What Anchor Operating System does

Anchor Operating System is a cloud-based ticketing and operating system platform that serves the tourism, attractions, and transportation industries, with primary concentration in ferry and maritime operators, zoos and attractions, tour operators, sightseeing/audio tours, and aviation operators including helicopter and seaplane companies. The platform is positioned as an all-in-one control panel combining ticketing and reservations, POS, kiosk, scanning, dynamic pricing (rule-based IFTTT engine), channel management across 25+ OTA integrations (Viator, Expedia, GetYourGuide, Musement, Google Things To Do, Groupon, Go City, City Pass, Tiqqets), inventory, B2B portals, proposals/group sales, and last-mile mobility integrations (Curb, Via, Revel). Notable technical components include a patent-pending ever-changing QR barcode for fraud prevention (regenerated every 5 seconds with device fingerprinting and bot detection), a customizable commerce SDK and white-label widgets, native iOS/Android and Apple TV apps, two-way Salesforce CRM integration, GPS asset tracking emitting coordinates every 3 seconds for guest-facing ETA, and certifications including PCI DSS, SOC 1, SOC 2 Type 1 and Type 2, and NF525. Reported operational metrics include 70M+ tickets sold, 92% client retention, 15+ countries served, and 100+ enterprise clients including San Diego Zoo, NYC Ferry, Washington State Ferries, Boston Water Taxi, Hornblower Cruises, and Native Son Ferry.

The business model is transaction-based rather than subscription: Anchor charges a percentage take-rate on tickets sold — 4% for Standard (web), 7% for Premium (web + kiosks), 9% for Platinum — plus per-ticket fees on API sales ($0.50 on Platinum, $1 on Premium) and 1% on Food & Beverage POS. Hardware (POS terminals, BOCA/Epson printers, iPhone SE scanners, Infinite Peripherals barcode scanners) and channel integrations generate additional revenue. Go-to-market combines enterprise field sales (prominent 'Request a Demo' CTAs targeting large attractions, ferries, and tour operators), partner-led distribution via OTA marketplaces and channel managers (Rezdy, Bokun), and an API-first developer posture. Pricing is publicly disclosed and setup takes approximately 6 weeks from contract to go-live. The company is headquartered in Westlake Village, California with engineering in Jaipur, India and an expanding presence in Mexico City. Co-founder Nasi Peretz leads as CEO; operational infrastructure and recruiter contacts share the Hornblower domain (hornblower.com), indicating likely common ownership or affiliation with the Hornblower Group.

Name

Anchor Operating System

Legal name

Anchor Operating System

Website

https://getanchor.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anchor Operating System is a cloud-based ticketing and operating system platform that powers bookings, POS, channel management, and guest experience tools for ferry, zoo, tour, and attraction operators across 15+ countries, monetizing via percentage take-rates on 70M+ tickets sold.

Ownership category

akta.pro rank

Product category

Tourism and Attractions Ticketing Software

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ferry Ticketing, Booking Platforms & Distribution (THAEAGAI), Passenger Terminal Ticketing, Reservations & Check-in Systems (IT) (TLAHAEAM), Helicopter Passenger Services Brokerage, Booking & Aggregation Platforms (THABAGAJ)

Keywords

• Cloud ticketing platform
• Reservation management software
• Tourism point of sale
• OTA channel management
• Attractions operating system

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction/Take Rate Fees: Percentage-based transaction fees on tickets sold through the platform. Three pricing tiers: 4% for Standard (web sales), 7% for Premium (web + kiosks), 9% for Platinum (with reduced API fees). Additional per-ticket fees apply for API sales.
2. Hardware Sales: Sale of POS hardware, ticket scanners, turnstiles, printers (BOCA, Epson), and mobile devices (iPhone SE, Infinite Peripherals Linea Pro 7) for full system deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Anchor Operating System is a cloud-based all-in-one ticketing and operating system for tourism, attractions, ferry, aviation, and sightseeing operators. It centralizes ticketing, reservations, point-of-sale, inventory, channel management, dynamic pricing, guest communications, and reporting into one platform with direct API integrations to 25+ OTAs and channel partners. The company also sells compatible POS and ticket-scanning hardware.

Product overview

Anchor Operating System is an all-in-one cloud-based ticketing and operating system platform designed for the tourism, attractions, and transportation industries. The core platform (Anchor Operating System) serves as a centralized control panel managing ticketing, reservations, POS, channel management, and guest experiences. It integrates with 25+ OTAs (Viator, Expedia, Get Your Guide, Musement, Groupon, City Pass, Go City, Google Things To Do, EBG, Rezdy, Bókun) for distribution, and accepts payments via Apple Pay, Google Pay, PayPal, Venmo, Cash App, Affirm, and Uplift. The product portfolio includes core ticketing/reservation platform, Box Office Point of Sale (iPad-based), Kiosks (self-service touch-screen), Anchor Scanning App (QR code validation), Dynamic Pricing Engine (IFTTT-based), Channel Management (OTA sync), Drag-n-Drop Reporting/Analytics, Flight Board (aviation-specific), Ticket Assurance, B2B Portal (for travel agents), Custom Mobile Application builder, Customizable SDK/Widgets, WordPress website builder, Customizable Proposals (for groups/charters), Inventory Management, Apple TV App, eGift Cards with Costco Integration, and hardware products (POS terminals, scanners). Three pricing tiers are offered: Standard (4% web sales), Premium (7% with kiosks), and Anchor Platinum (9% with all features).

