What Archetype Data does

Archetype Data is a privately held, Texas-domiciled LLC operating as a data solutions provider. The company aggregates and licenses three interconnected data assets: Business Archetype (firmographics, classification codes, employee counts, revenue ranges, and business contacts), Consumer Archetype (400+ data elements covering demographics, home, auto, behavioral/intent, and purchase data), and Linq360, a proprietary linkage technology that connects business executive and owner profiles to their consumer counterparts to produce a 360-degree view of individuals across professional and personal contexts. Supporting services include Business Resolution for entity identification and classification, Analytics/Modeling for predictive data on consumers and businesses, Digital Audiences (700+ custom segments), Identity Verification, and Online Targeting that aligns data with cookies and identifiers for ad campaign execution.

Revenue is generated through data licensing to brands, agencies, marketing platforms, and data compilers, supplemented by partner and reseller distribution and presence on major demand-side platforms (LiveRamp, The Trade Desk, Google). The go-to-market is sales-led, with the company identifying insurance and financial services as a primary vertical—drawing on over 20 years of collective executive expertise in that domain—and serving marketing and advertising customers across use cases such as customer acquisition, underwriting and claims workflows, campaign optimization, and identity verification. In May 2026, Archetype Data expanded into the political and advocacy vertical via a strategic partnership with Aristotle that combines 235M+ voter records with its Linq360 identity and activation capabilities to deliver digital-ready audience segments.

The company is operationally lean (1-10 employees), operates primarily in North America, and has not publicly disclosed funding, revenue, ownership details, certifications, patents, or specific pricing. Available marketing channels are limited to direct phone/email outreach, the company website, and organic social media presence on Facebook, Twitter, Instagram, and YouTube.

Name

Archetype Data

Legal name

Archetype Data LLC

Website

https://archetype-data.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Archetype Data is a privately held data solutions provider licensing Business, Consumer, and Linq360 connected data to brands, agencies, marketing platforms, data compilers, insurance and financial firms, and political organizations for digital marketing, identity verification, and analytics workflows.

Ownership category

akta.pro rank

Product category

Marketing Data and Identity Resolution

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Enrichment, Categorization & Normalization (merchant clean-up, taxonomy) (FSAGACAD)

akta.pro secondary industry

Dataset Discovery, Marketplaces & Licensing (HDAAALAE)

Keywords

• Business data licensing
• Consumer data products
• Identity resolution services
• Audience segmentation data
• Marketing data platform

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data Licensing: Licenses information to customers (brands, agencies, marketing platforms, data compilers) and occasionally to partners and resellers. The company licenses data to help clients gain deeper understanding of their customers and market to both existing and prospective customers.
2. Online Targeting Services: Creates defined audience segments based on shared demographics or inferred interests. Employs data matching techniques to align information with online cookies and other identifiers for precise targeting and measurement of ad campaigns across display and mobile channels.
3. Identity Verification Services: Combines company data with clients' datasets to help with identity resolution, data linkage, and validation. Enhances clients' ability to prevent fraud and improve data integrity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Archetype Data licenses proprietary Business and Consumer data products, plus a connecting Linq360 dataset that links business executives/owners to their consumer profiles. Its offerings include Business Archetype, Consumer Archetype, Linq360, 700+ custom Digital Audiences, and supporting services such as Business Resolution, Analytics/Modeling, Identity Verification, and Online Targeting used by brands, agencies, marketing platforms, data compilers, insurance/financial firms, and political organizations.

