Coding With Kids
Coding With Kids is a Redmond, Washington-based private education company delivering live coding instruction for ages 5-18 via its proprietary Coder's Ladder® and Coder's Pathways® curricula, serving individual families through online and in-person programs across 8+ US metros and globally, alongside 900+ K-12 school partnerships.
- Company typePrivate
- Founded2014
- HeadquartersRedmond, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Coding With Kids does
Coding with Kids, LLC is a privately held K-12 computer science education provider founded in early 2014 by former Microsoft developer Marek Brejl and Jitka Brejlova in Redmond, Washington. The company delivers coding education to students ages 5-18 through two proprietary curricula: Coder's Ladder®, a multi-year progressive 10-level flagship program covering Scratch through Python and Java, and Coder's Pathways®, a set of 10+ specialized short-term enrichment tracks including Minecraft Modding, Roblox, Unity, App Development, and Robotics. Programs are delivered live online via video conference with breakout room functionality for small groups (maximum 6-8 students), as well as in-person at partner schools and summer camp sites across eight-plus US metro areas (Seattle, Tacoma/Olympia, Portland, Denver/Boulder, Austin, D.C., Virginia, Maryland) and globally online to students in the UK, Canada, Australia, India, and China.
The underlying technology consists of a live video instruction platform with screen-sharing and code collaboration features, a parent and instructor portal for schedule, progress, and scorecard management, and an individualized progress tracking system supporting continuous pacing across curriculum levels. The school-side offering is augmented by Virtual+ (remote instructor with onsite staff) and E-Learning self-serve models, plus the CodeRace.org international competition platform for ages 8-14. The technology stack is operational rather than AI-native, with human instructors central to delivery.
The business model combines multiple recurring and one-time revenue streams. Consumer-facing offerings are primarily subscription-based: ongoing group classes bill on an 8-week cycle at $138 per 4 weeks for group and $250 per 4 weeks for private 1:1, with discounted annual subscriptions available. Summer camps and enrichment sessions are one-time purchases (online camps $269 for 5 days; in-person half-day from $299, full-day from $495; enrichment from $139 for a 6-week session). Institutional B2B revenue comes from 900+ K-12 school partnerships, priced at $25-$110 per hour per student or aggregate. Go-to-market is hybrid: direct-to-consumer enrollment through the website year-round for online and seasonal for camps; channel sales through school partnerships covering afterschool enrichment, integrated classroom programs, and high school AP courses. The company is founder-owned and bootstrapped through its initial years, with no disclosed funding rounds.
Coding With Kids firmographics
Firmographics- Name
- Coding With Kids
- Legal name
- Coding with Kids, LLC
- Website
- https://codingwithkids.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Coding With Kids is a Redmond, Washington-based private education company delivering live coding instruction for ages 5-18 via its proprietary Coder's Ladder® and Coder's Pathways® curricula, serving individual families through online and in-person programs across 8+ US metros and globally, alongside 900+ K-12 school partnerships.
- Ownership category
- akta.pro rank
Coding With Kids industry classification
Industry- Product category
- K-12 Computer Science Education
- NAICS
- Computer Training (61142), Educational Services (611), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Text-Based Programming (Python, Java, C/C++) (EDAMACAB), STEM & Coding Readiness for Early Learners (EDACANAF)
Keywords
Where Coding With Kids is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coding With Kids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Group Classes (Coder's Ladder): Ongoing group coding classes billed on an 8-week cycle. Once-a-week classes meet for 1 hour 15 minutes. Tuition collected every 8 weeks with enrollment every 4 weeks. Annual subscription option available with discounted rates for full-year commitment.
- Private 1:1 Classes: Personalized one-on-one instruction with once-a-week 50-minute classes, billed on an 8-week cycle. Higher price point than group classes. Annual subscription available for discounted rates.
- Summer Camps: One-time purchase camps offered during school breaks. Online camps: $269 for 5 days. In-person half-day camps starting at $299, full-day starting at $495. Mix-and-match full-day discount of 15% available.