Differentiator

Problem solved

Functional benefit

Products and services

• Anchor Operating System (Core Platform) Cloud-based all-in-one ticketing and operating system platform that manages integrations with third-party partners, data ingestion, and centralized solutions for the tourism and attractions industry. Serves as a control panel for ticketing, reservations, POS, and guest management for ferry, attraction, tour, aviation, and sightseeing operators.
• Box Office Point of Sale iPad-based point-of-sale system enabling quick sales for walk-up transactions, pre-booked reservations, and management of tickets, food/beverage, and retail items in one location.
• Kiosks Touch-screen self-service ticket sales solution built into the platform, providing intuitive guest self-service interface for making selections and completing credit card transactions.
• Anchor Scanning App QR code scanning tool for easy check-in and reservation retrieval. Available on iPhone and iPad with multiple validation methods including manual search by order number, name, or email.
• Dynamic Pricing Engine (IFTTT-based) IFTTT-based pricing strategy engine that automates different prices based on demand factors, allowing operators to set automation rules to charge varying prices and increase revenue efficiency.
• Channel Management OTA channel management system handling direct integrations with Viator, Expedia, Google Things To Do, Musement, GetYourGuide, and other travel agencies. Provides real-time inventory sync and live availability.
• Drag-n-Drop Reporting & Executive Dashboard Custom report builder allowing creation of analytics reports without data science expertise, including an executive dashboard with auto-generated graphs for business visibility and company invoicing tools.
• Flight Board (Aviation) Custom platform for helicopter, seaplane, and aerospace companies. Handles weight distribution, flight board management, and center of gravity calculations for aviation ticketing.
• Ticket Assurance Optional booking protection fee allowing customers flexible date transfers or refunds. Serves as additional revenue stream while improving customer confidence.
• B2B Portal Direct access platform for travel agents, third-party companies, and concierges to view live inventory, book orders, and manage reservations without contact center involvement.
• Custom Mobile Application White-label personalized mobile app creation with audio guides and augmented reality features for attractions and tours.
• Customizable SDK / Commerce Widget White-label widget solution allowing businesses to maintain brand look and feel while keeping conversion rates high. Embedded via commerce SDK on partner websites.
• Custom Websites on WordPress Built-in CMS for managing product pages including rich HTML WYSIWYG editor and drag-and-drop image selection. Hosted website solution integrated with the platform.
• Customizable Proposals Branded proposal generation tool for group events and private charters. Includes deposit collection and digital signature capabilities for quick client agreements.
• Inventory Management Comprehensive inventory tracking system for managing deliveries, stocktake, internal stock movement, usage, and costs.
• Apple TV App Customized Apple TV application allowing guests to browse tour options and view upcoming schedules on television displays.
• eGift Cards with Costco Integration Digital gift card purchasing and delivery system with Costco integration for expanded gift card sales distribution.
• POS Hardware Top-of-the-line POS hardware system for selling tickets, merchandise, food, and more. Includes MDM-controlled devices with inventory management, order search/edit, and user permissions.
• Ticket Scanning Hardware Hardware solutions for quick ticket scanning including iPhone SE devices, Infinite Peripherals Linea Pro 7 barcode scanners, and pistol grip scanners with Zebra scan engines.

Quantifiable outcome

• 70M+ tickets processed through the platform
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and minor.

