wirmachenbunt

What wirmachenbunt does

wirmachenbunt GmbH & Co. KG is a Hamburg-based creative studio founded in 2008 that designs and develops interactive exhibits, immersive shows, motion graphics, AR experiences, and digital installations for enterprise clients. The studio's core technology stack centers on real-time graphics and interaction development using game engines (Unity, Unreal Engine), visual programming environments (vvvv, cables.gl), and web frameworks (Three.js, Kirby CMS), often combined with custom hardware integration (kinetic platforms, depth cameras, infrared cameras, CNC machines). Projects range from screen-based x-ray visualizations of combustion engines and gesture-controlled VR portals to 300-degree wrap-around immersive rooms, Apple Vision Pro spatial video, and interactive 3D webspecials running on low-spec devices.

The studio operates as a custom project-based professional services business with no disclosed productized offering, no public pricing, and no recurring SaaS revenue stream. Work is acquired through direct enterprise relationships, repeat referrals from strategic agency partners (Atelier Markgraph, Mutabor, flora&faunavisions), and presence at major trade shows such as IAA and the Geneva Auto-Salon. Named clients include Mercedes-Benz/Daimler, BMW, Porsche, Audi, Volkswagen, Airbus, Unilever (Dove), Deutsche Telekom, Diehl Aerosystems, Clariant, and Mercedes-AMG. The legal entity is a GmbH & Co. KG controlled by four managing directors; no external investors or funding rounds are disclosed.

Revenue mechanics are tied to individually scoped, custom-quoted engagements covering design, software development, and hardware integration. The studio maintains a portfolio-driven marketing model supported by Vimeo, Instagram, and a strong award track record (Cannes Lions Silver 2016, ADC Gold 2016, German Design Award Gold 2016/2019, 3x Red Dot 2021, BrandEx Gold 2025). Geographies served include Germany, Switzerland, Austria, France, USA, and Japan, though international reach is project-based rather than via local offices.

Name

wirmachenbunt

Legal name

wirmachenbunt GmbH & Co. KG

Website

https://wirmachenbunt.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

wirmachenbunt is a Hamburg-based creative studio founded in 2008 that designs custom interactive exhibits, immersive shows, motion graphics, and AR installations for enterprise clients including Mercedes-Benz, BMW, Airbus, and Deutsche Telekom.

Ownership category

akta.pro rank

Product category

Interactive Experience Design and Immersive Media Production

NAICS

Other Specialized Design Services (54149), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

Keywords

• Interactive exhibits design
• Immersive show production
• Augmented reality experiences
• Motion graphics studio
• Real-time 3D visualization

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Interactive Exhibit Development: Custom design and development of interactive exhibits for trade shows, exhibitions, and events. Projects include physical installations with screens, kinetic elements, and touch interfaces. Revenue generated through project-based fees for design, software development, and sometimes hardware integration.
2. Immersive Show Production: Creation of immersive shows combining motion graphics, AR/VR elements, and live performance. Includes augmented reality shows for automotive launches and exhibition openings, typically involving real-time rendering and multi-display setups.
3. Web Experience Development: Development of interactive 3D web specials and websites using cables.gl and Three.js. Includes product configurators, virtual tours, and gamified web experiences for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

wirmachenbunt is a Hamburg-based creative studio that designs and develops custom interactive exhibits, immersive shows, motion graphics, AR/VR experiences, and digital installations for trade shows, exhibitions, museums, and corporate events. The studio combines artistic vision with technical expertise using real-time graphics tools (Unity, Unreal Engine, vvvv, cables.gl, Three.js) to deliver engaging, project-based solutions for enterprise clients across automotive, consumer goods, aerospace, and other sectors.

Product overview

wirmachenbunt is a Hamburg-based creative studio specializing in interactive exhibits, immersive shows, and motion graphics for trade shows, museums, and corporate events. Founded in 2008, the company creates custom interactive experiences rather than standardized products. Their core offerings include interactive touchscreen exhibits with gestural and physical controls, AR-augmented product visualizations, immersive video installations with projection mapping, realtime 3D visualization for web and exhibits, and gamified racing simulations. Projects span automotive clients (Mercedes-Benz, BMW, Audi, Porsche, Volkswagen), exhibitions (Expo Osaka, Tacomart), and corporate installations. The company uses tools including Unity, Unreal Engine, cables.gl, vvvv, and Three.js for development. Notable project types include augmented engine exhibits with x-ray visualization, gesture-controlled VR portals, 300-degree immersive environments, interactive webspecials, and custom hardware-controlled installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Exhibits