- Enrichment Classes: In-person and online enrichment classes offered during school year in 6-week or 10-week sessions. Priced at $139 for 6-week session, $239 for 10-week session.
- School Partnership Programs: Coding programs delivered to schools through afterschool enrichment, integrated classes, or AP courses. School-sponsored classes from $110/hour; parent-paid classes from $25/hour per student.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Camps - $269 for 5 days (3 hrs/day) |
| One time/ perpetual license | Pay-as-you-go | In-person Half-day Camps - Starting at $299 |
| Subscription | Annual | Group Classes - $138 for 4 weeks |
| Subscription | Annual | Private Classes - $250 for 4 weeks |
| Subscription | Pay-as-you-go | Online Enrichment - Starting at $139 |
| Subscription | Multi-year contract | School Programs - From $25/hr per student |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Coding With Kids product offering
Product offeringCore offering
Coding With Kids provides structured, progressive coding education for children and teens ages 5-18 through its proprietary Coder's Ladder® and Coder's Pathways® curricula. The core product consists of recurring live online group classes (max 6 students) and private 1:1 lessons (50 minutes weekly), together with seasonal summer camps and year-round in-person school enrichment, delivered by 200+ trained instructors across 8+ US metros and globally online.
Product overview
Coding with Kids is a computer science academy offering coding education for ages 5-18 through two primary curricula: Coder's Ladder® (flagship ongoing premium classes with progressive 10-level curriculum from Scratch to Python/Java) and Coder's Pathways® (specialized short-term enrichment tracks). Programs include group classes (max 6 students), private 1:1 classes, online camps, in-person camps, school enrichment classes, and the CodeRace.org international competition platform. The company operates through online live instruction and in-person delivery across 8 U.S. metro areas plus international reach to UK, Canada, Australia, and other countries. Annual subscriptions offer discounted rates for year-round commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Coder's Ladder Group Classes Year-round live online group coding classes of no more than 6 students meeting once a week for 75 minutes using the Coder's Ladder 10-level progressive curriculum. Pricing is $138 for 4 weeks on an 8-week billing cycle, with discounted annual subscriptions available. Designed for kids and teens ages 5-18 progressing from beginner through advanced levels.
- Coder's Ladder Private 1:1 Classes One-on-one personalized coding instruction with 50-minute weekly sessions priced at $250 per 4 weeks on an 8-week billing cycle, with flexible scheduling and instructor selection. Available under both the Coder's Ladder and Coder's Pathways curricula for ages 5-18. Discounted annual subscriptions available.
- Online Camps Live online coding camps for ages 5-18 held during school breaks, running Monday through Friday for 1-3 hours daily. Coder's Pathways-based camps start at $269 for 5 days of 3-hour sessions, with mix-and-match full-day options for combining tracks.
- In-Person Summer Camps In-person summer coding camps held in Seattle (WA), Portland (OR), Denver (CO), and Austin (TX). Half-day camps start at $299 and full-day camps start at $495, with a 15% mix-and-match discount available for combining morning and afternoon sessions. A 10% sibling discount applies for camps in the same week.
- In-Person Enrichment Classes In-person after-school coding classes delivered at K-12 partner schools, following the Coder's Pathways curriculum as 6-week or 10-week sessions meeting once weekly for 1 or 1.5 hours. Pricing starts at $139 for a 6-week session and $239 for a 10-week session.
- Coding Programs for Schools K-12 school partnership programs including afterschool enrichment, integrated middle school electives, and high school AP Computer Science courses delivered in-person, virtually, or via e-learning across 900+ US partner schools. School-sponsored classes priced from $110/hour and parent-paid enrichment classes from $25/hour per student. Delivery models include traveling instructors, Virtual+ (live virtual instructor paired with onsite staff), and a self-guided e-learning platform.
