AMPTIVE

What AMPTIVE does

AMPTIVE is a Los Angeles-based, privately held digital marketing agency founded in 2011 by Ray Moheet that operates exclusively within the jewelry industry. The company delivers three integrated service lines: (1) Web Design for jewelry retailers and manufacturers, including jewelry-specific modules such as Diamond Search, Ring Builder, Watch Finder, B2B retailer login portals, and store locator; (2) Digital Marketing services spanning Google Ads, social media marketing (Instagram, Facebook, Pinterest), SEO, email marketing via Klaviyo, and text marketing; and (3) Media Production, including motion picture production, professional product photography, and 3D jewelry animation. Technology infrastructure is anchored on the Shopify platform (as a certified Shopify Partner) and the Build (Build.shop) jewelry-specialized e-commerce platform, with integrations to Laravo for AI-powered brand data management, Rapnet and VDB for diamond inventory, POS systems (Logic Mate, EDGE, ARMS), HubSpot for CRM, Podium for customer communication, and checkout financing (Affirm, Wells Fargo Financing) and digital wallets.

The company deliberately limits its active client roster to 50 high-end jewelry retailers across the US and Canada and additionally serves jewelry manufacturers with B2B-oriented web and marketing services. Go-to-market is enterprise consultative field sales, supported by industry event presence (JCK Las Vegas, Luxury by JCK, Centurion Jewelry Show), content marketing through an industry insights blog, and referrals from existing clients such as Deutsch & Deutsch, Aucoin Hart Jewelers, Kirk Jewelers, Long Jewelers, and the Rolex Store. Revenue is generated through one-time web design and media production projects combined with recurring monthly marketing retainers; pricing is quote-based and not publicly disclosed. Reported client outcomes cited by the company include 11,459 conversions, 4,031 calls, and 9.5M social reach.

Name

AMPTIVE

Legal name

Amptive

Website

https://amptive.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

AMPTIVE is a Los Angeles-based boutique digital marketing agency founded in 2011 that exclusively serves the jewelry industry, offering web design, digital marketing, and media production to a capped roster of 50 high-end jewelry retailers and select manufacturers across the US and Canada.

Ownership category

akta.pro rank

Product category

Jewelry Marketing Agency

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Jewelry digital marketing
• Jewelry web design
• Search engine optimization
• Media production services
• E-commerce development

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design Services: Custom jewelry website design and development services including e-commerce functionality, jewelry-specific modules, and mobile optimization. Services include consultation, design, development, testing, and ongoing support.
2. Digital Marketing Services: Year-round marketing plans for jewelry retailers and manufacturers including Google Ads management, social media marketing, SEO, email marketing, and text marketing. Regular performance reviews and strategy adjustments included.
3. Media Production Services: Creative studio services including motion picture production (concept, script, casting, location scouting, production, editing), professional photography (conceptualization, photoshoot, post production), and jewelry animations using raw photography, CAD design, and 3D rendering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

AMPTIVE is a Los Angeles-based boutique digital marketing agency that delivers web design, year-round digital marketing, and media production services exclusively to high-end jewelry retailers and manufacturers across the United States and Canada. The firm caps its active client roster at 50 accounts to provide personalized service, leverages jewelry-specific website modules (diamond search, ring builder) and AI-powered ad optimization, and bundles strategy, creative, and production under a single engagement.

Product overview

AMPTIVE is a Los Angeles-based jewelry marketing agency specializing in digital marketing, web design, and media production for high-end jewelry retailers and manufacturers. The company operates primarily as a service-based agency rather than a software product company. Their core offerings include: (1) Web Design Services for jewelry retailers featuring custom design, jewelry-specific modules (Diamond Search, Ring Builder), e-commerce solutions with multiple payment/financing options, and POS integrations (Logic Mate, EDGE, ARMS); (2) Web Design for manufacturers with B2B functionality; (3) Digital Marketing Services encompassing Google Ads, social media marketing, SEO, email marketing (via Klaviyo), and text marketing; (4) Media Production including motion picture ads, professional photography, and jewelry animations. The company also offers brand data management powered by Laravo and marketplace integrations (Google Shop, Facebook Shop, Amazon). AMPTIVE exclusively partners with the top 50 high-end jewelry stores across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services for Jewelry Retailers and Manufacturers Custom website design and build services for high-end jewelry retailers and manufacturers, leveraging the Shopify platform and a proprietary Build platform with jewelry-specific modules such as diamond search and ring builder, plus integrations with POS systems (Logic Mate, EDGE, ARMS) and diamond/inventory sources (Rapnet, VDB).
• Year-Round Digital Marketing Services Ongoing digital marketing engagements for high-end jewelry retailers and manufacturers covering Google Ads management, social media marketing, search engine optimization, email marketing, and text marketing, enhanced with AI-powered ad optimization and tracking via Meta Pixel and Google Tag Manager.
• Media Production Services Production services for high-end jewelry retailers and manufacturers including motion picture/video production, product photography, and jewelry animation, delivered in-house to support websites, advertising, and broader marketing campaigns.

