Reklaim
Reklaim operates a dual-sided consumer data platform enabling individuals to view, manage, and monetize their personal data through surveys and rewards, while providing enterprises API access to consented, privacy-compliant audience data and subscription identity protection services.
- Company typePublic
- Founded2021
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Reklaim does
Reklaim Ltd. is a Toronto-headquartered, TSX Venture Exchange-listed (MYID; OTC: MYIDF) consumer data privacy and monetization platform that operates a two-sided marketplace. On the consumer side, individuals sign up via web browser, view and correct their digital data profile through the proprietary Data Unveil feature, complete surveys and predictions, and earn cash rewards and jackpot entries (monthly $5,000 and multiple $1,000 prizes); average reported user earnings are $50–$200 annually. On the enterprise side, Reklaim sells programmatic access to its 2M+ opted-in user profiles and 1,000+ audience segments via a RESTful API with three pricing tiers (Standard, Premium, Enterprise), alongside an opt-in DealID Marketplace of 300+ prebuilt audience deals activated across The Trade Desk, Google, LiveRamp, Meta, and Snowflake. The platform is built around explicit consent, user-verified data, and a sensitive-personal-information taxonomy designed for evolving U.S. state privacy laws, with SOC 2 Type 2, CCPA/CPRA, GDPR, and HIPAA compliance.
Reklaim firmographics
Firmographics- Name
- Reklaim
- Legal name
- Reklaim Ltd.
- Website
- https://reklaimyou.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Reklaim operates a dual-sided consumer data platform enabling individuals to view, manage, and monetize their personal data through surveys and rewards, while providing enterprises API access to consented, privacy-compliant audience data and subscription identity protection services.
- Ownership category
- akta.pro rank
Reklaim industry classification
Industry- Product category
- Consumer Data Privacy and Monetization Platform
- NAICS
- Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Permissioning & Consent Management (OAuth, scopes, revocation) (FSAGACAC)
Keywords
Where Reklaim is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Reklaim business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Data Licensing: Primary revenue stream from selling or licensing aggregated and de-identified audience segment data to third-party brands and advertisers. Users voluntarily answer surveys to build audience profiles and earn points for participation. Revenue generated from licensing demographic, interest-based, and purchase intent data segments.
- Subscription Services (Reklaim Protect): Monthly and annual subscription service providing data broker monitoring, automated removal requests, breach alerts, and dark web monitoring. High-margin recurring revenue stream launched in Q1 2025.
- Survey and Campaign Revenue: Revenue from brands paying for consumer survey responses and campaign participation. Users complete surveys from brands and earn cash rewards, with Reklaim retaining portion of brand payment.
- Enterprise Data API Access: B2B revenue from API access to consented user data for ML/AI training, audience enrichment, and lookalike modeling. Tiered pricing (Standard, Premium, Enterprise) with varying query limits and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reklaim Protect Monthly - Consumer privacy protection subscription |
| Subscription | Annual | Reklaim Protect Annual - Consumer privacy protection subscription with discount |
| Subscription | Pay-as-you-go | Standard Plan - B2B API access for teams getting started |
| Subscription | Pay-as-you-go | Premium Plan - B2B data-driven organizations at scale |
| Subscription | Multi-year contract | Enterprise Plan - Large organizations with custom needs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Reklaim product offering
Product offeringCore offering
Reklaim operates a dual-sided consumer data privacy and monetization platform. On the consumer side, individuals can view, manage, and correct their digital data profile, earn cash rewards and jackpot prizes for completing surveys and sharing data, and subscribe to Reklaim Protect for automated removal of their information from 600+ data brokers and dark web monitoring. On the enterprise side, Reklaim sells API access to consented first-party audience segments, prediction markets data, and survey deployment capabilities to brands, agencies, and AI companies through Standard, Premium, and Enterprise subscription tiers.
