Akra Hotels
Akra Hotels is a Turkish luxury hospitality group operating seven city and resort properties across Turkey's Mediterranean and Aegean coasts, serving leisure, business, and MICE travelers through direct platforms, OTAs, and tour operators.
- Company typePrivate
- Founded2023
- HeadquartersAntalya
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Akra Hotels does
Akra Hotels is a Turkish luxury hospitality group operating seven city and resort properties along Turkey's Mediterranean and Aegean coasts, including locations in Antalya, Kemer, Side, Fethiye, and Didim. The legal entity is BHM Otelcilik A.Ş., with the brand rooted in the Barut Hotels heritage dating to 1971, and the current Akra Hotels identity in effect since January 1, 2023. The company serves leisure couples, families, adults-only travelers, business travelers, and MICE groups with accommodation, F&B, cultural and wellness programming, and the Akrasphere tiered loyalty program.
The core product is physical lodging and on-property experience, supported by a conventional technology stack consisting of a reservation platform and a loyalty management system. There is no disclosed API, SDK, or proprietary AI/ML capability. Distribution is multi-channel: direct digital plus OTAs (Booking.com, Agoda, Tripadvisor, Kayak, HolidayCheck), the TUI tour operator platform including the Tui Blue Sensatori co-branded properties, and the Miles&Smiles airline loyalty network. Partnerships with TheLifeCo (wellness), UNESCO and UN Women (sustainability and gender equality), and KAGIDER round out the ecosystem.
Revenue is generated from per-night room rates, F&B operations, events, and ancillary services, with distribution split across direct, OTA, tour operator, and airline loyalty channels. The company is privately held with no disclosed VC/PE investment and reports 1,001–5,000 employees across the portfolio.
Akra Hotels firmographics
Firmographics- Name
- Akra Hotels
- Legal name
- BHM Otelcilik A.Ş.
- Website
- https://akrahotels.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Akra Hotels is a Turkish luxury hospitality group operating seven city and resort properties across Turkey's Mediterranean and Aegean coasts, serving leisure, business, and MICE travelers through direct platforms, OTAs, and tour operators.
- Ownership category
- akta.pro rank
Akra Hotels industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Business & Corporate Full-Service Hotels (THAGAAAE), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Akra Hotels is headquartered
LocationHeadquarters
- HQ city
- Antalya
Offices7 records
Markets served
Akra Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodation: Core revenue from room stays across 7 properties (Akra Didim, Akra Antalya, Akra V, Akra Kemer, Akra Sorgun, Akra Fethiye, Akra Fethiye The Residence), with city hotels and resort formats serving leisure and business travelers. Revenue is generated on a per-night, per-room basis across multiple room categories including Deluxe rooms, suites, and villas.
- Gastronomy and Food & Beverage: Akra Hotels operates multiple branded restaurants and dining venues including Asmani Restaurant (featured in Gault&Millau Turkey 2024 Guide), Pablito Bistro, Başka Ol Cafe, The 251 Soul, The 251 Social Club, Urban Chic Lounge, and ForFun Entertainment Center, generating incremental F&B revenue from both in-house guests and external visitors.
- Akrasphere Loyalty Program: The Akrasphere loyalty program accumulates guest points redeemable for future stays, upgrades, and partner benefits. The program drives repeat bookings and increases customer lifetime value across the hotel portfolio.
- Events and Entertainment: Revenue from event venues and entertainment, including the Akra Jazz Festival, Meze Festival, and corporate event/meeting spaces (MICE). The Akra Talks speaker series and weddings/balayı (honeymoon) packages contribute additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Akra Antalya Suite packages — 3+ nights with Privileged Experiences package including Urban Chic Lounge access, TheLifeCo wellness, bowling/billiards, Terracity transfer, and Miles&Smiles miles |
| Subscription | Pay-as-you-go | Honeymoon (Balayı) package at Akra Hotels — room decoration, welcome drink, strawberries and sparkling wine, 1 complimentary in-room breakfast, 20% massage discount, 10% outlet discount, turndown service, early check-in/late check-out, complimentary airport transfer for 5+ nights, honeymoon cocktail |
| Subscription | Annual | Early booking (Erken Rezervasyon) 2026 campaigns across all properties with discounted advance purchase rates |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Akra Hotels product offering
Product offeringCore offering
Akra Hotels operates seven city and resort properties across Turkey's Mediterranean and Aegean coasts (Antalya, Kemer, Side, Fethiye, Didim), offering hotel accommodation, multiple dining concepts, cultural and sports events, and loyalty rewards through the Akrasphere program. Revenue is generated from room stays, food and beverage outlets, MICE/event venues, and signature festivals such as the Akra Jazz Festival and Meze Festival.
Differentiator
Problem solved
Functional benefit
Brands
- Akrasphere: Loyalty program offering points, exclusive benefits, and special offers for repeat guests with tiered status levels (Rose, Silver, Gold, Platinum).
- Urban Social
- Akra Talks
Quantifiable outcome
- 173 awards and certificates across all properties including ISO certifications, Tripadvisor Travelers' Choice Awards (2022–2026), and Blue Flag beach certifications
- +2 more outcomes
Companies that use Akra Hotels
Customer profileSegments6 records
Ideal customer profiles5 records
Akra Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Akra Hotels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TUIcoreTUI is a major tour operator partner distributing Akra Hotels through the Tui Blue Sensatori brand for Akra Sorgun, Akra Fethiye, and Akra Fethiye The Residence. TUI has awarded Akra Hotels multiple times recognizing quality and guest satisfaction.
- TheLifeCo Akra AntalyacoreTheLifeCo operates a holistic wellness and spa facility within Akra Antalya, offering guests daily wellness programs including morning walks, yoga, meditation, pilates, sound bath, and dance therapy. Part of the Suite Privileged Experiences package.
- Miles&Smiles (Turkish Airlines)coreMiles&Smiles loyalty program partnership allows Turkish Airlines frequent flyers to earn and redeem miles on Akra Hotels stays. Featured in the 'More Stay, More Miles' campaign and suite accommodation packages.
- Terracity Shopping CenterminorTerracity, one of Antalya's largest shopping centers, offers Akra Antalya suite guests complimentary transfer service, enhancing the guest experience with leisure and retail options.
- UNESCO (Sustainable Travel Pledge)coreAkra Hotels joined the UNESCO Sustainable Travel Pledge, committing to sustainable tourism practices aligned with UNESCO's global environmental and cultural heritage protection goals.
- UN Women (WEPs)coreAkra Hotels committed to the UN Women Women Entrepreneurship Principles (WEPs) for gender equality in the workplace, demonstrating its commitment to workplace diversity and equal opportunity.
- KAGİDERcoreKAGİDER (Women Entrepreneurs Association of Turkey) awarded Akra Hotels the Fem Certificate recognizing gender equality practices in the workplace.
- Piri GuideminorAkra Hotels partnered with Piri Guide to promote Kemer's historical, cultural, and natural attractions, integrating local heritage into the guest experience and destination marketing.
- Great Place to WorkcoreAkra Hotels has been recognized by Great Place to Work as 'Türkiye'nin En İyi İşvereni' (Turkey's Best Employer) for 3 consecutive years, validating its workplace culture and human resources practices.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Akra Hotels competitors and assessment
Company assessmentDirect peers
- IC Hotels Residence & Green Palace: Antalya-headquartered luxury resort operator with overlapping coastal locations and family/all-inclusive resort concepts that compete head-to-head with Akra's resort properties.
- Delphin Hotels: Major Turkish resort chain with strong concentration in Antalya and Mediterranean coast. Comparable on resort format, target demographic (leisure/families), and pricing tier.
- Rixos Hotels: Turkish-headquartered luxury all-inclusive resort group operating multiple Mediterranean and Red Sea properties. Directly comparable on Turkish luxury resort positioning, MICE capability, and signature entertainment concepts.
- Kaya Hotels & Resorts: Turkish hospitality group operating city and resort hotels including properties in Istanbul and Antalya region. Comparable on multi-segment (city + resort) Turkish hospitality positioning.
- Barut Hotels: The sister brand from which Akra Hotels was spun off in January 2023. Barut Hotels operates a comparable Turkish Mediterranean/Aegean luxury resort portfolio with overlapping guest demographics and similar heritage-driven positioning — making it the most directly comparable peer.
- Limak Hotels & Resorts: Turkish hotel chain with a portfolio of luxury resorts and city hotels, including Antalya and Mediterranean properties. Directly comparable business model spanning city hotels and beach resorts.
- Maxx Royal Resorts: Turkish ultra-luxury resort operator in Antalya and Bodrum, competing in the same premium coastal segment with comparable concierge-style service and F&B concepts.
Broad incumbents
- Hilton Hotels & Resorts: Global hospitality incumbent with Mediterranean resort and city hotel properties competing for similar business and leisure travelers. Comparable on full-service hospitality model, loyalty programs (Hilton Honors parallels Akrasphere), and MICE capability.
- Concorde Hotels & Resorts: Turkey-rooted luxury hotel group with Mediterranean properties and a more international footprint. Comparable on Turkish heritage, premium positioning, and city + resort portfolio mix, though operating at broader geographic scale.
- Kempinski Hotels: Established European-based luxury hotel group with a global footprint including Mediterranean properties. Comparable on premium full-service hospitality standards, F&B excellence, and loyalty infrastructure, though operating at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Akra Hotels social profiles
Digital presenceAkra Hotels compliance and trust
Trust signalCompliance20 records
Akra Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akra Hotels leadership team
Management profileNumber of profiles
Akra Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akra Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akra Hotels
What does Akra Hotels do?
Akra Hotels operates seven city and resort properties across Turkey's Mediterranean and Aegean coasts (Antalya, Kemer, Side, Fethiye, Didim), offering hotel accommodation, multiple dining concepts, cultural and sports events, and loyalty rewards through the Akrasphere program. Revenue is generated from room stays, food and beverage outlets, MICE/event venues, and signature festivals such as the Akra Jazz Festival and Meze Festival.
Is Akra Hotels a public or private company?
Akra Hotels is a private company. It is classified as unknown and is currently operating.
When was Akra Hotels founded?
Akra Hotels was founded in 2023. It employs 1,001 to 5,000 people.
Where is Akra Hotels based?
Akra Hotels is headquartered in Antalya.
How does Akra Hotels make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are gastronomy and Food & Beverage, akrasphere Loyalty Program and events and Entertainment.
Who are Akra Hotels's main competitors?
Direct peers on record are IC Hotels Residence & Green Palace, Delphin Hotels, Rixos Hotels, Kaya Hotels & Resorts, Barut Hotels, Limak Hotels & Resorts and Maxx Royal Resorts. Broad incumbents are Hilton Hotels & Resorts, Concorde Hotels & Resorts and Kempinski Hotels.
Does Akra Hotels have an API?
No public API is recorded for Akra Hotels.
What industry is Akra Hotels in?
Akra Hotels's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.