What Space Camp Wellness does

Space Camp Wellness LLC is a privately held consumer lip care brand founded in 2024 by content creator Nick Sturniolo and headquartered in Los Angeles, California. The company designs, markets, and sells USDA-certified organic flavored lip balms in jumbo-size .25 oz tubes, offering nine signature flavors, four limited-time OLIPOP collaboration flavors, and a licensed Kool-Aid three-pack, alongside curated variety packs and digital gift cards. Product differentiation is based on clean ingredients (organic sunflower oil, coconut oil, beeswax), a 60% larger-than-standard tube format, a pocket-safe turn wheel applicator, and a 100/100 Yuka ingredient score, rather than proprietary technology.

The business operates a multi-channel go-to-market model combining DTC e-commerce via Shopify with sales through Amazon (Buy With Prime), TikTok Shop, and Target retail stores nationwide. Revenue is generated through one-time purchases, a subscribe-and-save program with 30- or 60-day delivery intervals, marketplace transactions, and an affiliate/influencer referral program. Marketing is community-driven, anchored on TikTok and Instagram with paid amplification on Meta, Google, Pinterest, and Amazon, and retained via Attentive-powered SMS and email plus a rewards program. The customer base is concentrated at the consumer long-tail (100,000+ customers, 15,357 reviews with 95% positive rating), with no enterprise or B2B segment.

No external funding rounds, institutional investors, or parent company ownership are disclosed; the company appears to be founder-controlled and self-funded. The product portfolio is intentionally narrow (lip balm only), but the brand has rapidly expanded distribution surface and executed multiple co-branded collaborations within its first operating year.

Name

Space Camp Wellness

Legal name

Space Camp Wellness LLC

Website

https://spacecampwellness.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Space Camp Wellness is a 2024-founded, Los Angeles-based DTC consumer brand that designs and sells USDA-organic flavored lip balms in jumbo-size tubes. It distributes through Shopify, Amazon, TikTok Shop, and Target retail, targeting individual consumers seeking clean, fun lip care.

Ownership category

akta.pro rank

Product category

Lip Care and Personal Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Organic lip balm
• Flavored lip care
• Clean beauty products
• Direct-to-consumer cosmetics
• Natural personal care

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the company's Shopify-powered website. Products sold at retail prices with free shipping on orders $50+. Subscription model available with auto-renewal.
2. Marketplace Sales: Sales through third-party marketplaces including Amazon (Buy With Prime), Target retail stores, and TikTok Shop.
3. Affiliate Program: Commission-based affiliate program where partners earn commissions for referred customers. Governed by separate Affiliate Program Terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Space Camp Wellness manufactures and sells USDA-certified organic flavored lip balms in jumbo .25 oz tubes across nine signature flavors plus limited-time collaborations and variety packs. The brand sells direct to consumers through its own Shopify storefront, Amazon, Target retail stores, and TikTok Shop, with a subscription option for recurring delivery.

Product overview

Space Camp Wellness is a consumer lip care brand offering a portfolio of flavored organic lip balms. The core product line consists of jumbo-size USDA organic lip balms available in 9 signature flavors (Wild Cherry, Frosted Mint, Juicy Watermelon, Sweet Vanilla, Birthday Cake, Salted Caramel, Strawberry Frosting, Coconut Cream, Tropical Pineapple). The company also sells limited-time collaboration products such as the Space Camp x OLIPOP collection featuring 4 additional flavors, and Kool-Aid branded multi-packs. Products are sold as single units or in curated variety packs (Originals Pack, Birthday Pack, Pool Club Pack), alongside digital gift cards. The brand distributes through its e-commerce platform, Amazon, Target, and via subscription options.

Differentiator

Problem solved

Functional benefit

Brands

• Space Camp x OLIPOP: A limited-time collaborative collection featuring flavored lip balms inspired by OLIPOP soda flavors including Vintage Cola, Shirley Temple, Crisp Apple, and Cream Soda.

