What Betterbuilt.com does

BetterBuilt.com, LLC is a privately held, single-location IT services and computer retail firm headquartered at 6316 Middlebranch Ave NE, North Canton, Ohio. Founded by John Draggi in 1995, the company serves residential customers, small and home-based businesses, and larger commercial clients in Ohio and nationally (via remote support). Its service portfolio spans computer hardware repair, virus and malware removal, data recovery (through Ontrack.com partnership), network implementation and support, custom-built desktop and server systems (Intel Provider), IT outsourcing and consulting, custom .NET software development, interactive kiosk solutions, custom hardware interface design, and electronics recycling to DoD standards. A separate sub-brand, BBC Web Design, extends the offering into professional website design and hosting.

The firm operates a hybrid local/national delivery model combining walk-in bench service at the North Canton storefront, phone-based technical support, onsite field service for commercial customers, and remote support via TeamViewer/VPN/RDP. Pricing is primarily hourly ($69/hr standard computer service, $85/hr network support) with multipliers for after-hours and emergency work, plus project-based pricing for custom software (averaging $5K-$15K) and one-time pricing for hardware. The company also sells its proprietary BV2004 Shopping Cart e-commerce platform with add-on modules (Express Lane Checkout, Price Replacer) as a licensed product line.

Revenue is generated across six streams: professional services (repair, virus removal, data recovery, software development), hardware sales (custom Intel-based systems), managed IT services (outsourcing, retainers), and e-commerce software licensing. Customer concentration is low, anchored by an SMB segment with small average contract sizes (1-2 hours of monthly service per client after onboarding) and a long tail of residential walk-in customers. The company is BBB accredited, maintains a 4.8/5 average review rating, and relies on word-of-mouth, customer referrals, and a content-rich website rather than paid acquisition for demand generation.

Name

Betterbuilt.com

Legal name

BetterBuilt.com, LLC

Website

https://betterbuilt.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

BetterBuilt.com, LLC is a North Canton, Ohio IT services and computer retail firm serving residential customers, small/home-based businesses, and commercial clients locally and nationally via remote support, offering computer repair, custom Intel-based systems, network support, custom .NET software, and the proprietary BV2004 e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

North Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Computer Repair Services: Bench service, remote support, and onsite technical support for hardware repairs, virus removal, data recovery, and general computer troubleshooting. Billed hourly with time and materials pricing.
2. Custom Computer Systems: Sale of custom-built desktop computers, servers, workstations, and laptops. Intel-based systems including Xeon, Core Duo, Pentium D, and Celeron processors.
3. Custom Software Development: Custom programming, database design, and web application development services. Business applications typically cost $5,000-$15,000 for small business needs.
4. IT Consulting and Outsourcing: Ongoing IT outsourcing, network support, and technology consulting for small and home-based businesses. Billed hourly or through retainer arrangements.
5. Virus and Malware Removal: Virus scanning, spyware removal, and malware cleaning services. Installation and updating of anti-virus software including Kaspersky, Symantec Norton, McAfee, AVG, and Microsoft Security Essentials.
6. Data Recovery Services: Partnership with Ontrack.com for hard drive data recovery services. Physically damaged drives sent to Ontrack for specialized platter recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

BetterBuilt.com is a North Canton, Ohio IT services company that provides computer repair (hardware, virus removal, data recovery), custom-built Intel-based computer systems, network implementation, IT outsourcing and consulting for small businesses, custom .NET software development, interactive kiosk solutions, custom hardware interface design, and electronics recycling. It also sells the BV2004 e-commerce shopping cart platform with add-on modules.

Product overview

BetterBuilt.com is a local computer repair and IT services company offering a portfolio of technology products and services primarily serving the Canton, Ohio area. Core offerings include custom-built computer systems (desktops, servers, notebooks) with Intel processors, computer repair services (hardware, virus removal, data recovery), network implementation and support, and custom software development using .NET technologies. The company also provides interactive kiosk solutions and custom hardware interfaces. For e-commerce, they offer the BV2004 Shopping Cart platform with add-on modules including Express Lane Checkout and Price Replacer. Additional services include IT consulting, outsourcing, electronics recycling, and warranty/maintenance programs. A separate but related entity, BBC Web Design, provides professional web design and development services from the same physical address.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customer satisfaction rating of 4.8/5 stars with 84.74% of reviews being 5-star ratings
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ontrack.comcoreStrategic or Co-development PartnerPartnership with Ontrack.com for hard disk data recovery services. Physically damaged hard drives are sent to Ontrack for specialized platter recovery using specialized equipment. BetterBuilt technicians then restore the recovered data to the customer's system.
• Dell Reconnect (Goodwill/Dell Partnership)minorChannel Partner/ Reseller/ DistributorParticipates in Dell Reconnect program for responsible recycling of computers and electronics. Drop-off locations for e-waste recycling available at multiple Akron area Goodwill locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Micro Center: Micro Center operates large-format retail stores selling computers, components, and offering in-store service and custom PC builds. Like BetterBuilt.com, it combines retail computer sales with custom builds and repair, but at regional/national superstore scale.
• Rescuecom: Rescuecom provides computer repair, managed IT services, and technical support for SMBs and consumers, with national on-site and remote coverage. Closely comparable in service mix to BetterBuilt.com's repair and IT outsourcing offerings.
• Ontrack Data Recovery: Ontrack specializes in hard-drive and data recovery, including physically damaged media. BetterBuilt.com partners with Ontrack for platter recovery, so Ontrack represents both a partner and the upstream specialist peer for data recovery services.
• NerdsToGo: NerdsToGo is a franchise network providing on-site computer repair, networking, and IT support to SMBs and residential customers. Very closely mirrors BetterBuilt.com's service mix (repair, IT outsourcing, networking) but reaches customers through franchised territories rather than a single storefront.

Broad incumbents

• Geek Squad (Best Buy): Geek Squad is Best Buy's tech-support and repair arm offering in-store, in-home, and remote services for consumers and small businesses. Directly comparable to BetterBuilt.com for walk-in PC repair, virus removal, data recovery, and small-business network support, but at massive national scale.
• SHI International: SHI is a large IT solutions provider offering hardware, software, and managed services to organizations of all sizes. Comparable to BetterBuilt.com's IT outsourcing and procurement role for SMBs, but serving enterprise and mid-market buyers as well.
• CDW Corporation: CDW is a large multi-brand reseller of hardware, software, and integrated IT solutions to business, government, and education customers. Analogous to the custom-systems and SMB IT supply/services side of BetterBuilt.com's business but at national/enterprise scale.
• Dell Technologies (Small Business): Dell sells configured desktops, workstations, and servers and operates Dell Reconnect, the e-recycling program in which BetterBuilt.com participates. Overlaps with BetterBuilt.com on both custom Intel-based hardware sales and electronics recycling, while also offering managed services to SMBs.
• Newegg Business: Newegg is a major online retailer of PC components, custom-built systems, and consumer electronics. Comparable to BetterBuilt.com's custom Intel-based desktop/server/notebook build business, but at national e-commerce scale with broad component selection.
• Insight Enterprises: Insight Enterprises provides hardware, software, and IT services to enterprises and SMBs, including managed services and integration. Overlaps with BetterBuilt.com's custom hardware procurement, networking, and IT support offerings at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterbuilt.com