AI Trust Signals
AI Trust Signals is a self-serve SaaS platform that scores and improves how AI models perceive and recommend brands, using multi-LLM analysis across 19 trust signals. It serves SMBs, agencies, and consultants via tiered subscriptions and a certified partner program.
- Company typePrivate
- Founded2025
- HeadquartersSheridan, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AI Trust Signals does
AI Trust Signals is a brand trust and AI authority analytics platform founded in 2022 by Marcus Sheridan (author of "They Ask, You Answer" and founder of IMPACT) and Patrick Moorhead (author of "Answer Rank"). The company is incorporated as The AI Authority Company Inc. in Delaware with a corporate address in Sheridan, Wyoming, and operates as a virtual organization. Its core product is a Trust Signals Score (0-100) derived from analyzing 19 signals across three tiers: Technical (schema, NAP consistency, policies), Authority (pricing transparency, citations, author pages, content depth), and Brand (reviews, values, industry recognition). Reports are generated by deploying 40+ AI agents that interact with ChatGPT, Claude, and Gemini to evaluate how each model perceives and references a brand.
The platform is delivered through a self-serve SaaS model with three pricing tiers: a Free tier (one-time scan with score range estimate), Standard at $10/month or $100/year (full score, Marcus AI chat, monthly refresh, multi-user access), and Premium at $25/month or $250/year (3-brand dashboard and priority support). A Certified Partner Program layers on a channel for agencies and consultants with multi-brand subscriptions starting at $100/month, and a Done For You / Score Accelerators service pairs Implementation Blueprints with certified partners for turn-key technical fixes. The company states it is trusted by 10,000+ brands and has accumulated 6,000+ brand reports, but discloses no funding rounds, revenue figures, or external institutional investment; founders retain operational control.
AI Trust Signals firmographics
Firmographics- Name
- AI Trust Signals
- Legal name
- The AI Authority Company Inc.
- Website
- https://www.aitrustsignals.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AI Trust Signals is a self-serve SaaS platform that scores and improves how AI models perceive and recommend brands, using multi-LLM analysis across 19 trust signals. It serves SMBs, agencies, and consultants via tiered subscriptions and a certified partner program.
- Ownership category
- akta.pro rank
AI Trust Signals industry classification
Industry- Product category
- Brand Analytics Software
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- Model Monitoring, Accountability & Incident Management (HDAAAMAF)
- akta.pro secondary industries
- Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB), Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where AI Trust Signals is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AI Trust Signals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Standard Plan: Monthly or annual subscription providing full Trust Signals Score, detailed report, Marcus AI chat, model-specific breakdowns, monthly refresh, and progress tracking. Includes Founders' content subscription.
- Subscription - Premium Plan: Monthly or annual subscription with all Standard features plus multi-brand dashboard managing up to 3 brands and priority support.
- Partner Multi-Brand Subscription: Multi-brand subscriptions for agencies starting at $100/month, scaling based on number of client accounts managed. Includes implementation blueprints and co-marketing eligibility.
- Free Tier: Free tier provides directional score estimate range and 4 key trust signal indicators. Drives conversion to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited score estimation |
| Subscription | Monthly | Full Trust Signals Score for single brand |
| Subscription | Monthly | Everything in Standard plus 3 brand reports |
| Subscription | Monthly | Multi-brand subscription for agencies and consultants |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
AI Trust Signals product offering
Product offeringCore offering
AI Trust Signals is a SaaS platform that measures how AI models (ChatGPT, Claude, Gemini) perceive and recommend a brand. It produces a 0-100 Trust Signals Score by evaluating 19 brand credibility signals across Technical, Authority, and Brand tiers, and delivers a detailed report with model-specific breakdowns, an interactive Marcus AI chat, and actionable roadmaps.
Product overview
AI Trust Signals is a brand trust and AI authority analytics platform that helps businesses measure and improve how AI models perceive and recommend their brand. The core offering consists of tiered subscription plans (Free, Standard at $10/month, Premium at $25/month) that provide Trust Signals Scores and detailed reports analyzing 19 signals across three tiers: Technical (schema, contact depth, NAP consistency, policies, responsiveness), Authority (pricing transparency, citations, author pages, content richness), and Brand (reviews, values, industry recognition). The platform centers on a Human + AI Authority Dashboard accessible to paid subscribers, powered by Marcus AI for actionable insights. The ecosystem includes a Certified Partner Program for agencies managing multiple clients and Score Accelerators / Done For You implementation services that pair proprietary Implementation Blueprints with certified partners to execute technical fixes (schema, NAP cleanup, semantic restructuring) for measurable authority gains.
Differentiator
Problem solved
Functional benefit
Brands
- Marcus AI: An AI-powered chat and summary feature included in paid plans that provides human-readable overviews of how AI describes the brand and actionable recommendations.
- Score Accelerators
- AI Trust Signals Partner Program
Products and services
- AI Trust Signals Platform Subscription-based SaaS platform available in Free, Standard ($10/month or $100/year), and Premium ($25/month or $250/year) tiers. Provides a 0-100 Trust Signals Score with full analysis across 19 signals in Technical, Authority, and Brand tiers, model-specific breakdowns for ChatGPT, Claude, and Gemini, the Human + AI Authority Dashboard, monthly refresh tracking, and Marcus AI chat for actionable insights.