Quantifiable outcome

• Gold at BrandEx Award 2025 for Utopian Garden project
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mutabor GmbHcoreStrategic or Co-development PartnerLong-term collaboration partner on multiple major exhibition projects including Flying Green (Airbus), Planet Hybrid (Mercedes-Benz), and Clariant Wall. Mutabor is a strategic design agency that brings exhibition concepts while wirmachenbunt provides technical implementation and interactive development.
• flora&faunavisions GmbHcoreStrategic or Co-development PartnerOngoing collaboration on immersive installations including Magenta Moon Garden (Deutsche Telekom), Utopian Garden (Tacoma Armory), VW Iconic (Volkswagen), and Expo Osaka (German Pavilion). A highly productive partnership described as 'fruitful collaboration' delivering interactive immersive spaces.
• Atelier Markgraph GmbHcoreStrategic or Co-development PartnerLong-standing agency partner for Mercedes-Benz exhibition projects including Augmented Show IAA 2015, EQC Scanner, AMG GTXX Spatial, Portals (IAA Munich), Speedboards, and Dashboard installations. Atelier Markgraph commissions complex exhibit concepts.
• ExpotecminorImplementation/ SI/ Consulting PartnerHardware partner for exhibit construction including F800 Tomograph (Mercedes-Benz) and BMW Engines exhibits. Provides physical exhibit hardware while wirmachenbunt develops software.
• Diehl & MüllerRomcaminorImplementation/ SI/ Consulting PartnerPartner for Diehl Aerosystems exhibit project. Müller Romca is credited for fruitful cooperation on Diehl Panorama interactive exhibit.
• LA REDminorImplementation/ SI/ Consulting PartnerAgency partner for KIA 360-degree exhibit project. LA RED handled interface hardware and media while wirmachenbunt provided software.
• Copyright CommunicationminorImplementation/ SI/ Consulting PartnerOriginated the concept for Porsche 'Under Control' kinetic exhibit. wirmachenbunt handled engineering, construction, and software production.
• LOGICDATA AustriaminorImplementation/ SI/ Consulting PartnerSeries (2020-2022) of 3D realtime web specials for LOGICDATA showcasing lifting frames and adjustable desk products. Client relationship that has generated multiple website projects.
• The-Y GmbH HamburgminorImplementation/ SI/ Consulting PartnerClient for House of Clage touchscreen exhibit project. The-Y commissioned the heating device comparison exhibit deployed across multiple platforms.
• Dokyo GmbHminorImplementation/ SI/ Consulting PartnerOriginated the Dove 'speaking soap' concept and partnered with wirmachenbunt to build the touchscreen design software controlling CNC machinery.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• MediaMonks (S4 Capital): Global content, experience and production network that has scaled into immersive, AR/VR and event experiences. Comparable as a broader incumbent in the experiential/immersive production space wirmachenbunt competes in.

Direct peers

• Mutabor: Hamburg-based strategic design and brand experience agency that operates as both a wirmachenbunt partner and a comparable European experiential design peer — overlapping in automotive, exhibition and immersive brand activations.
• Atelier Markgraph: Frankfurt-based exhibition and brand space agency with deep Mercedes-Benz and German OEM credentials. Long-standing client of wirmachenbunt and directly comparable in concept design for major brand experiences.
• Marshmallow Laser Feast: London-based experience studio known for immersive, real-time 3D and VR/AR installations for cultural and brand clients. Comparable in technical depth and emphasis on immersive, sensory-led exhibits.
• Universal Everything: UK-based art and digital design studio specialising in generative, real-time visuals and immersive brand experiences. Comparable in motion graphics, real-time rendering and immersive exhibit work for global brands.
• Moment Factory: Montreal-based multimedia studio producing immersive environments, projection mapping and interactive installations globally. Closely comparable in craft (real-time 3D, scenography) and client mix (major brands, public institutions).
• Tamschick Media+Space: Berlin-based media architecture and immersive experience studio blending projection mapping, generative visuals and interactive spatial design. Directly comparable to wirmachenbunt's work on multi-screen immersive rooms such as Utopian Garden and VW Iconic.
• Atelier Brückner: Stuttgart-based exhibition and experience design firm with a strong corporate-museum and OEM client base. Highly comparable to wirmachenbunt in delivering large-scale, technology-driven, narrative-led exhibit environments.
• Random International: London-based contemporary art and technology studio working at the intersection of generative visuals, installation and interaction. Comparable in technology-driven experiential installations for brand and cultural clients.
• flora&faunavisions (Decent Group): Hamburg-based immersive media and design studio (now part of Decent Group) collaborating with wirmachenbunt on flagship projects such as Magenta Moon Garden, Expo Osaka German Pavilion and VW Iconic. Directly comparable in immersive scenography and real-time visuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/_wirmachenbunt
• Facebookfacebook.com/wirmachenbunt
• LinkedInlinkedin.com/company/wirmachenbunt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wirmachenbunt