• CurbcoreStrategic or Co-development Partner · 1 January 2022Last-mile integration with Curb (taxi/hail rides) as part of NYC Ferry partnership. Enables guests to plan complete journeys including ferry trips plus ground transportation. Curb provides professional taxi and for-hire driver connections nationwide.
• ViatorcoreTechnology or IntegrationTop-tier OTA partnership with Viator, one of Anchor's top-selling connections. Features include real-time availability, booking amendments, and dynamic pricing capabilities. Enables operators to list inventory on Viator's global travel marketplace.
• ExpediacoreTechnology or IntegrationDirect integration with Expedia allowing operators to sell dynamically priced tickets through the Expedia marketplace. Supports real-time availability and booking management.
• GetYourGuidecoreTechnology or IntegrationAward-winning API connection with GetYourGuide. Anchor is an Advanced Connectivity Partner, ranking in the top 10 for low connectivity error rates, feature implementation speed, and sales volume. Supports pricing over API and tour reactivation.
• Google Things to DocoreTechnology or IntegrationDirect integration with Google's Things to Do platform enabling attractions to surface inventory via free listings and dynamic ad formats. Includes product information, descriptions, pictures, and meeting point details.
• MusementcoreTechnology or IntegrationIntegration with Musement enabling operators to sell and dynamically price events through their platform. Features automatically confirmed bookings.
• Go CitycoreTechnology or IntegrationPremium partner status with Go City attraction pass. Handles all redemption types including walk-ins, same-day visits, and reservations. Supports pass validation and reservation pages.
• City PasscoreTechnology or IntegrationIntegration with CityPass for discounted ticket packages at major tourist attractions. Supports reservation pages with availability, direct scanning, and pass validation.
• GrouponminorChannel Partner/ Reseller/ DistributorDirect API connection replacing traditional coupon-based deals. Enables dynamic pricing, real-time availability, passenger count limits, and discount deals through API rather than manual coupon management.
• RezdycoreTechnology or IntegrationChannel manager integration allowing operators to connect with favorite OTAs through Rezdy's platform. Ingests price, ticket details, tour details, images, descriptions, and customer instructions.
• BokuncoreTechnology or IntegrationIntegration with Bokun all-in-one platform for tour and activity businesses. Connects operators to favorite OTAs through direct API connection with tour details sync.
• EBG (Entertainment Benefits Group)minorChannel Partner/ Reseller/ DistributorReseller partnership with EBG, one of the fastest-growing e-commerce companies specializing in travel and entertainment. Includes pricing, availability, and booking amendment features.
• Via TransportationcoreStrategic or Co-development PartnerIntegration with Via Transportation, a global public transport and logistics company headquartered in NYC. Operates in partnership with over 400 local governments across 20+ countries. Enables last-mile transit connections for Anchor operators.
• RevelminorStrategic or Co-development PartnerIntegration with Revel, a dockless electric moped sharing startup based in NYC. Expanded from NYC pilot into Washington D.C. market. Provides last-mile connectivity option for ferry passengers.
• SalesforcecoreTechnology or IntegrationTwo-way CRM integration with Salesforce enabling contact centers, group sales, and marketing teams to access inventory, quote, book, and take payment within the CRM. Includes Einstein Bots integration and customer data synchronization.
• Apple Pay / Google PaycoreTechnology or IntegrationExpress checkout integration with Apple Pay and Google Pay enabling accelerated checkout with minimal form fields. Reduces checkout time and improves conversion rates. Detection-based presentation (Safari for Apple Pay, Chrome for Google Pay).
• Chase Paymentech / StripecoreTechnology or IntegrationPayment gateway integrations through Chase Paymentech and Stripe enabling seamless integration with digital wallet payment methods. Both gateways support Apple Pay and Google Pay integration.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Musement: TUI-owned tours, activities, and attractions platform with both consumer marketplace and operator software. Comparable to Anchor's tour operator software with overlapping OTA relationships.
• Checkfront: Tour, activity, and rental booking management platform with OTA channel integrations. Comparable to Anchor's mid-market offering for tour operators and attractions.
• FareHarbor: Booking Holdings-owned reservation and ticketing platform for tours, activities, and attractions. Direct competitor to Anchor in tour operator and attraction software with comparable OTA distribution capabilities.
• Accesso Technology Group: AIM-listed vertical SaaS provider of ticketing, point-of-sale, and guest experience solutions for theme parks, attractions, and leisure venues. Closest publicly traded comparable to Anchor given overlap in attractions ticketing and POS.
• Tiqets: Attractions ticketing marketplace and technology platform serving museums, attractions, and tours. Comparable to Anchor in attractions ticketing with both consumer marketplace and B2B technology offerings.
• Peek: Tour and activity booking software plus consumer marketplace, serving operators across attractions and experiences. Comparable to Anchor in vertical SaaS positioning with consumer-facing distribution layer.
• Rezdy: Tour operator booking software and channel manager connecting operators to OTAs. Listed as an Anchor integration partner and direct competitor for mid-market tour operator software.
• Bokun: Tripadvisor-owned tour and activity management platform with channel management and OTA distribution. Direct competitor serving the same operator segments as Anchor.
• Tessera Solutions: Ticketing, reservations, and guest management platform for attractions, zoos, and cultural institutions. Closest peer in zoo and large-attraction segment where Anchor competes (San Diego Zoo, etc.).

Broad incumbents

• Square (Block, Inc.): Payments and POS platform with broader SMB focus that overlaps with Anchor's box office POS, payment processing, and small-operator segments. Represents competitive pressure from well-capitalized incumbents expanding into verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anchor-operating-system
• Xx.com/AnchorOperating
• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anchor Operating System