- Certified Partner Program Channel program certifying agencies and consultants to deliver AI Trust Signals diagnostics and methodology to their clients. Partners receive multi-brand pricing, proprietary Implementation Blueprints, access to the Score Accelerators community, and co-marketing opportunities.
- Score Accelerators (Done For You) Done-for-you implementation service delivered by certified partners that executes the prioritized roadmap derived from a Trust Signals diagnostic, including schema fixes, NAP cleanup, and semantic restructuring to deliver measurable lift in 30-45 days.
Quantifiable outcome
- Brands typically see measurable improvements in AI recommendations within 30-60 days of implementing suggested changes
- +4 more outcomes
Companies that use AI Trust Signals
Customer profileSegments4 records
Ideal customer profiles3 records
AI Trust Signals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
AI Trust Signals partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
AI Trust Signals competitors and assessment
Company assessmentDirect peers
- Profound: AI brand visibility and Answer Engine Optimization platform that analyzes how brands appear across multiple LLMs. Closest direct competitor in the AEO category, offering brand-mention tracking and citation analysis similar to AI Trust Signals' multi-LLM scoring.
- Otterly.AI: AI search monitoring platform tracking brand mentions, sentiment, and visibility across ChatGPT, Perplexity, and Gemini. Directly competes in the AI brand visibility analytics space with comparable LLM-monitoring capabilities.
- Peec AI: Marketing analytics platform purpose-built for AI search visibility, tracking brand performance across generative engines. Direct peer offering LLM-aware brand monitoring and actionable recommendations to marketers.
- Goodie AI: AI-native Answer Engine Optimization platform that helps brands monitor and improve visibility in AI search. Competes on the same AEO thesis as AI Trust Signals with comparable multi-LLM tracking.
Broad incumbents
- Yext: Digital presence platform managing structured business data (NAP, schema, listings) across the web. Broad incumbent whose structured-data capabilities closely map to AI Trust Signals' Technical Signals tier.
- Conductor: Enterprise SEO and content intelligence platform with workflow and reporting tools for marketing teams. Broad incumbent with adjacent organic-visibility capabilities serving similar mid-market and agency buyers.
- SEMrush: Major digital marketing SaaS suite including SEO, content, and competitive intelligence. Broad incumbent increasingly adding AI-search tracking features that overlap with AI Trust Signals' brand-monitoring value proposition.
- BrightEdge: Established enterprise SEO platform that has expanded into AI search visibility features. Larger incumbent with broader SEO portfolio overlapping with AI Trust Signals' brand-visibility use cases for mid-market and enterprise customers.
- Ahrefs: Leading SEO and content analytics platform with backlink, keyword, and brand-monitoring capabilities. Broad incumbent whose organic visibility and content-quality tools partially overlap with AI Trust Signals' authority-signal measurement.
Emerging players
- Surfer SEO: AI-assisted content optimization platform with growing emphasis on AI-search readiness. Emerging player whose content-authority features intersect with AI Trust Signals' Authority Signals tier for content-driven AI visibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AI Trust Signals social profiles
Digital presenceAI Trust Signals financial estimates
Financial estimateRevenue estimate
Valuation estimate
AI Trust Signals leadership team
Management profileNumber of profiles
Profiles2 records
AI Trust Signals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AI Trust Signals M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AI Trust Signals
What does AI Trust Signals do?
AI Trust Signals is a SaaS platform that measures how AI models (ChatGPT, Claude, Gemini) perceive and recommend a brand. It produces a 0-100 Trust Signals Score by evaluating 19 brand credibility signals across Technical, Authority, and Brand tiers, and delivers a detailed report with model-specific breakdowns, an interactive Marcus AI chat, and actionable roadmaps.
Is AI Trust Signals a public or private company?
AI Trust Signals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AI Trust Signals founded?
AI Trust Signals was founded in 2025. It employs 1 to 10 people.
Where is AI Trust Signals based?
AI Trust Signals is headquartered in Sheridan, United States, in the North America region.
How does AI Trust Signals make money?
Four revenue lines are on record. Subscription - Standard Plan is the primary driver. The others are subscription - Premium Plan, partner Multi-Brand Subscription and free Tier.
Who are AI Trust Signals's main competitors?
Direct peers on record are Profound, Otterly.AI, Peec AI and Goodie AI. Broad incumbents are Yext, Conductor, SEMrush, BrightEdge and Ahrefs. Surfer SEO is listed as an emerging player.
Does AI Trust Signals have an API?
No public API is recorded for AI Trust Signals.
What industry is AI Trust Signals in?
AI Trust Signals's product category is Brand Analytics Software. Its primary akta.pro industry code is HDAAAMAF, Model Monitoring, Accountability & Incident Management, with a secondary code of HDAAAMAB, Model Transparency, Explainability & Interpretability (XAI). Its NAICS code is 541810.