Chery Australia

Name

Chery Australia

Legal name

Chery Motor Australia Pty Ltd

Website

https://cherymotor.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sales of ICE vehicles, hybrid vehicles, plug-in hybrid vehicles, and battery electric vehicles through authorized dealer network across Australia.
2. Aftersales Services: Revenue from servicing, maintenance, genuine parts, and accessories through authorized Chery dealerships. Includes capped price servicing program.
3. Finance Services: Through Chery Motor Finance partnership with Allied Credit, providing automotive finance solutions nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Chery Australia distributes Chery-branded passenger vehicles, SUVs and hybrid/electric models through a nationwide authorized dealer network, providing direct sales, test drive bookings, and finance solutions. The offering spans small, medium and large SUVs (Tiggo 4, 7, 8, 9, plus Chery C5 and E5) and an upcoming Stockman diesel PHEV ute, supported by a 7-year unlimited km warranty, 7-year capped price servicing and 7-year roadside assistance programs.

Product overview

Chery Australia offers a diversified portfolio of SUVs and electric/hybrid vehicles supported by comprehensive ownership programs. The lineup spans small SUVs (Tiggo 4, Tiggo 4 Hybrid, Chery E5, Chery C5), medium SUVs (Tiggo 7, Tiggo 7 Super Hybrid), and large SUVs (Tiggo 8 Pro Max, Tiggo 8 Super Hybrid, Tiggo 9 Super Hybrid), with an upcoming Stockman diesel PHEV ute. The Super Hybrid (CSH) technology platform enables plug-in hybrid functionality with electric-first design. Ownership is supported by 7-year warranty, 7-year capped price servicing, and 7-year roadside assistance programs.

Differentiator

Problem solved

Functional benefit

Brands

• Stockman: Australia's first diesel PHEV ute - Award-winning design, coming soon
• Tiggo
• Super Hybrid (CSH)
• Chery C5
• Chery E5

Products and services

• Stockman Upcoming diesel plug-in hybrid ute (pickup) with 3.5 tonne towing capacity and 2.5L Turbo Diesel Super Hybrid powertrain; Australia's first diesel PHEV ute.
• Tiggo 4 Small SUV and Australia's #1 best-selling small SUV; turbocharged engine, comprehensive safety tech, 7-year warranty, priced from $23,990 driveaway.
• Tiggo 4 Hybrid 5-seater small SUV with Chery hybrid technology, designed to lower fuel costs for value-conscious buyers; from $29,990 driveaway.
• Tiggo 7 5-seater medium SUV offering a balance of size, capability and value in the mid-size SUV segment; from $29,990 driveaway.
• Tiggo 7 Super Hybrid 5-seater medium SUV with CSH Super Hybrid plug-in powertrain offering 1,200km combined range, electric-first design with petrol backup; from $34,990 driveaway.
• Tiggo 8 Pro Max 7-seater large SUV with premium features and safety in the full-size segment; from $38,990 driveaway.
• Tiggo 8 Super Hybrid 7-seater large SUV with CSH Super Hybrid powertrain offering 1,200km range and 1.3L/100km combined fuel consumption; from $45,990 driveaway.
• Tiggo 9 Super Hybrid Flagship full-size SUV with plug-in hybrid CSH powertrain offering up to 170km pure EV range and 1,250km combined range; available with 1.88% P.A. finance offer.
• Chery C5 Crossover SUV combining sedan comfort with SUV versatility and styling; from $29,990 driveaway with $2,000 Factory Bonus on Ultimate variants.
• Chery E5 All-electric small SUV, MY26 E5 Ultimate variant; from $37,990 driveaway.
• 7-Year Unlimited Km Warranty 7-year unlimited kilometre warranty on all new Chery vehicles, covering repair or replacement of defective parts free of charge.
• 7-Year Capped Price Servicing Capped price servicing covering the first 7 scheduled services for up to 7 years through Authorised Chery Dealerships, with service prices ranging from $149 to $1,291.
• 7-Year Roadside Assistance Roadside assistance provided 24/7 nationwide (excluding certain remote islands), covering mechanical breakdowns, flat tyres, flat battery, locked keys and out of fuel situations, delivered via Assist Australia.
• Chery Motor Finance Automotive finance solutions offered in partnership with Allied Credit, providing tailored lending options for retail and fleet customers nationwide.