- CodeRace.org An online international coding competition platform for ages 8-14 featuring weekly Python and Scratch contests with global participant ranking, operated as an adjunct to the company's core classes.
Quantifiable outcome
- 66,000+ students trained since 2014
- +3 more outcomes
Companies that use Coding With Kids
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Coding With Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coding With Kids partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Future EngineermajorPartnership with Amazon's Future Engineer program to bring world-class curriculum to kids from underrepresented populations. Amazon sponsored additional scholarships for Coding with Kids students as part of this program. This partnership extends Coding with Kids' mission to provide coding education access to underserved communities.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Coding With Kids competitors and assessment
Company assessmentDirect peers
- Code Ninjas: Code Ninjas operates a franchise-based network of in-person coding centers for kids with proprietary curriculum - directly comparable to Coding with Kids' in-person school programs and camps across multiple US metro areas.
- iCode: iCode runs in-person coding, robotics, and STEM franchises for kids/teens - directly comparable as a competing in-person coding academy targeting the same K-12 student demographic.
- CodeWizardsHQ: CodeWizardsHQ delivers live online coding classes and camps for kids ages 8-18 with structured curriculum - a close online-only analog to Coding with Kids' live online model.
- Juni Learning: Juni Learning provides 1:1 live online instruction in coding and other subjects for kids - directly comparable to Coding with Kids' private classes with similar age range and pricing model.
- Create & Learn: Create & Learn offers live online coding, AI, and STEM classes for kids ages 5-15 - comparable to Coding with Kids' online group classes, pathways, and camps targeting the same age range.
- iD Tech: iD Tech runs in-person and online summer tech camps plus year-round programs for kids and teens - directly comparable to Coding with Kids' summer camps and weekly classes across the US.
- Digital Media Academy: Digital Media Academy offers in-person and online tech summer camps (coding, game dev, AI) for kids - comparable to Coding with Kids' in-person and online summer camps in the same age segments.
- CodaKid: CodaKid provides live online coding, game development, and STEM courses for kids and teens - directly comparable to Coding with Kids' private online classes using live instruction.
Emerging players
- Tynker: Tynker is a self-paced online coding platform for kids using block-based and Python coding - offers overlapping curriculum (Scratch-like to Python) but a self-serve model rather than live instruction.
- Outschool: Outschool is a marketplace where instructors sell live online classes for kids, including many coding options - overlapping as an alternative channel for parents seeking live coding instruction for their children.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coding With Kids social profiles
Digital presenceCoding With Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coding With Kids leadership team
Management profileNumber of profiles
Profiles3 records
Coding With Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coding With Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coding With Kids
What does Coding With Kids do?
Coding With Kids provides structured, progressive coding education for children and teens ages 5-18 through its proprietary Coder's Ladder® and Coder's Pathways® curricula. The core product consists of recurring live online group classes (max 6 students) and private 1:1 lessons (50 minutes weekly), together with seasonal summer camps and year-round in-person school enrichment, delivered by 200+ trained instructors across 8+ US metros and globally online.
Is Coding With Kids a public or private company?
Coding With Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coding With Kids founded?
Coding With Kids was founded in 2014. It employs 251 to 500 people.
Where is Coding With Kids based?
Coding With Kids is headquartered in Redmond, United States, in the North America region.
How does Coding With Kids make money?
Five revenue lines are on record. Group Classes (Coder's Ladder) is the primary driver. The others are private 1:1 Classes, summer Camps, enrichment Classes and school Partnership Programs.
Who are Coding With Kids's main competitors?
Direct peers on record are Code Ninjas, iCode, CodeWizardsHQ, Juni Learning, Create & Learn, iD Tech, Digital Media Academy and CodaKid. Emerging players are Tynker and Outschool.
Does Coding With Kids have an API?
No public API is recorded for Coding With Kids.
What industry is Coding With Kids in?
Coding With Kids's product category is K-12 Computer Science Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAB, Text-Based Programming (Python, Java, C/C++). Its NAICS code is 61142 and its SIC code is 8200.