Association Antoine Alléno

What Association Antoine Alléno does

Association Antoine Alléno is a French non-profit (association loi 1901, RNA W751266128) headquartered at 53 rue de Grenelle, Paris, founded in September 2022 by Yannick Alléno and family after the May 2022 death of his son Antoine, age 24, killed by a repeat offender. Its mission is to prevent road violence — the leading cause of mortality for those under 30 in France — and to support bereaved families under 25 through psychological care, peer support groups, writing workshops, pro bono legal advice and administrative assistance.

The Association operates three product pillars. (1) Technology and innovation: the OTO smartphone app for encouraging responsible driving; the La Boussole civic-media platform (Boussole.org) that helps local collectivities map accident-prone zones and access evidence-based prevention measures; and the IMPACT coalition, which federates 40+ corporate signatories and a startup challenge at Station F / Renault's Moove Lab. (2) Awareness campaigns: the Dérap'pas rap-and-prevention tour with Skyrock across 6 cities, the Fragiles immersive theater piece, and the Alive participatory-art project (JR Inside Out) which displayed 1,330 portraits on Pont d'Iéna. (3) AI-supported tools: the Car Evolution immersive driving simulator co-developed with Develter Innovation.

Revenue comes from tax-deductible individual donations and memberships (€1/day, €365/year, 66% deduction) plus corporate mécénat eligible for 60% deduction up to €2M. It has no disclosed revenue and runs on a 1–10 FTE base. Beneficiary services are free; corporate awareness workshops (45 min–1.5 hr) and enterprise partnerships via IMPACT are its commercial surface. Strategic positioning blends victim advocacy, legislative influence (it helped enact the July 2025 "homicide routier" law and filed France's first group action against nitrous-oxide manufacturers in April 2026) and a coalition-led innovation agenda.

Name

Association Antoine Alléno

Legal name

Association ANTOINE ALLENO

Website

https://associationantoinealleno.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Antoine Alléno is a Paris-based non-profit, founded 2022 by Yannick Alléno, that supports families bereaved by road violence and runs the OTO app, La Boussole civic platform, IMPACT coalition, and national Dérap'pas prevention tour.

Ownership category

akta.pro rank

Product category

Road Safety Advocacy & Victim Support Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Legal Aid & Client Advocacy Services (BPAGAEAM)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Road safety prevention
• Victim support services
• Corporate awareness workshops
• Nonprofit association advocacy
• Traffic violence prevention

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Association Antoine Alléno is a French non-profit association that provides free support services to families of road violence victims (psychological care, legal advice, administrative assistance, support groups, writing workshops) and runs road safety awareness campaigns, technology innovation programs (OTO app, La Boussole platform, IMPACT coalition), and legislative advocacy. The Association operates entirely on tax-deductible donations, individual memberships, and corporate sponsorship.

Product overview

Association Antoine Alléno is a non-profit organization focused on road safety, family support, and advocacy. The product portfolio centers on three pillars: (1) technology and innovation through IMPACT coalition, La Boussole civic platform, and OTO mobile app; (2) awareness campaigns including dérap'pas rap tour, Fragiles immersive theater, and Alive art project; and (3) family support services including psychological support, support groups, writing workshops, legal advice, and administrative assistance. The Association combines AI-powered digital tools with experiential initiatives and professional support services to prevent road violence and accompany bereaved families.

Differentiator

Problem solved

Functional benefit

Brands

• IMPACT: Coalition of committed actors against road violence, focusing on tech innovation for road safety.
• OTO
• La Boussole
• DÉRAP'PAS
• Alive
• Fragiles

Products and services

• OTO Smartphone Application A smartphone application developed by the Association to encourage good driving behaviors without being punitive. The app serves as a protective voice for drivers and promotes responsible driving through engaging formats.
• La Boussole A participatory civic media device that helps territorial collectivities understand, prevent, and reduce road violence by fostering cooperation between citizens, elected officials, and local actors. Provides risk exposure estimates, interactive maps of accident-prone zones, and prevention recommendations from recognized sources.
• IMPACT Coalition A coalition of committed actors against road violence that leverages technology for life-saving solutions. IMPACT federates tech actors and develops innovative AI-powered projects for road safety prevention, with 40+ companies signed on to Pact IMPACT.
• Dérap'pas Awareness Tour A national rap and road safety tour in partnership with Skyrock that puts rap at the service of youth road safety awareness. Features a mobile studio, writing workshops, freestyle sessions, and recording across 6 French cities.
• Fragiles Immersive Experience An immersive theatrical experience combining dancers, musicians, artists, philosophers, lawyers, and scientists with immersive technologies that amplify messages, plunging audiences into reflection and emotion.
• Alive Artistic Project An artistic collective action part of the Inside Out project by artist JR, displaying portraits of road violence victims' families in public spaces including Pont d'Iéna in Paris to make them visible.
• Psychological Support Service Free coordination of clinical psychologist network providing psychodynamic therapies, EMDR, ICV method, hypnosis, family therapies, and CBT for road violence victims' relatives.
• Support Groups (Groupes de parole) Safe spaces for sharing for fathers, mothers, and siblings of victims, facilitated by psychologists via video conference with strict confidentiality rules.
• Writing Workshops (Ateliers d'écriture) Bimonthly writing workshops held at the Association's premises to help families express overwhelming emotions and find resilience through writing.
• Legal Advice (Conseil juridique) Pro bono specialized bodily injury lawyer assistance helping families understand legal procedures, deadlines, and decisions related to road violence cases.
• Administrative Assistance (Assistance administrative) Support for families with administrative procedures including insurance, social organizations, banks, employers following a road death.
• Corporate Awareness Workshops (Ateliers de sensibilisation) Participatory 45-minute to 1.5-hour workshops for companies to raise employee awareness of road risks and develop risk sense, presented as an investigation around an accident.

