Assist Australia
Assist Australia is a Melbourne-based B2B roadside assistance network and wholly owned subsidiary of Australian Motoring Services, delivering emergency mobility, connected car, and collision services on a white-label basis to automotive OEMs, insurers, fleet operators, and rental car companies across Australia.
- Company typePrivate
- Founded1996
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Assist Australia does
Assist Australia Pty Ltd is a Melbourne-headquartered, privately held B2B roadside assistance network and a wholly owned subsidiary of Australian Motoring Services (AMS). Founded in 1996, the company delivers emergency mobility, connected car, collision, and customer-experience services on a white-label or embedded basis to corporate clients — principally automotive OEMs, insurance carriers, fleet operators, and rental car companies — which in turn offer roadside programs to their own end customers under their own brands.
The service portfolio comprises Mobility Assistance Services (premium emergency roadside response), Connected Car Safety & Security (telematics-linked emergency linking), Collision Assistance (first notification of loss), Customer Experience Support Services, Data & Insights, and Voice of Customer. The company is developing 'Smart Assist', an AI-driven initiative intended to shift the operating model from reactive dispatch to proactive, personalized intervention based on incident and customer data. Technology integration extends to EV driver systems via a partnership with Chargefox. Underlying platform capabilities include a connected-car incident pipeline and an in-house business intelligence function that produces client-facing reporting and surveys.
The business model is contract-based B2B2C, with revenue generated through enterprise agreements with OEMs, insurers, and related counterparties (described as recurring/subscription in nature). Go-to-market is enterprise field sales with relationship-based account management, supported by global reciprocity through the Global Assistance Alliance (ARC Europe, Xperigo Canada, AAA US, AA New Zealand) and AANZ collaboration in New Zealand. Pricing is not publicly disclosed. The company operates with 51–100 employees and concentrates its service delivery within Australia, leveraging international alliances for product development and best-practice transfer rather than physical geographic expansion.
Assist Australia firmographics
Firmographics- Name
- Assist Australia
- Legal name
- Assist Australia Pty Ltd
- Website
- https://assistaustralia.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Assist Australia is a Melbourne-based B2B roadside assistance network and wholly owned subsidiary of Australian Motoring Services, delivering emergency mobility, connected car, and collision services on a white-label basis to automotive OEMs, insurers, fleet operators, and rental car companies across Australia.
- Ownership category
- akta.pro rank
Assist Australia industry classification
Industry- Product category
- Roadside Assistance and Mobility Services
- NAICS
- Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
Keywords
Where Assist Australia is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Assist Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Emergency Roadside Assistance Services: Assist Australia provides premium emergency roadside assistance services to corporate clients, enhancing the end-to-end customer experience for their clients' customers. Revenue is generated through contractual B2B relationships with insurance companies, automotive manufacturers, and other organizations that offer roadside assistance as part of their customer service offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Assist Australia product offering
Product offeringCore offering
Assist Australia provides wholesale B2B roadside assistance, connected car safety, collision assistance, customer experience support, and data analytics services for automotive manufacturers, insurers, fleets, and motoring clubs across Australia. The company combines physical field assistance (tow, breakdown, collision) with AI-enabled Smart Assist triage, Voice of Customer programs, and Data & Insights analytics, delivered under its clients' brands or as a white-label offering.
Product overview
Assist Australia operates as a B2B roadside assistance network offering a portfolio of interconnected emergency assistance services. The core offering includes Mobility Assistance Services (emergency roadside assistance), Connected Car Safety Security (real-time emergency linking), Collision Assistance (first notification of collisions), and Customer Experience Support Services. These services are supported by Data & Insights and Voice of Customer feedback programs. The company is developing Smart Assist, an AI-powered initiative designed to transform the service model from reactive responses to proactive assistance, leveraging predictive analytics to deliver personalized solutions based on individual customer needs. The overall platform delivers roadside assistance, safety and security connected car programs, collision assistance, and customer care to clients' customers.
Differentiator
Problem solved
Functional benefit
Companies that use Assist Australia
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Assist Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Assist Australia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and regional.
- Global Assistance AlliancecoreAssist Australia is a member of the Global Assistance Alliance, a network of service agencies spanning North America and Europe. The alliance cooperates in product development and best practice service delivery, providing access to the latest international trends, new technology, and market research.
- AANZ (Automobile Association New Zealand)coreCollaboration with AANZ in New Zealand for product development and best practice service delivery, ensuring clients' customers arrive safely to their destinations through international cooperation.
