Agway of Cape Cod

What Agway of Cape Cod does

Agway of Cape Cod is a third-generation, family-owned specialty retail business operating across Cape Cod, Massachusetts. The legal entity is P. Wiles, Inc., doing business as Agway of Cape Cod, founded on Cape Cod in 1993 by second-generation owners Peter and Susan Wile after the family relocated from Northboro, MA, where Roger Wile had run a farm and feed store since the 1960s. Third-generation owners Josh and Jessica Wile assumed control in 2017. The company operates four physical locations — Dennis (flagship and headquarters, 686 Route 134), Chatham (1005 Main Street), Orleans (20 Lots Hollow Road), and the South Yarmouth Outdoor Living Showroom (373 Whites Path) — supported by a peak-season workforce of more than 100 employees across the 51–100 reported headcount range.

The core offering is a multi-department retail assortment: a full-service garden center (annuals, perennials, shrubs, native plants, Proven Winners certified selection), lawn and garden supplies (grass seed, soil, fertilizer, mulches, tools, hydroponics), a year-round greenhouse (houseplants, succulents, orchids, tropicals), Cape Cod's largest pet food selection (100+ dog and cat food varieties including raw and freeze-dried, plus small animal and wild bird supplies), and a home & gifts department. Supporting programs include the Rooster Rewards loyalty club with Frequent Buyer Clubs across 1,000+ pet SKUs, vendor rebate aggregation, gift cards, a seasonal chicks program, and the Agway of Cape Cod Charitable Foundation (including the Paw Palooza dog festival, which has raised over $110,000 for animal welfare since 2016).

Revenue is generated through four streams: in-store retail product sales, e-commerce sales via shop.agwaycapecod.com with curbside pickup, weight-zoned local home delivery (Barnstable to Provincetown, with the FurDash free-delivery service for pet supplies over $49), and loyalty-driven repeat purchase economics. Go-to-market is direct-to-consumer retail plus a smaller inside-sales phone-ordering motion for delivery and a secondary landscaper bulk-purchase segment. Customer segments are local Cape Cod homeowners (primary) and professional landscapers (secondary), served within a geographically bounded regional footprint with no external investors and no publicly disclosed financials.

Name

Agway of Cape Cod

Legal name

P. Wiles, Inc.

Website

https://agwaycapecod.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Agway of Cape Cod is a third-generation, family-owned specialty retailer operating four stores across Cape Cod, Massachusetts, selling lawn, garden, pet, wild bird, and home supplies through in-store, e-commerce with curbside pickup, and zoned local home delivery.

Ownership category

akta.pro rank

Product category

Garden center and pet supply retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Garden center retail
• Lawn and garden supplies
• Pet supply retail
• Greenhouse and houseplants
• Home and gift merchandise

Headquarters

HQ city

Dennis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Brick-and-mortar retail sales of lawn, garden, pet supplies, and home goods across four store locations in Cape Cod.
2. Online Sales: E-commerce sales through shop.agwaycapecod.com with curbside pickup option.
3. Home Delivery: Local home delivery service with fees based on weight zones (Barnstable to Provincetown). Free delivery for pet supply orders over $49 through FurDash service.
4. Rooster Rewards Loyalty Program: Customer loyalty program earning 1 point per $1 spent, 2x points on dog and cat food, $5 reward for every 300 points. Frequent Buyer Clubs offer free pet products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agway of Cape Cod operates a multi-department retail garden and pet supply business across four physical store locations in Cape Cod, Massachusetts. The company sells lawn and garden supplies, plants and greenhouse products, pet food and supplies, and home and gift merchandise through in-store shopping, an e-commerce site with curbside pickup, and a local home delivery service spanning Barnstable to Provincetown.

Product overview

Agway of Cape Cod operates as a third-generation family-run retail business with a multi-department store model. The core offering centers on five main product categories: Garden Center (plants, landscaping materials, Proven Winners certified plants), Lawn & Garden Supplies (grass seed, fertilizers, tools, hydroponics), Greenhouse & Houseplants (indoor plants, succulents, orchids), Pet Food & Supplies (over 100 varieties of pet food, treats, toys, flea/tick control, small animals), and Home & Gifts (decor, candles, Orca coolers). Supporting services include Rooster Rewards loyalty program with Frequent Buyer Clubs, Online Shopping with curbside pickup, Local Home Delivery, Gift Cards, and the Agway of Cape Cod Charitable Foundation. The company has locations in Dennis (flagship), Chatham, Orleans, and a South Yarmouth Outdoor Living Showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Center Full-service garden center offering annuals, perennials, shrubs, trees, roses, tropicals, herbs, vegetables, vines, native plants, and containers with daily plant arrivals during season. Certified Proven Winners Garden Center offering expert plant selection guidance for Cape Cod homeowners and landscapers.
• Lawn & Garden Supplies Comprehensive lawn and garden product selection including grass seed, soil, fertilizers, weed and insect control products, mulch, seed starting supplies, indoor growing equipment, hydroponics systems, hardscapes, and tools from brands like Agway, Scotts, Espoma, Corona, and Felco.
• Greenhouse & Houseplants Year-round greenhouse stocked with houseplants, cacti, succulents, tropicals, air plants, orchids, begonias, pothos, figs, ivy, indoor herbs, and DIY craft supplies and containers for indoor gardening enthusiasts.
• Pet Food & Supplies Cape Cod's largest selection of pet food and supplies featuring over 100 varieties of dog and cat food including premium, raw, and freeze-dried options; treats, toys, grooming supplies, flea and tick products, crates, beds, and small animal supplies.
• Home & Gifts Home decor and gift items including wall signs, coastal and whimsical shelf decor, frames, windchimes, candles, doormats, scented candles, personal care items, throws, kids' gardening tools, farm and pet figurines, and Orca coolers and tumblers.
• Gift Cards Physical and digital gift cards available for purchase online, redeemable at all four Agway of Cape Cod locations (Orleans, Chatham, Dennis, and Yarmouth).
• Chicks Program Seasonal baby chick program offering newly hatched chicks annually from first week of March through end of May at Orleans and Dennis locations. Includes chick care supplies and educational resources for backyard flock owners.
• Local Home Delivery Delivery service from Barnstable to Provincetown with minimum order of $49, fee-based pricing by weight (up to 100 lbs: $5; 100-300 lbs: $25; 300+ lbs: $45), free delivery for pet supply orders over $49 via FurDash Service, and plant handling services.
• Online Shopping with Curbside Pickup E-commerce platform at shop.agwaycapecod.com allowing customers to browse inventory and order online for curbside pickup at store locations.

