Night Swim Coffee

What Night Swim Coffee does

Night Swim Coffee is a Charlotte, North Carolina-based specialty coffee roaster and café operator founded in 2021 by Miracle and James Yoder together with Erin and Todd Huber as the unifying roastery arm of the previously separate Not Just Coffee and Undercurrent Coffee concepts. The company operates seven café locations across Charlotte spanning neighborhood storefronts (Roastery & Café at Old Pineville Road, Queensbridge, Oakhurst, Brevard/Optimist Park), corporate towers (Bank of America Tower at Legacy Union, One Wells Fargo), and mixed-use developments (Hawkins at Linea South End, Elan LoSo with Greystar). The Roastery & Café serves as both headquarters and operational epicenter, housing in-house specialty roasting with state-of-the-art equipment alongside a customer-facing café.

The product portfolio centers on four year-round blends — Ultraviolet (flagship espresso), Immersion (filter), Neon (dark roast), and EA Decaf — supplemented by rotating single-origin releases sourced through importer partnerships with Cofinet, Red Fox Coffee Merchants, Ally Coffee, Anthem Coffee Imports, Pacifica Renew, Mighty Peace Coffee, and Sundog Trading, covering origins across Colombia, Peru, Mexico, Ethiopia, Tanzania, Rwanda, the Democratic Republic of Congo, and Yunnan, China. Direct-to-consumer distribution runs through a Shopify e-commerce site (retail bags at $22-$26, gift cards $10-$100) and subscription tiers ranging from $35 (Home Espresso) to $115 (5lb + Single Origin). B2B revenue is generated through a wholesale program supplying other cafés and retailers, and a paid consulting service covering financials, equipment, brewing, hospitality, and HR. Co-branded gear collaborations with MiiR (Pourigami dripper, 360 Traveler tumbler) and Umeshiso (cupping spoons), plus a quarterly G1 Productions coffee series, extend the brand into lifestyle and music-adjacent audiences. There is no evidence of external institutional investment; ownership appears to remain with the four co-founders, and the company operates without disclosed subsidiaries, patents, or public capital raises.

Name

Night Swim Coffee

Legal name

Night Swim Coffee

Website

https://nightswimcoffee.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Night Swim Coffee is a Charlotte, North Carolina specialty coffee roaster and café operator founded in 2021, serving individual coffee enthusiasts and wholesale partners through seven cafés, in-house roasting, DTC e-commerce, subscriptions, and consulting services.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roaster & Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Specialty coffee roasting
• Coffee subscription services
• Café retail operations
• Wholesale coffee supply
• Coffee consulting services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans through e-commerce website and café locations. Includes single-origin and blend offerings at various price points ($22-$26 per bag).
2. Subscription Services: Recurring subscription boxes featuring one bag or two bag options. One bag subscriptions contain rotating single-origin offerings. Two bag subscriptions include a year-round blend plus rotating single-origin. Frequencies include weekly, bi-weekly, and monthly options. Prices range from $35 (Home Espresso) to $115 (5lb + Single Origin).
3. Café Food & Beverage Sales: In-café sales of coffee beverages, with Oakhurst and Legacy Union locations offering full breakfast and lunch menus, and the Roastery & Cafe offering grab-and-go options.
4. Wholesale Coffee: B2B wholesale partnerships where Night Swim Coffee supplies beans to other cafés and retailers. Extends brand reach beyond company-owned locations.
5. Consulting Services: Café consulting services covering financials, equipment, coffee brewing, hospitality, and human resources. Leverages decade of experience since 2012 with 12 successful cafés.
6. Gear and Merchandise: Sale of coffee brewing gear (Aeropress, Pourigami dripper, MiiR products) and branded merchandise (apparel, accessories, gift cards).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Night Swim Coffee is a specialty coffee roaster based in Charlotte, NC that operates 7 café locations and an e-commerce store selling roasted coffee, subscriptions, brewing gear, and apparel. The company also runs a wholesale coffee program and offers café consulting services. Founded in 2021 by Miracle Yoder, James Yoder, Erin Huber, and Todd Huber, the company maintains direct relationships with coffee producers and roasts in-house with state-of-the-art equipment.

Product overview

Night Swim Coffee is a specialty coffee roaster based in Charlotte, North Carolina, offering a comprehensive coffee experience through multiple retail cafe locations, wholesale partnerships, and direct-to-consumer e-commerce. The product portfolio centers on two year-round blends (Ultraviolet espresso blend and Immersion filter blend) complemented by rotating Single-Origin offerings sourced from global coffee-growing regions including Colombia, Peru, Mexico, Ethiopia, Tanzania, and China. The company also offers subscription services for regular coffee delivery, gear and equipment (including MiiR collaboration products like the Pourigami dripper and 360 Traveler tumbler), apparel and merchandise, gift cards, and business services including consulting and wholesale programs. The cafes serve food at select locations and operate under unified ownership with Not Just Coffee and Undercurrent Coffee brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultraviolet Espresso Blend Night Swim's signature espresso blend roasted in-house, available for purchase through cafés, e-commerce, and wholesale channels.
• Immersion Filter Blend Night Swim's signature filter coffee blend designed for pour-over and immersion brewing methods.
• Neon Dark Roast Dark roast coffee blend offered as part of Night Swim's core coffee product line.
• EA Decaf Decaffeinated coffee offering in Night Swim's core product line.
• Single Origin Coffees Rotating single origin coffees with traceable producer relationships, including offerings such as G1 x Night Swim Lot 1, San Vicente Yogondoy #2, Ronaldo Hurtado Estate, and Arturo Jeiner Diaz Arteaga.
• Coffee Subscription Program Subscription service delivering Night Swim roasted coffee on a recurring basis, with multiple tier options for blends and single origins.
• Pourigami Brewer Brewing equipment sold through the Night Swim e-commerce gear section.
• MiiR 360 Traveler Travel tumbler sold through the Night Swim e-commerce gear section.
• Aeropress Aeropress brewer sold through the Night Swim e-commerce gear section.
• Travel Brew Box Gift set bundling coffee and brewing accessories for travel use.
• NSC Apparel & Accessories Branded apparel and accessories including hoodies, t-shirts, totes, beanies, hats, cupping spoons, and socks.
• Gift Cards E-gift cards and Night Swim Coffee gift cards redeemable at café locations and the online store.
• Wholesale Coffee Program B2B program supplying Night Swim roasted coffee to other cafés and hospitality partners.
• Café Consulting Services Consulting services for café operations, leveraging Night Swim's expertise in coffee roasting and café management.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• GreystarminorStrategic or Co-development Partner · 29 October 2024Real estate investment and management company. Greystar's Elan LoSo development in Charlotte (380-unit apartment community) houses Night Swim Coffee's sixth location, demonstrating integration of coffee concepts into mixed-use developments.
• MiiRcoreTechnology or IntegrationCollaboration on branded coffee gear products including Pourigami dripper and 360 Traveler tumbler. The Pourigami is a stainless steel, portable pour-over dripper sold exclusively through Night Swim. The partnership combines Night Swim's coffee expertise with MiiR's product design and manufacturing capabilities.
• G1 ProductionscoreStrategic or Co-development PartnerQuarterly collaboration coffee series with G1 Productions (owned by George Lever, UK-based producer/engineer for Sleep Token, Loathe, Holding Absence). The G1 x Night Swim series features coffees designed to be approachable and accessible for home brewing, launching four releases per year.
• UmeshisominorStrategic or Co-development PartnerCollaboration on specialty coffee tasting spoons (cupping spoons) designed for optimal coffee tasting and slurping during quality assessment.
• CofinetcoreStrategic or Co-development PartnerCoffee sourcing partner from Colombia, owned and operated by Felipe Arcila (fourth-generation coffee farmer). Cofinet provides processing facilities at La Pradera and supplies microlots and competition-level coffees. Their components are featured in Night Swim's Ultraviolet espresso blend.
• Red Fox Coffee MerchantscoreStrategic or Co-development PartnerImporting partner for specialty coffees, particularly for coffees from Sandia Valley, Puno, Peru and Bolivia. Night Swim sources unique lots through this partnership for single-origin offerings.
• Pacifica RenewminorStrategic or Co-development PartnerPartner for sourcing specialty coffee from Yunnan, China. This partnership enabled Night Swim to introduce coffees from underrepresented Asian growing regions to their menu.
• Ally CoffeeminorStrategic or Co-development PartnerSourcing partner for accessing specialty coffees from various global growing regions, supporting Night Swim's initiative to feature underrepresented origins.
• Anthem Coffee ImportsminorStrategic or Co-development PartnerImporting partner supporting access to diverse specialty coffee origins for Night Swim's rotating single-origin menu.
• Mighty Peace CoffeeminorStrategic or Co-development PartnerJim Ngokwey coordinates community lots from Democratic Republic of the Congo, with proceeds funding peace movement initiatives. Their coffee is featured in the Immersion blend for 2024, combining mission-driven sourcing with quality.
• Sundog TradingminorStrategic or Co-development PartnerRwandan coffee partner through Emmanuel, providing specialty lots featured at SCA Expo. Night Swim showcased Sundog coffees at their exhibition booth.
• Janja HillminorStrategic or Co-development PartnerCoffee producer partner from Rwanda, with their coffee featured during SCA Expo meet and greet events hosted by Night Swim.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sey Coffee: NYC-based specialty roaster operating cafes plus D2C with a strong single-origin/light-roast focus. Directly comparable third-wave positioning, cafe-plus-roastery model, and producer transparency.
• Ruby Coffee Roasters: Wisconsin-based specialty roaster with cafes and a strong D2C/wholebean business. Comparable third-wave positioning and cafe-plus-roastery structure at similar mid-market scale.
• Onyx Coffee Lab: Arkansas-based specialty roaster known for competition-grade coffees, cafes, and D2C subscription. Highly comparable in single-origin focus, producer storytelling, and competition positioning.
• Verve Coffee Roasters: California-based specialty coffee roaster operating cafes plus a D2C subscription business with rotating single-origins. Highly comparable to Night Swim's cafe-plus-roastery-plus-subscription model, though at larger scale.
• Equator Coffees: San Francisco Bay Area specialty roaster with cafes, wholesale, and D2C. Comparable in roastery-plus-cafe-plus-D2C structure and emphasis on producer relationships and sustainability.
• Heart Coffee Roasters: Portland-based specialty roaster with cafes and a strong D2C/subscription program. Comparable third-wave positioning, direct trade sourcing, and cafe-plus-e-commerce business model.
• Counter Culture Coffee: Durham, NC-based specialty coffee roaster with strong wholesale, training, and sustainability programs. Direct East Coast peer with comparable cafe/training/wholesale mix and similar sourcing transparency.

Broad incumbents

• Blue Bottle Coffee: Oakland-origin specialty coffee brand with cafes across major US cities, D2C, and wholesale. Mass-premium incumbent whose third-wave cafe-plus-D2C model defines the category in which Night Swim competes.
• Stumptown Coffee Roasters: Portland-origin specialty roaster (acquired by Peet's) with cafes, wholesale, and D2C. Established incumbent in the same third-wave specialty category, operating at significantly larger scale.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster operating cafes across multiple US cities plus wholesale and D2C. Larger established player with overlapping capabilities but broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nightswimcoffee
• Xx.com/NightSwimCoffee
• Facebookfacebook.com/nightswimcoffee
• LinkedInlinkedin.com/company/night-swim-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Swim Coffee