Victress Health And Wellness

What Victress Health And Wellness does

Victress Health & Wellness LLC is a private, Ohio-based Direct Primary Care (DPC) clinic operating two locations in Sidney (headquarters) and Lima, serving regional West and Central Ohio communities. Its core offering is a membership-based primary care subscription priced at $100 per month for adults and $30 per month for children, providing unlimited access to providers, same/next-day appointments, and direct communication via text, call, email, or telehealth without co-pays or deductibles. The company operates a dual go-to-market: self-serve direct-to-consumer enrollment for individuals and families, paired with an enterprise sales motion targeting employers with DPC-as-an-employee-benefit packages, an ROI calculator, strategy sessions, and Lunch N Learn presentations.

The integrated service portfolio extends beyond primary care to include functional medicine (root-cause care for autoimmune and mental health conditions), physical therapy with vestibular and dry needling specialties, occupational therapy, nutrition counseling by a registered dietitian, and psychotherapy. The technology stack is composed entirely of third-party SaaS integrations rather than proprietary platforms: Hint Health powers the patient portal and enrollment, PtEverywhere provides home exercise tracking, Shopify powers the supplements e-commerce store, and YouTube hosts the Victress podcast. The team is small (~7 named practitioners including a DPT, FNP, OT, MPT, PT, clinic manager, and RD), and the company is founder-operated by Dr. Lisa Marino with no disclosed institutional capital.

Name

Victress Health And Wellness

Legal name

Victress Health & Wellness LLC

Website

https://victresshealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Victress Health & Wellness is a regional Ohio Direct Primary Care clinic offering $100/month membership-based primary care, functional medicine, physical therapy, nutrition, and psychotherapy to individuals, families, and employers across West and Central Ohio.

Ownership category

akta.pro rank

Product category

Direct Primary Care Healthcare Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Direct primary care
• Functional medicine
• Physical therapy services
• Employee health benefits
• Nutrition counseling

Headquarters

HQ city

Sidney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Direct Primary Care Memberships: Monthly subscription model for individuals and employer-sponsored employee health benefits. Patients pay a flat monthly fee for unlimited access to primary care services, functional medicine, telehealth, messaging with providers, and discounted labs and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Victress Health & Wellness operates a membership-based Direct Primary Care clinic offering unlimited access to primary care, functional medicine, physical therapy, occupational therapy, nutrition counseling, and psychotherapy for a flat monthly fee. The clinic serves individual patients and families at two Ohio locations, and offers employer-sponsored employee health benefit programs designed to reduce corporate healthcare spending. Additional revenue is generated through a Shopify supplements store and free educational webinars, podcasts, and ROI calculators used to drive enrollment.

Product overview

Victress Health & Wellness is a healthcare clinic offering Direct Primary Care as its core membership-based platform, with integrated service modules including Functional Medicine for autoimmune and mental health care, Physical Therapy for pain and movement issues, Nutrition counseling by registered dietitians, and psychotherapy. The company operates a supplements e-commerce store, provides workplace Employee Health programs, and offers patient engagement tools including a Patient Portal and PtEverywhere health tracker. Additional offerings include the Victress Podcast, webinars (4 Pillars to Fight Fatigue), Lunch 'N Learn sessions, a free consultation service, and an ROI Calculator for employers.

Differentiator

Problem solved

Functional benefit

Brands

• Direct Primary Care: A membership-based healthcare model providing personalized, affordable, and accessible care to patients from birth to end of life.

Products and services

• Direct Primary Care (DPC) Membership Membership-based primary care providing unlimited access to providers via text, call, telehealth, or in-person visits with same/next-day appointments, extended visit times, and no co-pays. Designed for individuals, families, and employer-sponsored employee groups. Pricing is $100 per month for adults and $30 per month for children (0-17) with adult enrollment, plus a $100 household sign-up fee.
• Functional Medicine Root-cause healthcare using evidence-based testing, nutrition, gut health assessment, and lifestyle factors to treat underlying causes of autoimmune, mental health, hormonal, and metabolic conditions rather than symptoms. Available as part of the DPC membership and as a stand-alone service for complex patients.
• Physical Therapy Integrated physical therapy services resolving pain, restoring movement, and supporting recovery through hands-on treatment, dry needling, and postural exercises. Supports patients with chronic pain, headaches, vertigo/dizziness, sports injuries, work-related injuries, and fibromyalgia without requiring pain medications, surgery, or injections. Delivered in-house and integrated with the DPC membership.
• Nutrition Counseling Personalized, evidence-based nutrition counseling delivered by registered dietitian Beth Hoying, covering weight management, hormonal imbalances, food sensitivities, autoimmune conditions, and brain health/ADHD support. Integrated with the functional medicine and DPC offerings.
• Employee Health / DPC for Employers Workplace health benefits program providing Direct Primary Care access to employees with a fixed monthly per-employee membership fee, monthly utilization reports, and quantified claims of $2,434-$3,120 savings per employee annually and a 38% reduction in overall company healthcare spending. Pairs with self-insured or level-insured solution partners for innovative health plan designs.
• Supplements Store E-commerce store selling health supplements and wellness products such as Dentalcidin toothpaste and Megasporebiotic probiotic, operated through Shopify at victresshealth.myshopify.com.
• Psychotherapy In-house mental health and psychotherapy services integrated with the Direct Primary Care membership for comprehensive behavioral healthcare.
• Occupational Therapy In-house occupational therapy delivered by Angie George, integrated with the Direct Primary Care membership and the broader multi-disciplinary care model.

