U-Fuel

What U-Fuel does

U-Fuel, incorporated in 1987 and headquartered in Eau Claire, Wisconsin, designs, manufactures, and supplies aboveground fuel storage and dispensing systems for aviation, military, mining, fleet, auto dealership, retail, racing/events, and alternative fuel applications. The company's core product architecture centers on double-walled fire resistant tanks with secondary containment, integrated pump and filtration systems, electronic monitoring and control, fire suppression, and the patented IS2 Internal Ignition Suppression System (developed for the US Navy) and U-Fuel Box Station enclosure. Deployments range from airport fuel facilities to 20' ISO-containerized military fueling stations capable of 240 GPM output, mining systems with up to 240,000 gallons of diesel storage refueling 16 haul trucks simultaneously at 150 GPM, and aviation systems compliant with ATA 103 water-defense requirements using US FAA approved filters.

The revenue model combines hardware sales of complete fuel stations, generator supply systems (GS2), parts and accessories (typically fulfilled in 3-5 working days), on-site installation and startup professional services, and licensing of U-Fuel fuel technology to companies in the Americas and abroad (with several countries incorporating U-Fuel standards into national regulations). Distribution runs through a sales-led, direct Request-a-Quote model with wholly-owned regional subsidiary sites in Zambia (ufuelzambia.com) and China (bjufuel.com), plus a Mexico partner site. U-Fuel holds 20+ US and international fuel system patents, including a patent for testing nuclear resistant fuel tanks, and counts the United States Coast Guard, the US Navy, BHP, BP, Conoco Phillips, ExxonMobil, Shell, PetroChina, Sinopec, DHL, FedEx, and UPS among its named customer base, with the US Coast Guard alone deploying U-Fuel marine stations at 160+ locations.

Name

U-Fuel

Legal name

U-Fuel

Website

https://ufuel.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

U-Fuel designs and manufactures aboveground fuel storage and dispensing systems for military, aviation, mining, fleet, retail, and alternative fuel applications, serving petroleum majors, governments, and logistics firms worldwide from Eau Claire, Wisconsin since 1987.

Ownership category

akta.pro rank

Product category

Industrial Fuel Storage and Dispensing Systems

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH)

akta.pro secondary industries

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Aboveground fuel systems
• Fuel storage dispensing
• Aviation fuel stations
• Military fuel stations
• Mining fuel systems

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Station Systems: Sale of aboveground fuel stations including aviation, mining, racing, fleet, auto dealer, military, retail, and alternative fuel systems. Systems range from basic configurations to fully equipped, custom-configured stations with various fuel capacities and features.
2. Parts and Accessories: Complete line of parts and accessories for U-Fuel products and general petroleum dispensing, handling, and filtration. Maintains inventory of major components with most orders fulfilled within 3-5 working days.
3. Technology Licensing: Licenses fuel technology to companies in America and around the world. Multiple countries have adopted U-Fuel standards as part of their regulations.
4. Generator Base Tanks: Sale of generator base tanks structurally designed to support generators while providing fuel. Sizes range from 500 to 10,000 gallons. Leasing options available with approved credit.
5. Professional Services: On-site installation and startup services, custom design, and configuration of fuel systems tailored to specific operational requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

U-Fuel designs, manufactures, and supplies aboveground fuel storage and dispensing systems, including complete fuel station packages tailored to aviation, mining, military, fleet, auto dealership, racing, retail/mini-mart, and alternative-fuel applications. The company also sells related accessories such as filtration carts, monitoring and control systems, safety systems (fire suppression and internal ignition suppression), generator supply systems, and a complete line of replacement parts, and licenses its patented fuel technology internationally.

Product overview

U-Fuel is a provider of aboveground fuel storage and dispensing systems, incorporated in 1987. The company offers a comprehensive portfolio of specialized fuel stations across multiple verticals including Aviation Fuel Systems, Mining Fuel Systems, Racing and Event Fuel Systems, Fleet Fuel Stations, Auto Dealer Fuel Systems, Military Fuel Stations, Retail & Mini-Mart Fuel Stations, and Alternative Fuel Stations. The core product line is supplemented by add-on modules including Monitoring & Control Systems (featuring Pneumercator tank monitoring), Filtration Carts (158-600 GPM water removal), Power Generation (including Generator Supply System GS2 and integrated standby generators 8-50kW), and Safety Accessories (fire suppression systems and Internal Ignition Suppression System IS2). U-Fuel also provides a Water Defense System for aviation applications and specialized Reel Cart options for military fueling. The company holds 20+ US and international fuel system patents and licenses technology globally. Key differentiators include double-walled fire resistant tanks, rapid deployment capabilities, modular/relocatable designs, and extensive safety features including US FAA approved filters and water detection systems.

Differentiator

Problem solved

Functional benefit

Brands

• FuelForce: Integrated card reader system for fuel station payment processing.
• FuelServe
• GS2
• IS2

