Track
Track is a US-based hospitality technology company that provides the TrackSuite platform, anchored by TrackPMS, to vacation rental and hybrid hospitality property management companies of 25+ properties, with integrated modules for CRM, payments, channel distribution, call center, and digital marketing.
- Company typePrivate
- Founded1999
- HeadquartersCottage Grove, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Track does
Track (legal entity TravelNet Solutions, LLC) is a privately held US-based hospitality technology company founded in 1999 and headquartered in Minneapolis, Minnesota, with a stated employee base of 120+ people. The company sells a vertically integrated software suite, TrackSuite, anchored by the flagship TrackPMS property management system and extended through TrackCRM, TrackDistribution, TrackPayments, TrackPulse, TrackEcommerce, and TrackDMS, plus trust accounting, housekeeping/maintenance, owner portal, and triggers/automations modules. Its target customers are vacation rental and hybrid hospitality property management companies, typically operators with 25 or more properties, ranging from SMBs to large multi-market managers such as Vtrips (5,000+ properties).
Track firmographics
Firmographics- Name
- Track
- Legal name
- TravelNet Solutions, LLC
- Website
- https://trackhospitality.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Track is a US-based hospitality technology company that provides the TrackSuite platform, anchored by TrackPMS, to vacation rental and hybrid hospitality property management companies of 25+ properties, with integrated modules for CRM, payments, channel distribution, call center, and digital marketing.
- Ownership category
- akta.pro rank
Track industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Corporate Travel & Expense Booking Platforms (BPAMAIAI)
Keywords
Where Track is headquartered
LocationHeadquarters
- HQ city
- Cottage Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Track business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Property Management Software: Subscription-based software licensing for TrackSuite products including TrackPMS, TrackCRM, TrackPayments, TrackDistribution, TrackEcommerce, TrackDMS, and TrackPulse. Revenue model is primarily recurring subscription with enterprise customers typically on multi-year contracts.
- Digital Marketing Services: Full-service digital marketing including PPC management, SEO, email marketing, content strategies. TrackDMS team manages approximately $5 million in annual spend with pricing model putting expert hospitality digital marketing support within reach.
- Website Development & Booking Engine: Website design, development, and booking engine integration services for vacation rental operators. PCI compliant booking engine integrated with TrackPMS.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Track product offering
Product offeringCore offering
Track is a cloud-based hospitality technology platform providing a property management system (TrackPMS) and an integrated suite of products under the TrackSuite umbrella for vacation rental and hybrid hospitality operators. The platform unifies reservations, guest communications, housekeeping, maintenance, trust accounting, payments, channel distribution, CRM, call center, and digital marketing into a single system with API-first architecture and 75+ third-party integrations.
Product overview
Track is a hospitality technology platform offering a comprehensive suite of products under the TrackSuite umbrella. The flagship TrackPMS property management system serves as the operational hub, unified with TrackCRM for guest relationships, TrackPulse for call center operations, TrackDMS for digital marketing, TrackEcommerce for booking engines, TrackDistribution for channel management, and TrackPayments for integrated payment processing. Additional features include Trust Accounting, Housekeeping & Maintenance, Front Desk & Reservations, Owner Portal & Communications, and Triggers & Automations. The platform offers 75+ third-party integrations and API-first architecture for flexibility.
Differentiator
Problem solved
Functional benefit
Brands
- TrackPMS: Flagship property management system - operational hub for vacation rental and hybrid hospitality businesses, unifying reservations, guest communications, housekeeping, maintenance, trust accounting, and reporting.
- TrackCRM
- TrackPayments
- TrackDistribution
- TrackEcommerce
- TrackDMS
- TrackPulse
Products and services
- TrackPMS Flagship cloud-based property management system for vacation rental and hybrid hospitality businesses. Centralizes reservations, guest communications, housekeeping, maintenance, trust accounting, and reporting for property management companies managing 25+ properties.
- TrackCRM Hospitality-specific customer relationship management system that consolidates guest and prospect information for segmentation, targeted email/SMS campaigns, guest history tracking, and personalized outreach for vacation rental operators.
- TrackPulse Unified call center solution for hospitality that brings voice, email, text, and chat into one dashboard with real-time guest and reservation data, call auditing, lead management, and TrackPMS integration.
- TrackDMS Full-service managed digital marketing solution providing PPC campaigns, SEO optimization, email marketing, website building, and content strategies tailored for vacation rental and hybrid hospitality operators.
- TrackEcommerce Digital commerce solution combining high-conversion booking engine, website design and optimization, analytics and reporting, and marketing automation to drive direct bookings for vacation rental managers.
- TrackDistribution Channel management solution that centralizes listings, rates, and availability across OTAs including Airbnb, Vrbo, Booking.com, Expedia, and direct channels. Includes AI-powered reviews management and batch editing capabilities.