Products and services

• Wild Cherry Lip Balm Jumbo-size USDA organic lip balm in wild cherry flavor, formulated with organic sunflower oil, coconut oil, and beeswax for deep hydration; positioned for individual consumers seeking clean, flavored lip care.
• Frosted Mint Lip Balm Jumbo-size organic lip balm with cooling frosted mint flavor containing peppermint leaf oil for a refreshing sensation.
• Juicy Watermelon Lip Balm Jumbo-size flavored lip balm with sweet, juicy watermelon taste for refreshing daily lip hydration.
• Sweet Vanilla Lip Balm Jumbo-size organic lip balm with classic sweet vanilla flavor for smooth daily lip care.
• Birthday Cake Lip Balm Jumbo-size flavored lip balm with fluffy, rich birthday cake taste featuring sprinkles undertones for a celebratory experience.
• Salted Caramel Lip Balm Jumbo-size lip balm with buttery, sweet, and savory salted caramel flavor for indulgent lip hydration.
• Strawberry Frosting Lip Balm Jumbo-size flavored lip balm with frosted, fruity strawberry taste for luscious lip moisture.
• Coconut Cream Lip Balm Jumbo-size organic lip balm with rich, creamy coconut cream flavor for tropical hydration.
• Tropical Pineapple Lip Balm Jumbo-size organic lip balm with juicy, tangy tropical pineapple flavor for a refreshing experience.
• Originals Pack Best-selling three-pack variety bundle containing Wild Cherry, Frosted Mint, and Juicy Watermelon jumbo organic lip balms.
• Birthday Pack Three-pack variety bundle featuring Birthday Cake, Salted Caramel, and Strawberry Frosting flavored lip balms.
• Pool Club Pack Three-pack organic variety bundle featuring summer-inspired flavors: Coconut Cream, Sweet Vanilla, and Tropical Pineapple.
• OLIPOP Vintage Cola Lip Balm Limited-time collaboration lip balm with cola-rich, classic vintage cola flavor from the Space Camp x OLIPOP collection.
• OLIPOP Shirley Temple Lip Balm Limited-time collaboration lip balm with cherry-kissed, bubbly Shirley Temple mocktail flavor from the Space Camp x OLIPOP collection.
• OLIPOP Crisp Apple Lip Balm Limited-time collaboration lip balm with juicy-apple, crisp and sweet flavor from the Space Camp x OLIPOP collection.
• OLIPOP Cream Soda Lip Balm Limited-time collaboration lip balm with vanilla-velvet, creamy cream soda flavor from the Space Camp x OLIPOP collection.
• Kool-Aid Pack Three-pack lip balm bundle featuring nostalgic Kool-Aid flavors (Blue Raspberry Lemonade, Tropical Punch, Grape) in jumbo-size tubes.
• Space Camp Wellness Gift Card Digital gift cards available in $25, $50, $75, and $100 denominations for purchasing Space Camp Wellness products.

Quantifiable outcome

• Products rated 100/100 on the Yuka Mobile App for ingredient health impact
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OLIPOPcoreStrategic or Co-development PartnerCollaboration on the Space Camp x OLIPOP Collection featuring limited-edition lip balm flavors inspired by OLIPOP sodas: Vintage Cola, Shirley Temple, Crisp Apple, and Cream Soda. The collection is available for a limited time and promoted as a major brand collaboration.
• Kool-AidminorStrategic or Co-development PartnerLicensed collaboration creating the Space Camp Kool-Aid Pack featuring three flavors inspired by Kool-Aid drinks: Blue Raspberry Lemonade, Tropical Punch, and Grape.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner with dedicated store locator on Space Camp website. Products sold in Target stores nationwide including exclusive Berry Stardust flavor. Physical retail presence expands brand visibility.
• AmazoncoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner offering Buy With Prime for fast, free delivery. 16 products eligible for Prime delivery through Amazon platform.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorSocial commerce channel allowing purchases directly through TikTok platform, reaching the brand's social media community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EOS (Evolution of Smooth): EOS sells flavored, spherical lip balms through mass retail and DTC with strong social media and influencer marketing. Directly comparable to Space Camp's flavored lip balm offering, DTC + retail strategy, and Gen Z appeal.
• Rhode (by Hailey Bieber): Rhode is a celebrity-led beauty brand built around lip-focused hero products (Peptide Lip Treatments) and a strong TikTok community. Closely comparable to Space Camp's creator-led brand, lip care focus, and community-driven growth.
• Tower 28 Beauty: Tower 28 is a clean, sensitive-skin beauty brand with strong Sephora and DTC presence built around social media buzz. Comparable as a clean-beauty social-native brand with a founder-led community and Target distribution.
• Starface: Starface is a Gen Z beauty brand known for playful, hydrocolloid pimple patches with strong social media and DTC presence. Comparable in creator-led DNA, Gen Z community focus, and broad retail distribution including Target.
• Summer Fridays: Summer Fridays is a creator-influencer-led beauty brand best known for lip treatments and clean-beauty positioning. Closely comparable to Space Camp's influencer origin, lip-focused hero product, and premium DTC-first go-to-market.

Broad incumbents

• Carmex: Carmex is an established lip balm brand with mass retail and DTC presence. Comparable as another historical lip balm incumbent competing in the same drugstore, mass, and grocery channels.
• Glossier: Glossier is a digitally native beauty brand built on community and clean aesthetics with strong DTC and selective retail. Comparable in creator-community-led brand building, premium positioning, and target Gen Z / millennial consumer.
• Burt's Bees: Burt's Bees is the leading natural lip balm brand owned by Clorox, sold in every major US retailer. Comparable as the incumbent Space Camp positions against in the natural/organic lip care space, with broadly cited Yuka score gap (33/100 vs. 100/100).
• ChapStick: ChapStick is the legacy mass-market lip balm brand owned by Haleon. Comparable as the dominant category incumbent Space Camp explicitly benchmarks against on Yuka (21/100 vs. 100/100).
• Drunk Elephant: Drunk Elephant is a premium clean beauty brand with Sephora and DTC distribution. Comparable as a clean-beauty benchmark for ingredient-led positioning and premium pricing that Space Camp aspires to within lip care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spacecampwellness
• TikToktiktok.com/@spacecampwellness
• Facebookfacebook.com/spacecampwellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Space Camp Wellness