PlayNet
PlayNet is a B2B SaaS attribution and measurement platform for interactive media that connects user behavior across games, interactive video, social, mobile, web, and commerce into one customer journey, serving enterprise brands, agencies, and gaming studios.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PlayNet does
PlayNet, operating under the legal entity POC Innovative Lab, Inc., is a measurement and attribution infrastructure platform purpose-built for interactive entertainment and media. The platform connects user behavior across games, interactive video, social content, mobile, web, and commerce into a unified customer journey, allowing brands to track participation rather than impressions and tie that activity to business outcomes such as sign-ups, purchases, visits, and loyalty engagement. Core technology components include a unified attribution layer, a privacy-first consent-based identity model, automatic CRM and loyalty system syncs, and an onchain rewards and identity module built on Sui blockchain using zkLogin technology that generates wallets without requiring prompts or seed phrases.
The company is headquartered in New York with U.S. operations and serves three primary segments: enterprise brands, advertising agencies, and gaming studios. Go-to-market is partner-led, with flagship relationships with agency Publicis Play SEA and gaming studio Dubit, supplemented by direct enterprise engagement through an early access program on the PlayNet website. Named reference activity includes Ralph Lauren in the retail/apparel vertical. Distribution is augmented by content marketing via a blog and organic presence across X, Instagram, TikTok, YouTube, and Telegram.
PlayNet's commercial model is a B2B SaaS subscription platform, though specific pricing tiers and contract values are not publicly disclosed. The company operates an early access program and is not yet showing disclosed revenue or funding. As of the available data, the company has 1-10 employees, officially launched on March 17, 2026, and added the Sui blockchain integration in April 2026.
PlayNet firmographics
Firmographics- Name
- PlayNet
- Legal name
- POC Innovative Lab, Inc.
- Website
- https://playnet.xyz
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlayNet is a B2B SaaS attribution and measurement platform for interactive media that connects user behavior across games, interactive video, social, mobile, web, and commerce into one customer journey, serving enterprise brands, agencies, and gaming studios.
- Ownership category
- akta.pro rank
PlayNet industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)
- akta.pro secondary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
Keywords
Where PlayNet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlayNet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Attribution Infrastructure Platform: B2B SaaS platform providing measurement and attribution infrastructure for interactive entertainment. Revenue likely derives from platform/subscription fees for brands and agencies seeking to measure interactive media ROI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Early Access Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PlayNet product offering
Product offeringCore offering
PlayNet provides measurement and attribution infrastructure for interactive media and entertainment, connecting user behavior across games, interactive video, social content, mobile, web, and commerce into a unified customer journey. The platform enables brands and agencies to measure the ROI of interactive investments with the same rigor applied to paid media, CTV, or search, and links in-experience participation directly to business outcomes such as sign-ups, purchases, visits, and loyalty activity.
Product overview
PlayNet is a measurement and attribution infrastructure platform for interactive entertainment. The core product is the PlayNet Attribution Infrastructure Platform, which connects user behavior across games, interactive video, social content, mobile, web, and commerce into a unified customer journey. An additional module is the Sui Blockchain Onchain Rewards and Identity Layer, which uses zkLogin technology to enable onchain rewards and wallet generation without blockchain complexity for end users. The platform is designed to be privacy-first and serves brands, agencies, and studios seeking to measure the ROI of interactive investments.
Differentiator
Problem solved
Functional benefit
Products and services
- PlayNet Attribution Infrastructure Platform A B2B SaaS measurement and attribution infrastructure platform that connects user behavior across games, interactive video, social content, mobile, web, and commerce into a unified customer journey. It enables brands, agencies, and gaming studios to track branded actions (not impressions), resolve cross-channel participation into measurable outcomes (sign-ups, purchases, visits, loyalty), and synchronize with CRM and loyalty systems, with privacy-first, consent-based identity.
Quantifiable outcome
- Gamified experiences convert at 25-40% vs 1-5% for standard ads
- +4 more outcomes
Companies that use PlayNet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PlayNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PlayNet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- SuicoreIntegration with Sui blockchain to power onchain rewards system and identity layer for brands. Uses Sui's zkLogin technology to generate unique wallets for users without requiring wallet prompts or seed phrases, enabling brands to leverage onchain infrastructure while abstracting blockchain complexity from end users.
