Piri Guide

What Piri Guide does

Piri Guide is a privately held Turkish company operating a freemium mobile audio-tour application for iOS and Android that delivers location-triggered, expert-narrated city tours and cultural storytelling to independent travelers globally. Headquartered in Istanbul as Piri Yazılım Mühendislik ve Ticaret A.Ş. (İstanbul Trade Registry #127721-5), the company offers 67 curated audio tours across 8 destination regions — Western Europe, Italy, Turkey, the UK, USA & Canada, Eastern Europe, Istanbul, and Asia Pacific — supplemented by a podcast-style "Stories" content line spanning art, mythology, gastronomy, music, and history, and an in-house "Piri Guide Originals" premium production sub-brand. The app combines GPS-based tour triggering, offline audio downloads, pause-and-resume cross-device continuity, and curated hidden-gem recommendations authored by credentialed human tour guides, including London Blue Badge Guide of the Year (2014) Ruth Polling, Dublin walking-tour veteran Pat Liddy, and Saffet Emre Tonguç.

The company monetizes through a tiered consumer model: free individual tours and stories, one-time paid audio tour purchases, and a Premium Subscription unlocking the full content library with offline access. Ancillary revenue streams include personalized in-app advertising via Google AdMob, mobile-carrier billing for content purchases, and referral/affiliate partnerships with third-party businesses. Distribution is direct-to-consumer through the Apple App Store and Google Play (mediated by a unified onelink.to/bqe7ww smart link), supplemented by an owned website (piriguide.com), a travel blog (blog.piriguide.com), and a Substack newsletter (piriguide.substack.com).

Piri Guide's customer base is exclusively B2C, targeting independent leisure travelers seeking affordable self-guided cultural experiences and, increasingly, art and culture enthusiasts who consume the storytelling content outside of travel. The company claims a user base exceeding one million travelers globally and is supported by a team of 11–50 employees. The platform relies on third-party infrastructure including Mapbox (maps), Amplitude and Adjust (analytics), Branch (attribution), Netmera (push notifications), and Fabric (crash reporting), with one disclosed funding round of $500,000 raised in June 2018 from undisclosed investors.

Name

Piri Guide

Legal name

Piri Yazılım Mühendislik ve Ticaret A.Ş.

Website

https://piriguide.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Piri Guide is a freemium mobile audio-tour application offering GPS-triggered, expert-narrated city tours and cultural storytelling across 8 destination regions. The Istanbul-based B2C app serves independent leisure travelers and cultural enthusiasts globally via Premium subscriptions and in-app purchases.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Recurring subscription that unlocks the full library of audio tours and stories, with flexibility to choose pricing options. Online and offline access to all content.
2. Free and paid individual audio tours: Mix of free and paid individual audio tours and stories, purchased as one-time in-app purchases inside the mobile app.
3. Mobile-carrier billing: Ability to charge users through associated mobile carriers for in-app digital content, transferring phone number, name, and account info to the carrier to facilitate payment.
4. In-app advertising: Personalized advertising inside the app delivered via partnered ad service providers (AdMob and similar) using device advertisement IDs.
5. Referral and promo partnerships: Collaborates with third-party business partners to provide discounts and free content; uses recommendation-based benefit programs that validate referrals between users.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Piri Guide is a self-guided audio tour mobile application that maps out the best route, detects the user's location via GPS, and narrates the tales of each destination. It offers location-based audio tours, curated cultural Stories content (art, culture, mythology, gastronomy, music, history), and premium in-house Originals across 8 destination regions through a freemium subscription model.

Product overview

Piri Guide delivers a unified consumer mobile travel guide application (the Piri Guide Mobile App) for iOS and Android, organized around three content modules: Piri Guide Audio Tours (location-based, expert-narrated city tours), Piri Guide Stories (curated cultural storytelling on art, mythology, gastronomy, music, and history), and Piri Guide Originals (premium in-house content). The full library is unlocked through the Premium Subscription, which also enables offline access. The app is trusted by over a million global users and is operated by Piri Yazılım Mühendislik ve Ticaret A.Ş., incorporated under Turkish Laws.

Differentiator

Problem solved

Functional benefit

Brands

• Piri Guide Originals: A dedicated in-house team that crafts original audio tours and stories for Piri Guide, bringing expertise in tourism and art to create content on local culture, history, and hidden gems.
• Piri Guide Stories

Products and services

• Piri Guide Mobile App A self-guided audio tour mobile application for iOS and Android that maps out the best route, detects the user's location via GPS, and narrates the tales of each destination, designed for independent leisure travelers and tourists.
• Piri Guide Audio Tours Location-based audio tour library offering curated city tours across Italy, Turkey, the UK, Western Europe, Eastern Europe, USA & Canada, Istanbul, and Asia Pacific, narrated by expert guides and designed for self-paced sightseeing.
• Piri Guide Stories Curated storytelling content covering art, culture, mythology, gastronomy, music, and history, designed as a podcast-like cultural discovery experience usable from home for art and culture enthusiasts.
• Piri Guide Originals Premium in-house sub-brand of meticulously crafted audio tours and stories produced by the Piri Guide Originals team, blending tourism and art expertise to illuminate destinations, culture, history, and hidden gems.
• Premium Subscription Recurring subscription offering that unlocks the full library of Piri Guide Audio Tours and Piri Guide Stories, with online and offline access and flexible pricing options for end-traveler consumers.

Quantifiable outcome

• Trusted by over 1,000,000 travelers globally
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• MapboxcoreTechnology or IntegrationMapbox is integrated into the Piri Guide mobile app to power maps and location-based features. The Privacy Policy lists Mapbox as a third-party service provider receiving registration, device, location, and behavior data to help develop and provide Piri's services.
• Google (Google Analytics, Google Maps)coreTechnology or IntegrationGoogle provides Google Analytics for website analytics and Google Maps / related services for the Piri Guide app. The Privacy Policy details that Google uses cookies and identifiers on the Piri Guide website and may process data on servers in various countries.
• AdMob (Google AdMob)coreGTM or Marketing PartnerAdMob is used to deliver in-app advertising inside Piri Guide. The Privacy Policy lists AdMob as a third-party service that receives device and behavior data to render personalized ads.
• AmplitudecoreTechnology or IntegrationAmplitude is used as a product analytics platform for Piri Guide. The Privacy Policy names Amplitude as a third-party service that receives user data to help Piri develop and provide its services.
• BranchcoreTechnology or IntegrationBranch is used for attribution and deep-linking in the Piri Guide app. The Privacy Policy lists Branch as a third-party service provider receiving user data to support Piri's services.
• AdjustcoreTechnology or IntegrationAdjust is used for mobile attribution and analytics. The Privacy Policy lists Adjust as a third-party service provider receiving data to help develop and provide Piri's services.
• NetmeracoreTechnology or IntegrationNetmera is used for push notifications and engagement messaging inside the Piri Guide app. The Privacy Policy lists Netmera as a third-party service provider receiving user data to help provide Piri's services.
• FabriccoreTechnology or IntegrationFabric is listed as a third-party service/software used in the Piri Guide app for development, crash reporting, and related functions.
• Apple App StoreflagshipChannel Partner/ Reseller/ DistributorApple App Store distributes the Piri Guide iOS app and processes in-app purchases on behalf of Piri. The Privacy Policy describes payment-data handling and matched user-account information for cross-device access.
• Google Play StoreflagshipChannel Partner/ Reseller/ DistributorGoogle Play Store distributes the Piri Guide Android app and processes in-app purchases on behalf of Piri, with payment data handled by Google under its own policies.
• Ruth Polling (London Blue Badge Guide of the Year 2014)coreOthersFeatured Piri Guide expert tour guide and named author of the London "Under the Queen's Hat" audio tour. Brings London Blue Badge Tour Guide of the Year credibility to the London tour catalog.
• Pat Liddy (Dublin walking-tour guide)coreOthersAward-winning Dublin walking-tour guide; named author of several Dublin audio tours (In Dublin's Fair City, Road to the Irish Heritage, The Green Shamrock, The Spirit of Docklands). Brings his branded "Pat Liddy's Walking Tours of Dublin" credibility to Piri's Dublin catalog.
• Saffet Emre Tonguç (professional Turkish tour guide)coreOthersFeatured Piri Guide tour guide and named author of multiple Istanbul audio tours (Cihangir Artful Streets, Historical Peninsula, Uskudar — The Door to Hearts). Brings credibility as Turkey's most traveled professional guide (~150 countries, 1,400+ cities).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VoiceMap: VoiceMap is a self-guided GPS-triggered audio tour app offering city walks narrated by local experts across many global destinations. It is the closest direct competitor to Piri Guide's core product — location-aware, expert-narrated, on-demand audio tours delivered via mobile app.
• Rick Steves Audio Europe: Rick Steves Audio Europe provides free, expert-narrated self-guided walking tours of European cities via a mobile app. It directly overlaps with Piri Guide's Western Europe, Italy, UK, and Eastern Europe tour categories in both product format and target traveler.
• GPSmyCity: GPSmyCity offers self-guided walking tours and audio guides for thousands of cities worldwide via web and mobile. It competes with Piri Guide on the same self-guided, location-based city exploration use case and a similar freemium + premium monetization model.
• izi.TRAVEL: izi.TRAVEL is a mobile platform for free and paid self-guided audio tours at museums, cities, and attractions globally. It overlaps directly with Piri Guide's location-triggered expert-narrated tour format and serves a similar independent-traveler base.

Broad incumbents

• GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and experiences, including self-guided and audio tours. It is a broad incumbent in the tours-and-experiences category with substantially larger scale, capital, and inventory than Piri Guide.
• Viator: Viator, owned by Tripadvisor, is one of the largest tours-and-experiences marketplaces worldwide, including audio and self-guided offerings. It is a broad incumbent that competes for the same independent-traveler wallet and dominates app-store discovery.
• Headout: Headout is a curated marketplace for tours, attractions, and experiences across major global cities. It is a broad incumbent competing for the same urban tourist spend and increasingly moving into self-guided audio and digital experiences.

Regional players

• Klook: Klook is an Asia-Pacific–centric tours and experiences platform with growing global reach. It overlaps with Piri Guide in target customer (independent urban tourists) and in adjacent self-guided/attraction products, though it is strongest in APAC where Piri's catalog is thin.

Emerging players

• TourRadar: TourRadar is a marketplace for multi-day guided tours and experiences with expanding self-guided offerings. It targets a similar independent-traveler persona and competes for the same discovery and booking moments as Piri Guide.

Others

• Google Maps local guides / Google travel content: Google Maps and Google Travel aggregate free walking-tour guides, POI content, and audio tours from third parties. As a free, ubiquitous alternative embedded in the OS layer, it represents a structural ceiling on willingness to pay for Piri Guide's location-based content.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Piriguide
• LinkedInlinkedin.com/company/piriguide

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piri Guide