Quantifiable outcome

• 30-60% reduction in employer healthcare spending
• +8 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• MidmarkminorOthersCorporate partner listed on Victress Health About page. Midmark is a healthcare equipment manufacturer. Nature of partnership not explicitly detailed.
• Sollmann ElectricminorOthersCorporate partner listed on Victress Health About page. Sollmann Electric is an electrical services company. Nature of partnership not explicitly detailed.
• Industrial Recyclers LLCminorOthersCorporate partner listed on Victress Health About page. Industrial Recyclers LLC is a recycling company. Nature of partnership not explicitly detailed.
• ChilltexminorOthersCorporate partner listed on Victress Health About page. Nature of partnership not explicitly detailed.
• Inspired EyesminorGTM or Marketing PartnerWellness partner and client featuring testimonial about Victress Health services. Listed as part of wellness partner ecosystem on Employee Health page.
• Brooks CorporateminorGTM or Marketing PartnerWellness partner featuring testimonial about Victress Health services. Listed as part of wellness partner ecosystem on Employee Health page.
• Shelby CountyminorGTM or Marketing PartnerCorporate wellness partner and client. Listed as part of wellness partner ecosystem on Employee Health page featuring client experience testimonial.
• Minster Dental CareminorGTM or Marketing PartnerWellness partner listed on Employee Health page. Nature of partnership involves collaborative wellness services for shared clients.
• Hard MediaminorGTM or Marketing PartnerWellness partner listed on Employee Health page. Nature of partnership involves marketing collaboration for wellness services.
• Self-insured/Level-insured Solution PartnerscoreStrategic or Co-development PartnerPartnership with nationally recognized partners for innovative health plan designs. Mentioned as enabling substantial and consistent savings for employers when paired with self-insured or level-insured solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Hint Health: DPC operating system and clinical platform that powers Victress's patient portal/enrollment. Enabling infrastructure provider rather than a competitor, but shapes the economics of any DPC clinic.

Direct peers

• Parsley Health: Membership-based functional medicine practice treating chronic conditions via root-cause care with virtual and limited in-person visits. Closest peer to Victress's functional-medicine DPC positioning.
• Crossover Health: Membership-based primary care plus integrated physical therapy, mental health, and coaching sold to employers. Closely comparable in bundling DPC with PT/behavioral health for employer clients.
• MDVIP: Concierge/membership primary care network emphasizing longer visits, accessibility, and preventive care. Analogous business model (recurring membership primary care) with a national footprint.
• Marathon Health: Employer-sponsored primary care, mental health, and pharmacy provider with onsite/near-site and virtual models. Direct competitor for the same mid-market employer RFPs Victress pursues.
• CareATC: Employer-sponsored primary care, occupational health, and wellness provider with shared clinics and onsite models. Competes for the same mid-market employer DPC contracts.
• Everside Health: Large employer-sponsored Direct Primary Care provider operating onsite/near-site and virtual primary care clinics. Most direct competitor in the employer DPC channel Victress targets, with similar per-employee-per-month pricing model.
• One Medical (Amazon One Medical): Membership-based primary care with consumer and employer channels, plus integrated virtual care. Closest large-scale analog to Victress's $100/mo individual subscription + employer GTM.

Emerging players

• Forward Health: Tech-forward membership primary care with preventive screening and chronic-condition focus. Comparable subscription model and chronic-condition framing; differentiates on proprietary tech.

Broad incumbents

• Agilon Health: Value-based primary care platform partnering with senior-focused payors and providers. Broader, publicly-traded incumbent operating in adjacent value-based primary care rather than DPC membership per se.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lisamarino9305
• Facebookfacebook.com/victresshealth
• LinkedInlinkedin.com/company/victress-health-and-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victress Health And Wellness