Product overview

Archetype Data is a data solutions provider offering a unified portfolio of Business, Consumer, and Linq360 data products. The core platform centers on three interconnected data offerings: Business Archetype provides firmographics, classification codes, and business contacts; Consumer Archetype offers over 400 consumer data elements including demographics, behaviors, and purchases; and Linq360 is the proprietary linking technology that connects business executive profiles to their consumer counterparts. These data products are delivered through supporting services including Business Resolution for identity verification, Analytics/Modeling for predictive insights, Digital Audiences (700+ custom segments), and Online Targeting for ad campaign optimization. The company also formed a partnership with Aristotle to deliver political audience segments combining voter intelligence with identity resolution capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Archetype Business data product providing firmographics, extensive classification codes, employee counts, revenue range, and business contacts to help customers find, identify, and classify businesses accurately.
• Consumer Archetype Consumer data product offering over 400 data elements including demographic, home, auto, behavioral and intent, and purchase data to support marketing, analytics, and data science workflows.
• Linq360 Proprietary dataset that links business executives and business owners to their consumer profiles, providing a 360-degree view across professional and personal dimensions for targeted and personalized strategies.
• Digital Audiences Custom digital audience segments including consumer, business, new business, and Linq segments, totaling over 700 segments for campaign optimization across digital, social, and TV channels.
• Business Resolution Service that leverages Archetype Data's proprietary data sets to find, identify, and classify businesses accurately, supporting customers' automated workflows that depend on confirmed business identity.
• Analytics/Modeling Analytics and modeling service providing predictive data on consumers and businesses to power internal data science workflows, including acquisition and retention models, underwriting, claims, and data-driven product development.
• Identity Verification Services Service that combines Archetype Data's data with clients' own datasets to perform identity resolution, data linkage, and validation, supporting fraud prevention and data integrity.
• Online Targeting Audience segmentation service that creates defined segments based on shared demographics or inferred interests, using data matching techniques to align information with online cookies and other identifiers for ad targeting across display and mobile.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AristotlecoreStrategic or Co-development Partner · 12 May 2026Strategic partnership to deliver advanced digital-ready audience segments for political, advocacy, and issue-based campaigns. Combines Aristotle's voter intelligence data covering over 235 million voters with Archetype Data's identity resolution and activation capabilities, enabling 360-degree audience targeting across digital platforms. Privacy-conscious audience solutions available via LiveRamp, The Trade Desk, and Google, positioning both companies to serve political organizations with midterm elections approaching.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Claritas: Claritas provides demographic, segmentation, and audience targeting data for marketers, including the PRIZM lifestyle system. Comparable to Archetype Data's consumer demographic and custom digital audience offerings.
• Acxiom: Acxiom is a large data services firm offering consumer data, identity resolution, and marketing analytics for brands and agencies. It directly competes with Archetype Data's Business Resolution, Consumer Archetype, and identity verification offerings.
• Epsilon Data Management: Epsilon operates a large consumer data co-op and identity graph, supporting audience targeting and marketing analytics for major brands. Comparable to Archetype Data's digital audiences and consumer data licensing business.
• Merkle: Merkle delivers identity, data management, and analytics-driven marketing services to enterprise brands. Its data and identity solutions are functionally similar to Archetype Data's Linq360 and audience products.
• ZoomInfo: ZoomInfo offers B2B contact and company intelligence, including firmographics, revenue ranges, and employee counts, used for sales and marketing operations. Overlaps directly with Archetype Data's Business Archetype and Linq360 use cases.
• Dun & Bradstreet: Dun & Bradstreet provides business firmographics, classification codes, and B2B contact data used for sales, marketing, and risk workflows. Directly comparable to Archetype Data's Business Archetype product.
• Data Axle (formerly Infogroup): Data Axle provides business and consumer data, including firmographics, demographics, and audience solutions, for marketing and analytics use cases. Comparable in product breadth to Archetype Data's Business and Consumer Archetype offerings.
• Experian Marketing Services: Experian provides consumer credit and marketing data, identity resolution, and audience targeting for brands, agencies, and financial services firms. It overlaps with Archetype Data's consumer data, identity verification, and insurance/financial services use cases.

Broad incumbents

• Oracle Data Cloud: Oracle Data Cloud (formerly Grapeshot/Datalogix) operates large-scale audience and contextual data assets for digital advertising. It is a broader incumbent that competes in the same audience licensing and targeting space as Archetype Data.
• LiveRamp: LiveRamp is a data connectivity platform providing identity resolution and audience activation across the marketing ecosystem. It is both a distribution channel for Archetype Data and a broader incumbent in identity/data collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/archetypedata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archetype Data