- TrackPayments Integrated PCI-DSS compliant payment processing solution for vacation rental management, supporting guest payments, refunds, owner payouts, ACH transfers, Apple Pay, Google Pay, chargeback management, and tax compliance.
- TrackSuite Comprehensive hospitality management platform comprising TrackPMS and all TrackSuite products, unifying reservations, guest communications, housekeeping, maintenance, trust accounting, CRM, payments, distribution, and call center into one centralized ecosystem with 75+ integrations.
Quantifiable outcome
- 27% higher RevPAR for Track customers vs market average
- +9 more outcomes
Companies that use Track
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature9 records
Track partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 75+ Software Integration PartnerscoreTrackSuite integrates with 75+ software partners including Streamline, Escapia, RNS, Breezeway, and others to provide comprehensive hospitality solutions. Partners can apply through the partner portal to become integrated partners.
- AirbnbcoreGold sponsor; Airbnb Preferred+ Software Partner 2026; direct channel connection for listings and bookings
- VrbocoreSilver sponsor; Vrbo Elite Status partner; direct channel connection for listings and bookings
- Booking.comcoreSilver sponsor at TrackMeet26; direct channel connection for listings and bookings
- Marriott Homes & VillasminorSilver sponsor at TrackMeet26; hybrid hospitality channel partner
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Track competitors and assessment
Company assessmentDirect peers
- VRM (now TravelNest): VRM (Vacation Rental Manager) software provided property management and marketing tools for vacation rental managers, competing head-to-head with Track's PMS and marketing services.
- Streamline: Streamline is a vacation rental management software provider that competes directly with Track in trust accounting, reservations, and owner portal functionality, and is also listed as a Track integration partner.
- Hostaway: Hostaway provides a vacation rental PMS and channel manager serving property managers with similar functionality to TrackSuite, including multi-channel distribution, unified inbox, and direct booking tools.
- Guesty: Guesty is a leading vacation rental property management platform offering PMS, channel management, payment processing, and guest communication tools, directly competing with Track across the same mid-market and enterprise PMC customer base.
- Escapia: Escapia is a long-standing vacation rental software platform providing PMS, trust accounting, and reservation management, competing with Track for the same property management company customers and also integrated with Track.
- LiveRez (now part of Guesty): LiveRez was a direct Track competitor in vacation rental PMS and trust accounting before being acquired by Guesty; one Track case study (Third Coast Vacations) specifically references replacing LiveRez.
Emerging players
- Breezeway: Breezeway is a property operations and care platform for short-term rentals that integrates with Track and competes in the housekeeping, maintenance, and quality assurance workflows adjacent to Track's property care module.
- Hospitable: Hospitable is an AI-first short-term rental automation platform that automates guest communication and pricing, representing an emerging AI-native threat to legacy PMS players like Track.
- OwnerRez: OwnerRez is a vacation rental software platform targeting small-to-mid PMCs and direct hosts, offering channel management, booking, and payment tools that overlap with Track's lower end of the market.
Broad incumbents
- Cloudbeds: Cloudbeds is a broader hotel and hospitality PMS platform that overlaps with Track's hybrid hospitality operator segment (vacation rentals plus boutique hotels) but is not specialized in the short-term rental niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Track social profiles
Digital presenceTrack compliance and trust
Trust signalCompliance3 records
Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track leadership team
Management profileNumber of profiles
Profiles6 records
Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track
What does Track do?
Track is a cloud-based hospitality technology platform providing a property management system (TrackPMS) and an integrated suite of products under the TrackSuite umbrella for vacation rental and hybrid hospitality operators. The platform unifies reservations, guest communications, housekeeping, maintenance, trust accounting, payments, channel distribution, CRM, call center, and digital marketing into a single system with API-first architecture and 75+ third-party integrations.
Is Track a public or private company?
Track is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Track founded?
Track was founded in 1999. It employs 101 to 250 people.
Where is Track based?
Track is headquartered in Cottage Grove, United States, in the North America region.
How does Track make money?
Three revenue lines are on record. SaaS Property Management Software is the primary driver. The others are digital Marketing Services and website Development & Booking Engine.
Who are Track's main competitors?
Direct peers on record are VRM (now TravelNest), Streamline, Hostaway, Guesty, Escapia and LiveRez (now part of Guesty). Emerging players are Breezeway, Hospitable and OwnerRez. Cloudbeds is listed as a broad incumbent.
Does Track have an API?
Yes. Track maintains an API-first architecture that ensures tight integrations with point solutions. The platform provides integrations with 75+ software partners and offers two-way OTA integrations. Specific API endpoints include Streamline, Escapia, RNS, and others for booking engine connections.
What industry is Track in?
Track's product category is Hospitality Property Management Software. Its primary akta.pro industry code is BPAMAIAI, Corporate Travel & Expense Booking Platforms. Its NAICS code is 561510 and its SIC code is 4700.