Products and services

• Aviation Fuel Systems Aboveground fuel systems for fixed-wing aircraft, helicopters, experimental aviation, airports, and marine fuel ports. Includes double-walled fire-resistant tanks, US FAA approved jet fuel filters, water defense systems, and self-service or full-service configurations ranging from 20 to 250 GPM. Targeted at airports, FBOs, and aviation operators.
• Mining Fuel Systems Portable and relocatable fuel systems for mining operations with multiple tanks, high-speed transfer pumps, and automated/self-powered fueling. Supports up to 240,000 gallons of diesel storage and can refuel up to 16 haul trucks simultaneously at 150-200 GPM. Targeted at mining companies and heavy industrial operations.
• Racing and Event Fuel Stations Modular, portable fuel stations designed for quick transport and installation at race tracks and special events. Supports multiple fuel types and blends including methanol, ethanol, various octanes, Jet A, and custom graphics options. Targeted at racing organizations, event operators, and motorsport venues.
• Fleet Fuel Stations Aboveground fuel systems for on-site commercial fleet refueling with automatic recording of fuel usage, time, date, driver ID, and vehicle ID. Includes gasoline, diesel, and DEF options with WiFi communication. Targeted at trucking companies, commercial fleets, and heavy machinery operators.
• Auto Dealer Fuel Systems On-site fuel stations for car and truck dealerships enabling workers to fuel vehicles with automatic recording of fuel type, time, date, driver ID, and vehicle ID. Includes barcode readers, WiFi communication, and bulk fuel purchasing capabilities. Targeted at auto and truck dealerships.
• Military Fuel Stations Self-contained fuel stations housed in 20-foot ISO containers designed for rapid deployment, relocation, and worldwide transport by land, sea, or air. Supports 240 GPM fueling with military-grade filters, low-point water detection, and simultaneous fueling of multiple aircraft at 60 GPM. Targeted at the US military and allied defense forces.
• Retail and Mini-Mart Fuel Stations Aboveground fuel stations ranging from simple-tank configurations to multiple-tank facilities with offices, bathrooms, and air-conditioning. The patented Box Station design encloses a fire-resistant fuel system within a fire-resistant structure with bulkheads separating dispensing from storage. Targeted at retail fuel operators and mini-mart chains.
• Alternative Fuel Stations Fuel stations for ethanol, methanol, and other alternative fuels with 1,000 to 30,000 gallon double-wall fire-rated tanks and 22 GPM compatible pumps. Includes integrated FuelForce card reader and FuelServe web monitoring platform. Targeted at alternative fuel operators and government agencies.
• Industrial Fuel Stations Multiple fuel tank systems with high-speed transfer pumps designed for industrial operations, including underground fueling with special features to dissipate high head pressure. Includes automated recording of fuel type, time, date, driver ID, and vehicle ID. Targeted at industrial enterprises such as BHP and other mineral companies.
• Generator Supply System (GS2) Multi-use generator supply system with a double-wall, two-hour fire-rated tank inside a fire-resistant enclosure. A variable-speed pump can supply and meter fuel to four separate generators or deliver 65 GPM to large generator systems. Also includes generator base tanks (500-10,000 gallons) and integrated standby generators (8-50 kW). Targeted at facilities requiring emergency or backup power.
• Filtration Carts Portable filtration carts that pump, filter, remove water, and meter fuel at 158 GPM (600 LPM). Features Parker two-stage water coalescers, 10-micron reusable bag filter, water sensor switch, and fuel meter. Available in single or dual product configurations. Targeted at fuel handlers, airports, and fuel depot operators.
• Safety Accessories Fire suppression systems, fire-rated tank and dispensing enclosures, and the IS2 Internal Ignition Suppression System that neutralizes atmosphere in fuel tanks to prevent explosions. IS2 was developed for the US Navy and is required by regulation in some jurisdictions. Targeted at military, marine, and high-risk fueling installations.
• Parts and Accessories Complete line of replacement parts and accessories for U-Fuel products and general petroleum dispensing, handling, and filtration. Major components and accessories maintained in inventory with most parts obtainable within three to five working days. Targeted at existing U-Fuel customers and petroleum equipment operators.

Quantifiable outcome

• Mining operations can store up to 240,000 gallons and refuel 16 haul trucks simultaneously at 150 GPM
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morrison Bros. Manufacturer of vapor-recovery, overfill prevention, and tank fittings used in aboveground and underground fuel storage installations. Component-level competitor to U-Fuel's tank and dispenser subassemblies, used by the same petroleum and fleet buyers.
• CIM-Tek Filtration: Manufacturer of fuel filtration products including water-separating, particulate, and coalescer filters for diesel, gasoline, and aviation fuel. Direct overlap with U-Fuel's filtration cart and aviation water-defense module lines.
• Franklin Fueling Systems: Franklin Electric subsidiary specializing in fuel management systems, automatic tank gauging, submersible pumps, and corrosion protection for retail and commercial fuel sites. Direct overlap on fuel storage, monitoring, and aboveground installations.
• Bennett Pump: Manufacturer of fuel dispensers and pumps for retail, commercial, and military fueling. Competes with U-Fuel's stations and pumping modules, particularly in retail and fleet contexts.
• SPATCO: US provider of aboveground and underground fuel storage systems, tank installation, monitoring, and turnkey fuel site construction for fleet, retail, and industrial customers. Direct competitor in U-Fuel's core fuel station / fleet vertical.
• Piusi: Italian manufacturer of fuel transfer pumps, dispensers, and fleet management solutions for diesel, DEF, oil, and AdBlue. Closest direct competitor in fleet and agricultural aboveground fueling equipment, with overlapping monitoring and fleet card features.

Broad incumbents

• Gilbarco Veeder-Root: Fortive-owned global leader in fuel dispensers, retail automation, point-of-sale, and forecourt controllers. Direct overlap with U-Fuel in retail and fleet fueling systems, but at much larger scale and with a broader retail-tech portfolio.
• Dover Fueling Solutions: Houses Wayne, Tokheim, OPW and fueling brands under Dover; supplies dispensers, sub-surface storage, automatic tank gauging, and payment/forecourt systems. Largest broad-line competitor serving the same aviation, fleet, retail, and petroleum majors as U-Fuel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/u-fuel-inc.

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-Fuel