Quantifiable outcome

• Up to 170km pure electric range on Tiggo 9 Super Hybrid Ultimate AWD
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Koala Conservation AustraliacoreStrategic or Co-development PartnerChery Australia partnered with Koala Conservation Australia to protect native wildlife. Chery loans a Tiggo 4 Hybrid for conservation activities and makes $10 partnership contribution per vehicle sold over three months. Supports key conservation initiatives focused on improving koala welfare, restoring habitat areas, and research and community education programs.
• TropfestflagshipGTM or Marketing PartnerChery partnered with Tropfest 2026 as Official Partner, world's largest short film festival. Chery introduced Chery Creative Acceleration Award for filmmakers, with winner receiving a Tiggo 7 Super Hybrid. Additional activations include Chery's Road Ahead Lounge, Chery Mobile Black Carpet Studio, and Chery Filmmaker Challenge.
• Sydney SixerscoreGTM or Marketing PartnerChery became Official Vehicle Partner for Sydney Sixers for WBBL and BBL seasons. Chery vehicles transport players and staff across seasons, community visits, and match days.
• Sydney ThundercoreGTM or Marketing PartnerChery partnered as Official Vehicle Partner for Sydney Thunder for WBBL and BBL seasons. Vehicles serve as official vehicles for players and staff throughout the season.
• SmartcoreChannel Partner/ Reseller/ DistributorSmart, Australia's leading salary packaging and novated leasing provider, partnered with Chery to offer novated leasing options for Chery vehicles.
• NSW Police Force (Burwood Police Command)minorGTM or Marketing PartnerChery Australia provided two loan vehicles to NSW Police Force Burwood Police Command for police operations.
• Nine NetworkflagshipGTM or Marketing PartnerChery partnered with Nine to launch 'One Tank Holiday' branded TV program. The program showcases Tiggo 9 Super Hybrid capability with a road trip along NSW North Coast and Southern Queensland. Premiered on Channel Nine and 9 NOW.
• McDonald's AustraliaminorGTM or Marketing PartnerChery partnered with McDonald's Australia for 30 Days 30 Deals car giveaway, with opportunity to win a brand-new Tiggo 4 Pro SUV.
• St Kilda Football ClubminorGTM or Marketing PartnerCommunity partnership with St Kilda FC as part of Chery's support for Australian communities.
• Gold Coast MarathonminorGTM or Marketing PartnerSponsorship/partnership supporting the Gold Coast Marathon event.
• Kooyong ClassicminorGTM or Marketing PartnerSponsorship/partnership supporting the Kooyong Classic sporting event.
• Michelton WineryminorGTM or Marketing PartnerCommunity partnership supporting Michelton Winery.
• Chery Jaguar Land Rover MotorsflagshipStrategic or Co-development PartnerJoint venture with Land Rover created in 2012 - the first Sino-British joint venture high-end automotive company.
• Assist Australia Pty LtdcoreOthersAssist Australia provides Chery Roadside Assistance services nationwide, 24 hours a day, 7 days a week across Australia (excluding certain remote islands).

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BYD Australia: BYD is a direct peer as a Chinese NEV (EV and PHEV) brand rapidly expanding in Australia with SUV and passenger vehicle lineups targeting the same hybrid/EV buyer as Chery's CSH and E5 products.
• LDV Australia: LDV (another SAIC brand) operates in Australia as a Chinese-origin challenger brand selling SUVs and utes through a dealer network, overlapping directly with Chery's Tiggo and upcoming Stockman product lines.
• GWM Australia (Haval): GWM (Great Wall Motors) sells the Haval SUV range in Australia through a similar authorized dealer model, directly competing with Chery's Tiggo lineup on price, spec, and value.
• MG Motor Australia: MG Motor (SAIC-owned) is the most direct comparable — a Chinese-origin brand selling affordable SUVs and EVs through an authorized dealer network in Australia, competing head-to-head with Chery in the value-SUV segment.

Broad incumbents

• Hyundai Australia: Hyundai operates a broad Australian portfolio across SUVs, hybrids, and EVs (Ioniq range) and is the most direct incumbent competitor to Chery's hybrid and EV products at the value end of the market.
• Toyota Australia: Toyota is the market-share leader in Australia and the dominant hybrid-SUV player; it sets the benchmark for hybrid technology, dealer scale, and residuals that Chery must compete against across the SUV range.
• Mazda Australia: Mazda is a top-three Australian brand with strong SUV portfolio (CX-3, CX-5, CX-60) and is expanding its hybrid range; it competes with Chery for value-conscious SUV buyers and fleet customers.
• Mitsubishi Motors Australia: Mitsubishi sells SUVs and utes (Outlander, Triton) in Australia, and the upcoming Triton PHEV will compete directly with the Chery Stockman diesel PHEV ute in the lifestyle and fleet ute segment.
• Kia Australia: Kia is a top-five Australian brand with strong SUV and EV portfolio (Sportage, Sorento, EV5, EV6) competing in similar price bands to Chery, including through comparable 7-year warranty positioning.

Emerging players

• KGM Australia (formerly SsangYong): KGM is a smaller SUV/ute challenger brand in Australia with comparable value positioning and dealer-distribution model, providing a useful template for the challenger-brand economics Chery is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CheryAU
• Facebookfacebook.com/cheryaustralia
• LinkedInlinkedin.com/company/cheryaustralia
• Instagraminstagram.com/cheryaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Australia