What Game Tailors does

Game Tailors is a Delft-based game development studio founded in 2016 by TU Delft alumni Olivier Hokke (CEO) and Bas Dado (CTO), with Bowie Derwort (COO, ex-Gamebasics/Miniclip NL) joining as co-owner in 2021. The studio designs and builds custom serious games, simulations, and interactive learning experiences for three primary verticals: education (e.g., KlankKr8 for early reading, Bouke Bouwt for TOS language disorders, The Great Library for academic peer review at TU Delft), healthcare (CapriXpress cardiac recovery app with Erasmus MC, Vasoview/Hemopro 2 surgical training with Getinge, Held CPR training with Hartstichting), and corporate learning & development (Clickventure phishing awareness with Awareways, Master Shipper logistics with TNO). Its core technology is the proprietary LeerPlus no-code game engine — composed of a Game module, a Trainer Portal for progress tracking, and a Content Aanlever Systeem (C.A.S.) for browser-based content management — combined with AI capabilities (Fabula generative content tool, DigiHandig multilingual content generation, adaptive learning systems, and speech-recognition research).

The company monetizes through a hybrid model: (1) project-based custom serious game development priced from €25K for small games to over €250K for large-scale engagements, with discovery calls, Keuzescan & Concept services from €5K and pilot builds from €10K; (2) LeerPlus subscription for organizations building their own educational games via the no-code platform; (3) ongoing maintenance and development contracts. Distribution is consultative direct sales to enterprise and public-sector buyers (hospitals, universities, NGOs, large corporates), supplemented by self-serve LeerPlus for smaller budgets, plus event-driven demand generation through Games for Health Europe and Dutch Game Awards. The studio has completed 75+ projects, holds multiple industry awards (Dutch Game Award 2023, European Serious Game Award 2023, Abra Accessibility Award 2023, NRO Kansrijke Interventie 2025), and operates primarily in the Netherlands with emerging presence in Belgium and exploratory activity in Italy.

Name

Game Tailors

Legal name

Game Tailors

Website

https://gametailors.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Game Tailors is a Delft-based Dutch studio developing custom serious games, simulations and the LeerPlus no-code platform for education, healthcare, and corporate learning clients across the Benelux.

Ownership category

akta.pro rank

Product category

Serious Games & Educational Simulations

NAICS

Other Specialized Design Services (541490), Other Specialized Design Services (54149)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Game-Based Learning & Gamification Authoring (EDAFAHAF)

akta.pro secondary industry

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

Keywords

• Serious games development
• Custom game development
• Educational simulations
• Learning platform software
• Gamified training solutions

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Custom Serious Game Development: Full-service development of serious games, simulations, and (web)apps from concept to launch. Pricing ranges from €25,000 for small games to over €250,000 for large-scale projects. Includes pilot development (from €10,000) for prototype testing.
2. Concept Development & Consulting: Exploration phase services including discovery calls, concept development, and subsidy application support. Keuzescan & Concept service starts from €5,000.
3. LeerPlus Platform Subscription: No-code game engine subscription allowing organizations to build their own educational games. Organizations fill in their own content while Game Tailors provides structure, design, and logic.
4. Maintenance & Ongoing Development: Technical maintenance services to keep products updated and secure, plus further development for new features, content, or target audiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Game Tailors is a Dutch game development studio that designs and builds custom serious games, simulations, and interactive (web)apps for the education, healthcare, and corporate learning and development sectors. Its core offering combines bespoke game development services (from concept to delivery, ranging €25,000–€250,000+ per project) with the proprietary LeerPlus no-code platform, which lets organizations build their own interactive learning experiences through a Game engine, Trainer Portal, and Content Management System.

Product overview

Game Tailors is a Dutch game development studio specializing in custom serious games, simulations, and interactive learning experiences for education, healthcare, and corporate training. Their core offering centers on LeerPlus, a proprietary no-code game engine platform that enables organizations to build interactive learning experiences without programming. LeerPlus consists of three integrated components: the Game engine for play-based learning, a Portal for trainers and teachers to monitor progress, and a Content Aanlever Systeem (C.A.S.) for browser-based content management. Beyond LeerPlus, the portfolio includes stand-alone products such as DigiHandig (digital skills for elderly), KlankKr8 (early reading for kindergarten), Bouke Bouwt (language development for TOS), Vasoview/Hemopro 2 (medical surgery training), CapriXpress (cardiac patient support), Held (CPR training), and various educational games for universities and corporations.

Differentiator

Problem solved

Functional benefit

Brands

• LeerPlus: A no-code game engine platform for creating educational learning experiences without programming, used by organizations for interactive learning content.

Products and services

• LeerPlus

Quantifiable outcome

• Completion rates up to 90% vs. 25% with traditional e-learning
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

23 partnerships are on record, tiered core and minor.