Quantifiable outcome

• Raised more than $110,000 for animal welfare organizations through Paw Palooza since 2016
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lake Farm GardenscoreStrategic or Co-development PartnerLocal Cape Cod grower partner providing vegetable, herb and perennial plants. Products are grown pesticide-free from 4-inch vegetables and herbs to 1-gallon tomatoes.
• Sandy MossminorStrategic or Co-development PartnerLocal grower in Truro providing sedum, succulents and hens and chicks for sale at Agway.
• Proven WinnerscoreStrategic or Co-development PartnerAgway is a Proven Winners Certified Garden Center, carrying the widest selection of Proven Winners plants on Cape Cod with knowledgeable staff trained as a resource.
• Animal Rescue League of BostoncoreOthersSupported charity receiving funds from Paw Palooza dog festival. MSPCA Cape Cod Adoption Center also benefits.
• MSPCA Cape Cod Adoption CentercoreOthersBeneficiary of Paw Palooza fundraising along with Animal Rescue League of Boston's Brewster shelter.
• Orleans Pond CoalitionminorOthersLocal environmental organization supported by Agway's charitable foundation.
• Cape Cod Chamber of CommerceminorGTM or Marketing PartnerActive member of Orleans, Dennis, Chatham, Brewster, Harwich, Eastham and Cape Cod Chambers of Commerce.
• Cape Cod Cooperative ExtensionminorGTM or Marketing PartnerCape Cod Master Gardeners provide gardening advice to Agway customers via email and phone.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• PetSmart: Largest North American specialty pet retailer with multi-category pet food and supplies offering overlapping Agway pet assortment. National scale and omnichannel reach make it a key indirect competitor for Cape Cod pet owners.
• Lowe's: National home improvement chain with comparable lawn, garden, and outdoor living assortment. Competes with Agway on garden hard goods, tools, and landscaping materials but lacks Agway's local-service depth and pet focus.
• Amazon: Largest e-commerce marketplace with growing pet, garden, and outdoor living assortment and fast shipping. Indirect competitor across both Agway's pet and lawn/garden categories for Cape Cod customers willing to forgo in-person service.
• Petco: National pet retailer carrying food, supplies, grooming, and services across dog, cat, and small animal categories. Comparable to Agway's pet department on assortment but operates at much broader scale and increasingly online.
• Home Depot: National home improvement retailer with a substantial garden center business competing for lawn, garden, and outdoor living spend. Broad incumbent that overlaps with Agway's Lawn & Garden and Outdoor Living Showroom categories but does not specialize in local service or pet.

Emerging players

• Chewy: Online-first pet retailer with rapid delivery and the broadest pet food and supplies assortment in the U.S. Emerging omnichannel threat to Agway's pet department, particularly for customers willing to ship rather than shop locally.

Direct peers

• Wild Birds Unlimited: Specialty retail franchise focused on wild bird and nature products (feed, feeders, houses). Directly comparable to Agway's wild bird supply category and Frequent Buyer Club for bird food.
• Mahoney's Garden Centers: Family-owned multi-location garden center chain in Massachusetts offering a similar mix of plants, lawn and garden supplies, and seasonal categories. Most directly comparable to Agway as a regional, family-run multi-store garden retailer with comparable customer base.
• Pet Supplies Plus: Neighborhood-format pet supply chain operating multi-category pet retail (food, treats, grooming, supplies) similar to Agway's pet department. Comparable on local-store positioning and category breadth within pet.
• Russell's Garden Center: Independent Massachusetts garden center with comparable multi-category offering (plants, lawn and garden supplies, home goods) and a similar locally rooted brand. Closely comparable to Agway on assortment and customer type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3aJXGYzZHIeTvgjciwo15w
• Facebookfacebook.com/AgwayCapeCod
• Instagraminstagram.com/agwaycapecod
• Xx.com/capecodagway
• LinkedInlinkedin.com/company/agway-of-cape-cod

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agway of Cape Cod