Lehner Versand
Lehner Versand AG is a Swiss family-owned mail-order and e-commerce retailer founded in 1983, selling bedding, workwear, fashion, footwear, household, fitness, and beauty products to consumers in Switzerland and Liechtenstein via 11 retail branches and online channels.
- Company typePrivate
- Founded1983
- HeadquartersSchenkon, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lehner Versand does
Lehner Versand AG is a Swiss family-owned mail-order and e-commerce retailer headquartered in Switzerland, founded in 1983 and operating under the trading identity "Das Schweizer Versandhaus." The company sells a broad multi-category assortment including bedding, workwear, fashion, footwear, household goods, fitness, and beauty products to end consumers in Switzerland and Liechtenstein through an integrated omni-channel model.
The business operates 11 physical retail branches across Switzerland alongside its online shop, supported by Swiss warehousing and a core logistics partnership with Swiss Post. Specialized vertical partner-shop domains (bettwaesche.ch, workgear.ch, vedia.ch) extend category-specific reach, and a cross-retail partnership with diga möbel expands the effective assortment into furniture and complementary home categories. The martech and customer-service stack includes Typewise AG for AI-assisted chat, Criteo for retargeting, Mautic for marketing automation, and GA4 analytics; PCI-DSS certification underpins payment handling.
Lehner Versand is privately held with no disclosed funding rounds. Leadership rests with Thomas Meier, who serves as CEO and co-owner, reflecting the continuing family-ownership structure. Revenue is generated through direct-to-consumer merchandise sales across both physical and digital channels, with no subscription, marketplace, or B2B enterprise revenue model disclosed.
Lehner Versand firmographics
Firmographics- Name
- Lehner Versand
- Legal name
- Lehner Versand AG
- Website
- https://lehner-versand.ch
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lehner Versand AG is a Swiss family-owned mail-order and e-commerce retailer founded in 1983, selling bedding, workwear, fashion, footwear, household, fitness, and beauty products to consumers in Switzerland and Liechtenstein via 11 retail branches and online channels.
- Ownership category
- akta.pro rank
Lehner Versand industry classification
Industry- Product category
- Mail-Order Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (45821)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
- akta.pro secondary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
Keywords
Where Lehner Versand is headquartered
LocationHeadquarters
- HQ city
- Schenkon
- HQ country
- Switzerland
- HQ region
- Europe
Offices11 records
Markets served
Lehner Versand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce & Catalog): Direct retail sales of bedding, workwear, fashion, shoes, household goods, and fitness products through an online store and printed catalog. Customers in Switzerland and Liechtenstein are served with home delivery via Swiss Post.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with installment option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Lehner Versand product offering
Product offeringCore offering
Lehner Versand is a Swiss mail-order and e-commerce retailer offering multi-category consumer goods including bedding and bed linens, workwear and safety clothing, women's and men's fashion, shoes, household and garden products, and fitness and beauty items. Products are sold through an online shop, a printed catalog, and 11 physical retail branches across Switzerland, with home delivery via Swiss Post to addresses in Switzerland and Liechtenstein.
Product overview
Lehner Versand is a Swiss mail-order company established in 1983, operating as a multi-category e-commerce platform with both online shop and physical retail locations. The company offers a unified shopping experience across twelve main product categories: Bettwaren (bedding and bed linens), Damenmode (women's fashion), Herrenmode (men's fashion), Schuhe (shoes), Arbeitskleidung (workwear and safety equipment), Haushalt & Garten (household and garden), Fitness & Beauty (fitness equipment and personal care), TV-Shopping (television shopping products), Nachhaltig (sustainable products), and Sale items. The assortment spans from core bedding products (the company's founding category) to fashion, footwear, work clothing, home goods, and wellness products. The company operates 11 Swiss retail branches and maintains warehouse operations in Switzerland, offering services such as gift vouchers, free catalog delivery, and installment payment options.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Swiss-based warehousing ensures fast delivery times within Switzerland
Companies that use Lehner Versand
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lehner Versand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature1 record
Lehner Versand partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- diga möbelminorLehner Versand customers receive a 20% discount on diga furniture catalog prices at all 9 diga showrooms across Switzerland, plus free delivery and assembly. Lehner customers can access this benefit using code LEH-135975.
- bettwaesche.chminorSpecialized online partner shop focusing on bedding products, operated by Lehner Versand.
- workgear.chminorSpecialized online partner shop focusing on workwear and safety products, operated by Lehner Versand.