Quantifiable outcome

• 11,459 Conversions generated for clients
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationAMPTIVE is a certified Shopify Partner developing e-commerce sites specifically designed for jewelry retailers, blending elegance with seamless e-commerce functionality.
• Build (Build.shop)coreTechnology or IntegrationAMPTIVE highly recommends the Build platform for high-end jewelry retailers because it comes with every imaginable industry-specific module and connection, including Ring and Diamond Builder, automated product data feed, and SEO content generator.
• LaravocoreTechnology or IntegrationAI-powered data management technology used by AMPTIVE to automate brand data management, streamlining product data transfer from brand to website with powerful data processing and API connectivity.
• RapnetcoreTechnology or IntegrationDiamond search integration allowing AMPTIVE clients to access Rapnet's diamond database for loose diamond sales through their websites.
• VDB (VDB Diamonds)coreTechnology or IntegrationDiamond database integration for enhancing diamond search functionality on jewelry retail websites.
• Edge (POS)coreTechnology or IntegrationLeading jewelry POS system integrated with AMPTIVE's websites, enabling accelerated sales and synchronized inventory management for in-stock items.
• Logic MatecoreTechnology or IntegrationPOS system integration for jewelry retailers, connecting website to physical store operations.
• ARMS (POS)coreTechnology or IntegrationJewelry industry POS system integrated with AMPTIVE's e-commerce solutions for seamless retail operations.
• Jewelers MutualminorOthersRecommended insurance partner for jewelry retailers to protect their luxury jewelry and timepieces investments.
• Wells Fargo FinancingcoreTechnology or IntegrationFinancing integration through Build platform offering Wells Fargo financing options at checkout for high-ticket jewelry purchases.
• Affirm FinancingcoreTechnology or IntegrationFinancing integration through Build platform providing Affirm payment options at checkout to facilitate purchase of high-value jewelry items.
• Amazon Pay, Google Pay, Apple PaycoreTechnology or IntegrationMobile payment integrations through Build platform offering customers their preferred payment method of choice including Amazon Pay, Google Pay, and Apple Pay.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Tombras: Tombras is an independent full-service advertising agency with a strong digital and media practice that overlaps with AMPTIVE's integrated web, marketing, and media production capabilities for retail clients.
• DEPT: DEPT is a global digital agency with deep e-commerce and luxury experience; it builds Shopify/headless commerce sites and runs digital marketing programs comparable to AMPTIVE's web design and full-funnel marketing offerings.
• R/GA: R/GA is a global digital design and innovation agency with retail and luxury clients; it competes for integrated creative, commerce, and marketing engagements similar to AMPTIVE's end-to-end service stack.
• Tinuiti: Tinuiti is a major independent performance marketing agency working with retail and luxury e-commerce brands on paid search, social, and Amazon — directly comparable to AMPTIVE's Google Ads, paid social, and marketplace services, though at much larger scale.
• iProspect: iProspect is a large performance media agency within dentsu, working with retail and luxury brands on paid search, SEO, and commerce media — comparable to AMPTIVE's Google Ads, SEO, and marketplace syndication services.
• Razorfish: Razorfish is a large-scale digital experience agency with a luxury and retail practice; it competes with AMPTIVE for enterprise jewelry marketing budgets but as a broad incumbent rather than a vertical specialist.

Emerging players

• Wpromote: Wpromote is a mid-sized digital marketing agency with a strong retail and e-commerce practice; it overlaps with AMPTIVE in paid media, SEO, and content services for omnichannel retail clients.

Direct peers

• Hawke Media: Hawke Media is a boutique digital marketing agency serving small and mid-sized e-commerce brands across verticals — closely comparable to AMPTIVE in agency size and GTM motion, though less vertically specialized in jewelry.
• Sculpt: Sculpt is a boutique social media and content agency focused on jewelry and luxury lifestyle brands, offering content production and social strategy similar to AMPTIVE's media production and social media marketing services for jewelers.
• Combine Digital: Combine Digital is a digital marketing agency with deep specialization in jewelry retail and e-commerce, building Shopify-based sites and running paid media for independent and multi-store jewelers — directly overlapping AMPTIVE's core service mix and target buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPTIVE