AirPop
AirPop is a consumer breathing wellness brand designing premium reusable respiratory masks (Air Wearables) and a sleep breathing system, sold through 200+ retail partners across 35+ markets and direct-to-consumer e-commerce with subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AirPop does
AirPop is a San Francisco-based consumer breathing wellness brand founded in 2015 by industrial designer Chris Hosmer. The company pioneered the "Air Wearables" category, engineering premium reusable respiratory protection masks that combine certified medical-grade filtration with consumer-grade design. Its daytime product line (Light SE, Light SE Youth & Petite, Pocket, Pocket Storage Case, Kids) is built on a patented 3D AeroDome off-face breathing chamber and a 360° Seal mechanism, delivering >99% PM0.3 filtration with 2x the breathability of standard N95 masks. The portfolio carries 8 global certifications, including ASTM F3502-21 Workplace Performance Plus, CE EN 149 FFP2, KN95 GB2626-2019, and BSI Kitemark, with independent verification by Intertek, SGS, BSI, Hohenstein, and Nelson Labs. AirPop is extending into nighttime breathing wellness with AirPop Sleep — Restore mouth tape, Flow nasal strips, and a Sleep System bundle launching September 15, 2026.
AirPop operates a hybrid B2B/B2C model. Wholesale revenue is generated through 200+ retail partners across 35+ markets on 5 continents, anchored by Target (1,200+ stores), Amazon, Best Buy, Lowe's, Staples, Harvey Norman, Xiaomi Youpin, T-Mall, Tradeinn, and Takealot, with tiered volume discounts and FOB Hong Kong or DDP USA shipping terms. Direct-to-consumer revenue flows through two proprietary storefronts (getairpop.com and sleep.getairpop.com), with mask SKUs priced at $14.99–$19.99 MSRP and Sleep products offered via Subscribe & Save subscriptions ($8.49–$19.99/month). A Bulk Orders program serves institutional buyers (schools, offices, government). Customer segments span health-conscious consumers, allergy sufferers, urban commuters, frequent travelers, sleep wellness consumers, retail category buyers, corporate/workplace safety, and government/education procurement. The company is privately held, operates with a 1–10 person team, and reports 10M+ cumulative units sold, an 85% partner renewal rate, and 4+ design awards (Red Dot, iF Design, Good Design, IDEA, Core77).
AirPop firmographics
Firmographics- Name
- AirPop
- Legal name
- AirPop Distribution LLC
- Website
- https://getairpop.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AirPop is a consumer breathing wellness brand designing premium reusable respiratory masks (Air Wearables) and a sleep breathing system, sold through 200+ retail partners across 35+ markets and direct-to-consumer e-commerce with subscriptions.
- Ownership category
- akta.pro rank
AirPop industry classification
Industry- Product category
- Consumer Respiratory Protection
- akta.pro primary industry
- Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)
Keywords
Where AirPop is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AirPop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- B2B Wholesale / Retail Distribution: Wholesale revenue from selling Air Wearables (reusable respiratory masks) to retail partners including Target, Amazon, Best Buy, Lowe's, Staples, and international distributors. Products sold as master cartons of multi-packs. Tiered wholesale pricing with volume discounts. Key retail metrics: 85% partner renewal rate, 1,200+ Target stores, validated multi-year retail sell-through.
- Direct-to-Consumer E-Commerce (Masks): DTC sales of Air Wearables through getairpop.com. Products include Light SE ($19.99 MSRP), Pocket ($14.99), and Kids masks. Free shipping on orders $19.99+. One-time purchase model for mask products.
- Direct-to-Consumer E-Commerce (Sleep) — Subscription: Subscription/Subscribe & Save model for AirPop Sleep products (Restore mouth tape and Flow nasal strips). Restore: $12.99/month (30 strips/month); Flow: $8.49/month (20 strips/month); Sleep System bundle: $19.99/month. Auto-renewing subscriptions delivered every 30, 45, or 60 days. First delivery eligible for 30-night risk-free trial.
- Direct-to-Consumer E-Commerce (Sleep) — One-Time: One-time purchase option for AirPop Sleep products. Restore: $14.99 (30 strips); Flow: $9.99 (20 strips); Sleep System: $22.99. Pre-order model for 2026 launch, with expected ship date September 15, 2026.
- Bulk / Volume Orders: Bulk order program for schools, offices, and organizations requiring larger pack sizes (25-500 packs). Instant quote calculator available on the Bulk Orders page. Addresses institutional and B2B procurement needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AirPop Light SE — Premium Adult Mask |
| Unit Pricing | Pay-as-you-go | AirPop Pocket — Portable Foldable Mask |
| Unit Pricing | Pay-as-you-go | AirPop Kids — Children's Mask (Ages 3-12) |
| Unit Pricing | Pay-as-you-go | Pocket Storage Case — Accessory |
| Subscription | Monthly | AirPop Restore — Mouth Tape (Subscription) |
| One time/ perpetual license | Pay-as-you-go | AirPop Restore — Mouth Tape (One-Time) |
| Subscription | Monthly | AirPop Flow — Nasal Strips (Subscription) |
| One time/ perpetual license | Pay-as-you-go | AirPop Flow — Nasal Strips (One-Time) |
| Subscription | Monthly | AirPop Sleep System Bundle (Subscription) |
| One time/ perpetual license | Pay-as-you-go | AirPop Sleep System Bundle (One-Time) |
Go-to-market motion3 records
Distribution channels13 records
Marketing channels6 records
AirPop product offering
Product offeringCore offering
AirPop designs, manufactures, and sells premium reusable respiratory protection masks (Air Wearables) and a sleep breathing wellness system (Restore mouth tape and Flow nasal strips). Products feature patented 3D AeroDome breathing chamber architecture and multi-layer electrostatic filtration certified to ASTM F3502-21, KN95, CE FFP2, and BSI Kitemark standards, sold through retail partners including Target, Amazon, Best Buy, and direct-to-consumer e-commerce.
Product overview
AirPop is a breathing wellness brand offering two integrated product lines united under the AirPop Breathing System: AirPop Air Wearables (certified reusable respiratory protection masks for daytime use) and AirPop Sleep (mouth tape and nasal strips for nighttime breathing wellness). The Air Wearables line includes Light SE, Light SE Youth & Petite, Pocket, Pocket Storage Case, and Kids masks, all featuring 3D AeroDome technology and multi-layer filtration. The Sleep line, launching September 2026, includes Restore (mouth tape), Flow (nasal strips), and the Sleep System bundle. Together, these products are engineered as a complete breathing system covering protection by day and restoration by night.
Differentiator
Problem solved
Functional benefit
Brands
- AirPop Restore: Gentle soft-fabric mouth tape with silicone adhesive and center breathing vent for overnight nasal breathing support.
- AirPop Flow
- AirPop Sleep System
- AirPop Light SE
- AirPop Pocket
- AirPop Kids
Products and services
- AirPop Light SE Premium reusable respiratory protection mask with >97% filtration efficiency (KN95 + ASTM F3502-21 certified), featuring 3D Aerodome breathability technology that provides 2x the breathability of standard N95 masks, washable up to 10 times, and designed to reduce fogging for glasses wearers.
- AirPop Light SE Youth & Petite Size variant of the Light SE mask designed for smaller faces including youth and petite adults, maintaining the same filtration and breathability technology as the adult version.
- AirPop Pocket Foldable, portable respiratory protection mask with >98% filtration efficiency, compatible with storage case for convenient travel and everyday carry.
- AirPop Kids Reusable respiratory protection mask designed for children ages 3-12, featuring an ergonomic foam seal and rated for 40-hour weekly wear.
- AirPop Restore Gentle soft-fabric mouth tape with silicone adhesive (ISO 10993 skin-compatibility tested) and center breathing vent, engineered to hold all night and remove pain-free. 30 strips per pack.
- AirPop Flow External nasal strip with flexible spring band that gently lifts nasal passages open during sleep, featuring soft adhesive that does not pull skin. 20 strips per pack.
- AirPop Sleep System Complete sleep breathing bundle combining Restore mouth tape (30 strips) and Flow nasal strips (20 strips) on one subscription, engineered together so nasal breathing through the night becomes the path of least resistance.