- vedia.chminorPartner shop accessible via Lehner Versand website.
- adresult AGminorAdresult AG (Hönggerstrasse 65, 8037 Zürich) manages affiliate marketing programs and affiliate network for Lehner Versand, enabling third-party publishers to promote products for click or sale commissions.
- Swiss PostcoreSwiss Post handles home delivery of orders to customers throughout Switzerland and Liechtenstein. Additional return options include Post pick@home for convenient parcel collection and pickup point network with over 1,200 stations.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Lehner Versand competitors and assessment
Company assessmentEmerging players
- Lidl Switzerland: German discount retailer with a Swiss footprint carrying an expanding assortment of fashion, household, and lifestyle goods at value prices. Comparable as a value-positioned multi-category retailer competing for the same price-sensitive Swiss household.
Broad incumbents
- Amazon (Switzerland): Global e-commerce leader with a dedicated Swiss storefront offering multi-category assortment. Competes with Lehner for the broad Swiss household basket across every category Lehner sells.
- Zalando (Switzerland): Europe's largest online fashion platform, operating a dedicated Swiss storefront. Comparable as a competitor for the fashion and footwear share of Lehner's assortment, particularly relevant given Lehner's significant Damenmode and Schuhe offerings.
Direct peers
- Ackermann (Shopping King): Swiss multi-category mail-order retailer with a long heritage selling fashion, household goods, and lifestyle products to Swiss consumers. Highly comparable as a domestic mail-order peer with similar assortment, catalog history, and target customer.
- Otto (Switzerland): German-headquartered multi-category mail-order and e-commerce retailer that has operated in Switzerland for decades. Closely comparable historically as a European mail-order house operating in Switzerland with multi-category fashion and household assortment.
- Manor: Switzerland's largest department store chain selling fashion, household, beauty, and footwear both online and through ~50 physical branches. Comparable as a multi-category Swiss retailer with strong omnichannel presence.
- Quelle (Switzerland): Historic German mail-order house that has operated in Switzerland for decades, offering multi-category fashion, household, and lifestyle goods. A historic mail-order peer with identical channel heritage to Lehner.
- Galaxus (Digitec Galaxus AG): Largest Swiss online retailer with broad multi-category assortment and the country's biggest e-commerce platform. Directly comparable in that it competes for the same Swiss household basket across categories including household, fashion, and lifestyle goods.
- Brack.ch: Swiss multi-category e-commerce retailer offering a broad assortment including household goods, fashion, and lifestyle products to Swiss consumers. Highly comparable as a domestic general-merchandise online retailer serving the same Swiss addressable market.
- Jelmoli: Swiss department store offering fashion, beauty, home, and lifestyle goods with a flagship store in Zurich and online presence. A direct competitor for premium-conscious Swiss households across multiple soft-goods categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lehner Versand social profiles
Digital presenceLehner Versand compliance and trust
Trust signalCompliance2 records
Lehner Versand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lehner Versand leadership team
Management profileNumber of profiles
Profiles1 record
Lehner Versand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lehner Versand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lehner Versand
What does Lehner Versand do?
Lehner Versand is a Swiss mail-order and e-commerce retailer offering multi-category consumer goods including bedding and bed linens, workwear and safety clothing, women's and men's fashion, shoes, household and garden products, and fitness and beauty items. Products are sold through an online shop, a printed catalog, and 11 physical retail branches across Switzerland, with home delivery via Swiss Post to addresses in Switzerland and Liechtenstein.
Is Lehner Versand a public or private company?
Lehner Versand is a private company. It is classified as family owned and is currently operating.
When was Lehner Versand founded?
Lehner Versand was founded in 1983. It employs 51 to 100 people.
Where is Lehner Versand based?
Lehner Versand is headquartered in Schenkon, Switzerland, in the Europe region.
How does Lehner Versand make money?
One revenue line is on record: product Sales (E-commerce & Catalog).
Who are Lehner Versand's main competitors?
Lidl Switzerland is listed as an emerging player. Broad incumbents are Amazon (Switzerland) and Zalando (Switzerland). Direct peers are Ackermann (Shopping King), Otto (Switzerland), Manor, Quelle (Switzerland), Galaxus (Digitec Galaxus AG), Brack.ch and Jelmoli.
Does Lehner Versand have an API?
No public API is recorded for Lehner Versand.
What industry is Lehner Versand in?
Lehner Versand's product category is Mail-Order Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters, with a secondary code of CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 458 and its SIC code is 5399.