- ARC Europe GroupregionalEuropean partner within the Global Assistance Alliance network, providing coverage and collaboration across Europe.
- Xperigo (Canada)regionalCanadian partner within the Global Assistance Alliance network, providing coverage and collaboration across Canada.
- AAA (Auto Club South - US)regionalUS partner within the Global Assistance Alliance network, providing coverage and collaboration across North America.
- AA New ZealandregionalNew Zealand partner organization, collaborating on product development and service delivery across the Tasman.
- Australian Motoring Services (Parent Company)coreAssist Australia is a wholly owned subsidiary of Australian Motoring Services, which is the parent organization providing corporate structure and shared services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Assist Australia competitors and assessment
Company assessmentBroad incumbents
- NRMA: NRMA is a large Australian motoring group providing roadside assistance, insurance, and member services across NSW and ACT. A broad incumbent in roadside services overlapping with Assist Australia's B2B customers (insurers, OEMs, fleets).
- RACV: Royal Automobile Club of Victoria is a major Australian motoring club offering roadside assistance, insurance, and travel services. Overlaps with Assist Australia in Victorian roadside services but operates as a broad membership-based incumbent rather than a pure B2B provider.
- AAA (American Automobile Association): AAA is the largest US motoring association providing roadside assistance, insurance, and travel services. Also a Global Assistance Alliance partner with Assist Australia; comparable as a large-scale broad incumbent in roadside and connected-car services.
- Allstate Roadside Services: Allstate Roadside Services is a large US roadside assistance operation bundled with Allstate's insurance products. Comparable to Assist Australia's insurer-bundled roadside model as a broad incumbent in the same category.
Direct peers
- Urgently: Urgently operates a digital, on-demand roadside assistance platform connecting drivers to service providers via enterprise integrations with OEMs, insurers, and fleets. It mirrors Assist Australia's enterprise roadside model with a software-led delivery approach.
- Honk: Honk is a US-based on-demand roadside assistance platform serving insurers, OEMs, and fleets with a digital-first dispatch model. Comparable to Assist Australia as a B2B roadside technology and services provider.
- Agero: Agero is a leading US-based B2B provider of roadside assistance, connected vehicle, and claims management services to insurers, OEMs, and fleets. It is the closest direct peer to Assist Australia's B2B2C roadside model in a mature market.
- ARC Europe Group: ARC Europe Group is a European roadside assistance and mobility services provider and a fellow member of the Global Assistance Alliance. Directly comparable as a B2B roadside network serving insurers, OEMs, and fleets in another geography.
Others
- Chargefox: Chargefox is Australia's largest EV charging network and an ecosystem partner of Assist Australia via AMS. It is adjacent rather than directly competitive, but represents a key partnership node for EV roadside and connected-car services.
Regional players
- AA New Zealand: AA New Zealand is the New Zealand motoring association offering roadside assistance and member services, and an alliance partner of Assist Australia. Comparable as a regional peer in the trans-Tasman roadside assistance market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Assist Australia social profiles
Digital presenceAssist Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assist Australia leadership team
Management profileNumber of profiles
Profiles5 records
Assist Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assist Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assist Australia
What does Assist Australia do?
Assist Australia provides wholesale B2B roadside assistance, connected car safety, collision assistance, customer experience support, and data analytics services for automotive manufacturers, insurers, fleets, and motoring clubs across Australia. The company combines physical field assistance (tow, breakdown, collision) with AI-enabled Smart Assist triage, Voice of Customer programs, and Data & Insights analytics, delivered under its clients' brands or as a white-label offering.
Is Assist Australia a public or private company?
Assist Australia is a private company. It is classified as corporate owned and is currently operating.
When was Assist Australia founded?
Assist Australia was founded in 1996. It employs 51 to 100 people.
Where is Assist Australia based?
Assist Australia is headquartered in Melbourne, Australia, in the Oceania region.
How does Assist Australia make money?
One revenue line is on record: B2B Emergency Roadside Assistance Services.
Who are Assist Australia's main competitors?
Broad incumbents on record are NRMA, RACV, AAA (American Automobile Association) and Allstate Roadside Services. Direct peers are Urgently, Honk, Agero and ARC Europe Group. Chargefox is listed as an others. AA New Zealand is listed as a regional player.
Does Assist Australia have an API?
No public API is recorded for Assist Australia.
What industry is Assist Australia in?
Assist Australia's product category is Roadside Assistance and Mobility Services. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts). Its NAICS code is 48841 and its SIC code is 7500.