Go Painting

Commercial Painting Servicesgopainting.com

Go Painting is a national commercial painting franchise serving HOAs, multifamily properties, commercial buildings, and business facilities across 25+ US locations via independently owned franchise operators.

Company typePrivate
Founded2007
HeadquartersSalt Lake City, United States
Headcount101–250
GTM typeB2B
OfferingServices

Go Painting firmographics

Firmographics

Name: Go Painting
Legal name: Go Painting
Website: https://gopainting.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 101–250 employees
Short description: Go Painting is a national commercial painting franchise serving HOAs, multifamily properties, commercial buildings, and business facilities across 25+ US locations via independently owned franchise operators.
Ownership category
akta.pro rank

Where Go Painting is headquartered

Location

Headquarters

HQ city: Salt Lake City
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Go Painting business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

Commercial Painting Services: Full-service commercial painting including interior, exterior, waterproofing, and specialty coatings for commercial properties, multifamily complexes, and HOA communities. Revenue generated through project-based contracts with itemized proposals covering labor, materials, and timelines.
Maintenance and Touch-Up Programs: Recurring maintenance contracts providing scheduled painting and touch-up services to property managers and HOA boards, generating predictable recurring revenue from existing client relationships.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom project-based pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Go Painting product offering

Product offering

Core offering

Go Painting provides full-service commercial interior and exterior painting, including specialty coatings, waterproofing, and high-traffic zone painting for offices, retail facilities, multifamily complexes, and HOA communities. The company also delivers scheduled maintenance and touch-up programs to property managers on a recurring basis. Services are executed by regional franchise teams across 25+ US locations with an emphasis on minimal disruption in occupied properties.

Product overview

Go Painting is a national commercial painting company offering a comprehensive suite of painting and coating services. The core offerings include Interior Painting, Exterior Painting, Commercial Painting, Multi-Unit & HOA Painting, and Commercial Repainting. These are complemented by specialty services such as Gate Painting, Red Curbing & Marking, Waterproofing & Protective Coatings, High-Traffic Zones & Parking Structures Painting, and Scheduled Maintenance Programs. The company also provides specialized coatings including Elastomeric Roof Coatings, Epoxy Floor Coating, Acrylic Latex Paint, Liquid Rubber Coatings, Anti-Microbial Paint, Dry Erase/Chalkboard Paint, Low-VOC/Zero-VOC Paint, and Waterproof Clear Coat. Services span across commercial, multifamily, HOA, and industrial sectors with dedicated teams located across the United States.

Differentiator

Problem solved

Functional benefit

Brands

Go Painting Franchise: Franchise opportunities for commercial painting services across the United States

Companies that use Go Painting

Customer profile

Segments5 records

Ideal customer profiles5 records

Go Painting technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Go Painting partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Go Painting competitors and assessment

Company assessment

Direct peers

CertaPro Painters: National commercial and residential painting franchise with hundreds of locations across North America. Operates an almost identical franchise-driven commercial painting model targeting property managers, HOAs, and commercial property owners, making it the closest comparable to Go Painting.
WOW 1 Day Painting: National painting franchise emphasizing speed and customer experience for residential and commercial jobs. Competes with Go Painting for commercial painting contracts under a franchise model.
360° Painting: National residential and commercial painting franchise serving multiple US markets. Overlaps with Go Painting in commercial interior/exterior painting, HOA work, and franchise-based scaling model.
Fresh Coat Painters: Residential and commercial painting franchise network. Competes with Go Painting in the franchise painting category with overlapping service offerings.
Painters USA: Direct commercial and industrial painting contractor serving commercial properties, industrial facilities, and multi-site customers nationally. Comparable non-franchise commercial painting operator in the same verticals as Go Painting.
ProTect Painters: UMHL-brand commercial and residential painting franchise serving property managers and commercial customers. Directly comparable business model and customer segments to Go Painting.
Five Star Painting: Neighborly-brand residential and commercial painting franchise network with dozens of US locations. Competes directly with Go Painting in the franchise-based commercial painting services category.

Emerging players

College Pro Painters: Student-run painting franchise focused primarily on residential exteriors with some commercial exposure. Adjacent to Go Painting's commercial franchise model with overlapping service categories and customer overlap in some markets.

Broad incumbents

The Grounds Guys: Neighborly-brand national franchise providing commercial landscaping and property maintenance services to property managers and HOAs. Targets the same commercial property manager customer base as Go Painting with adjacent facility services.
ServiceMaster Restore: Large facility services franchise network with restoration, cleaning, and commercial maintenance capabilities. While not a painting-only specialist, it serves overlapping commercial property manager and HOA customers with broader facility services bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Go Painting financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Go Painting leadership team

Management profile

Number of profiles

Profiles7 records

Go Painting funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Go Painting M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Painting

What does Go Painting do?

Is Go Painting a public or private company?

Go Painting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Go Painting founded?

Go Painting was founded in 2007. It employs 101 to 250 people.

Where is Go Painting based?

Go Painting is headquartered in Salt Lake City, United States, in the North America region.

How does Go Painting make money?

Two revenue lines are on record. Commercial Painting Services are the primary driver. The others are maintenance and Touch-Up Programs.

Who are Go Painting's main competitors?

Direct peers on record are CertaPro Painters, WOW 1 Day Painting, 360° Painting, Fresh Coat Painters, Painters USA, ProTect Painters and Five Star Painting. College Pro Painters is listed as an emerging player. Broad incumbents are The Grounds Guys and ServiceMaster Restore.

Does Go Painting have an API?

No public API is recorded for Go Painting.