-12 Computer Science Standards.
• First LEGO League Competition Preparation Specialized coaching program preparing students for FIRST LEGO League and VEX IQ robotics competitions, covering robot design, coding, innovation projects, and core values.
• Private Tutoring and Small Group Sessions Individualized 1:1 instruction sessions offered to students needing personalized attention in coding, robotics, and STEAM topics.
• Teacher Training and Professional Development Professional development and training services provided to educators seeking to implement Wize's STEAM curriculum in their own classrooms.
• Girl Scouts STEM Journeys & Badges STEAM education program integrated with Girl Scouts badge requirements, combining coding and robotics with the official Girl Scouts STEM Journeys curriculum for Girl Scout troops.
• Boy Scouts Robotics Merit Badges Robotics program aligned with Boy Scouts merit badge requirements, providing hands-on robotics and coding education for Boy Scout troops working toward their robotics merit badge.
• Birthday Parties and Special Events One-time event-based offerings for private birthday celebrations and themed STEAM events held at host facilities or virtually.
• Hackathons Competitive coding and robotics events where students apply their STEM learning to solve challenges and showcase their skills against peers.
• STEAM Education Pathway Comprehensive K-12 computer science education pathway covering preschool through middle school, designed to provide breadth and depth across CS topics following K-12 Computer Science Standards. Bundles 13+ specialized course modules covering robotics, programming languages, game development, AI/ML, AR/VR, 3D printing, mobile apps, drones, entrepreneurship, and web design.

Quantifiable outcome

• 50,000+ students taught across US and Canada
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• iD Tech: iD Tech is a long-established operator of summer camps, after-school programs, and online courses in coding, AI, and STEM for ages 7-19. It competes head-to-head with Wize on camps, online instruction, and school partnerships.
• MakerKids: MakerKids offers in-person and online programs in coding, robotics, and Minecraft for kids ages 6-13. Overlaps directly with Wize on Minecraft Education, robotics, and project-based coding for the same age range.
• Code Ninjas: Code Ninjas operates the largest K-8 coding franchise in North America with 300+ centers, offering project-based game-building and robotics programs. It is the closest direct competitor to Wize's franchise model, target age group, and curriculum philosophy.
• Create & Learn: Create & Learn delivers live online small-group classes in Scratch, Python, AI, Roblox, and web development for K-12 students. Comparable online subscription model and curriculum mix to Wize Virtual Tech Club.
• Engineering For Kids: Engineering For Kids is a franchise that delivers STEM and engineering enrichment (including LEGO-based robotics) to children ages 4-14 through schools, after-school programs, and camps. Strong direct overlap in franchise model, robotics curriculum, and K-12 customer base.
• Coding with Kids: Coding with Kids runs in-person and online coding classes for K-12 students using Scratch, Python, Java, and game development. Overlapping curriculum (Scratch, Python, game design) and parent-direct pricing make it a comparable mid-sized competitor.
• CodeWizardsHQ: CodeWizardsHQ provides live online coding instruction in Scratch, Python, JavaScript, and web development for ages 8-18. Comparable live-instructor online model with a similar monthly subscription structure.

Emerging players

• KTBYTE Computer Science Academy: KTBYTE offers live online computer science classes and a CSTA-accredited instructor-training program for K-12 students. Comparable online-only delivery model and competition-prep focus (USACO), overlapping with Wize's upper-end curriculum.

Broad incumbents

• LEGO Education: LEGO Education is the established supplier of robotics kits (SPIKE, Mindstorms, WeDo) and curriculum frameworks used in schools worldwide. It is a key upstream supplier/ecosystem partner for Wize's robotics programs and a competitor in school-based STEM curriculum.
• Code.org: Code.org is the leading nonprofit provider of free K-12 computer science curriculum and the creator of Hour of Code. It shapes K-12 CS standards adoption (which Wize's curriculum aligns to) and competes indirectly for school curriculum budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wizeacademy
• YouTubeyoutube.com/@wizeacademy
• Facebookfacebook.com/wizeacademy
• LinkedInlinkedin.com/company/wize-computing-academy
• Instagraminstagram.com/wize_academy
• TikToktiktok.com/@wize_academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wize Computing Academy®