Quantifiable outcome

• 350+ families supported since 2022
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• SkyrockcoreStrategic or Co-development Partner · 11 June 2026Major media partnership for the Dérap'pas tour - a national rap and road safety prevention operation across 6 French cities (June-July 2026). Skyrock provides radio presence, mobile studio, and access to rapper Fred Musa for freestyle recording sessions. Culminates in a concert at Grand Rex on September 17, 2026 broadcast live on Skyrock.
• Fondation Renault GroupmajorGTM or Marketing Partner · 11 June 2026Strategic partner supporting the IMPACT coalition and Dérap'pas tour. Provides funding and visibility for road safety innovation initiatives.
• AXA PréventionmajorGTM or Marketing Partner · 11 June 2026Prevention-focused partner supporting road safety awareness initiatives including the Dérap'pas rap tour.
• CovéamajorGTM or Marketing Partner · 11 June 2026Insurance group partner supporting road safety prevention initiatives.
• Automobile Club de MonacominorGTM or Marketing Partner · 11 June 2026Partner supporting road safety initiatives and prevention campaigns.
• ECFminorGTM or Marketing Partner · 11 June 2026Partner supporting road safety awareness campaigns.
• Grand RexcoreStrategic or Co-development Partner · 11 June 2026Historic Paris cinema venue hosting the Dérap'pas final concert on September 17, 2026 with capacity for 2,700 spectators.
• Nomad ÉducationmajorTechnology or Integration · 11 June 2026Technology partner supporting the development of the Dérap'pas digital application for extending road safety education beyond live events.
• Prévention RoutièrecoreStrategic or Co-development Partner · 11 June 2026Long-standing partnership contributing to the 'Ville Prudent' label and collaborating on road safety initiatives including the Boussole platform.
• Develter InnovationmajorTechnology or Integration · 3 May 2026Technology partner specializing in driving simulators. Provided the 'Car Evolution' AI-powered immersive simulator for the Tour Auto exhibition at Grand Palais, allowing visitors to test their driving skills and learn safe behaviors.
• HEC Junior ConseilminorStrategic or Co-development Partner · 1 September 2025Student consulting team from HEC Paris that researched and documented efficient road safety measures in France and Europe, contributing findings to La Boussole platform.
• JR (Inside Out Project)coreStrategic or Co-development Partner · 1 September 2025Global art project by artist JR enabling the Alive action - a participatory art initiative displaying 1,330 portraits of road violence victims on Pont d'Iéna in Paris.
• Fédération des Sapeurs-Pompiers de FranceminorStrategic or Co-development Partner · 1 September 2025Partner participating in the Alive memorial ceremony honoring road violence victims.
• Chaire de philosophie à l'HôpitalmajorStrategic or Co-development Partner · 15 May 2025Philosophical institute partnering for the first 'Weekend of Families' event (May 15-17, 2025) providing workshops on grief, resilience, and philosophical reflection for bereaved families.
• Prévention RoutièrecoreStrategic or Co-development Partner · 20 October 2024Partnership to enrich the 'Ville Prudent' label with a new local support component for municipalities, announced at the Congress of Mayors.
• GrafikmenteminorImplementation/ SI/ Consulting Partner · 1 September 2022Website design and development agency responsible for the Association's main website (associationantoinealleno.fr).

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prévention Routière: France's leading road safety non-profit association. Directly comparable mission (road violence prevention, awareness, victim support), with whom the Association Antoine Alléno explicitly partners on the 'Ville Prudent' label and Boussole platform.
• Fondation MAIF: Corporate foundation of MAIF insurer focused on road risk prevention and supporting victims. Same mécénat structure, comparable beneficiary audiences, and similar workshop-based delivery model.
• Fondation Vinci Autoroutes: Corporate foundation funding road safety research, awareness, and education in France. Comparable model (foundation funding prevention programs) and overlapping beneficiary base of drivers and local authorities.
• Ligue contre la violence routière: French association focused on fighting road violence, supporting victims' families, and advocating for tougher legislation. Closely aligned with the Association Antoine Alléno's victim advocacy and legislative mandate.

Emerging players

• Liberty Rider: French startup that won the IMPACT tech challenge; provides smartphone-based automatic fall detection for two-wheeler riders. Comparable in target use case (motorcycle/road safety technology) and partnership history with Association Antoine Alléno.
• CorrActions: Driver-monitoring technology company named IMPACT jury favorite by the Association. Develops AI-based driver neuro-surveillance for distracted and impaired driving detection, overlapping with the Association's prevention tech stack.

Regional players

• RoadPeace: UK-based charity for road crash victims and their families. Operates outside France but provides a directly analogous victim-support and policy advocacy model that the Association could benchmark against or partner with for European expansion.

Broad incumbents

• European Transport Safety Council (ETSC): Brussels-based independent expert body on transport safety. Comparable at the policy and data layer (advocates for EU road safety legislation, publishes safety performance indices), serving a similar advocacy function at a wider geographic scope.
• Sécurité Routière: French government agency coordinating national road safety policy. Operates at much larger scale but addresses the same underlying problem (road violence prevention), making it the dominant institutional incumbent in the space.

Others

• AXA Prévention: Corporate road-safety prevention program of AXA, one of the Association's named mécénat partners. Operates an adjacent prevention mission and shares audience (drivers, enterprises), making it both a partner and a partial substitute in the prevention-services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/associationantoinealleno

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Antoine Alléno