Kind Therapy

What Kind Therapy does

Kind Therapy Inc is a Denver-based nonprofit organization founded in 2016 that operates the largest outpatient therapy program for uninsured Colorado residents. The company delivers individual, couples, family, and youth therapy through a tiered program structure: the Access Therapy Program at $40 per 50-minute session, the Affordable Therapy Program at $80 per 50-minute session, and the Pro Bono Therapy Program at $0 per session, with a free initial consultation and a no-waitlist intake typically completed within one week. Its core customer segments are uninsured and underinsured individuals, BIPOC communities, LGBTQ+ individuals, youth and adolescents, immigrant and Spanish-speaking clients, and — through a statewide partnership with the Colorado Restaurant Association — restaurant and hospitality workers. The organization has facilitated over $8 million in cumulative client-side mental health care cost savings since 2016.

The underlying technology is a secure virtual therapy platform delivering HIPAA-compliant remote clinical sessions, supplemented by in-person delivery through donated community spaces and local site partnerships. The organization does not bill insurance, which protects client confidentiality, simplifies intake, and enables the nonprofit pricing model. Distribution is primarily direct-to-consumer via the company website and an online self-serve booking system, with additional referral-based inflow through community organizations, the Staff Therapy Program for employers, and the Restaurant Therapy Program partnership. There are no proprietary AI or ML components, no mobile app, and no disclosed integrations beyond the scheduling SaaS.

The revenue model blends sliding-scale session fees with community grants, donor funding, and partnership support, all structured to subsidize below-market pricing for the target population. The organization is independently operated with no parent company or disclosed funding rounds, and operates exclusively within Colorado at a statewide scale. No management team, headcount, or financial figures are disclosed in available source material.

Name

Kind Therapy

Legal name

Kind Therapy Inc

Website

https://khesedwellness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kind Therapy Inc is a Denver-based nonprofit founded in 2016 that operates the largest outpatient therapy program for uninsured Colorado residents, offering sliding-scale individual, couples, family, and youth therapy from $0 to $80 per session through virtual and community-based delivery.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Outpatient mental health
• Affordable therapy services
• Sliding scale therapy
• Culturally affirming care
• Virtual in-person therapy

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Session Fees: Nonprofit therapy organization generating revenue through session fees ranging from $0-$80 per 50-minute session depending on client eligibility and program. Fees are structured as sliding-scale rates supported by community funders, grants, and donor funding.
2. Grant Funding and Donations: Nonprofit funding model supported by community funders, grants, and donor contributions that enable reduced-rate and pro bono therapy programs for uninsured and underinsured clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kind Therapy is a nonprofit organization that delivers affordable outpatient mental health therapy to uninsured and underinsured Colorado residents. It provides individual, couples, family, and youth therapy through sliding-scale programs priced at $0–$80 per 50-minute session, delivered via virtual sessions and in-person at community-based locations. Operations are sustained by session fees, community grants, and donor contributions.

Product overview

Kind Therapy is a nonprofit mental health organization offering a tiered portfolio of affordable therapy programs: the Access Therapy Program ($40/session), Affordable Therapy Program ($80/session), and Pro Bono Therapy Program ($0/session). Additional programs include the Restaurant Therapy Program (partnership with Colorado Restaurant Association) and Staff Therapy Program (employer referral-based). Services are delivered as individual, couples, family, and youth therapy through both virtual and in-person formats, all beginning with a free consultation and therapist matching process.

Differentiator

Problem solved

Functional benefit

Products and services

• Access Therapy Program Reduced-rate therapy program at $40 per 50-minute session supported by community funders and grants for uninsured and underinsured clients in Colorado.
• Affordable Therapy Program Flagship therapy program at $80 per 50-minute session providing consistent, high-quality therapy at a predictable and accessible rate for all clients in Colorado.
• Pro Bono Therapy Program No-cost therapy program at $0 per session supported by donor funding, providing limited free sessions for individuals facing significant financial barriers.
• Restaurant Therapy Program Statewide partnership program with the Colorado Restaurant Association and Foundation providing mental health support for restaurant and hospitality workers across Colorado.
• Staff Therapy Program Referral-based therapy program that allows employers and organizations to connect their staff with affordable mental health care.
• Individual Therapy One-on-one therapy supporting clients through anxiety, trauma, depression, grief, burnout, identity exploration, and major life transitions.
• Couples and Family Therapy Therapy supporting couples and families to strengthen communication, process difficult experiences, and support long-term emotional wellbeing.
• Youth and Adolescent Therapy Mental health support for children and teens navigating anxiety, school stress, identity development, family changes, social challenges, and emotional regulation, with collaborative work with families.
• Virtual Therapy Sessions Secure HIPAA-compliant virtual therapy sessions providing flexible remote access to mental health care across Colorado.
• In-Person Therapy In-person therapy sessions delivered through community site partnerships and donated community therapy spaces in underserved Colorado communities.
• Free Consultation Complimentary initial consultation to learn about client needs and facilitate therapist matching, typically scheduled within a week via online booking.

Quantifiable outcome

• $8 million+ in mental health care costs saved by Colorado residents since 2016

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Colorado Restaurant Association and FoundationcoreStrategic or Co-development PartnerStatewide partnership providing mental health support for restaurant and hospitality workers through the Restaurant Therapy Program. The program addresses the unique mental health challenges faced by hospitality industry workers who often struggle to access affordable therapy due to high-stress work environments and irregular schedules.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Alma: Provider network and practice platform for mental health clinicians. Relevant as an ecosystem peer that helps therapists run practices, paralleling some of the operational support Kind Therapy needs to scale its clinician base.
• Octave: Therapy practice offering in-person and virtual sessions with group and individual care. Comparable hybrid delivery model and focus on quality matching, though primarily serves insured clients in select metros.
• Two Chairs: Therapy practice combining in-person and virtual care with a focus on client-therapist matching. Comparable virtual+in-person hybrid model and emphasis on therapist matching, though for-profit and not specifically focused on uninsured populations.

Direct peers

• SonderMind: Denver-based mental health provider offering in-person and virtual therapy across Colorado and other states. Comparable in geographic focus, therapy delivery model, and therapist matching, though primarily insurance-billed rather than sliding-scale.
• Open Path Psychotherapy Collective: Nonprofit mental health collective offering sliding-scale therapy sessions ($30-$80) nationwide. Closely comparable to Kind Therapy in mission, sliding-scale pricing model, and target underserved populations.

Broad incumbents

• Lyra Health: Enterprise-focused mental health platform serving employers and health plans. Comparable to Kind Therapy's Staff Therapy Program and culturally responsive care messaging, but primarily serves insured workforces and operates at a larger scale.
• BetterHelp: Large-scale for-profit online therapy platform with broad general population reach. Comparable in virtual therapy delivery and mental health practitioner matching, but competes in a different price tier and does not specialize in uninsured/underinsured access.
• Talkspace: Publicly traded online therapy platform offering B2C and B2B (employer/insurance) virtual therapy. Overlaps with Kind Therapy's virtual delivery model and employer channel (Staff Therapy Program), but is insurance-driven and lacks the nonprofit community focus.
• Headspace Health (Ginger): Combined Headspace + Ginger mental health and wellness platform with employer and health plan distribution. Comparable to Kind Therapy's employer-referral channel and integrated virtual care, but at a different scale and price point.

Others

• Colorado Behavioral Health Council: Statewide association representing Colorado behavioral health providers. Relevant as an ecosystem/regulatory stakeholder, not a direct competitor, but indicative of the Colorado-specific mental health policy environment affecting Kind Therapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind Therapy