- Publicis Play SEAflagshipAgency partner working with PlayNet to bring attribution capabilities to brands and agencies seeking to measure the ROI of interactive investments with the same rigor applied to paid media, CTV, or search.
- DubitflagshipStudio partner working with PlayNet to bring attribution capabilities to brands. Dubit is a gaming studio creating branded interactive experiences.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
PlayNet competitors and assessment
Company assessmentBroad incumbents
- iSpot.tv: TV and cross-platform video measurement incumbent that helps brands and agencies attribute outcomes to media investment. Broad comparable: shared ambition to bring rigorous attribution to media formats (CTV/video) that lacked it — directly analogous to PlayNet's positioning for interactive media.
- Kantar: Global media measurement and analytics incumbent. Broad comparable: provides outcome measurement and ROI services that brands use to evaluate media investments — the same value proposition PlayNet targets, though at much broader scale and through legacy methodologies.
- Comscore: Established cross-platform digital audience and advertising measurement incumbent. Broad comparable: operates as large-scale measurement infrastructure for media buyers, the role PlayNet aspires to play inside interactive entertainment specifically.
Direct peers
- Branch: Cross-platform linking, attribution, and measurement infrastructure for mobile and digital experiences. Direct comparable: deep overlap in cross-channel attribution infrastructure aimed at brands seeking unified customer-journey measurement.
- Singular: Marketing attribution and analytics platform that unifies ROI data across channels for brands and agencies. Direct comparable: both sell unified cross-channel attribution to enterprise brands seeking ROI rigor comparable to other digital media channels.
- Kochava: Attribution and analytics platform providing cross-channel measurement, identity, and audience solutions for brands. Direct comparable: same attribution/identity infrastructure category serving the same enterprise and agency buyer set.
- Adjust: Mobile measurement, attribution, and fraud prevention SaaS used by brands and agencies to measure marketing performance across channels. Direct comparable: same B2B SaaS subscription model and same attribution buyer persona that PlayNet targets.
- AppsFlyer: Leading mobile measurement and attribution platform that tracks user behavior across apps, web, and media channels. Direct comparable: both sell cross-channel attribution infrastructure to brands and agencies, though AppsFlyer is mobile-first while PlayNet is interactive-media-first.
Emerging players
- Amplitude: Digital analytics and behavioral cohort platform. Adjacent comparable: similar focus on resolving user behavior across digital touchpoints into measurable journeys, with overlap on outcome attribution into CRM and loyalty systems.
- Mixpanel: Product analytics platform tracking user behavior across digital products. Adjacent comparable: both convert user actions into attributable signals, though Mixpanel is product/UX-focused while PlayNet is brand/media-outcome-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PlayNet social profiles
Digital presencePlayNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayNet leadership team
Management profileNumber of profiles
Profiles1 record
PlayNet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayNet
What does PlayNet do?
PlayNet provides measurement and attribution infrastructure for interactive media and entertainment, connecting user behavior across games, interactive video, social content, mobile, web, and commerce into a unified customer journey. The platform enables brands and agencies to measure the ROI of interactive investments with the same rigor applied to paid media, CTV, or search, and links in-experience participation directly to business outcomes such as sign-ups, purchases, visits, and loyalty activity.
Is PlayNet a public or private company?
PlayNet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlayNet founded?
PlayNet was founded in 2025. It employs 1 to 10 people.
Where is PlayNet based?
PlayNet is headquartered in New York, United States, in the North America region.
How does PlayNet make money?
One revenue line is on record: attribution Infrastructure Platform.
Who are PlayNet's main competitors?
Broad incumbents on record are iSpot.tv, Kantar and Comscore. Direct peers are Branch, Singular, Kochava, Adjust and AppsFlyer. Emerging players are Amplitude and Mixpanel.
Does PlayNet have an API?
No public API is recorded for PlayNet.
What industry is PlayNet in?
PlayNet's product category is Marketing Attribution Software. Its primary akta.pro industry code is MPAFAEAI, Analytics, Attribution & Measurement (Creator Performance, Audience Insights), with a secondary code of MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 516210 and its SIC code is 7310.