• GetingecoreStrategic or Co-development Partner · 10 June 2024Development of Vasoview/Hemopro 2 surgical training game for EVH (endoscopic vessel harvesting) procedures. Collaboration included Games for Health for healthcare expertise and Spinnov for additional technical capabilities.
• RID Taal & Rekenen (SuperKr8)coreStrategic or Co-development Partner · 1 June 2024Long-term collaboration on KlankKr8 game for early reading development. Game Tailors developed the game with RID's pedagogical expertise. Dr. Sebastián Aravena, Director of Content & Development at RID, has worked with Game Tailors for years.
• Games for HealthcoreStrategic or Co-development PartnerStrategic partnership for healthcare game development. Games for Health Europe organized presentation of Vasoview at their conference.
• New Future LabcoreStrategic or Co-development PartnerOngoing partnership on DigiHandig accessible learning app for digital inclusion. New Future Lab publishes and provides content; Game Tailors provides technology. App won Abra Accessibility Award and expanded to Belgium.
• Hogeschool UtrechtcoreStrategic or Co-development PartnerDevelopment of Bouke Bouwt game for children with TOS (language development disorder) and Spontaal analysis tool. Collaboration with researchers including Dr. Rob Zwitserlood.
• Capri HartrevalidatiecoreStrategic or Co-development PartnerDevelopment of CapriXpress app supporting heart patients between hospital discharge and rehabilitation. Part of PReCARE research project.
• TU DelftcoreStrategic or Co-development PartnerMultiple collaborations including CapriXpress (with Erasmus MC), The Great Library for peer feedback learning, and project development. TU Delft is also an academic founding influence as Game Tailors originated there.
• Erasmus MCcoreStrategic or Co-development PartnerAcademic medical center partnership on CapriXpress digital guide for heart patients, part of broader research agenda on cardiac rehabilitation improvement.
• HartstichtingcoreStrategic or Co-development PartnerDevelopment of Held game for resuscitation training for young people. Won European Serious Game Award (first prize).
• IT Campus RotterdamminorStrategic or Co-development PartnerDevelopment of Make and Experience game for vmbo students to discover AI, robotics, XR, and more. Made possible with European subsidy.
• Koninklijke Auris GroepcoreStrategic or Co-development PartnerCo-creation partnership on Fabula AI tool for vocabulary interventions for children with TOS (language development disorder). Funded through Nationaal Onderwijslab AI (NOLAI).
• Universiteit TwentecoreStrategic or Co-development PartnerAcademic partner in Fabula AI tool development for TOS vocabulary interventions. Also partnered on KlankKr8 research.
• Universiteit van ParmaminorStrategic or Co-development PartnerExploratory collaboration on healthcare communication training game. Development starts 2026. Initiative came through Dutch Game Association introduction.
• OberoncoreStrategic or Co-development PartnerIndependent research partner in KlankKr8 effectiveness study (RCT with 57 schools, 1200+ students).
• Universiteit van AmsterdamcoreStrategic or Co-development PartnerAcademic partner in independent RCT research on KlankKr8 effectiveness.
• TKI DinalogminorStrategic or Co-development PartnerInnovation partnership on Master Shipper logistics game alongside TU Delft and TNO.
• TNOminorStrategic or Co-development PartnerMultiple projects including Master Shipper for transport innovation awareness.
• Dutch Game AssociationminorGTM or Marketing PartnerTrade association membership facilitating international connections. Introduced Game Tailors to Universiteit van Parma for healthcare communication project.
• Games for Health EuropeminorGTM or Marketing PartnerIndustry platform for healthcare games providing conference venue for Vasoview international presentation.
• De Haagse HogeschoolminorStrategic or Co-development PartnerDebunk Busters game development for health literacy and fake news recognition, initiated by Wendy Scholtes-Bos and Diana Eijgermans.
• Gemeente Den HaagminorGTM or Marketing PartnerSupporting organization for Debunk Busters game development and school testing.
• Provincie Zuid-HollandminorGTM or Marketing PartnerSupporting organization for Debunk Busters game development.
• Mediawijzer.netminorGTM or Marketing PartnerSupporting organization for Debunk Busters game development and media literacy initiatives.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Filament Games: US studio building educational games and simulations for K-12, higher education and corporate clients. Comparable custom serious-game development services and learning-outcome research orientation to Game Tailors.
• Gamelearn: Spanish vendor of serious games and game-based simulations for corporate soft-skills and compliance training. Directly comparable business model and target buyer (L&D, HR, compliance) to Game Tailors' Clickventure and Master Shipper engagements.
• Area9 Lyceum: Denmark-headquartered adaptive learning platform combining AI-driven personalization with content authoring. Closely comparable on adaptive-learning technology (analogous to KlankKr8's adaptive levels) and the no-code authoring angle of LeerPlus.
• Triseum: US educational game studio focused on higher-education and STEM learning games built on learning-science principles. Closely aligned with Game Tailors' university-facing products such as The Great Library and Ripples.
• Caspian Learning: UK serious games studio delivering narrative-driven simulations for education, healthcare and corporate training. Comparable studio-size, vertical mix, and project-based delivery to Game Tailors.
• Attensi: Norwegian provider of gamified simulation-based training for corporate and healthcare clients. Highly comparable to Game Tailors' corporate L&D and healthcare verticals, with a similar mix of bespoke serious games and a SaaS simulation platform.
• Make Real: UK immersive-technologies studio (VR/AR/serious games) serving L&D, healthcare and industrial clients. Comparable technology stack (including VR sims like Game Tailors' KiteSim and Hemopro 2) and multi-vertical client base.
• TiVi Serious Games: Dutch serious-games studio focused on training, behavioral change and social impact games. The most direct Dutch regional peer, competing for similar Benelux enterprise and healthcare opportunities.

Broad incumbents

• Learneo (Brainly / Wyzant): Broader EdTech and tutoring group including Brainly. Provides scale, consumer reach and adaptive learning content — adjacent to Game Tailors' primary-education segment but at vastly larger scale and with consumer-grade distribution.
• Skillsoft: Global enterprise learning platform with gamification, simulation and compliance content. A broad incumbent competing for the same corporate L&D budget that Game Tailors' Clickventure and similar products address, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/game-tailors

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Tailors