Product overview
Reklaim operates a dual-sided consumer data platform consisting of a consumer-facing marketplace and an enterprise data API. The core Reklaim platform enables consumers to view, manage, and monetize their personal data while earning rewards through surveys, predictions, and data sharing. Reklaim Protect is a premium subscription add-on offering automated data broker removal, breach monitoring, and 24/7 AI privacy assistance. The DealID Marketplace provides programmatic access to over 300 opt-in audience segments. For enterprise customers, the API product suite offers Standard, Premium, and Enterprise tiers providing access to consented user data, audience segments, prediction markets data, and survey deployment capabilities. Reklaim Invest enables Canadian users to convert loyalty points into equity shares.
Differentiator
Problem solved
Functional benefit
Brands
- Reklaim Protect: Subscription-based consumer data privacy platform enabling users to remove personal information from data brokers and monitor dark web exposure.
- Reklaim Invest
- Reklaim Jackpot
- DealID Marketplace
Products and services
- Reklaim Core Platform Consumer-facing data marketplace that enables individuals to view, manage, protect, and control their personal data while earning cash rewards and jackpot prizes for sharing it with brands and advertisers. Free to join via web browser.
- Reklaim Protect Premium subscription service ($2.99/month or $20/year) for identity protection that monitors and removes personal information from 600+ data brokers and people search sites, provides real-time breach alerts, dark web surveillance, and 24/7 AI privacy assistant. Live in Canada and the United States with 30-day money-back guarantee.
- DealID Marketplace Opt-in data marketplace offering over 300 prebuilt audience DealIDs for programmatic activation. Features consented segments across hard-to-reach categories with DSP/SSP-agnostic activation for media buying.
- Reklaim Invest Program enabling Canadian users to redeem accumulated loyalty points from the Reklaim platform for publicly traded MYID shares at zero cost, converting engaged platform users into shareholders.
- Enterprise Data API RESTful API providing B2B access to consented first-party user data, 1,000+ audience segments, prediction markets data, and survey deployment capabilities. Available in Standard (1,000 queries/month, 1 API key), Premium (10,000 queries/month, 3 API keys, prediction markets data), and Enterprise (unlimited queries, custom integrations, SLA, on-premise options) tiers with sub-second response times and 99.9% uptime.
- HIPAA Compliant Health Data Solution HIPAA-compliant health data product providing explicit opt-in consent and Zero-Party Data for enhanced compliance and targeting in healthcare marketing, addressing Washington My Health My Data Act and similar regulations.
Quantifiable outcome
- 73% year-over-year revenue growth in Q1 2025
- +4 more outcomes
Companies that use Reklaim
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Reklaim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature6 records
Reklaim partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- The Trade DeskcoreExpanded integration with The Trade Desk for programmatic activation of consented audience segments. The Trade Desk is a leading independent DSP enabling brands to reach audiences across programmatic channels using Reklaim's opt-in data.
- GooglecoreExpanded integration with Google for audience targeting capabilities. Reklaim's consented data segments are available for activation through Google's advertising platforms.
- LiveRampcoreExpanded integration with LiveRamp for segment activation and distribution. LiveRamp's identity resolution platform enables Reklaim to distribute audience segments across the advertising ecosystem.
- MetacoreExpanded integration with Meta (Facebook/Instagram) for social platform audience activation. Reklaim's consented data enables brands to reach audiences through Meta's advertising infrastructure.
- SnowflakecoreStrategic partnership with Snowflake to transform data management capabilities. The collaboration provides advanced analytics, scalable data solutions, and enables businesses to access Reklaim's consented data through Snowflake's data marketplace and infrastructure.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Reklaim competitors and assessment
Company assessmentOthers
- Snowflake: Snowflake is a cloud data platform that Reklaim has a strategic partnership with for distributing consented data via the Snowflake Data Marketplace. It is an enabling infrastructure provider rather than a direct competitor, but its data marketplace could evolve into adjacent competition.
Broad incumbents
- Oracle Advertising: Oracle Advertising (formerly Oracle Data Cloud / Grapeshot / AddThis) provides audience data and contextual targeting at massive scale via Oracle's enterprise data infrastructure. It is a broad incumbent competing for the same B2B data licensing wallet share as Reklaim.