Quantifiable outcome
- >99% PM0.3 particle filtration efficiency (independently tested)
- +6 more outcomes
Companies that use AirPop
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles4 records
AirPop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AirPop partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights6 records
AirPop competitors and assessment
Company assessmentBroad incumbents
- 3M: 3M is the global incumbent in N95 and disposable respirators, defining the certification standard AirPop's masks are benchmarked against. Comparable on product category and regulatory moat, but vastly larger portfolio and primarily industrial/B2B channels versus AirPop's premium consumer focus.
- Dräger: Dräger is a global incumbent in respiratory protection and anesthesia gas delivery equipment. Comparable on regulatory depth and certification portfolio, but operates primarily in occupational/clinical channels versus AirPop's consumer orientation.
- Honeywell: Honeywell is a major incumbent in respiratory protection (N95s, reusable elastomeric respirators) and PPE broadly. Comparable in regulatory moat and distribution scale, but AirPop's premium consumer focus contrasts with Honeywell's industrial and occupational channels.
- Kimberly-Clark (KIMTECH): Kimberly-Clark's KIMTECH brand supplies certified respirators and protective masks, primarily into healthcare and industrial channels. Comparable on certification depth and global distribution, though positioned as work-focused rather than lifestyle.
- Breathe Right (Foundation Consumer Brands): Breathe Right is the dominant incumbent in over-the-counter nasal strips for sleep and breathing. Directly comparable to AirPop Flow on product function, and a likely retail-shelf competitor once AirPop Sleep launches.
Direct peers
- Vogmask: Vogmask is a direct competitor in fashion-forward, reusable, certified respirator masks for the consumer market. Comparable product architecture (reusable shell + replaceable filter) and shared positioning around design + certified protection.
- Somnifix: Somnifix pioneered the consumer mouth-tape category for nasal-breathing-during-sleep. Directly comparable to AirPop Restore on product, use case, and target buyer (sleep wellness consumer).
- RZ Mask: RZ Mask makes reusable, replaceable-filter respirator masks for consumers, sport, and occupational users. Directly comparable to AirPop on reusable filtration architecture and consumer-direct positioning.
- Respro: Respro is a UK-based maker of reusable, certified respirator masks for cycling, sport, and urban pollution. Comparable target customer (urban commuter, sport user) and reusable filtration approach.
- Cambridge Mask Company: Cambridge Mask makes premium reusable respirator masks with multi-layer filtration, sold direct-to-consumer and through retail. Closest direct competitor to AirPop on positioning (premium, certified, reusable) and target buyer (health-conscious consumer).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AirPop social profiles
Digital presenceAirPop compliance and trust
Trust signalCompliance7 records
AirPop financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirPop leadership team
Management profileNumber of profiles
Profiles2 records
AirPop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirPop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirPop
What does AirPop do?
AirPop designs, manufactures, and sells premium reusable respiratory protection masks (Air Wearables) and a sleep breathing wellness system (Restore mouth tape and Flow nasal strips). Products feature patented 3D AeroDome breathing chamber architecture and multi-layer electrostatic filtration certified to ASTM F3502-21, KN95, CE FFP2, and BSI Kitemark standards, sold through retail partners including Target, Amazon, Best Buy, and direct-to-consumer e-commerce.
Is AirPop a public or private company?
AirPop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AirPop founded?
AirPop was founded in 2015. It employs 1 to 10 people.
Where is AirPop based?
AirPop is headquartered in San Francisco, United States, in the North America region.
How does AirPop make money?
Five revenue lines are on record. B2B Wholesale / Retail Distribution is the primary driver. The others are direct-to-Consumer E-Commerce (Masks), direct-to-Consumer E-Commerce (Sleep) — Subscription, direct-to-Consumer E-Commerce (Sleep) — One-Time and bulk / Volume Orders.
Who are AirPop's main competitors?
Broad incumbents on record are 3M, Dräger, Honeywell, Kimberly-Clark (KIMTECH) and Breathe Right (Foundation Consumer Brands). Direct peers are Vogmask, Somnifix, RZ Mask, Respro and Cambridge Mask Company.
Does AirPop have an API?
No public API is recorded for AirPop.
What industry is AirPop in?
AirPop's product category is Consumer Respiratory Protection. Its primary akta.pro industry code is HLAHAGAG, Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters).