Activerse

What Activerse does

Activerse (activerse.app sp. z o.o.) is a Poznań, Poland-based private company founded in 2014 that operates a B2B white-label platform enabling wellness creators to launch and operate their own branded subscription-based wellness apps. The company builds mobile applications on behalf of influencers, trainers, nutritionists, and wellness personalities, providing a full-stack service that includes app development, operations, marketing support, and customer service. Its app portfolio includes Diet & Training by Ann (created with Anna Lewandowska, 3.4M downloads, #1 Top-Grossing App in Poland for two consecutive years), MAXXnation: Training Plans, Raize (launched July 2024), and several additional apps covering fitness, nutrition, mindfulness, and sleep, collectively supporting over 8.1M wellness journeys.

The underlying technology stack comprises custom mobile and backend libraries, proprietary algorithms for personalized meal plan generation and on-demand workout plan creation, deep integrations with Apple Watch, Apple Health, Google Health, Apple Music, and Spotify, and AI-powered meal analysis using external LLM-based services. The platform supports biometric data-driven personalization and runs on scalable hardware infrastructure designed to handle thousands of new daily users. Content is produced in-house at a dedicated video studio, generating a content library of 8,620+ recipes and 90+ training programs.

Activerse monetizes through a B2B2C subscription model: creators offer paid auto-renewing subscriptions distributed via Apple's App Store and Google Play, with Activerse retaining a platform share in exchange for technology and operational services. The company targets wellness creators with existing audiences as its primary customer segment (positioned as a "6+ figure income stream" opportunity), with individual wellness consumers as the downstream end-user. The company employs 50+ specialists across IT, nutrition, marketing, design, and content production, and operates without any disclosed external funding to date.

Name

Activerse

Legal name

activerse.app sp. z o.o.

Website

https://activerse.app

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Activerse is a Poland-based white-label platform that builds subscription-based wellness apps for creators, serving influencers, trainers, and nutritionists with branded fitness, nutrition, and mindfulness products.

Ownership category

akta.pro rank

Product category

White-Label Wellness App Platform

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Fitness Trackers (CRACAIAB), Senior & Active Aging Personal Training (HSADAAAI)

Keywords

• White-label wellness apps
• Fitness app development
• Nutrition meal planning
• Creator monetization platform
• Subscription wellness apps

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Subscription Revenue: Subscription-based revenue model for white-labeled wellness apps. Creators earn recurring income from app subscriptions with auto-renewal, creating a scalable and predictable revenue stream. The auto-renewal mechanism is described as a key force in increasing creator income.
2. Platform Services: Activerse provides complete app development, customization, customer services, and marketing support for creators building their wellness apps. Revenue is generated through the subscription apps themselves.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Activerse builds and operates white-label, subscription-based wellness mobile applications for creators, influencers, trainers, and wellness experts in the fitness, nutrition, mindfulness, and sleep verticals. The company handles end-to-end design, development, hosting, operations, and marketing for each branded app, distributes them through the Apple App Store and Google Play Store, and supports smartwatch integrations across Apple Watch, Wear OS, Garmin, and Polar devices.

Product overview

Activerse operates as a B2B white-label wellness app platform and service provider, building subscription-based wellness apps for creators. The portfolio includes the core Activerse platform providing nutrition plans, personalized workouts, mindfulness, motivation features, podcasts, and fasting functionality, supporting apps including Diet & Training by Ann (Polish market leader with 3.4M downloads), MAXXnation (multi-workout training app), and Raize (women's wellness app). With 50+ specialists, Activerse enables creators to monetize audiences through branded apps within a 3-month development timeline.

Differentiator

Problem solved

Functional benefit

Brands

• Diet & Training by Ann (DPBA): #1 Top-Grossing App in Poland App Store for last 2 years, 3.4M downloads, 90 top training programs and 8620 easy-to-follow recipes, created with Anna Lewandowska
• MAXXnation
• Raize

Products and services

• Activerse White-Label Wellness App Platform End-to-end white-label platform that designs, develops, hosts, operates, and markets subscription-based wellness mobile apps for creators, influencers, trainers, and wellness experts. Includes personalized training and meal planning, AI meal photo analysis, smartwatch integration, push notifications, and app-store publishing for iOS and Android.
• Diet & Training by Ann

Quantifiable outcome

• Over 8,100,000 wellness journeys supported
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Anna LewandowskaflagshipStrategic or Co-development PartnerCreator of Diet & Training by Ann app - the #1 Top-Grossing App in Poland for last 2 years with 3.4M downloads. The app includes customized diet, 1900+ days of training, balance section with breathing exercises, and top-tier trainers teaching yoga and workouts for older adults. Anna has over 3.9M Instagram followers.
• ApplecoreTechnology or IntegrationIntegration with Apple Watch, Apple Health, and Apple Music. Apps featured by Apple on App Store with multiple badge placements.
• GooglecoreTechnology or IntegrationIntegration with Google Health and Google Play Store for Android distribution. Apps available on Google Play with Google Health synchronization for activity tracking, body characteristics, nutrition tracking, and heart rate monitoring.
• StripecoreTechnology or IntegrationPayment processor for handling in-app payments and subscription billing. Stripe adheres to PCI-DSS standards for secure payment handling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sweat: Sweat powers Kayla Itsines' women's fitness subscription app with structured training programs and nutrition content. Highly analogous business model to Activerse's creator-led subscription apps and directly comparable in the women's wellness space like Raize.
• Aaptiv: Aaptiv is a subscription audio and video workout app with trainer-led content programs and music integration. Comparable as a content-rich subscription wellness platform targeting end consumers directly through app stores, similar to Activerse's trainer-driven app portfolio.
• Noom: Noom is a subscription-based wellness app combining personalized meal plans, coaching and behavior change. Directly comparable as a subscription wellness platform operating in the diet and weight-management space, where Activerse's flagship Diet & Training by Ann also competes.
• Freeletics: Freeletics is a subscription fitness app providing AI-driven personalized training plans with bodyweight, gym and running programs. Comparable as a global subscription training platform with personalized workout generation, similar to MAXXnation's training-plan offering.
• Centr: Centr is a subscription wellness app co-created with Chris Hemsworth offering workouts, meal plans and mindfulness. The model mirrors Activerse's Diet & Training by Ann approach - building a white-labeled celebrity-driven wellness app with multi-vertical content and auto-renewing subscriptions.
• MyFitnessPal: MyFitnessPal is a subscription-based consumer wellness app focused on nutrition, workouts and health tracking with deep wearable integrations. Comparable as a top-grossing global wellness subscription app competing for the same end-user wallet share that Activerse's creator apps target.
• BetterMe: BetterMe operates a portfolio of consumer wellness subscription apps covering fitness, nutrition, mindfulness and sleep - the closest functional peer to Activerse's multi-app white-label platform, though BetterMe owns its consumer brands rather than white-labeling for creators.

Emerging players

• Calm: Calm is a leading subscription meditation, sleep and mindfulness app. Partial overlap with Activerse's mindfulness/sleep vertical within creator apps (e.g., balance/meditation sections in Raize), though Calm is a single direct-to-consumer brand rather than a platform.
• Headspace: Headspace is a subscription mindfulness and sleep app competing in the wellness verticals that Activerse's creator apps also address (meditation, soundscapes, sleep). Different brand-only go-to-market but operates in overlapping consumer mindshare.

Broad incumbents

• Wellhub (formerly Gympass): Wellhub is a corporate wellness platform aggregating fitness, nutrition and mindfulness apps for employer-sponsored employees. Adjacent as a B2B2C wellness distribution player that could partner with or compete against Activerse's white-label creator app model in employer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/activerse
• LinkedInlinkedin.com/company/activerse
• Instagraminstagram.com/activerse.app
• Xx.com/activerse_app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activerse