- Acxiom: Acxiom is a large, established data and identity services provider within IPG's Interpublic Group, offering audience targeting, analytics, and identity resolution at enterprise scale. It competes broadly with Reklaim's B2B data business but serves a much larger portfolio of Fortune 500 clients.
Direct peers
- DeleteMe: DeleteMe is a subscription-based consumer privacy service that submits opt-out requests to data brokers and people-search sites on behalf of users. It is the closest direct competitor to Reklaim Protect, addressing the same individual consumer pain point with a comparable subscription pricing model.
- Optery: Optery provides automated data broker removal and privacy protection for individuals and businesses. Like Reklaim Protect, it focuses on continuous scanning and removal across hundreds of broker sites, and is a direct B2C subscription competitor.
- Toluna: Toluna operates a global consumer insights and survey panel platform connecting brands with opted-in respondents for market research. It overlaps directly with Reklaim's Survey Platform and consumer survey monetization products on both the supply and demand sides.
- LiveRamp: LiveRamp is a data connectivity and identity resolution platform that distributes consented audience segments across the ad-tech stack. It is Reklaim's most direct partner-and-competitor, offering overlapping audience activation via RampID while also serving as a distribution channel for Reklaim's DealIDs.
- Lotame: Lotame is a global data solutions provider offering audience data, identity resolution, and data collaboration tools. It competes with Reklaim's B2B data licensing and audience segment offerings, particularly for brands seeking consented cross-channel audience targeting.
Emerging players
- Project Liberty: Project Liberty is a consumer data ownership initiative (featured alongside Reklaim in the WSJ article) developing protocols for users to control and monetize their data. It is a thematically adjacent emerging player in the same 'data sovereignty' movement Reklaim operates in.
- Suzy: Suzy is a consumer insights platform connecting brands with opted-in respondents for real-time research. It is an emerging player in the same 'consented consumer insights' category as Reklaim's Survey Platform, with comparable B2B enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reklaim compliance and trust
Trust signalCompliance6 records
Reklaim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reklaim leadership team
Management profileNumber of profiles
Profiles1 record
Reklaim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reklaim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reklaim
What does Reklaim do?
Reklaim operates a dual-sided consumer data privacy and monetization platform. On the consumer side, individuals can view, manage, and correct their digital data profile, earn cash rewards and jackpot prizes for completing surveys and sharing data, and subscribe to Reklaim Protect for automated removal of their information from 600+ data brokers and dark web monitoring. On the enterprise side, Reklaim sells API access to consented first-party audience segments, prediction markets data, and survey deployment capabilities to brands, agencies, and AI companies through Standard, Premium, and Enterprise subscription tiers.
Is Reklaim a public or private company?
Reklaim is a public company. It is classified as public and is currently operating.
When was Reklaim founded?
Reklaim was founded in 2021.
Where is Reklaim based?
Reklaim is headquartered in Toronto, Canada, in the North America region.
How does Reklaim make money?
Four revenue lines are on record. Consumer Data Licensing is the primary driver. The others are subscription Services (Reklaim Protect), survey and Campaign Revenue and enterprise Data API Access.
Who are Reklaim's main competitors?
Snowflake is listed as an others. Broad incumbents are Oracle Advertising and Acxiom. Direct peers are DeleteMe, Optery, Toluna, LiveRamp and Lotame. Emerging players are Project Liberty and Suzy.
Does Reklaim have an API?
Yes. RESTful API for accessing consented consumer data, audience segments, prediction markets data, and deploying custom surveys. Provides sub-second response times and 99.9% uptime. Standard tier includes 1,000 queries/month with 1 API key. Premium tier includes 10,000 queries/month with 3 API keys. Enterprise tier offers unlimited queries and custom integrations. Developer documentation is at next.reklaimyou.com/b2b.
What industry is Reklaim in?
Reklaim's product category is Consumer Data Privacy and Monetization Platform. Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541511 and its SIC code is 7372.